{"id":8025,"date":"2023-02-04T05:59:32","date_gmt":"2023-02-04T05:59:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/"},"modified":"2023-02-04T05:59:32","modified_gmt":"2023-02-04T05:59:32","slug":"this-day-in-search-marketing-history-february-4","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/","title":{"rendered":"This day in search marketing history: February 4"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Microsofts_bid_to_buy_Yahoo_Day_4\" >Microsoft\u2019s bid to buy Yahoo, Day 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Enhanced_conversions_Google_tests_global_site_tags_with_automatic_collection\" >Enhanced conversions: Google tests global site tags with automatic collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Microsoft_Bing_adds_automobile_and_car_search_features\" >Microsoft Bing adds automobile and car search features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_expands_phrase_match_to_include_broad_match_modifier_traffic\" >Google expands phrase match to include broad match modifier traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#5_takeaways_for_marketers_from_Googles_Q4_2019_earnings\" >5 takeaways for marketers from Google\u2019s Q4 2019 earnings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Hitwise_halts_some_reporting_services_in_wake_of_Jumpshots_closing\" >Hitwise halts some reporting services in wake of Jumpshot\u2019s closing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Filter_sort_bulk_manage_product_groups_in_Microsoft_Shopping_soon\" >Filter, sort, bulk manage product groups in Microsoft Shopping soon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Bing_doesnt_show_ads_for_queries_around_Super_Bowl_commercials_while_Google_does\" >Bing doesn\u2019t show ads for queries around Super Bowl commercials, while Google does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Survey_Local_SEO_an_%E2%80%98artisanal_discipline_dominated_by_small_agencies\" >Survey: Local SEO an \u2018artisanal\u2019 discipline dominated by small agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Adds_JSON-LD_Support_For_Structured_Data_Markup\" >Google Adds JSON-LD Support For Structured Data Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Revamps_Mobile_Travel_Search_Results_Almost_Making_Web_Results_Irrelevant\" >Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Bing_Updates_Android_iOS_Apps_To_Enable_More_Finding_With_Less_Searching\" >Bing Updates Android &amp; iOS Apps To Enable More Finding With Less Searching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Expands_Webmaster_Documentation_Around_Reconsideration_Requests\" >Google Expands Webmaster Documentation Around Reconsideration Requests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Report_Google_Will_Get_Access_To_Twitters_Firehose_Again\" >Report: Google Will Get Access To Twitter\u2019s Firehose Again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Answers_Now_Showing_Blue_Icons_Linking_To_Publisher_Sites_Or_More_Google_Answers\" >Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Bing_Ads_Discusses_3_New_Initiatives_Native_Ads_On_MSNcom_Mobile_Ad_Formats_Remarketing\" >Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#With_Nadellas_Appointment_The_%E2%80%9CSearch_CEOs%E2%80%9D_Now_Run_Google_Yahoo_Microsoft\" >With Nadella\u2019s Appointment, The \u201cSearch CEOs\u201d Now Run Google, Yahoo &amp; Microsoft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_AdWords_To_Roll_Out_Flexible_Conversion_Counting_Says_Goodbye_To_1_Per-Click_Many-Per-Click\" >Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Googles_DoubleClick_Search_Ramps_Focus_On_PLAs_And_Ecommerce_With_New_Commerce_Suite\" >Google\u2019s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Showing_Large_Video_Embeds_In_Some_Search_Results\" >Google Showing Large Video Embeds In Some Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Maps_App_Now_Continually_Searching_For_Faster_Route\" >Google Maps App Now Continually Searching For Faster Route<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Beyonce_Blackout_Ravens_And_M_Ms_%E2%80%94_What_We_Searched_For_During_Super_Bowl_2013\" >Beyonce, Blackout, Ravens And M&amp;Ms \u2014 What We Searched For During Super Bowl 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Bing_Why_Googles_Wrong_In_Its_Accusations\" >Bing: Why Google\u2019s Wrong In Its Accusations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Yelp_35_Percent_Of_Searches_Mobile_Now\" >Yelp: 35 Percent Of Searches Mobile Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Search_In_Pics_Google_Sweden_License_Plate_Yahoo_Beach_Sandals_Google_Privacy_Cup\" >Search In Pics: Google Sweden License Plate, Yahoo Beach Sandals &amp; Google Privacy Cup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Maps_To_Add_%E2%80%9CGoogle_Store_Views%E2%80%9D\" >Google Maps To Add \u201cGoogle Store Views\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Yahoo_Sells_%E2%80%9CNon-Core%E2%80%9D_Asset_HotJobs_For_225_Million\" >Yahoo Sells \u201cNon-Core\u201d Asset HotJobs For $225 Million<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#2001_In_Review_Search_Engine_Marketing_Gets_Respect_As_Does_Search_Generally\" >2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Latitude_Share_Your_Location_On_Google_Maps\" >Google Latitude: Share Your Location On Google Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Android_Phone_Finds_Its_Voice_Search_That_Is\" >Google Android Phone Finds Its Voice (Search That Is)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#FriendFeed_Improves_Search_Features\" >FriendFeed Improves Search Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Internet_Explorer_8_Search_Now_Showing_Instant_Answers_From_Live_Search\" >Internet Explorer 8 Search Now Showing Instant Answers From Live Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Yahoo_Starting_To_Roll_Out_%E2%80%9CSearch_Pad%E2%80%9D_Feature\" >Yahoo Starting To Roll Out \u201cSearch Pad\u201d Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Googles_Influence_In_The_Oval_Office\" >Google\u2019s Influence In The Oval Office<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Virtual_Earths_First_2009_Imagery_Update\" >Virtual Earth\u2019s First 2009 Imagery Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#IAC_Troubles_Askcom_And_Post-Yahoo_Search_Share\" >IAC Troubles, Ask.com, And Post-Yahoo Search Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Microsofts_Prize_Big_Yahoo_CPMs_Largest_Display_Share\" >Microsoft\u2019s Prize: Big Yahoo CPMs, Largest Display Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Releases_New_Urchin_Beta\" >Google Releases New Urchin Beta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#EU_Prepares_%E2%80%9CObjections%E2%80%9D_To_Google-DoubleClick_Acquisition\" >EU Prepares \u201cObjections\u201d To Google-DoubleClick Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Google_Files_Screenshots_Of_Compensation_Tool_With_SEC\" >Google Files Screenshots Of Compensation Tool With SEC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/04\/this-day-in-search-marketing-history-february-4\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Microsofts_bid_to_buy_Yahoo_Day_4\"><\/span>Microsoft\u2019s bid to buy Yahoo, Day 4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2008, there were some big developments following the news of Microsoft\u2019s bid to purchase Yahoo.\u00a0<\/p>\n<p>Google wasn\u2019t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: \u201copenness and innovation.\u201d<\/p>\n<p>There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising.<\/p>\n<p>Meanwhile, was Yahoo considering an alliance with Google? And why did Google CEO Eric Schmidt call Yahoo CEO Jerry Yang to offer Yahoo\u00a0help?<\/p>\n<p>And what about post-acquisition \u201cintegration\u201d issues? Local, maps, and mobile were areas where both companies had made significant investments but also had significant duplication and redundancy.<\/p>\n<p>Microsoft sounded pretty confident the deal would happen. As Kevin Johnson put it:<\/p>\n<p>\u201cIt doesn\u2019t make sense to have thousands of engineers at Yahoo working on a search index, thousands of engineers at Microsoft working on the same search index. By combining, we can have one team of people across the two companies working on the search index, and then have others continue to focus on areas where we\u2019ve defined differentiation in search. New search verticals and expanded user experience for search. We\u2019ve got so many ideas, more engineers applied to those ideas will drive breakthroughs in search.\u201d<\/p>\n<p><strong>Dig deeper:<\/strong><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-objects-to-microsoft-microsoft-responds-irony-all-around-13281\" target=\"_blank\" rel=\"noopener\">Google Objects To Microsoft &amp; Yahoo Wedding; Microsoft Responds \u2014 Irony All Around<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/can-google-save-yahoo-by-taking-over-search-13282\" target=\"_blank\" rel=\"noopener\">Can Google Save Yahoo By Taking Over Search?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/a-local-look-at-microsofts-bid-for-yahoo-13284\" target=\"_blank\" rel=\"noopener\">A Local Look At Microsoft\u2019s Bid For Yahoo<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/yahoo-addresses-the-troops-and-so-does-microsoft-13289\" target=\"_blank\" rel=\"noopener\">Yahoo! Addresses The Troops (And So Does Microsoft)<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/microhoo-day-4-in-other-news-microsoft-to-borrow-to-buy-yahoo-google-below-500-13291\" target=\"_blank\" rel=\"noopener\">Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo &amp; Google Below $500<\/a><\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_conversions_Google_tests_global_site_tags_with_automatic_collection\"><\/span><a href=\"https:\/\/searchengineland.com\/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection-379976\" target=\"_blank\" rel=\"noopener\">Enhanced conversions: Google tests global site tags with automatic collection<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The global site tag could now automatically collect the information (e.g., email, telephone number) that a user submitted on the website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Bing_adds_automobile_and_car_search_features\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-bing-adds-automobile-and-car-search-features-379927\" target=\"_blank\" rel=\"noopener\">Microsoft Bing adds automobile and car search features<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> There were links to the MSN Autos marketplace in the knowledge panels for these car-related searches under \u201clearn more\u201d and \u201cshop used cars\u201d right above the car specifications.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_expands_phrase_match_to_include_broad_match_modifier_traffic\"><\/span><a href=\"https:\/\/searchengineland.com\/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874\" target=\"_blank\" rel=\"noopener\">Google expands phrase match to include broad match modifier traffic<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Phrase match would expand to include additional broad match modifier traffic and support for broad match modifier would end.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_takeaways_for_marketers_from_Googles_Q4_2019_earnings\"><\/span><a href=\"https:\/\/searchengineland.com\/5-takeaways-for-marketers-from-googles-q4-2019-earnings-328655\" target=\"_blank\" rel=\"noopener\">5 takeaways for marketers from Google\u2019s Q4 2019 earnings<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> For the first time, the company\u00a0disclosed YouTube advertising revenues.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hitwise_halts_some_reporting_services_in_wake_of_Jumpshots_closing\"><\/span><a href=\"https:\/\/searchengineland.com\/hitwise-halts-some-reporting-services-in-wake-of-jumpshots-closing-328658\" target=\"_blank\" rel=\"noopener\">Hitwise halts some reporting services in wake of Jumpshot\u2019s closing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Hitwise informed its customers that daily, weekly and monthly metric updates were on pause until further notice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Filter_sort_bulk_manage_product_groups_in_Microsoft_Shopping_soon\"><\/span><a href=\"https:\/\/searchengineland.com\/filter-sort-bulk-manage-product-groups-in-microsoft-shopping-soon-328635\" target=\"_blank\" rel=\"noopener\">Filter, sort, bulk manage product groups in Microsoft Shopping soon<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Scripts were also coming to Shopping campaigns in Microsoft Advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_doesnt_show_ads_for_queries_around_Super_Bowl_commercials_while_Google_does\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-doesnt-show-ads-for-queries-around-super-bowl-commercials-while-google-does-311554\" target=\"_blank\" rel=\"noopener\">Bing doesn\u2019t show ads for queries around Super Bowl commercials, while Google does<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> The company\u2019s primary goal was not to drive revenue and chose not to monetize search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Survey_Local_SEO_an_%E2%80%98artisanal_discipline_dominated_by_small_agencies\"><\/span><a href=\"https:\/\/searchengineland.com\/survey-local-seo-an-artisanal-discipline-dominated-by-small-agencies-311521\" target=\"_blank\" rel=\"noopener\">Survey: Local SEO an \u2018artisanal\u2019 discipline dominated by small agencies<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Roughly 53% of firms doing local SEO had 10 or fewer clients.<\/p>\n<h3 class=\"has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Google_Adds_JSON-LD_Support_For_Structured_Data_Markup\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adds-json-ld-support-for-structured-data-markup-241777\" target=\"_blank\" rel=\"noopener\">Google Adds JSON-LD Support For Structured Data Markup<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google started supporting JSON-LD for structured data markup for reviews and products rich snippets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Revamps_Mobile_Travel_Search_Results_Almost_Making_Web_Results_Irrelevant\"><\/span><a href=\"https:\/\/searchengineland.com\/google-revamps-travel-search-queries-almost-making-web-results-irrelevant-241784\" target=\"_blank\" rel=\"noopener\">Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Once you clicked on the \u201cmore destinations\u201d button, Google led you into a travel search experience that made it harder to view organic search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Updates_Android_iOS_Apps_To_Enable_More_Finding_With_Less_Searching\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-updates-android-ios-apps-to-enable-more-finding-with-less-searching-241778\" target=\"_blank\" rel=\"noopener\">Bing Updates Android &amp; iOS Apps To Enable More Finding With Less Searching<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The idea, according to Microsoft, was to help users \u201cfind\u201d and \u201cdo\u201d faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Expands_Webmaster_Documentation_Around_Reconsideration_Requests\"><\/span><a href=\"https:\/\/searchengineland.com\/google-expands-webmaster-documentation-around-reconsideration-requests-214111\" target=\"_blank\" rel=\"noopener\">Google Expands Webmaster Documentation Around Reconsideration Requests<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google clarified and expanded on their reconsideration request documentation for those who had been hit by a Google manual action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Google_Will_Get_Access_To_Twitters_Firehose_Again\"><\/span><a href=\"https:\/\/searchengineland.com\/report-google-will-get-access-twitters-firehose-214220\" target=\"_blank\" rel=\"noopener\">Report: Google Will Get Access To Twitter\u2019s Firehose Again<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The agreement came 3+ years after a similar arrangement ended. It would make tweets easier to find via search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Answers_Now_Showing_Blue_Icons_Linking_To_Publisher_Sites_Or_More_Google_Answers\"><\/span><a href=\"https:\/\/searchengineland.com\/google-answers-now-showing-blue-icons-linking-publisher-sites-google-answers-214114\" target=\"_blank\" rel=\"noopener\">Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> This had been done previously for easter eggs and Google\u2019s own content, but now it worked for third-party publishers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_Discusses_3_New_Initiatives_Native_Ads_On_MSNcom_Mobile_Ad_Formats_Remarketing\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-discusses-3-new-initiatives-native-ads-msn-com-mobile-ad-formats-remarketing-214109\" target=\"_blank\" rel=\"noopener\">Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The company\u2019s foray into native advertising would harness intent signals from Bing Ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"With_Nadellas_Appointment_The_%E2%80%9CSearch_CEOs%E2%80%9D_Now_Run_Google_Yahoo_Microsoft\"><\/span><a href=\"https:\/\/searchengineland.com\/search-ceo-183295\" target=\"_blank\" rel=\"noopener\">With Nadella\u2019s Appointment, The \u201cSearch CEOs\u201d Now Run Google, Yahoo &amp; Microsoft<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> For the first time in ages, the three major search companies in the US were all run by CEOs who either came out of a search background or had a solid understanding of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords_To_Roll_Out_Flexible_Conversion_Counting_Says_Goodbye_To_1_Per-Click_Many-Per-Click\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-roll-flexible-conversion-counting-says-goodbye-1-per-click-many-per-click-183298\" target=\"_blank\" rel=\"noopener\">Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Converted clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_DoubleClick_Search_Ramps_Focus_On_PLAs_And_Ecommerce_With_New_Commerce_Suite\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-doubleclick-search-ramps-focus-plas-ecommerce-new-commerce-suite-183276\" target=\"_blank\" rel=\"noopener\">Google\u2019s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> The suite was comprised of two new capabilities: Dynamic Product Listing Ads creation and Product Listing Ads optimization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Showing_Large_Video_Embeds_In_Some_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-showing-large-video-embeds-search-results-183345\" target=\"_blank\" rel=\"noopener\">Google Showing Large Video Embeds In Some Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Searching Google for video-related content would return a large, playable, video directly at the top of the search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Maps_App_Now_Continually_Searching_For_Faster_Route\"><\/span><a href=\"https:\/\/searchengineland.com\/google-maps-app-now-continually-searching-faster-route-183283\" target=\"_blank\" rel=\"noopener\">Google Maps App Now Continually Searching For Faster Route<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> The app would notify you if a faster route was available while you were in transit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Beyonce_Blackout_Ravens_And_M_Ms_%E2%80%94_What_We_Searched_For_During_Super_Bowl_2013\"><\/span><a href=\"https:\/\/searchengineland.com\/super-bowl-2013-and-search-147297\" target=\"_blank\" rel=\"noopener\">Beyonce, Blackout, Ravens And M&amp;Ms \u2014 What We Searched For During Super Bowl 2013<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Viewers turned to their devices to ask [why did the lights go out], [superdome power outage] and [what caused power outage].<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Why_Googles_Wrong_In_Its_Accusations\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-why-googles-wrong-in-its-accusations-63279\" target=\"_blank\" rel=\"noopener\">Bing: Why Google\u2019s Wrong In Its Accusations<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Bing said it has search signal, not Google signal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yelp_35_Percent_Of_Searches_Mobile_Now\"><\/span><a href=\"https:\/\/searchengineland.com\/yelp-35-percent-of-searches-mobile-now-63518\" target=\"_blank\" rel=\"noopener\">Yelp: 35 Percent Of Searches Mobile Now<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The mobile audience on Yelp was more active and engaged than its PC audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Google_Sweden_License_Plate_Yahoo_Beach_Sandals_Google_Privacy_Cup\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-google-sweden-license-plate-yahoo-beach-sandals-google-privacy-cup-63534\" target=\"_blank\" rel=\"noopener\">Search In Pics: Google Sweden License Plate, Yahoo Beach Sandals &amp; Google Privacy Cup<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Maps_To_Add_%E2%80%9CGoogle_Store_Views%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/google-maps-to-add-google-store-views-35153\" target=\"_blank\" rel=\"noopener\">Google Maps To Add \u201cGoogle Store Views\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google Store Views would allow people to virtually walk into the store, off of\u00a0Google Street Views.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Sells_%E2%80%9CNon-Core%E2%80%9D_Asset_HotJobs_For_225_Million\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-sells-non-core-asset-hotjobs-for-225-million-35137\" target=\"_blank\" rel=\"noopener\">Yahoo Sells \u201cNon-Core\u201d Asset HotJobs For $225 Million<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Yahoo would continue to have a career site, but it would be powered and populated by Monster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2001_In_Review_Search_Engine_Marketing_Gets_Respect_As_Does_Search_Generally\"><\/span><a href=\"https:\/\/searchengineland.com\/2001-in-review-search-engine-marketing-gets-respect-35174\" target=\"_blank\" rel=\"noopener\">2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Major events from the year 2001 in consumer search.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Latitude_Share_Your_Location_On_Google_Maps\"><\/span><a href=\"https:\/\/searchengineland.com\/google-latitude-16435\" target=\"_blank\" rel=\"noopener\">Google Latitude: Share Your Location On Google Maps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> More coverage: <a href=\"https:\/\/searchengineland.com\/googles-latitude-turns-maps-for-mobile-into-social-tool-16438\" target=\"_blank\" rel=\"noopener\">Google Latitude Turns Maps (For Mobile) Into Social Tool<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Android_Phone_Finds_Its_Voice_Search_That_Is\"><\/span><a href=\"https:\/\/searchengineland.com\/android-finds-its-voice-search-that-is-16444\" target=\"_blank\" rel=\"noopener\">Google Android Phone Finds Its Voice (Search That Is)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google was\u00a0rolling out voice search\u00a0on the Android platform via the new software update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FriendFeed_Improves_Search_Features\"><\/span><a href=\"https:\/\/searchengineland.com\/friendfeed-improves-search-features-16452\" target=\"_blank\" rel=\"noopener\">FriendFeed Improves Search Features<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> You could use the advanced search features and then subscribe to that search via RSS.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internet_Explorer_8_Search_Now_Showing_Instant_Answers_From_Live_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/internet-explorer-8-search-now-showing-instant-answers-from-live-search-16453\" target=\"_blank\" rel=\"noopener\">Internet Explorer 8 Search Now Showing Instant Answers From Live Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Instant answers were shown for searches related to financial information, weather conditions, movie show times, calculations, equations, conversions, and definitions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Starting_To_Roll_Out_%E2%80%9CSearch_Pad%E2%80%9D_Feature\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-starting-to-roll-out-search-pad-feature-16446\" target=\"_blank\" rel=\"noopener\">Yahoo Starting To Roll Out \u201cSearch Pad\u201d Feature<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The application automatically collected sites and content as users conducted online research.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Influence_In_The_Oval_Office\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-influence-in-the-oval-office-16457\" target=\"_blank\" rel=\"noopener\">Google\u2019s Influence In The Oval Office<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google was the \u201cfourth-largest corporate source of campaign cash\u201d for President Obama\u2019s presidential race.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Virtual_Earths_First_2009_Imagery_Update\"><\/span><a href=\"https:\/\/searchengineland.com\/virtual-earths-first-2009-imagery-update-16454\" target=\"_blank\" rel=\"noopener\">Virtual Earth\u2019s First 2009 Imagery Update<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The major updates included the new Digital Globe satellite imagery they recently licensed and \u201cbird\u2019s eye\u201d photos of Paris, France.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IAC_Troubles_Askcom_And_Post-Yahoo_Search_Share\"><\/span><a href=\"https:\/\/searchengineland.com\/iac-troubles-askcom-and-post-yahoo-search-share-13285\" target=\"_blank\" rel=\"noopener\">IAC Troubles, Ask.com, And Post-Yahoo Search Share<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> IAC claimed the legal battle for control\u00a0of IAC\u2019s board was impeding the company\u2019s ability to effectively operate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsofts_Prize_Big_Yahoo_CPMs_Largest_Display_Share\"><\/span><a href=\"https:\/\/searchengineland.com\/microsofts-prize-big-yahoo-cpms-largest-display-share-13286\" target=\"_blank\" rel=\"noopener\">Microsoft\u2019s Prize: Big Yahoo CPMs, Largest Display Share<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Yahoo ranked as the top site with just under 19% of US online display advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Releases_New_Urchin_Beta\"><\/span><a href=\"https:\/\/searchengineland.com\/google-releases-new-urchin-beta-13288\" target=\"_blank\" rel=\"noopener\">Google Releases New Urchin Beta<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> For those who required server-based analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EU_Prepares_%E2%80%9CObjections%E2%80%9D_To_Google-DoubleClick_Acquisition\"><\/span><a href=\"https:\/\/searchengineland.com\/eu-prepares-objections-to-google-doubleclick-acquisition-13280\" target=\"_blank\" rel=\"noopener\">EU Prepares \u201cObjections\u201d To Google-DoubleClick Acquisition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The European Union\u2019s antitrust regulator was likely to impose conditions or ask Google for concessions in order to bless the acquisition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Files_Screenshots_Of_Compensation_Tool_With_SEC\"><\/span><a href=\"https:\/\/searchengineland.com\/google-files-screenshots-of-compensation-tool-with-sec-13290\" target=\"_blank\" rel=\"noopener\">Google Files Screenshots Of Compensation Tool With SEC<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The tool modeled the potential value of Google equity awards, including transferable stock options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/tips-on-testing-responsive-search-ads-311549\" target=\"_blank\" rel=\"noopener\">Tips on testing responsive search ads<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/how-the-sharing-economy-will-lead-to-the-growth-of-online-reviews-214136\" target=\"_blank\" rel=\"noopener\">How The Sharing Economy Will Lead To The Growth Of Online Reviews<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/shopify-seo-guide-how-to-increase-organic-traffic-to-your-store-334971\" target=\"_blank\" rel=\"noopener\">Shopify SEO Guide: How to increase organic traffic to your store<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/george-nguyen\" target=\"_blank\" rel=\"noopener\">George Nguyen<\/a><\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/gmail-ads-showing-unsubscribes-379985\" target=\"_blank\" rel=\"noopener\">Are you showing Gmail ads to customers who have unsubscribed?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kirk-williams\" target=\"_blank\" rel=\"noopener\">Kirk Williams<\/a><\/p>\n<p>2021: <a href=\"https:\/\/searchengineland.com\/tactical-advice-on-google-ads-auto-applied-recommendations-control-center-345740\" target=\"_blank\" rel=\"noopener\">Google Ads Auto Applied Recommendations: Every setting, explained<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-boggs\" target=\"_blank\" rel=\"noopener\">Chris Boggs<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/google-search-partner-network-friend-foe-241291\" target=\"_blank\" rel=\"noopener\">Google Search Partner Network: Friend Or Foe?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-taylor\" target=\"_blank\" rel=\"noopener\">Andy Taylor<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/bring-work-home-use-google-adwords-improve-love-life-241023\" target=\"_blank\" rel=\"noopener\">Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jacob-baadsgaard\" target=\"_blank\" rel=\"noopener\">Jacob Baadsgaard<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/attributing-retail-store-transactions-online-clicks-keyword-level-239488\" target=\"_blank\" rel=\"noopener\">Attributing Retail Store Transactions To Online Clicks At Keyword Level<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/thomas-stern\" target=\"_blank\" rel=\"noopener\">Thomas Stern<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/location-based-geo-targeting-boosts-paid-search-ad-performance-importance-truly-local-data-search-marketing-decisions-213765\" target=\"_blank\" rel=\"noopener\">Location Based Geo-Targeting Boosts Paid Search Ad Performance\u2026Or Does It?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/wesley-young\" target=\"_blank\" rel=\"noopener\">Wesley Young<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/start-the-new-year-with-a-ppc-health-check-part-2-182454\" target=\"_blank\" rel=\"noopener\">Start The New Year With A PPC Health Check: Part 2<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rebekah-diedo\" target=\"_blank\" rel=\"noopener\">Rebekah Schelfhout<\/a><a href=\"http:\/\/www.linkedin.com\/pub\/rebekah-diedo\/3a\/90a\/575\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/link-builders-brick-wall-182545\" target=\"_blank\" rel=\"noopener\">The Link Builder\u2019s Brick Wall, And How To Vault It<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-to-leverage-new-opportunities-on-facebook-foursquare-to-build-your-local-business-146687\" target=\"_blank\" rel=\"noopener\">How Local Businesses Can Leverage New Facebook &amp; Foursquare Features<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/wesley-young\" target=\"_blank\" rel=\"noopener\">Wesley Young<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-to-do-mobile-keyword-research-in-2013-146831\" target=\"_blank\" rel=\"noopener\">How To Do Keyword Research For Mobile SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bryson-meunier\" target=\"_blank\" rel=\"noopener\">Bryson Meunier<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/the-zen-of-ppc-campaign-reporting-147248\" target=\"_blank\" rel=\"noopener\">The Zen Of PPC Campaign Reporting<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/matt-van-wagner\" target=\"_blank\" rel=\"noopener\">Matt van Wagner<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/reputation-crisis-where-to-turn-62949\" target=\"_blank\" rel=\"noopener\">Reputation Crisis: Where To Turn?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-komack\" target=\"_blank\" rel=\"noopener\">Andy Komack<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/user-considerations-for-web-design-and-online-marketing-62515\" target=\"_blank\" rel=\"noopener\">User Considerations For Web Design And Online Marketing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kim-krause-berg\" target=\"_blank\" rel=\"noopener\">Kim Krause Berg<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/introducting-your-paid-search-dashboard-34725\" target=\"_blank\" rel=\"noopener\">Introducing Your Paid Search Dashboard<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/josh-dreller\" target=\"_blank\" rel=\"noopener\">Josh Dreller<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/how-to-take-keyword-research-to-the-next-level-34870\" target=\"_blank\" rel=\"noopener\">How To Take Keyword Research To The Next Level<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/damien-bianchi\" target=\"_blank\" rel=\"noopener\">Damien Bianchi<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/doing-all-the-small-things-right-34684\" target=\"_blank\" rel=\"noopener\">Doing All The Small Things Right For SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/marc-lyne\" target=\"_blank\" rel=\"noopener\">Marc Lyne<\/a><a href=\"https:\/\/searchengineland.com\/author\/marc-lyne\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/does-auto-matching-cause-unintentional-trademark-abuse-16327\" target=\"_blank\" rel=\"noopener\">Does Auto-Matching Cause Unintentional Trademark Abuse?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/want-more-b2b-conversions-reduce-your-visitors-anxiety-16320\" target=\"_blank\" rel=\"noopener\">Want More B2B Conversions? Reduce Your Visitor\u2019s Anxiety.<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/todd-miechiels\" target=\"_blank\" rel=\"noopener\">Todd Miechiels<\/a><a href=\"https:\/\/searchengineland.com\/author\/todd-miechiels\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/seo-careers-in-a-recession-16158\" target=\"_blank\" rel=\"noopener\">SEO Careers In A Recession<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/duane-forrester\" target=\"_blank\" rel=\"noopener\">Duane Forrester<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/the-latest-in-link-development-13279\" target=\"_blank\" rel=\"noopener\">The Latest In Link Development<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/vanessa-fox\" target=\"_blank\" rel=\"noopener\">Vanessa Fox<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/use-lifetime-visitor-values-to-raise-bids-while-increasing-profits-13283\" target=\"_blank\" rel=\"noopener\">Use Lifetime Visitor Values To Raise Bids While Increasing Profits<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brad-geddes\" target=\"_blank\" rel=\"noopener\">Brad Geddes<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-3-392610\" target=\"_blank\" rel=\"noopener\">February 3<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | February 5 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-4-392677\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: February 4<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft\u2019s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft\u2019s bid to purchase Yahoo.\u00a0 Google wasn\u2019t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: \u201copenness and innovation.\u201d There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8025","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8025"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8025\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}