{"id":8042,"date":"2023-02-06T20:00:29","date_gmt":"2023-02-06T20:00:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/"},"modified":"2023-02-06T20:00:29","modified_gmt":"2023-02-06T20:00:29","slug":"google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/","title":{"rendered":"Google launches Bard, its answer to ChatGPT \u2013 here\u2019s what it looks like"},"content":{"rendered":"<p>Google is now testing Bard, its answer to OpenAI\u2019s ChatGPT. <\/p>\n<p>Google CEO Sundar Pichai today announced the soft launch of Bard to a set \u201ctrusted testers,\u201d showcasing what this early experimental release looks like with some examples. <\/p>\n<p>We knew this was coming, as <a href=\"https:\/\/searchengineland.com\/sundar-pichai-confirms-google-is-working-on-ai-search-feature-users-can-engage-directly-with-392628\" target=\"_blank\" rel=\"noopener\">Pichai mentioned<\/a> this on the Google earnings call.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#What_Bard_looks_like\" >What Bard looks like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#What_is_Google_Bard\" >What is Google Bard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#Bard_is_experimental\" >Bard is experimental<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#Who_are_trusted_testers\" >Who are trusted testers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#Attribution_and_citations\" >Attribution and citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#Why_we_care\" >Why we care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#Earlier_reports\" >Earlier reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/06\/google-launches-bard-its-answer-to-chatgpt-heres-what-it-looks-like\/#What_about_Microsoft_and_ChatGPT\" >What about Microsoft and ChatGPT?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Bard_looks_like\"><\/span>What Bard looks like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s first start with what it looks like in Google Search \u2013 because that\u2019s what everyone has been waiting to see. So let\u2019s jump into some examples. <\/p>\n<p>Here is a screenshot Google provided. It shows how Googe Search uses Bard to respond to long queries with a long AI-created response:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/google-bard-search.png\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>This screenshot gives you an idea of how Google may integrate Bard directly into Google Search.<\/p>\n<p>Pichai <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\" target=\"_blank\" rel=\"noopener noreferrer\">wrote<\/a>:<\/p>\n<p>\u201cSoon, you\u2019ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that\u2019s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner.\u201d Google said, \u201cthese features will rolling out on Google Search soon.\u201d<\/p>\n<p>Here is another screenshot from Google on how Bard might respond to questions:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/google-bard-answer.png\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>In this case, Bard is explaining new discoveries from NASA\u2019s James Webb Space Telescope to a 9-year-old. This screenshot is more of a specialized user interface for users to interact with Bard outside of Google Search.<\/p>\n<p>As you can see, there is no one right answer to this question.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Bard\"><\/span>What is Google Bard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google explains that Bard is an experimental conversational AI service, powered by LaMDA (Language Model for Dialogue Applications). <\/p>\n<p>LaMDA was announced two years ago, at the 2021 Google I\/O keynote, as Google\u2019s next-generation language and conversation capabilities. It is now being used to create these answers for searchers. <\/p>\n<p>Bard is powered by a lightweight model version of LaMDA, which requires \u201csignificantly less computing power,\u201d Google said. Google said this will allow them to scale to more users while also allowing for more feedback.<\/p>\n<p>Pichai also wrote:<\/p>\n<p>\u201cBard seeks to combine the breadth of the world\u2019s knowledge with the power, intelligence, and creativity of our large language models. It draws on information from the web to provide fresh, high-quality responses. Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA\u2019s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bard_is_experimental\"><\/span>Bard is experimental<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google used the words experiment and testing and other variations of that many times in the blog post. <\/p>\n<p>Google said they are excited for this \u201cphase of testing to help us continue to learn and improve Bard\u2019s quality and speed.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_trusted_testers\"><\/span>Who are trusted testers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google told us they are not the Search Quality Raters. Instead, they are\u00a0a demographically and geographically diverse group of people external to Google. <\/p>\n<p>These testers test Google\u2019s products to help Google improve and understand how real users are likely to experience these products. Google said they work with a third-party supplier to provide this testing. <\/p>\n<p>It is unclear how you or I can test out Bard before it launches more widely.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Attribution_and_citations\"><\/span>Attribution and citations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I asked Google how it plans to provide attribution and\/or citations for the answers Bard provides to searchers. Google did not have an immediate comment at the time this was published.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_we_care\"><\/span>Why we care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is fascinating to see how search and AI companies are adding human-like question-and-answer responses to search. Google Search seems to be taking a similar approach to ChatGPT thus far, but it is early and I do expect the user experience and interfaces to change rapidly over time.<\/p>\n<p>How Google may handle attribution and citation is an interesting topic as well. Google has used AI to <a href=\"https:\/\/searchengineland.com\/googles-machine-learning-now-writes-featured-snippets-descriptions-264280\" target=\"_blank\" rel=\"noopener\">write knowledge panels<\/a> for years, which is why Google does <a href=\"https:\/\/www.seroundtable.com\/google-stealing-knowledge-panel-content-33328.html\" target=\"_blank\" rel=\"noopener\">not always show attribution<\/a> for some knowledge panels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Earlier_reports\"><\/span>Earlier reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earlier this week, we reported Google is rumored to have started on its own version named\u00a0<a href=\"https:\/\/searchengineland.com\/google-testing-new-search-design-with-ai-answers-over-organic-results-392537\" target=\"_blank\" rel=\"noopener\">Apprentice Bard<\/a>. CNBC reported,<\/p>\n<p>When a question is entered, the search results show a gray bubble directly under the search bar, offering more human-like responses\u00a0than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.<\/p>\n<p>Google responded:<\/p>\n<p>\u201cWe have long been focused on developing and deploying AI to improve people\u2019s lives. We believe that AI is foundational and transformative technology that is incredibly useful for individuals, businesses and communities, and as our AI Principles outline, we need to consider the broader societal impacts these innovations can have. We continue to test our AI technology internally to make sure it\u2019s helpful and safe, and we look forward to sharing more experiences externally soon.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_about_Microsoft_and_ChatGPT\"><\/span>What about Microsoft and ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meanwhile, Microsoft invested heavily in OpenAI, the creators of ChatGPT. Microsoft is rumored to be bringing\u00a0<a href=\"https:\/\/searchengineland.com\/report-microsoft-bings-chatgpt-feature-to-be-faster-and-richer-with-gpt-4-392565\" target=\"_blank\" rel=\"noopener\">GPT-4 to Bing search<\/a>\u00a0in some way in the very near future. Many companies, especially those in search, are taking these technologies very seriously after the explosion OpenAI made with the debut of ChatGPT.<\/p>\n<p>We recently saw <a href=\"https:\/\/searchengineland.com\/microsoft-bings-chatgpt-interface-spotted-in-the-wild-392646\" target=\"_blank\" rel=\"noopener\">leaked screenshots of Bing\u2019s interface<\/a> for ChatGPT integration. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-launches-bard-its-answer-to-chatgpt-to-trusted-testers-here-is-what-it-looks-like-392729\" target=\"_blank\" rel=\"noopener\">Google launches Bard, its answer to ChatGPT \u2013 here\u2019s what it looks like<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google is now testing Bard, its answer to OpenAI\u2019s ChatGPT. Google CEO Sundar Pichai today announced the soft launch of Bard to a set \u201ctrusted testers,\u201d showcasing what this early experimental release looks like with some examples. We knew this was coming, as Pichai mentioned this on the Google earnings call. What Bard looks like Let\u2019s first start with what it looks like in Google Search \u2013 because that\u2019s what everyone has been waiting to see. So let\u2019s jump into some examples. Here is a screenshot [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8042","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8042"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8042\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}