{"id":8085,"date":"2023-02-08T15:03:24","date_gmt":"2023-02-08T15:03:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/08\/your-guide-to-ppc-budget-management-in-excel\/"},"modified":"2023-02-08T15:03:24","modified_gmt":"2023-02-08T15:03:24","slug":"your-guide-to-ppc-budget-management-in-excel","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/08\/your-guide-to-ppc-budget-management-in-excel\/","title":{"rendered":"Your guide to PPC budget management in Excel"},"content":{"rendered":"

Over the past month or so, nearly all the 2023 industry outlook articles I\u2019ve perused (as well as my own<\/a>) included a common theme:\u00a0<\/p>\n

Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments.\u00a0<\/p>\n

One of the core tenets I live by (and if my fianc\u00e9e reads this, she\u2019ll probably roll her eyes) is, \u201cFocus on what you can control.\u201d Translating this concept to PPC marketing, it is now more important than ever to put processes and tools in place to maximize control over your budgets.\u00a0<\/p>\n

Business objectives may change and have a ripple effect on our budgets, but we can control the funds allocated to the channel.<\/p>\n

In a previous article<\/a>, I highlighted PPC account structure strategies that you should consider when looking to increase cost-effectiveness. Today, I want to focus specifically on the topic of budget management.\u00a0<\/p>\n

I\u2019ll start with some thoughts on my budget management philosophy and then jump into the tactical tips that can help increase your grasp on spend pacing.\u00a0<\/p>\n

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