Looking for an accurate, up-to-date and helpful guide to the \u201cbig picture\u201d elements of search engine optimization? <\/p>\n
Good news: We\u2019ve just updated and expanded our popular What is SEO<\/a> resource. <\/p>\n Search Engine Land\u2019s guide, which was originally published in 2010 (here\u2019s what it looked like<\/a>, via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people. <\/p>\n Search engine optimization remains critical for companies of all sizes and types. Our revised guide can help you whether you\u2019re just beginning your SEO career journey or you need an authoritative and trustworthy resource to help explain the basics of SEO to clients.<\/p>\n Our revised guide explains:<\/p>\n How SEO is different from PPC and SEM<\/strong>.<\/p>\n Why SEO is important<\/strong>: Did you know SEO is forecast to be a $122.11 billion industry by 2028?<\/p>\n The main types of SEO<\/strong>: Technical, content and off-site optimization, as well as some specializations (e.g., enterprise SEO, local SEO).<\/p>\n How SEO works<\/strong>: The people, processes, technology and activities that, in combination, contribute to SEO success.<\/p>\n How to learn more<\/strong>: Additional resources and some tips to set you up for SEO success.<\/p>\n We hope you find our refreshed SEO guide to be a useful resource that offers the knowledge you need to start successfully optimizing your website in 2023.<\/p>\n The post Search Engine Land\u2019s updated What is SEO guide is now available<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Looking for an accurate, up-to-date and helpful guide to the \u201cbig picture\u201d elements of search engine optimization? Good news: We\u2019ve just updated and expanded our popular What is SEO resource. Search Engine Land\u2019s guide, which was originally published in 2010 (here\u2019s what it looked like, via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people. Search engine optimization remains critical for companies of all sizes and types. Our revised guide can help you whether you\u2019re just beginning your […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8086","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8086"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8086\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Read our guide: What Is SEO \u2013 Search Engine Optimization? <\/a><\/h3>\n