{"id":8026,"date":"2023-02-05T06:17:39","date_gmt":"2023-02-05T06:17:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/"},"modified":"2023-02-05T06:17:39","modified_gmt":"2023-02-05T06:17:39","slug":"this-day-in-search-marketing-history-february-5","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/","title":{"rendered":"This day in search marketing history: February 5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Moz_upgrades_its_Domain_Authority_metric\" >Moz upgrades its Domain Authority metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Justice_Department_homing_in_on_Google_Ad_Manager_in_antitrust_probe\" >Justice Department homing in on Google Ad Manager in antitrust probe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Tripadvisors_new_%E2%80%98Review_Hub_lets_restaurateurs_manage_reviews_from_multiple_sources_in_one_place\" >Tripadvisor\u2019s new \u2018Review Hub\u2019 lets restaurateurs manage reviews from multiple sources in one place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Video_Jim_Boykin_on_how_link_building_has_evolved_over_two_decades\" >Video: Jim Boykin on how link building has evolved over two decades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#5_takeaways_from_Googles_Q4_2018_earnings_for_search_marketers\" >5 takeaways from Google\u2019s Q4 2018 earnings for search marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_adds_new_SEO_Audit_category_to_Chromes_Lighthouse_extension\" >Google adds new SEO Audit category to Chrome\u2019s Lighthouse extension<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_dedicates_engineering_team_to_accelerate_development_of_WordPress_ecosystem\" >Google dedicates engineering team to accelerate development of WordPress ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Search_Console_AMP_report_error_now_corrected\" >Google Search Console AMP report error now corrected<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Has_Penalized_A_Link_Network_In_Japan\" >Google Has Penalized A Link Network In Japan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#AdWords_App_For_Android_Now_Supports_Universal_App_Campaigns\" >AdWords App For Android Now Supports Universal App Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Sorry_No_Emoji_Allowed_In_Google_PLAs_Frown_Face\" >Sorry, No Emoji Allowed In Google PLAs (Frown Face)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Search_In_Pics_GoogleBot_Costume_Google_Maps_Peghog_Fancy_Google_Coffee_Maker\" >Search In Pics: GoogleBot Costume, Google Maps Peghog &amp; Fancy Google Coffee Maker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Official_Twitter_To_Give_Google_Access_To_%E2%80%9CFirehose%E2%80%9D_Of_Tweets\" >Official: Twitter To Give Google Access To \u201cFirehose\u201d Of Tweets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#As_Apple-Google_Deal_Expires_Who_Will_Win_The_Safari_Default_Search_Business\" >As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Marketers_Spent_4_Billion_On_Click-to-Call_Advertising_In_2014_%E2%80%94_Report\" >Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 \u2014 Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_App_Indexing_Statistics_Errors_Being_Emailed_To_Webmasters\" >Google App Indexing Statistics &amp; Errors Being Emailed To Webmasters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Its_Done_Google_Settles_Search_Antitrust_Case_In_Europe\" >It\u2019s Done: Google Settles Search Antitrust Case In Europe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Googles_Latest_Manual_Action_Penalty_Spammy_Structured_Markup\" >Google\u2019s Latest Manual Action Penalty: Spammy Structured Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Official_Googles_Sridhar_Ramaswamy_Takes_Over_Ads_Commerce_As_Wojcicki_Heads_To_YouTube\" >Official: Google\u2019s Sridhar Ramaswamy Takes Over Ads &amp; Commerce As Wojcicki Heads To YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#SEMPO_Search_Survey_Nearly_70_Of_Agencies_Say_Client_SEO_Budgets_To_Increase_In_2014\" >SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Yelp_Reports_233_Million_In_Revenue_For_2013_Up_69_From_2012\" >Yelp Reports $233 Million In Revenue For 2013, Up 69% From 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Microsofts_15_Million_Check-in_Will_Redmond_Buy_Foursquare\" >Microsoft\u2019s $15 Million Check-in: Will Redmond Buy Foursquare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Bing_Launches_New_Winter_Olympics_Search_Features_Counter_To_Track_Gold_Medals\" >Bing Launches New Winter Olympics Search Features &amp; Counter To Track Gold Medals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#%E2%80%9CWhen_Do_The_Olympics_Opening_Ceremonies_Start%E2%80%9D_Search_Engines_Compete_To_Answer\" >\u201cWhen Do The Olympics Opening Ceremonies Start?\u201d Search Engines Compete To Answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Telenav_Thinks_Scout_Can_Take_On_Google_Maps\" >Telenav Thinks Scout Can Take On Google Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Will_A_Google_Crackdown_On_Shady_Search_Toolbars_Hurt_AVG_IAC\" >Will A Google Crackdown On Shady Search Toolbars Hurt AVG &amp; IAC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Survey_Half_Of_Small_Businesses_Never_Update_Their_Listings_Online\" >Survey: Half Of Small Businesses Never Update Their Listings Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Study_Are_Public_Record_Ads_Placed_On_Google_Racially_Biased\" >Study: Are Public Record Ads Placed On Google Racially Biased?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Dilbert_SEOs_Control_Content_On_The_Web\" >Dilbert: SEOs Control Content On The Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#When_Is_the_Super_Bowl_Start_Time_The_NFL_Finally_Gets_It_Right\" >When Is the Super Bowl Start Time? The NFL Finally Gets It Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Turning_The_Tables_On_The_Google_Toolbar_Disclosure_Claims\" >Turning The Tables On The Google Toolbar &amp; Disclosure Claims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#What_Time_Does_the_2011_Super_Bowl_Start_A_Continuing_Lesson_in_Search_Visibility\" >What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Recommends_The_Competition_On_Your_Business_Place_Page\" >Google Recommends The Competition On Your Business Place Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Microsoft_Extends_Bing_Search_Deal_With_Facebook\" >Microsoft Extends Bing Search Deal With Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Siri_Not_A_%E2%80%9CSearch_Engine%E2%80%9D_But_You_Might_Use_It_Like_One\" >Siri: Not A \u201cSearch Engine\u201d But You Might Use It Like One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Super_Bowl_2010_Winners_Google_Yahoo_Bing_Are_Ready\" >Super Bowl 2010 Winners: Google, Yahoo &amp; Bing Are Ready<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#2002_In_Review_Google_Powers_AOL_AdWords_Go_Cost-Per-Click\" >2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Earth_Adds_World_War_II_Imagery\" >Google Earth Adds World War II Imagery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Search_In_Pictures_Bing_Hat_Yahoo_Balls_Yahoo_Karate\" >Search In Pictures: Bing Hat, Yahoo Balls &amp; Yahoo Karate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Continues_AdWords_Product_PlusBox\" >Google Continues AdWords Product PlusBox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Books_Search_Goes_Mobile\" >Google Books Search Goes Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#A_Bad_Month_For_SEOs_Reputation\" >A Bad Month For SEO\u2019s Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#MicroHoo_Boon_Or_Bust_For_Yahoo\" >MicroHoo: Boon Or Bust For Yahoo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#2008_elections\" >2008 elections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Google_Releases_New_Link_Reporting_Tools\" >Google Releases New Link Reporting Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Googles_Click_Fraud_Team_Writes_On_Commonly_Raised_Concerns\" >Google\u2019s Click Fraud Team Writes On Commonly Raised Concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Searching_For_Super_Bowl_XLI\" >Searching For Super Bowl XLI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#YouTube_Pulls_Videos_That_May_Not_Violate_DMCA_Law\" >YouTube Pulls Videos That May Not Violate DMCA Law<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Krillion_Launches_%E2%80%98Actionable_Local_Search\" >Krillion Launches \u2018Actionable Local Search\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Major_UK_Mobile_Companies_Look_To_Start_Mobile_Search_Engine\" >Major UK Mobile Companies Look To Start Mobile Search Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#FAST_Introduces_Private-Label_Contextual_Ad_System\" >FAST Introduces Private-Label Contextual Ad System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Will_Tagging_Replace_The_Dewey_Decimal_System\" >Will Tagging Replace The Dewey Decimal System?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/05\/this-day-in-search-marketing-history-february-5\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Moz_upgrades_its_Domain_Authority_metric\"><\/span>Moz upgrades its Domain Authority metric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). <\/p>\n<p>Basically, DA is a score, from 0-100, that \u201cpredicts how likely a website is to rank in search engine result pages.\u201d <\/p>\n<p>Curious about what changed? Read all about it in <a href=\"https:\/\/searchengineland.com\/moz-upgrades-controversial-domain-authority-metric-311609\" target=\"_blank\" rel=\"noopener\">Moz upgrades controversial \u2018domain authority\u2019 metric<\/a>.<\/p>\n<p>To be clear, <strong>Google does not use Domain Authority<\/strong> to determine ranking. \u201cWe don\u2019t use domain authority at all in our algorithms,\u201d according to a <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1231974976514908160\" target=\"_blank\" rel=\"noopener noreferrer\">tweet<\/a>. by Google\u2019s John Mueller.<\/p>\n<p>I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores. And you will often see it in spammy SEO and link building emails.<\/p>\n<p>Even Rand Fishkin, who created the metric, essentially disowned Domain Authority as something he didn\u2019t care much about anymore (\u201cI know. I created it, but still\u201d) during Milestone\u2019s <a href=\"https:\/\/www.milestoneinternet.com\/resources\/engage-conference-2022\/engage2022-videos\" target=\"_blank\" rel=\"noopener\">Engage conference<\/a> in August 2022.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Justice_Department_homing_in_on_Google_Ad_Manager_in_antitrust_probe\"><\/span><a href=\"https:\/\/searchengineland.com\/justice-department-homing-in-on-google-ad-manager-in-antitrust-probe-328698\" target=\"_blank\" rel=\"noopener\">Justice Department homing in on Google Ad Manager in antitrust probe<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> The feds were interviewing publishers and ad-tech rivals about whether Google has too much control \u201cover the monetization of digital content.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tripadvisors_new_%E2%80%98Review_Hub_lets_restaurateurs_manage_reviews_from_multiple_sources_in_one_place\"><\/span><a href=\"https:\/\/searchengineland.com\/tripadvisors-new-review-hub-lets-restaurateurs-manage-reviews-from-multiple-sources-in-one-place-328684\" target=\"_blank\" rel=\"noopener\">Tripadvisor\u2019s new \u2018Review Hub\u2019 lets restaurateurs manage reviews from multiple sources in one place<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> The subscription-based product could also be used to identify review trends across sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Jim_Boykin_on_how_link_building_has_evolved_over_two_decades\"><\/span><a href=\"https:\/\/searchengineland.com\/video-jim-boykin-on-how-link-building-has-evolved-over-two-decades-328679\" target=\"_blank\" rel=\"noopener\">Video: Jim Boykin on how link building has evolved over two decades<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> \u00a0In this installment of\u00a0Barry Schwartz\u2019s vlog\u00a0series, he also chatted with Boykin about Google penalties, algorithm updates and the importance of featured snippets and people also ask for SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_takeaways_from_Googles_Q4_2018_earnings_for_search_marketers\"><\/span><a href=\"https:\/\/searchengineland.com\/5-takeaways-from-googles-q4-2018-earnings-for-search-marketers-311592\" target=\"_blank\" rel=\"noopener\">5 takeaways from Google\u2019s Q4 2018 earnings for search marketers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Google executives discussed search experience, campaign, device and performance updates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_adds_new_SEO_Audit_category_to_Chromes_Lighthouse_extension\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adds-new-seo-audit-category-chromes-lighthouse-extension-291303\" target=\"_blank\" rel=\"noopener\">Google adds new SEO Audit category to Chrome\u2019s Lighthouse extension<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> The popular auditing tool used by developers and search marketers enabled users to run basic SEO checks against site pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_dedicates_engineering_team_to_accelerate_development_of_WordPress_ecosystem\"><\/span><a href=\"https:\/\/searchengineland.com\/need-speed-google-dedicates-engineering-team-accelerate-development-wordpress-ecosystem-291214\" target=\"_blank\" rel=\"noopener\">Google dedicates engineering team to accelerate development of WordPress ecosystem<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Google\u2019s partnership with WordPress aimed to jump-start the platform\u2019s support of the latest web technologies, particularly those involving performance and mobile experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console_AMP_report_error_now_corrected\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-error-amp-reports-291258\" target=\"_blank\" rel=\"noopener\">Google Search Console AMP report error now corrected<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> \u201cMajor content mismatch\u201d were due to a processing error on Google\u2019s side.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Has_Penalized_A_Link_Network_In_Japan\"><\/span><a href=\"https:\/\/searchengineland.com\/google-has-penalized-a-link-network-in-japan-241867\" target=\"_blank\" rel=\"noopener\">Google Has Penalized A Link Network In Japan<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> After being quiet for over a year on link network penalties, Google said it had penalized a large, Japanese-based link network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AdWords_App_For_Android_Now_Supports_Universal_App_Campaigns\"><\/span><a href=\"https:\/\/searchengineland.com\/adwords-app-for-android-now-supports-universal-app-campaigns-241886\" target=\"_blank\" rel=\"noopener\">AdWords App For Android Now Supports Universal App Campaigns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> New conversion columns were also available in the latest update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sorry_No_Emoji_Allowed_In_Google_PLAs_Frown_Face\"><\/span><a href=\"https:\/\/searchengineland.com\/sorry-no-emoji-allowed-in-google-plas-frown-face-241894\" target=\"_blank\" rel=\"noopener\">Sorry, No Emoji Allowed In Google PLAs (Frown Face)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google updated its\u00a0store name\u00a0guidelines\u00a0in the Merchant Store policy center to\u00a0specifically cite\u00a0emoticons and emoji among its don\u2019ts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_GoogleBot_Costume_Google_Maps_Peghog_Fancy_Google_Coffee_Maker\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-googlebot-costume-google-maps-peghog-fancy-google-coffee-maker-241873\" target=\"_blank\" rel=\"noopener\">Search In Pics: GoogleBot Costume, Google Maps Peghog &amp; Fancy Google Coffee Maker<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Official_Twitter_To_Give_Google_Access_To_%E2%80%9CFirehose%E2%80%9D_Of_Tweets\"><\/span><a href=\"https:\/\/searchengineland.com\/official-twitter-give-google-access-firehose-tweets-214345\" target=\"_blank\" rel=\"noopener\">Official: Twitter To Give Google Access To \u201cFirehose\u201d Of Tweets<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Twitter confirmed that it had a deal again to supply Google with access to its full stream of tweets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"As_Apple-Google_Deal_Expires_Who_Will_Win_The_Safari_Default_Search_Business\"><\/span><a href=\"https:\/\/searchengineland.com\/apple-google-deal-expires-will-win-safari-default-search-business-214277\" target=\"_blank\" rel=\"noopener\">As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Would it be Bing, Yahoo or Apple itself that supplied Safari\u2019s search engine?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketers_Spent_4_Billion_On_Click-to-Call_Advertising_In_2014_%E2%80%94_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/marketers-spent-4-billion-click-call-advertising-2014-report-214232\" target=\"_blank\" rel=\"noopener\">Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 \u2014 Report<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Lack of keyword attribution created a \u201cblind spot\u201d for search marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_App_Indexing_Statistics_Errors_Being_Emailed_To_Webmasters\"><\/span><a href=\"https:\/\/searchengineland.com\/google-app-indexing-statistics-errors-emailed-webmasters-214230\" target=\"_blank\" rel=\"noopener\">Google App Indexing Statistics &amp; Errors Being Emailed To Webmasters<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google Webmaster Tools email notifications drove app deep linking awareness in terms of errors and impression and click statistics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Done_Google_Settles_Search_Antitrust_Case_In_Europe\"><\/span><a href=\"https:\/\/searchengineland.com\/done-google-settles-antitrust-case-europe-183357\" target=\"_blank\" rel=\"noopener\">It\u2019s Done: Google Settles Search Antitrust Case In Europe<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> \u00a0Google escaped any significant fines or penalties. More coverage: <a href=\"https:\/\/searchengineland.com\/google-eu-antitrust-183554\" target=\"_blank\" rel=\"noopener\">Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Latest_Manual_Action_Penalty_Spammy_Structured_Markup\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-latest-manual-action-penalty-spammy-structured-markup-183379\" target=\"_blank\" rel=\"noopener\">Google\u2019s Latest Manual Action Penalty: Spammy Structured Markup<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> How to get it: marking up content that was invisible to users, marking up irrelevant or misleading content, and\/or other manipulative behavior that violated Google\u2019s Rich Snippet Quality guidelines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Official_Googles_Sridhar_Ramaswamy_Takes_Over_Ads_Commerce_As_Wojcicki_Heads_To_YouTube\"><\/span><a href=\"https:\/\/searchengineland.com\/google-svp-sridhar-ramaswamy-takes-reigns-ads-commerce-183517\" target=\"_blank\" rel=\"noopener\">Official: Google\u2019s Sridhar Ramaswamy Takes Over Ads &amp; Commerce As Wojcicki Heads To YouTube<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Ramaswamy and Wojcicki shared the title of\u00a0SVP, Ads &amp; Commerce, and had been jointly running the ads division for the prior year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEMPO_Search_Survey_Nearly_70_Of_Agencies_Say_Client_SEO_Budgets_To_Increase_In_2014\"><\/span><a href=\"https:\/\/searchengineland.com\/sempo-release-results-9th-annual-state-search-survey-183299\" target=\"_blank\" rel=\"noopener\">SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Only 47% of respondents from within a company said there would be a significant or, at least, some increase to their SEO budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yelp_Reports_233_Million_In_Revenue_For_2013_Up_69_From_2012\"><\/span><a href=\"https:\/\/searchengineland.com\/yelp-183507\" target=\"_blank\" rel=\"noopener\">Yelp Reports $233 Million In Revenue For 2013, Up 69% From 2012<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Active local business accounts on Yelp grew to 67,000 in 2013, up 69% year-over-year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsofts_15_Million_Check-in_Will_Redmond_Buy_Foursquare\"><\/span><a href=\"https:\/\/searchengineland.com\/microsofts-15-million-foursquare-stake-prelude-acquisition-183406\" target=\"_blank\" rel=\"noopener\">Microsoft\u2019s $15 Million Check-in: Will Redmond Buy Foursquare?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Microsoft had reportedly signed a multi-year agreement to license Foursquare data for both mobile and Bing on the PC.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Launches_New_Winter_Olympics_Search_Features_Counter_To_Track_Gold_Medals\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-launches-winter-olympics-medal-tally-counter-track-games-along-sport-athlete-search-features-183429\" target=\"_blank\" rel=\"noopener\">Bing Launches New Winter Olympics Search Features &amp; Counter To Track Gold Medals<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> When Bing users searched on specific sports and athletes the search engine would include Olympic-related schedules and content in its search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CWhen_Do_The_Olympics_Opening_Ceremonies_Start%E2%80%9D_Search_Engines_Compete_To_Answer\"><\/span><a href=\"https:\/\/searchengineland.com\/olympics-opening-ceremonies-start-may-surprised-search-engine-best-answer-183410\" target=\"_blank\" rel=\"noopener\">\u201cWhen Do The Olympics Opening Ceremonies Start?\u201d Search Engines Compete To Answer<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> How Google, Bing and Yahoo stacked up in this Olympic effort.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Telenav_Thinks_Scout_Can_Take_On_Google_Maps\"><\/span><a href=\"https:\/\/searchengineland.com\/telenav-thinks-scout-app-can-beat-google-maps-183458\" target=\"_blank\" rel=\"noopener\">Telenav Thinks Scout Can Take On Google Maps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Apparently because Scout had higher user ratings than Google Maps in the Google Play store at the time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_A_Google_Crackdown_On_Shady_Search_Toolbars_Hurt_AVG_IAC\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-enforcement-of-new-policies-is-bad-news-for-many-toolbar-players-147385\" target=\"_blank\" rel=\"noopener\">Will A Google Crackdown On Shady Search Toolbars Hurt AVG &amp; IAC?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Either they needed to change their ways \u2014 and become much more transparent and easy to use \u2014 or they would apparently need to look elsewhere for ads. More coverage: <a href=\"https:\/\/searchengineland.com\/iac-we-comply-with-googles-toolbar-standards-147551\" target=\"_blank\" rel=\"noopener\">IAC: We Comply With Google\u2019s Toolbar Standards<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Survey_Half_Of_Small_Businesses_Never_Update_Their_Listings_Online\"><\/span><a href=\"https:\/\/searchengineland.com\/survey-half-of-small-businesses-never-update-their-listings-online-147459\" target=\"_blank\" rel=\"noopener\">Survey: Half Of Small Businesses Never Update Their Listings Online<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> 70% of SMBs said they didn\u2019t have the time to manage listings on all of the sites that consumers use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Study_Are_Public_Record_Ads_Placed_On_Google_Racially_Biased\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-racist-147460-147460\" target=\"_blank\" rel=\"noopener\">Study: Are Public Record Ads Placed On Google Racially Biased?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The study found that ads associated with black identifying names were more likely to have ads with the word \u201carrest\u201d in them than ads that were associated with white identifying names.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dilbert_SEOs_Control_Content_On_The_Web\"><\/span><a href=\"https:\/\/searchengineland.com\/dilbert-seos-control-content-on-the-web-147455\" target=\"_blank\" rel=\"noopener\">Dilbert: SEOs Control Content On The Web<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> A\u00a0Dilbert cartoon\u00a0once again took a jab at SEOs and what they do or can do.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Is_the_Super_Bowl_Start_Time_The_NFL_Finally_Gets_It_Right\"><\/span><a href=\"https:\/\/searchengineland.com\/when-is-the-super-bowl-start-time-the-nfl-finally-gets-it-right-110176\" target=\"_blank\" rel=\"noopener\">When Is the Super Bowl Start Time? The NFL Finally Gets It Right<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> In past years, organizations like the NFL, the playing teams, and the failed to show up in search results because none of their sites answered the question.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turning_The_Tables_On_The_Google_Toolbar_Disclosure_Claims\"><\/span><a href=\"https:\/\/searchengineland.com\/turning-the-tables-on-the-google-toolbar-disclosure-claims-63596\" target=\"_blank\" rel=\"noopener\">Turning The Tables On The Google Toolbar &amp; Disclosure Claims<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google didn\u2019t seem to occupy any higher ground than Microsoft when it came to using data gathered from browser add-ons to improve its own services, including its search engine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Time_Does_the_2011_Super_Bowl_Start_A_Continuing_Lesson_in_Search_Visibility\"><\/span><a href=\"https:\/\/searchengineland.com\/what-time-does-the-super-bowl-start-a-continuing-lesson-in-search-visibility-63633\" target=\"_blank\" rel=\"noopener\">What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The NFL and FOX were still nowhere to be found.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Recommends_The_Competition_On_Your_Business_Place_Page\"><\/span><a href=\"https:\/\/searchengineland.com\/google-recommends-the-competition-on-your-place-page-35316\" target=\"_blank\" rel=\"noopener\">Google Recommends The Competition On Your Business Place Page<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The content block, called \u201cNearby places you might like,\u201d appeared below reviews on the place page and show up to 10 recommended businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Extends_Bing_Search_Deal_With_Facebook\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-extends-bing-search-deal-with-facebook-35294\" target=\"_blank\" rel=\"noopener\">Microsoft Extends Bing Search Deal With Facebook<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Deal included a more robust Bing search experience on Facebook. Also, Bing would power Facebook search outside of the U.S., to all Facebook users, worldwide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Siri_Not_A_%E2%80%9CSearch_Engine%E2%80%9D_But_You_Might_Use_It_Like_One\"><\/span><a href=\"https:\/\/searchengineland.com\/siri-not-a-search-engine-but-you-might-use-it-like-one-35240\" target=\"_blank\" rel=\"noopener\">Siri: Not A \u201cSearch Engine\u201d But You Might Use It Like One<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The highly-anticipated iPhone app was intended to enable you to do more with your voice and your phone in fewer clicks or moves.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Super_Bowl_2010_Winners_Google_Yahoo_Bing_Are_Ready\"><\/span><a href=\"https:\/\/searchengineland.com\/super-bowl-searching-google-yahoo-bing-are-ready-35326\" target=\"_blank\" rel=\"noopener\">Super Bowl 2010 Winners: Google, Yahoo &amp; Bing Are Ready<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> All three had Super Bowl shortcuts\/oneboxes in place.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2002_In_Review_Google_Powers_AOL_AdWords_Go_Cost-Per-Click\"><\/span><a href=\"https:\/\/searchengineland.com\/2002-in-review-google-powers-aol-adwords-go-cost-per-click-35315\" target=\"_blank\" rel=\"noopener\">2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Major events from the year 2002 in consumer search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Earth_Adds_World_War_II_Imagery\"><\/span><a href=\"https:\/\/searchengineland.com\/google-earth-adds-world-war-ii-imagery-35271\" target=\"_blank\" rel=\"noopener\">Google Earth Adds World War II Imagery<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Y could compare, side by side, the earth as it is today versus how it was during World War II.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pictures_Bing_Hat_Yahoo_Balls_Yahoo_Karate\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pictures-bing-hat-yahoo-balls-yahoo-karate-35287\" target=\"_blank\" rel=\"noopener\">Search In Pictures: Bing Hat, Yahoo Balls &amp; Yahoo Karate<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Continues_AdWords_Product_PlusBox\"><\/span><a href=\"https:\/\/searchengineland.com\/google-continues-adwords-product-plusbox-16466\" target=\"_blank\" rel=\"noopener\">Google Continues AdWords Product PlusBox<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> It was still a limited beta to test the effectiveness of engaging potential customers for advertisers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Books_Search_Goes_Mobile\"><\/span><a href=\"https:\/\/searchengineland.com\/google-books-search-goes-mobile-16469\" target=\"_blank\" rel=\"noopener\">Google Books Search Goes Mobile<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> If you viewed the book on a mobile device, they would try to extract the text using OCR and show you plain text, not scanned text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Bad_Month_For_SEOs_Reputation\"><\/span><a href=\"https:\/\/searchengineland.com\/a-bad-month-for-seos-reputation-13294\" target=\"_blank\" rel=\"noopener\">A Bad Month For SEO\u2019s Reputation<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Although the bad reputation issue had been out there for years, demand for SEO services was as strong as ever.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MicroHoo_Boon_Or_Bust_For_Yahoo\"><\/span><a href=\"https:\/\/searchengineland.com\/microhoo-boon-or-bust-for-yahoo-13297\" target=\"_blank\" rel=\"noopener\">MicroHoo: Boon Or Bust For Yahoo?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> There seemed to be mounting cynicism and detachment among Yahoos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2008_elections\"><\/span>2008 elections<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-elections-super-tuesday-map-and-twitter-updates-13298\" target=\"_blank\" rel=\"noopener\">Google Elections: Super Tuesday Map And Twitter Updates<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/ask-offers-smart-election-answers-13300\" target=\"_blank\" rel=\"noopener\">Ask Offers Smart (Election) Answers<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/super-tuesday-internet-style-how-were-using-the-web-in-the-2008-elections-13301\" target=\"_blank\" rel=\"noopener\">Super Tuesday, Internet Style: How We\u2019re Using The Web In The 2008 Elections<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Releases_New_Link_Reporting_Tools\"><\/span><a href=\"https:\/\/searchengineland.com\/google-releases-new-link-reporting-tools-10446\" target=\"_blank\" rel=\"noopener\">Google Releases New Link Reporting Tools<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> You could view and even download thousands of links to your site via Google Webmaster Central.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Click_Fraud_Team_Writes_On_Commonly_Raised_Concerns\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-click-fraud-team-writes-on-commonly-raised-concerns-10437\" target=\"_blank\" rel=\"noopener\">Google\u2019s Click Fraud Team Writes On Commonly Raised Concerns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> They analyzed IP address, duplicate clicks, and various other clicking patterns to detect click fraud.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Searching_For_Super_Bowl_XLI\"><\/span><a href=\"https:\/\/searchengineland.com\/searching-for-super-bowl-xli-10443\" target=\"_blank\" rel=\"noopener\">Searching For Super Bowl XLI<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Although there were improvements over 2006, this year was still lacking in terms of integrating their offline and online ad efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube_Pulls_Videos_That_May_Not_Violate_DMCA_Law\"><\/span><a href=\"https:\/\/searchengineland.com\/youtube-pulls-videos-that-may-not-violate-dmca-law-10433\" target=\"_blank\" rel=\"noopener\">YouTube Pulls Videos That May Not Violate DMCA Law<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Google didn\u2019t know whether a video was infringing. It simply knew it was reported as an infringement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Krillion_Launches_%E2%80%98Actionable_Local_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/krillion-launches-actionable-local-search-10435\" target=\"_blank\" rel=\"noopener\">Krillion Launches \u2018Actionable Local Search\u2019<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Krillion helped consumers find where they could buy products in their markets after conducting online research.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Major_UK_Mobile_Companies_Look_To_Start_Mobile_Search_Engine\"><\/span><a href=\"https:\/\/searchengineland.com\/major-uk-mobile-companies-look-to-start-mobile-search-engine-10439\" target=\"_blank\" rel=\"noopener\">Major UK Mobile Companies Look To Start Mobile Search Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> The companies included Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAST_Introduces_Private-Label_Contextual_Ad_System\"><\/span><a href=\"https:\/\/searchengineland.com\/fast-introduces-private-label-contextual-ad-system-10440\" target=\"_blank\" rel=\"noopener\">FAST Introduces Private-Label Contextual Ad System<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> It let publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_Tagging_Replace_The_Dewey_Decimal_System\"><\/span><a href=\"https:\/\/searchengineland.com\/will-tagging-replace-the-dewey-decimal-system-10441\" target=\"_blank\" rel=\"noopener\">Will Tagging Replace The Dewey Decimal System?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> 28% of internet users had tagged or categorized content online such as photos, news stories or blog posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/using-the-apriori-algorithm-and-bert-embeddings-to-visualize-change-in-search-console-rankings-328702\" target=\"_blank\" rel=\"noopener\">Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jr-oakes\" target=\"_blank\" rel=\"noopener\">JR Oakes<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/create-content-support-local-seo-rock-local-rankings-290638\" target=\"_blank\" rel=\"noopener\">How to create content to support local SEO and rock the rankings<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kristopher-jones\" target=\"_blank\" rel=\"noopener\">Kristopher Jones<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/6-adword-strategies-business-can-use-make-love-not-war-valentines-day-290842\" target=\"_blank\" rel=\"noopener\">6 AdWords strategies businesses can use to make love, not war on Valentine\u2019s Day<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/todd-saunders\" target=\"_blank\" rel=\"noopener\">Todd Saunders<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/digging-deep-enough-geographic-optimizations-241640\" target=\"_blank\" rel=\"noopener\">Are You Digging Deeply Enough Into Geographic Optimizations?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/amy-bishop\" target=\"_blank\" rel=\"noopener\">Amy Bishop<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/hacked-content-rise-take-seo-precautions-protect-site-240855\" target=\"_blank\" rel=\"noopener\">Hacked Content On The Rise: Take SEO Precautions To Protect Your Site<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-edward\" target=\"_blank\" rel=\"noopener\">Tony Edward<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/why-your-mobile-geo-modifiers-for-paid-search-arent-getting-the-job-done-213797\" target=\"_blank\" rel=\"noopener\">Why Your Mobile &amp; Geo Modifiers For Paid Search Aren\u2019t Getting The Job Done<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-taylor\" target=\"_blank\" rel=\"noopener\">Andy Taylor<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/future-search-productivity-across-platforms-213297\" target=\"_blank\" rel=\"noopener\">The Future Of Search Is Productivity Across Platforms<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/john-cosley\" target=\"_blank\" rel=\"noopener\">John Cosley<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/5-tips-kill-competition-local-search-181728\" target=\"_blank\" rel=\"noopener\">5 Tips To Kill The Competition In Local Search<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jason-decker\" target=\"_blank\" rel=\"noopener\">Jason Decker<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-international-pricing-strategy-website-forms-impact-global-search-marketing-147265\" target=\"_blank\" rel=\"noopener\">How International Pricing Strategy &amp; Website Forms Impact Global Search Marketing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-atkins-kruger\" target=\"_blank\" rel=\"noopener\">Andy Atkins-Kr\u00fcger<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/3-quick-easy-link-fixes-many-websites-still-overlook-146385\" target=\"_blank\" rel=\"noopener\">3 Quick &amp; Easy Link Fixes Many Websites Still Overlook<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/facebook-made-me-search-in-strange-new-ways-146883\" target=\"_blank\" rel=\"noopener\">How Facebook Made Me Search In Strange New Ways<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/aaron-friedman\" target=\"_blank\" rel=\"noopener\">Aaron Friedman<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/qa-with-ann-smarty-on-usability-planning-website-iteration-35135\" target=\"_blank\" rel=\"noopener\">Q&amp;A With Ann Smarty On Usability Planning &amp; Website Iteration<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/gab-goldenberg\" target=\"_blank\" rel=\"noopener\">Gab Goldenberg<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/two-simple-rules-for-fixing-high-bounce-rate-pages-35125\" target=\"_blank\" rel=\"noopener\">Two Simple Rules For Fixing High Bounce Rate Pages<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/carriehill\" target=\"_blank\" rel=\"noopener\">Carrie Hill<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/the-answer-to-all-seo-your-questions-16262\" target=\"_blank\" rel=\"noopener\">The Answer To All Your SEO Questions!<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jill-whalen\" target=\"_blank\" rel=\"noopener\">Jill Whalen<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/newspaper-publishers-and-the-video-seo-opportunity-2-16413\" target=\"_blank\" rel=\"noopener\">Newspaper Publishers &amp; The Video SEO Opportunity<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/stephen-baker\" target=\"_blank\" rel=\"noopener\">Stephen Baker<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/five-simple-linkbait-metrics-how-to-measure-them-cheaply-13295\" target=\"_blank\" rel=\"noopener\">Five Simple Linkbait Metrics (&amp; How To Measure Them Cheaply)<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-winfield\" target=\"_blank\" rel=\"noopener\">Chris Winfield<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/when-linking-experts-go-underground-13296\" target=\"_blank\" rel=\"noopener\">When Linking Experts Go Underground<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/new-panama-ranking-system-for-yahoo-ads-launches-today-10434\" target=\"_blank\" rel=\"noopener\">New Panama Ranking System For Yahoo Ads Launches Today<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/mona-elesseily\" target=\"_blank\" rel=\"noopener\">Mona Elesseily<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/the-links-that-cant-be-baited-10438\" target=\"_blank\" rel=\"noopener\">The Links That Can\u2019t Be Baited<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-4-392677\" target=\"_blank\" rel=\"noopener\">February 4<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | February 6 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-5-392678\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: February 5<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that \u201cpredicts how likely a website is to rank in search engine result pages.\u201d Curious about what changed? Read all about it in Moz upgrades controversial \u2018domain authority\u2019 metric. To be clear, Google does not use Domain Authority to determine ranking. \u201cWe don\u2019t use domain authority at all in our algorithms,\u201d according to a tweet. by Google\u2019s John [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8026","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8026"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8026\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}