{"id":8032,"date":"2023-02-06T13:48:36","date_gmt":"2023-02-06T13:48:36","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/"},"modified":"2023-02-06T13:48:36","modified_gmt":"2023-02-06T13:48:36","slug":"how-to-write-long-form-content-7-smart-steps-and-examples","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/","title":{"rendered":"How to write long-form content: 7 smart steps and examples"},"content":{"rendered":"<p>If you\u2019re intimidated by writing any piece of content longer than 1,000 words, don\u2019t be.<\/p>\n<p>Long-form content can be just as straightforward as dashing off a 500-word piece.<\/p>\n<p>It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces.<\/p>\n<p>For one thing, longer content tends to perform better than short content. It earns more <a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener noreferrer\">backlinks<\/a> and is most likely to appear on Google\u2019s first page.\u00a0<\/p>\n<p>Plus, <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">bloggers<\/a> continually report that longer content formats such as guides and ebooks are most effective. The ones who write ultra long-form posts (3,000+ words) are <strong>2.5x more likely<\/strong> to say their results are strong vs. bloggers who write shorter posts of 1,500 words or less.<\/p>\n<p>Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing <a href=\"https:\/\/searchengineland.com\/content-goals-links-keywords-and-conversions-317497\" target=\"_blank\" rel=\"noopener\">goals<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#What_is_long-form_content_Why_does_it_matter\" >What is long-form content? Why does it matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#How_to_write_long-form_content_in_7_steps_and_examples\" >How to write long-form content in 7 steps and examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#1_Choose_the_right_topic\" >1. Choose the right topic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#2_Study_the_search_intent_of_your_topic\" >2. Study the search intent of your topic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#3_Create_an_outline_and_structure_the_content\" >3. Create an outline and structure the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#4_Think_about_your_audience_as_you_write\" >4. Think about your audience as you write<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#5_Expand_on_your_points_and_answer_%E2%80%98Why_should_I_care\" >5. Expand on your points and answer, &#8216;Why should I care?&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#6_Add_visuals_like_images_and_videos_to_break_up_long-form_content\" >6. Add visuals, like images and videos, to break up long-form content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#7_Consider_creating_a_table_of_contents\" >7. Consider creating a table of contents<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#Other_types_of_long-form_content_to_consider\" >Other types of long-form content to consider<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#Webinars\" >Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#Long-form_videos\" >Long-form videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#Podcasts\" >Podcasts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/how-to-write-long-form-content-7-smart-steps-and-examples\/#Commit_to_writing_long-form_content_and_beef_up_your_content_strategy\" >Commit to writing long-form content and beef up your content strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_long-form_content_Why_does_it_matter\"><\/span>What is long-form content? Why does it matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-form content is any piece of written content that\u2019s over 1,000 words in length.\u00a0<\/p>\n<p>Some people will quibble about the exact word count, but almost everyone agrees that short-form content is always <strong>under<\/strong> 1,000 words. That means a good long-form content benchmark is 1,000 words or over.<\/p>\n<p>That\u2019s not the only defining factor of long-form content, however. To be truly long-form, the content must have <strong>depth<\/strong>. It needs to dive deep into a topic and provide value. It should be useful and <a href=\"https:\/\/searchengineland.com\/what-is-helpful-content-google-387360\" target=\"_blank\" rel=\"noopener\">helpful<\/a> to readers, giving them the information they need.<\/p>\n<p>For SEO purposes, long-form content helps you hit three connected goals:<\/p>\n<p><strong>Rank higher in search engines<\/strong>: Comprehensive content outranks thin content. Usually (but not always), comprehensive content is long-form.\u00a0<\/p>\n<p><strong>Engage leads and keep them on your site<\/strong>: Long-form content should be chock-full of interesting, valuable information targeted to a specific reader. This engages them, keeps them on your page longer, and improves your bounce rate.<\/p>\n<p><strong>Build your reputation<\/strong>: Lengthy guides and blog posts demonstrate your expertise on your topic and industry, establishing trust. Publish many high-quality, long-form posts, and your authority will build on itself.<\/p>\n<p>Finally, as we move further into the age of multimedia content, don\u2019t discount alternative content types when discussing the long-form format. <\/p>\n<p><strong>Videos, webinars, and podcasts<\/strong> can have just as much depth as a piece of written content and can help you meet your goals, too \u2013 and they might invite even better engagement.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_write_long-form_content_in_7_steps_and_examples\"><\/span>How to write long-form content in 7 steps and examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing long-form content doesn&#8217;t have to be an onerous chore. If you look at it as a big puzzle that needs to be put together, it becomes a fun challenge.<\/p>\n<p>The key to writing long-form content is to break it into manageable chunks \u2013 the individual puzzle pieces. Here&#8217;s how.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Choose_the_right_topic\"><\/span>1. Choose the right topic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the first things to understand about creating long-form content is: Not all topics are suitable for this format.<\/p>\n<p>If you choose a topic that&#8217;s wrong for a long-form piece right off the bat, you&#8217;re setting yourself up to struggle. You probably won&#8217;t have enough to write about and may find yourself writing just to pad out the length \u2013 a recipe for fluff and useless filler no one wants to read.<\/p>\n<p>To avoid these <a href=\"https:\/\/searchengineland.com\/content-optimization-mistakes-affecting-roi-385797\" target=\"_blank\" rel=\"noopener\">mistakes<\/a>, look at your potential topic critically before writing. The right topic for a long-form piece will be:<\/p>\n<p><strong>Complex<\/strong>. There will be a lot of different parts to explain or walk the reader through.<\/p>\n<p><strong>Specific<\/strong>. A general explanation of the topic won&#8217;t give your reader the kind of understanding they need to grasp it fully.<\/p>\n<p><strong>Uncommon or unique knowledge<\/strong>. Your audience shouldn&#8217;t have a deep understanding of your topic going in, because the knowledge is unique or uncommon to them. This will vary depending on who you&#8217;re targeting, so make sure you understand your audience before hunting for long-form topics.<\/p>\n<p>&#8220;The Pros&#8217; Guide to Renovating Your Bathroom&#8221; by House Beautiful is a great example of a long-form blog sharing uncommon knowledge about things to consider when renovating a bathroom.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Study_the_search_intent_of_your_topic\"><\/span>2. Study the search intent of your topic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have a topic that can easily bear the weight of many words, it&#8217;s time to figure out exactly how many of them you should use.<\/p>\n<p>Should your long-form guide on planning a European vacation be 1,500 words? 2,000? 3,000 or more?<\/p>\n<p>To find out what searchers looking up your topic want to see (their <a href=\"https:\/\/searchengineland.com\/a-quick-and-easy-guide-to-understanding-search-intent-for-seo-317841\" target=\"_blank\" rel=\"noopener\">search intent<\/a>), look at the top results in Google and try to answer these questions:<\/p>\n<p>What kind of information is your audience looking for when they search for this topic?\u00a0<\/p>\n<p>How much information do they need to understand it?<\/p>\n<p>How much information about the topic is satisfying to a searcher looking for answers?<\/p>\n<p>For example, googling \u201chow to plan a European family vacation\u201d will show you a bunch of guides at the top with a mix of word counts.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Browsing through these results (and taking notes) reveals a few key details:<\/p>\n<p>At a base level, all of the guides include tips for traveling in Europe with families. Two guides (in the top two spots) provide additional information on booking airfare and accommodations. The top guide (&#8220;European Family Vacation Itinerary + Tips&#8221; by Somewhat Simple), however, went above and beyond and included a full itinerary for traveling from London to Paris to Italy.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>So, how many words does <strong>your<\/strong> long-form guide need, based on all of this?<\/p>\n<p>When you&#8217;re not sure how many words you should write, average the word count of the top 3 results for your topic and shoot for that number. For the above topic, I would try for a 2,500-3,000-word guide.<\/p>\n<p>To find the word count of any page on the internet, use a word counter tool like Word Counter Plus.<\/p>\n<p>Think about what you can add to the topic that&#8217;s useful and hasn&#8217;t already been said. How can you put your unique spin on it based on your brand expertise to provide more value to readers?<\/p>\n<p>Don&#8217;t forget to consider what the top articles in Google are <strong>missing<\/strong>. Are there any gaping holes you can fill?<\/p>\n<p>Always include the base information that searchers are looking for. In this instance, I would include tips for traveling to Europe with families, plus strategies and tips for booking airfare, hotels, and transportation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_an_outline_and_structure_the_content\"><\/span>3. Create an outline and structure the content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From your search intent research, you should already have a few notes about what your long-form post should include. Now it&#8217;s time to mix that with your expertise about the topic, plus any additional necessary research, to create an outline.<\/p>\n<p>Why? It&#8217;s super important for long-form content to be structured and organized well to maximize readability and engagement. Outlining helps you build that structure.<\/p>\n<p>To that end, always create a loose outline for your long-form content pieces. Since outlining gives you the skeleton structure of your post, it&#8217;s useful for playing with the order and flow of your points. Are they arranged logically? Are they all useful and necessary?<\/p>\n<p>Your skeleton outline also gives you key places to include <a href=\"https:\/\/yoast.com\/how-to-use-headings-on-your-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">headings<\/a> in your finished piece. In general, each major point and sub-point should have a heading attached to it. Including headings organizes the post, breaks up the text, makes it more scannable, eases readability, and even helps with SEO.<\/p>\n<p>Here&#8217;s a rundown on headings you should use in your long-form content:<\/p>\n<p><strong>H2<\/strong> \u2013 Used for titles of sections and main ideas.<\/p>\n<p><strong>H3<\/strong> \u2013 Used for points that support the main idea in your H2.<\/p>\n<p><strong>H4<\/strong> \u2013 Used for additional sub-points that support an H3.<\/p>\n<p>You&#8217;ll rarely use H5s, and probably never use H6s, so no need to worry about those. H1s are strictly for your post title and nothing else.<\/p>\n<p>This guide by MagnifyMoney on how to balance a checkbook is well-structured and probably started with an outline of the major points, which also serve as the headings.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Think_about_your_audience_as_you_write\"><\/span>4. Think about your audience as you write<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you research, structure, and write your long-form post, your audience should be top-of-mind the entire time.<\/p>\n<p>What do they <strong>need<\/strong> to know about the topic? What do they <strong>want<\/strong> to know? <\/p>\n<p>Do you have particular insight on these things from your research or interactions with them? Include those details in your content.<\/p>\n<p>For example, say I&#8217;m writing a post for beginning photographers. My team has had a conversation with a member of our audience who told us they struggle with understanding exposure and need help remembering the basic concepts. I could take that straight into my long-form post and dedicate an entire section to demystifying exposure with pro tips.<\/p>\n<p>Your audience research should guide what you include in your long-form content just as much as what you learn from studying Google and the competition. In many cases, this will help differentiate your content, too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Expand_on_your_points_and_answer_%E2%80%98Why_should_I_care\"><\/span>5. Expand on your points and answer, &#8216;Why should I care?&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you fill in your outline and expand on each of your points, don&#8217;t just offer rote explanations. Instead, also answer the implied question your reader will have as they scroll through your content:<\/p>\n<p>&#8220;<strong>Why should I care?&#8221;<\/strong><\/p>\n<p>Tell them <strong>why<\/strong> the information is important \u2013 why it&#8217;s crucial to understand in the scheme of things, how it benefits them, what it will ultimately help them do, and\/or why it matters.<\/p>\n<p>Great example \u2013 this Salesforce article, &#8220;3 Ways to Promote Efficient Growth with Resources You Already Have,&#8221; has an explanation for each point on why the advice matters and why business owners should care. Even better, Salesforce provides <strong>data<\/strong> on why it matters.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_visuals_like_images_and_videos_to_break_up_long-form_content\"><\/span>6. Add visuals, like images and videos, to break up long-form content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More than any other type of content, long-form begs for visual elements to help break up the text.<\/p>\n<p>This includes headings, but more importantly, you need relevant images or videos in there, too. Otherwise, your <a href=\"https:\/\/www.orbitmedia.com\/blog\/blog-image-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a> will be much lower than if you didn&#8217;t include these elements.<\/p>\n<p>After all, you don&#8217;t want your blog to look like this:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You want it to be readable, scannable, and visually engaging. For that reason, along with smart structuring and formatting, a good rule of thumb is to include one relevant image or video every 200 words.<\/p>\n<p>For instance, in this beginner&#8217;s photography guide by Expert Photography, the text is punctuated with colorful custom diagrams and images that illustrate key concepts of photography.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Consider_creating_a_table_of_contents\"><\/span>7. Consider creating a table of contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you taking the plunge and writing a truly epic long-form guide? If your post is longer than 2,500-3,000 words, consider adding a table of contents to the top of the post.<\/p>\n<p>This helps ground your reader in the face of an overwhelming amount of content. You&#8217;ll show them a clear overview of what&#8217;s inside your post, giving them the lay of the land before they head out on the trail you&#8217;ve laid for them through the topic.<\/p>\n<p>It&#8217;s immensely helpful for any kind of reader, no matter the industry. Here&#8217;s a good example from a blog I mentioned earlier by MagnifyMoney, which includes &#8220;key takeaways&#8221; at the top followed by a table of contents:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Other_types_of_long-form_content_to_consider\"><\/span>Other types of long-form content to consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, don&#8217;t forget about the other types of long-form content out there that are <strong>not<\/strong> written \u2013 videos, webinars, and podcasts.<\/p>\n<p>These content types will take just as much planning and research as written long-form content but can be just as effective for building authority and trust with your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Webinars\"><\/span>Webinars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a survey by Demand Gen, B2B buyers prefer <a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2021-content-preferences-survey-buying-committees-look-for-visual-research-influencer-backed-content-experiences-that-tell-a-valuable-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinars<\/a> over any other content type (tied with ebooks, another long-form hero, at 57%).<\/p>\n<p>Webinars are simply live presentation events broadcast over the internet to a select group of people. Participants can stream the presentation and participate virtually.<\/p>\n<p>Brands produce educational webinars for the same reasons that you publish long-form content \u2013 to build trust with your audience and to grow your brand authority. Plus, webinars can be recorded and published as standalone long-form videos (\u201creplays\u201d) that anyone who couldn&#8217;t attend live can watch later.<\/p>\n<p>A great example of a webinar is this free event hosted by UX Testing, &#8220;24 Hours of UX.&#8221; <\/p>\n<p>The webinar featured multiple speakers who talked about UX topics for a total of 24 hours. Over 7,000 people worldwide signed up to watch.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Long-form_videos\"><\/span>Long-form videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, long-form videos are around 15 minutes to a full hour in length and dive into a topic in the same vein as written long-form content, except with a visual or storytelling focus.\u00a0<\/p>\n<p>One example of a brand with a robust library of video content (both long and short-form) is Lush, a cosmetics company. Generally, their long-form videos focus on skincare and haircare guides, such as their guides to henna hair dye and refreshing your hair routine.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Podcasts\"><\/span>Podcasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the last decade, podcasts have risen in popularity. <a href=\"https:\/\/www.statista.com\/chart\/10713\/podcast-listeners-in-the-united-states\/\" target=\"_blank\" rel=\"noopener noreferrer\">78%<\/a> of Americans are familiar with podcasting, and over 50% have listened to one.<\/p>\n<p>It makes sense: They&#8217;re easy to listen to in the car or on public transport while doing chores or cooking dinner. They&#8217;re easy to download or stream from your mobile device. And there are limitless choices for topics.<\/p>\n<p>Podcasts are also a great choice for long-form content creation. Your brand can tell stories and share valuable information with minimal investment, and you&#8217;ll reap the same benefits as publishing long-form content.<\/p>\n<p>A good example is the Dear Headspace podcast, from the people behind the Headspace app. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>In the podcast, meditation experts answer listener questions and provide mindful advice on everything from loss to learning new skills to dealing with negativity in the news.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Commit_to_writing_long-form_content_and_beef_up_your_content_strategy\"><\/span>Commit to writing long-form content and beef up your content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s no question that writing long-form content takes commitment. And, if you don&#8217;t know what you&#8217;re doing, it can seem like a monumentally difficult task.<\/p>\n<p>It takes more time, effort, and resources to create than its short-form sibling, but ultimately, long-form will bring more and better results.<\/p>\n<p>That&#8217;s because long-form content is more comprehensive. It aims to explore a topic fully, demonstrate the breadth of your brand expertise, offer valuable insights, and teach your audience something they don&#8217;t know.<\/p>\n<p>Done right, comprehensive content ranks better. It keeps your readers on your page longer. Last but not least, it builds trust better than short-form content.<\/p>\n<p>The time you spend learning to write long-form content won&#8217;t be wasted. It&#8217;s a highly-valuable skill that will help your content marketing bring in more ROI, and one you will use over and over to create profitable content that wins with readers and search engines.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/long-form-content-steps-examples-392592\" target=\"_blank\" rel=\"noopener\">How to write long-form content: 7 smart steps and examples<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re intimidated by writing any piece of content longer than 1,000 words, don\u2019t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content tends to perform better than short content. It earns more backlinks and is most likely to appear on Google\u2019s first page.\u00a0 Plus, bloggers continually report that longer content formats such as [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8032","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8032"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8032\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}