I\u2019ll just come right out and say it\u2026<\/p>\n
SEO should be a product because it is an acquisition channel for organic traffic and revenue.\u00a0<\/strong><\/p>\n SEO as a product largely means the business:<\/p>\n Understands it operates in a digital-first world.<\/p>\n Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly.<\/p>\n This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable.\u00a0<\/p>\n In a nutshell, product management is a discipline of solving problems leading with customer empathy. While search engine optimization (SEO) is the ever-evolving, broader consideration of being discoverable to customers who are using connected devices to find information, products or services.<\/p>\n There are increasingly more places for humans to \u201csearch\u201d<\/a> outside traditional search engines like Google, DuckDuckGo, Baidu or Microsoft Bing. Prospects can start their product search<\/a> on Amazon or use YouTube if it\u2019s a visual search. <\/p>\n All this is based on intent \u2013 what does the customer want?<\/strong><\/p>\n To clarify, this article is not about optimizing product detail pages for SEO. <\/p>\n Instead, it examines the bigger picture of dedicating product resources to growing organic traffic and revenue and why SEO should be considered a product by businesses.\u00a0<\/p>\n