{"id":8007,"date":"2023-02-03T05:46:14","date_gmt":"2023-02-03T05:46:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/"},"modified":"2023-02-03T05:46:14","modified_gmt":"2023-02-03T05:46:14","slug":"this-day-in-search-marketing-history-february-3","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/","title":{"rendered":"This day in search marketing history: February 3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#How_Google_uses_AI_in_search\" >How Google uses AI in search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_will_suspend_merchant_sites_that_show_higher_prices_at_checkout\" >Google will suspend merchant sites that show higher prices at checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Search_Console_fixed_a_bug_with_Google_Tag_Manager_verification\" >Google Search Console fixed a bug with Google Tag Manager verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Amazons_booming_ad_business_grew_by_40_in_2019\" >Amazon\u2019s booming ad business grew by 40% in 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Video_Jennifer_Van_Iderstyne_on_agency_types_multimedia_SEO\" >Video: Jennifer Van Iderstyne on agency types &amp; multimedia SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#YouTube_sees_90_lift_in_searches_for_football_highlight_videos_during_the_last_year\" >YouTube sees 90% lift in searches for football highlight videos during the last year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Unconfirmed_Google_algorithm_update_may_be_better_at_discounting_links_and_spam\" >Unconfirmed Google algorithm update may be better at discounting links and spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_adds_a_new_carousel_to_let_you_expand_the_search_results\" >Google adds a new carousel to let you expand the search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Report_Releasing_Super_Bowl_ads_early_jump-starts_lifts_in_brand_search\" >Report: Releasing Super Bowl ads early jump-starts lifts in brand search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Search_in_Pics_Google_Sergey_Brin_protests_an_Asian_conical_hat_room_Google_Somalia_store\" >Search in Pics: Google &amp; Sergey Brin protests, an Asian conical hat room &amp; Google Somalia store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Amit_Singhal_The_Head_Of_Google_Search_To_Leave_The_Company_For_Philanthropic_Purposes\" >Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_Shopping_Campaign_Expansion_To_Search_Partners_Is_Gaining_Traction\" >Google\u2019s Shopping Campaign Expansion To Search Partners Is Gaining Traction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#To_Fight_Radicalism_In_The_UK_Googles_Giving_Away_Free_Search_Ads\" >To Fight Radicalism In The UK, Google\u2019s Giving Away Free Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Issues_Its_2014_%E2%80%9CBad_Ads%E2%80%9D_Report_Disabled_More_Than_Half_A_Billion_Ads\" >Google Issues Its 2014 \u201cBad Ads\u201d Report: Disabled More Than Half A Billion Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_Mortgage_Calculator_Quick_Answer_Now_Live\" >Google\u2019s Mortgage Calculator Quick Answer Now Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_Senior_VP_Of_Knowledge_Alan_Eustace_To_Retire\" >Google\u2019s Senior VP Of Knowledge, Alan Eustace, To Retire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Warns_German_Webmasters_That_Paid_Links_Violate_Googles_Guidelines\" >Google Warns German Webmasters That Paid Links Violate Google\u2019s Guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Brings_Search_Funnels_Attribution_Modeling_Tool_To_AdWords\" >Google Brings Search Funnels Attribution Modeling Tool To AdWords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Places_International_Adds_Over_1000_New_Categories_For_Business_Listings\" >Google Places International Adds Over 1,000 New Categories For Business Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Super_Bowl_2014_How_We_Searched\" >Super Bowl 2014: How We Searched<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Searching_for_The_Super_Bowl_Start_Time_2013_Edition\" >Searching for The Super Bowl Start Time: 2013 Edition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_January_Search_Update_Panda_In_The_Pipelines_Fresher_Results_Date_Detection_More\" >Google\u2019s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection &amp; More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Chromes_Market_Share_Drops_In_January_Was_It_Due_To_Googles_Penalty\" >Chrome\u2019s Market Share Drops In January; Was It Due To Google\u2019s Penalty?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_New_Privacy_Policy_May_Violate_HIPAA_Congresswoman_Says\" >Google\u2019s New Privacy Policy May Violate HIPAA, Congresswoman Says<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Czech_Republic_Gives_Google_Green_Light_To_Resume_Street_View\" >Czech Republic Gives Google Green Light To Resume Street View<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Search_In_Pics_Obamas_Google_Hangout_SEO_Cake_Zuckerbergs_Desk\" >Search In Pics: Obama\u2019s Google Hangout, SEO Cake &amp; Zuckerberg\u2019s Desk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_Webmaster_Tools_Search_Queries_Report_Now_Less_Accurate\" >Google Webmaster Tools Search Queries Report Now Less Accurate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Did_A_Google_Employee_Just_Register_Hiybbprqagcom_To_Help_Recruit_New_Employees\" >Did A Google Employee Just Register Hiybbprqag.com To Help Recruit New Employees?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Colbert_%E2%80%9CHiybbprqag_Is_A_Word_Meaning_You_Got_Served%E2%80%9D\" >Colbert: \u201cHiybbprqag Is A Word Meaning You Got Served\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Top_AdWords_Get_Longer_Leaner_Look\" >Top AdWords Get Longer, Leaner Look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Answerscom_Acquired_For_127_Million\" >Answers.com Acquired For $127 Million<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Yahoo_Completes_Outsourcing_Its_Real_Estate_Search_To_Zillow\" >Yahoo Completes Outsourcing Its Real Estate Search To Zillow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#He_Calls_Google_A_Vampire_But_Mark_Cubans_Mahalo_Is_Doing_The_Sucking\" >He Calls Google A Vampire, But Mark Cuban\u2019s Mahalo Is Doing The Sucking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Report_Digital_Marketing_Budgets_To_Increase_In_2010\" >Report: Digital Marketing Budgets To Increase In 2010<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Do_Search_Engines_Google_%E2%80%9CHarm_Minority_Owned_Businesses%E2%80%9D\" >Do Search Engines (Google) \u201cHarm Minority Owned Businesses\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Googles_Recent_Bugs_SMS_Spam_Safe_Filter_Stuck_News_Fonts_Google_Docs_Spam\" >Google\u2019s Recent Bugs: SMS Spam, Safe Filter Stuck, News Fonts &amp; Google Docs Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Google_AJAX_Search_Results_Death_To_Search_Term_Tracking\" >Google AJAX Search Results = Death To Search Term Tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Judgment_Day_For_Four_Google_Execs_In_Italian_Court\" >Judgment Day For Four Google Execs In Italian Court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Another_French_Court_Rules_Against_Google_On_Trademark_Claim\" >Another French Court Rules Against Google On Trademark Claim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Askcom_Symantec_Partner_To_Detect_Malicious_Sites\" >Ask.com &amp; Symantec Partner To Detect Malicious Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Yahoo_Communications_Head_Jill_Nash_To_Depart\" >Yahoo Communications Head Jill Nash To Depart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#National_Pork_Board_Says_Sorry_About_The_Breastfeeding_Thing\" >National Pork Board Says Sorry About The Breastfeeding Thing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/03\/this-day-in-search-marketing-history-february-3\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Google_uses_AI_in_search\"><\/span>How Google uses AI in search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2022, we learned more about how Google was using AI in search \u2013 for understanding language for query, content and ranking purposes.<\/p>\n<p>The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with:<\/p>\n<p>RankBrain<\/p>\n<p>Neural matching<\/p>\n<p>BERT<\/p>\n<p>MUM<\/p>\n<p>In short, RankBrain, neural matching and BERT were all used in Google\u2019s ranking system across many, if not most, queries and look at understanding the language of both the query and content it was ranking. However, MUM was not used for ranking purposes.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/how-google-uses-artificial-intelligence-in-google-search-379746\" target=\"_blank\" rel=\"noopener\">How Google uses artificial intelligence In Google Search<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_will_suspend_merchant_sites_that_show_higher_prices_at_checkout\"><\/span><a href=\"https:\/\/searchengineland.com\/google-will-suspend-merchant-sites-that-show-higher-prices-in-the-checkout-345866\" target=\"_blank\" rel=\"noopener\">Google will suspend merchant sites that show higher prices at checkout<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console_fixed_a_bug_with_Google_Tag_Manager_verification\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-fixed-a-bug-with-google-tag-manager-verification-328599\" target=\"_blank\" rel=\"noopener\">Google Search Console fixed a bug with Google Tag Manager verification<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Reverification may have been necessary.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amazons_booming_ad_business_grew_by_40_in_2019\"><\/span><a href=\"https:\/\/searchengineland.com\/amazons-booming-ad-business-grew-by-40-in-2019-328597\" target=\"_blank\" rel=\"noopener\">Amazon\u2019s booming ad business grew by 40% in 2019<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Amazon\u2019s quarterly ad revenues surpassed $4 billion for the first time in Q4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Jennifer_Van_Iderstyne_on_agency_types_multimedia_SEO\"><\/span><a href=\"https:\/\/searchengineland.com\/video-jennifer-van-iderstyne-on-agency-types-multimedia-seo-328604\" target=\"_blank\" rel=\"noopener\">Video: Jennifer Van Iderstyne on agency types &amp; multimedia SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> In this installment of\u00a0Barry Schwartz\u2019s vlog\u00a0series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube_sees_90_lift_in_searches_for_football_highlight_videos_during_the_last_year\"><\/span><a href=\"https:\/\/searchengineland.com\/youtube-sees-90-lift-searches-football-highlight-videos-last-year-291082\" target=\"_blank\" rel=\"noopener\">YouTube sees 90% lift in searches for football highlight videos during the last year<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unconfirmed_Google_algorithm_update_may_be_better_at_discounting_links_and_spam\"><\/span><a href=\"https:\/\/searchengineland.com\/unconfirmed-google-algorithm-update-may-better-discounting-links-spam-268637\" target=\"_blank\" rel=\"noopener\">Unconfirmed Google algorithm update may be better at discounting links and spam<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> It appeared to impact those using more aggressive link building.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_adds_a_new_carousel_to_let_you_expand_the_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adds-new-carousel-let-expand-search-results-268633\" target=\"_blank\" rel=\"noopener\">Google adds a new carousel to let you expand the search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Google began letting searchers filter down their search results and\/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Releasing_Super_Bowl_ads_early_jump-starts_lifts_in_brand_search\"><\/span><a href=\"https:\/\/searchengineland.com\/super-bowl-early-ad-releases-brand-search-lift-268650\" target=\"_blank\" rel=\"noopener\">Report: Releasing Super Bowl ads early jump-starts lifts in brand search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Snickers and Budweiser saw by far the biggest jumps\u00a0in brand search volume.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_in_Pics_Google_Sergey_Brin_protests_an_Asian_conical_hat_room_Google_Somalia_store\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-google-sergey-brin-protests-asian-conical-hat-room-google-somalia-store-268627\" target=\"_blank\" rel=\"noopener\">Search in Pics: Google &amp; Sergey Brin protests, an Asian conical hat room &amp; Google Somalia store<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amit_Singhal_The_Head_Of_Google_Search_To_Leave_The_Company_For_Philanthropic_Purposes\"><\/span><a href=\"https:\/\/searchengineland.com\/amit-singhal-the-head-of-google-search-to-leave-the-company-for-philanthropic-purposes-241707\" target=\"_blank\" rel=\"noopener\">Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> He had worked at the company for 15 years and was instrumental in shaping Google Search across desktop, mobile and other search appliances.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Shopping_Campaign_Expansion_To_Search_Partners_Is_Gaining_Traction\"><\/span><a href=\"https:\/\/searchengineland.com\/google-pla-expansion-search-partners-youtube-other-retail-sites-241650\" target=\"_blank\" rel=\"noopener\">Google\u2019s Shopping Campaign Expansion To Search Partners Is Gaining Traction<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_Fight_Radicalism_In_The_UK_Googles_Giving_Away_Free_Search_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/to-fight-radicalism-in-the-uk-googles-giving-away-free-ads-241678\" target=\"_blank\" rel=\"noopener\">To Fight Radicalism In The UK, Google\u2019s Giving Away Free Search Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Issues_Its_2014_%E2%80%9CBad_Ads%E2%80%9D_Report_Disabled_More_Than_Half_A_Billion_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/google-issues-2014-bad-ads-report-disabled-half-billion-ads-214056\" target=\"_blank\" rel=\"noopener\">Google Issues Its 2014 \u201cBad Ads\u201d Report: Disabled More Than Half A Billion Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> More than 43 million ads were disabled for using \u201cTrick to Click\u201d ploys.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Mortgage_Calculator_Quick_Answer_Now_Live\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-mortgage-calculator-quick-answer-now-live-214086\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mortgage Calculator Quick Answer Now Live<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator].<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Senior_VP_Of_Knowledge_Alan_Eustace_To_Retire\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-senior-vp-knowledge-alan-eustace-retire-214091\" target=\"_blank\" rel=\"noopener\">Google\u2019s Senior VP Of Knowledge, Alan Eustace, To Retire<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> He joined Google in 2002 as the Senior Vice President of Engineering and then moved into Knowledge when Google began working on its\u00a0Knowledge Graph.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Warns_German_Webmasters_That_Paid_Links_Violate_Googles_Guidelines\"><\/span><a href=\"https:\/\/searchengineland.com\/google-warns-german-webmasters-paid-links-violate-googles-guidelines-183216\" target=\"_blank\" rel=\"noopener\">Google Warns German Webmasters That Paid Links Violate Google\u2019s Guidelines<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Google head of search spam Matt Cutts\u00a0posted another stern warning to German webmasters about a link penalty looming for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Brings_Search_Funnels_Attribution_Modeling_Tool_To_AdWords\"><\/span><a href=\"https:\/\/searchengineland.com\/google-brings-search-funnels-attribution-modeling-tool-adwords-183237\" target=\"_blank\" rel=\"noopener\">Google Brings Search Funnels Attribution Modeling Tool To AdWords<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Advertisers could look at five different attribution models and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Places_International_Adds_Over_1000_New_Categories_For_Business_Listings\"><\/span><a href=\"https:\/\/searchengineland.com\/google-places-international-adds-1000-new-categories-business-listings-183199\" target=\"_blank\" rel=\"noopener\">Google Places International Adds Over 1,000 New Categories For Business Listings<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> The categories were available in the new Places dashboard globally and translated to every language Google supported.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Super_Bowl_2014_How_We_Searched\"><\/span><a href=\"https:\/\/searchengineland.com\/super-bowl-2014-search-183176\" target=\"_blank\" rel=\"noopener\">Super Bowl 2014: How We Searched<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Recipes, start time, people. and Skittles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Searching_for_The_Super_Bowl_Start_Time_2013_Edition\"><\/span><a href=\"https:\/\/searchengineland.com\/searching-for-the-super-bowl-start-time-2013-edition-147206\" target=\"_blank\" rel=\"noopener\">Searching for The Super Bowl Start Time: 2013 Edition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Google provided the answer right at the top of the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_January_Search_Update_Panda_In_The_Pipelines_Fresher_Results_Date_Detection_More\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-january-search-update-110121\" target=\"_blank\" rel=\"noopener\">Google\u2019s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection &amp; More<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google\u2019s monthly update of search tweaks from the prior month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chromes_Market_Share_Drops_In_January_Was_It_Due_To_Googles_Penalty\"><\/span><a href=\"https:\/\/searchengineland.com\/chromes-market-share-drops-in-january-was-it-due-to-googles-penalty-110097\" target=\"_blank\" rel=\"noopener\">Chrome\u2019s Market Share Drops In January; Was It Due To Google\u2019s Penalty?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> After 17 straight months of gains in market share, Google\u2019s Chrome web browser dropped 0.17%. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_New_Privacy_Policy_May_Violate_HIPAA_Congresswoman_Says\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-new-privacy-policy-may-violate-hipaa-congresswoman-says-110053\" target=\"_blank\" rel=\"noopener\">Google\u2019s New Privacy Policy May Violate HIPAA, Congresswoman Says<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> But was Google actually compelled to follow the HIPAA requirements?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Czech_Republic_Gives_Google_Green_Light_To_Resume_Street_View\"><\/span><a href=\"https:\/\/searchengineland.com\/czech-republic-gives-google-green-light-to-resume-street-view-110091\" target=\"_blank\" rel=\"noopener\">Czech Republic Gives Google Green Light To Resume Street View<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google agreed to several conditions put forth by the Czech Office for Personal Data Protection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Obamas_Google_Hangout_SEO_Cake_Zuckerbergs_Desk\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-obamas-google-hangout-seo-cake-zuckerbergs-desk-110064\" target=\"_blank\" rel=\"noopener\">Search In Pics: Obama\u2019s Google Hangout, SEO Cake &amp; Zuckerberg\u2019s Desk<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Webmaster_Tools_Search_Queries_Report_Now_Less_Accurate\"><\/span><a href=\"https:\/\/searchengineland.com\/google-webmaster-tools-search-queries-report-now-less-accurate-63498\" target=\"_blank\" rel=\"noopener\">Google Webmaster Tools Search Queries Report Now Less Accurate<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google started rounding the impressions and clicks to one or two significant digits (e.g., 246,000 impressions now showed as 250,000 impressions).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_A_Google_Employee_Just_Register_Hiybbprqagcom_To_Help_Recruit_New_Employees\"><\/span><a href=\"https:\/\/searchengineland.com\/did-google-employee-just-register-hiybbprqag-com-63482\" target=\"_blank\" rel=\"noopener\">Did A Google Employee Just Register Hiybbprqag.com To Help Recruit New Employees?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google\u2019s Jobs page, which was at https:\/\/www.google.com\/intl\/en\/jobs\/index.html, could also be reached by going to hiybbprqag.com, via a 302 redirect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Colbert_%E2%80%9CHiybbprqag_Is_A_Word_Meaning_You_Got_Served%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/colbert-hiybbprqag-is-a-word-meaning-you-got-served-63434\" target=\"_blank\" rel=\"noopener\">Colbert: \u201cHiybbprqag Is A Word Meaning You Got Served\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Despite being sponsored by Bing, Colbert came down in Google\u2019s favor on \u201cThe\u00a0Colbert Report\u201d\u00a0\u2013 at least jokingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_AdWords_Get_Longer_Leaner_Look\"><\/span><a href=\"https:\/\/searchengineland.com\/top-adwords-get-longer-leaner-look-63503\" target=\"_blank\" rel=\"noopener\">Top AdWords Get Longer, Leaner Look<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Many AdWords placements at the top of the page would be getting extended headlines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Answerscom_Acquired_For_127_Million\"><\/span><a href=\"https:\/\/searchengineland.com\/answers-com-acquired-for-127-million-63460\" target=\"_blank\" rel=\"noopener\">Answers.com Acquired For $127 Million<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> But shareholders promised to prevent the deal from happening.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Completes_Outsourcing_Its_Real_Estate_Search_To_Zillow\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-completes-outsourcing-real-estate-to-zillow-63467\" target=\"_blank\" rel=\"noopener\">Yahoo Completes Outsourcing Its Real Estate Search To Zillow<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The two companies said this deal created \u201cthe largest real estate network on the web,\u201d and involved several elements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"He_Calls_Google_A_Vampire_But_Mark_Cubans_Mahalo_Is_Doing_The_Sucking\"><\/span><a href=\"https:\/\/searchengineland.com\/google-vampire-mark-cuban-mahalo-35039\" target=\"_blank\" rel=\"noopener\">He Calls Google A Vampire, But Mark Cuban\u2019s Mahalo Is Doing The Sucking<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Cuban was an investor in\u00a0Mahalo, which touted to advertisers how it taps into Google to generate page views.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Digital_Marketing_Budgets_To_Increase_In_2010\"><\/span><a href=\"https:\/\/searchengineland.com\/report-digital-marketing-budgets-to-increase-in-2010-35087\" target=\"_blank\" rel=\"noopener\">Report: Digital Marketing Budgets To Increase In 2010<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> 64% planned to increase budgets for search engine optimization, and 51% planned to increase budgets for paid search marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Search_Engines_Google_%E2%80%9CHarm_Minority_Owned_Businesses%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/do-search-engines-google-harm-minority-owned-businesses-35078\" target=\"_blank\" rel=\"noopener\">Do Search Engines (Google) \u201cHarm Minority Owned Businesses\u201d?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> More concerns about reports that Google was \u201cheavily biased towards established brands\u201d (i.e., wealth rather than merit).\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Recent_Bugs_SMS_Spam_Safe_Filter_Stuck_News_Fonts_Google_Docs_Spam\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-recent-bugs-sms-spam-safe-filter-stuck-news-fonts-google-docs-spam-16420\" target=\"_blank\" rel=\"noopener\">Google\u2019s Recent Bugs: SMS Spam, Safe Filter Stuck, News Fonts &amp; Google Docs Spam<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Many users complained that they were unable to change the safe search filter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AJAX_Search_Results_Death_To_Search_Term_Tracking\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ajax-search-results-death-to-search-term-tracking-16431\" target=\"_blank\" rel=\"noopener\">Google AJAX Search Results = Death To Search Term Tracking?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> If Google rolled out AJAX-based search results on a wide scale, there were concerns about the ramifications for SEO rank checking software and other tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Judgment_Day_For_Four_Google_Execs_In_Italian_Court\"><\/span><a href=\"https:\/\/searchengineland.com\/judgement-day-for-four-google-execs-in-italian-court-16419\" target=\"_blank\" rel=\"noopener\">Judgment Day For Four Google Execs In Italian Court<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The case was over a video uploaded to YouTube where a disabled child was being taunted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Another_French_Court_Rules_Against_Google_On_Trademark_Claim\"><\/span><a href=\"https:\/\/searchengineland.com\/another-french-court-rules-against-google-on-trademark-claim-16422\" target=\"_blank\" rel=\"noopener\">Another French Court Rules Against Google On Trademark Claim<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google\u00a0was ordered\u00a0to pay a total of \u20ac350,000 ($454,000) for violating two companies\u2019 trademarks by allowing other companies to bid on the terms in AdWords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Askcom_Symantec_Partner_To_Detect_Malicious_Sites\"><\/span><a href=\"https:\/\/searchengineland.com\/askcom-symantec-partner-to-detect-malicious-sites-16408\" target=\"_blank\" rel=\"noopener\">Ask.com &amp; Symantec Partner To Detect Malicious Sites<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> When a search was run from the Norton toolbar, results were safety-rated by Symantec using a color-coded icon, to flag sites or sections of sites that could have been malicious or harmful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Communications_Head_Jill_Nash_To_Depart\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-communications-head-jill-nash-to-depart-16417\" target=\"_blank\" rel=\"noopener\">Yahoo Communications Head Jill Nash To Depart<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Nash was \u201cspent\u201d after the transition from Terry Semel to Jerry Yang and the MicroHoo rollercoaster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"National_Pork_Board_Says_Sorry_About_The_Breastfeeding_Thing\"><\/span><a href=\"https:\/\/searchengineland.com\/national-pork-board-says-sorry-about-the-breastfeeding-thing-10432\" target=\"_blank\" rel=\"noopener\">National Pork Board Says Sorry About The Breastfeeding Thing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> They apologized over the legal threat about her using \u201cThe Other White Milk\u201d as a slogan on shirts supporting breastfeeding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/how-marketers-can-best-optimize-their-google-shopping-ads-379799\" target=\"_blank\" rel=\"noopener\">How marketers can best optimize their Google Shopping ads<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/functions-core-web-vitals-tactics-with-cloudflares-htmlrewriter-331057\" target=\"_blank\" rel=\"noopener\">Functions for Core Web Vitals Tactics with Cloudflare\u2019s HTMLRewriter<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/detlef-johnson\" target=\"_blank\" rel=\"noopener\">Detlef Johnson<\/a><\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/how-to-get-client-buy-in-to-try-new-ppc-tactics-328605\" target=\"_blank\" rel=\"noopener\">How to get client buy-in to try new PPC tactics<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tim-jensen\" target=\"_blank\" rel=\"noopener\">Tim Jensen<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/future-paid-voice-search-monetizing-map-268301\" target=\"_blank\" rel=\"noopener\">The future of paid voice search and monetizing the map<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-smith\" target=\"_blank\" rel=\"noopener\">Brian Smith<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/advertisers-consider-pausing-google-local-inventory-ads-268081\" target=\"_blank\" rel=\"noopener\">When should advertisers consider pausing Google Local Inventory Ads?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-taylor\" target=\"_blank\" rel=\"noopener\">Andy Taylor<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/4-search-advertising-trends-watch-240946\" target=\"_blank\" rel=\"noopener\">4 Search Advertising Trends To Watch<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/john-cosley\" target=\"_blank\" rel=\"noopener\">John Cosley<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/appearing-multiple-times-in-google-shopping-the-pros-cons-213703\" target=\"_blank\" rel=\"noopener\">Appearing Multiple Times In Google Shopping: The Pros &amp; Cons<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rebekah-diedo\" target=\"_blank\" rel=\"noopener\">Rebekah Schelfhout<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/5-pieces-content-25-link-ideas-213611\" target=\"_blank\" rel=\"noopener\">5 Pieces Of Content: 25 Link Ideas<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><a href=\"http:\/\/www.linkedin.com\/pub\/rebekah-diedo\/3a\/90a\/575\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/google-broken-182246\" target=\"_blank\" rel=\"noopener\">Google Is Not Broken<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/6-local-seo-tips-small-business-183066\" target=\"_blank\" rel=\"noopener\">6 Local Tips For Small Business SEO Success<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/wesley-young\" target=\"_blank\" rel=\"noopener\">Wesley Young<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/are-you-ready-for-the-new-google-shopping-campaigns-181100\" target=\"_blank\" rel=\"noopener\">Are You Ready For The New Google Shopping Campaigns?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rick-backus\" target=\"_blank\" rel=\"noopener\">Rick Backus<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-to-use-the-adwords-search-term-view-to-optimize-keywords-negatives-109946\" target=\"_blank\" rel=\"noopener\">How To Use The AdWords Search Term View To Optimize Keywords &amp; Negatives<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/crosby-grant\" target=\"_blank\" rel=\"noopener\">Crosby Grant<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/recent-findings-on-captcha-the-user-experience-109779\" target=\"_blank\" rel=\"noopener\">Recent Findings On Captcha &amp; The User Experience<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kim-krause-berg\" target=\"_blank\" rel=\"noopener\">Kim Krause Berg<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/5-common-tracking-problems-how-troubleshoot-to-fix-them-110106\" target=\"_blank\" rel=\"noopener\">5 Common Tracking Problems: How To Troubleshoot &amp; Fix Them<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/carriehill\" target=\"_blank\" rel=\"noopener\">Carrie Hill<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/online-retailers-need-a-10354767-sales-bump-63168\" target=\"_blank\" rel=\"noopener\">Online Retailers: Need a $10,354,767 Sales Bump?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rob-snell\" target=\"_blank\" rel=\"noopener\">Rob Snell<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/using-affiliates-to-protect-your-brand-with-paid-search-34758\" target=\"_blank\" rel=\"noopener\">Using Affiliates To Protect Your Brand With Paid Search<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/shake-up-in-house-seo-by-adding-social-media-to-the-mix-34402\" target=\"_blank\" rel=\"noopener\">Shake Up In-House SEO By Adding Social Media To The Mix<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-adam\" target=\"_blank\" rel=\"noopener\">Tony Adam<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/organic-search-strategies-for-driving-traffic-to-channel-partners-34874\" target=\"_blank\" rel=\"noopener\">Organic Search Strategies For Driving Traffic To Channel Partners<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/galen-deyoung\" target=\"_blank\" rel=\"noopener\">Galen DeYoung<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/who-owns-link-building-16382\" target=\"_blank\" rel=\"noopener\">Who Owns Link Building?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><a href=\"https:\/\/searchengineland.com\/author\/galen-deyoung\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/what-results-can-i-expect-from-my-social-media-campaign-16355\" target=\"_blank\" rel=\"noopener\">What Results Can I Expect From My Social Media Campaign?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/greg-finn\" target=\"_blank\" rel=\"noopener\">Greg Finn<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; February 2 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | February 4 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-3-392610\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: February 3<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How Google uses AI in search In 2022, we learned more about how Google was using AI in search \u2013 for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short, RankBrain, neural matching and BERT were all used in Google\u2019s ranking system across many, if not most, queries and look at understanding the language of both the query and content it [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8007","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8007"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8007\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}