With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. <\/p>\n
What they look like. <\/strong>Here\u2019s what a Masthead ad looks like on a desktop or PC. <\/p>\n Here\u2019s what the ads look like on a mobile device. <\/p>\n Preview your ad. <\/strong>You can see what your ads would look like by using the Masthead Preview Tool<\/a>. <\/p>\n Technical specs.<\/strong> You can review YouTube\u2019s technical specs for Masthead ads here<\/a>. <\/p>\n Why we care. <\/strong>YouTube\u2019s Cost-Per-Hour Masthead provides a unique opportunity for advertisers and brands to secure a prominent placement and increase visibility to a large audience. By owning the Masthead, brands and advertisers can maximize reach and impact, delivering their message to a captive audience and potentially increasing conversions. <\/p>\n However, there\u2019s no indication right now how much the Masthead ads cost, or how much of the inventory is available. They may be a better option for national brands versus small or local businesses. <\/p>\n The post Cost-Per-Hour Masthead placements: YouTube\u2019s latest offering<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. What they look like. Here\u2019s what a Masthead ad looks like on a desktop or PC. Here\u2019s what the ads look like on a mobile device. Preview your ad. You can see what your ads would look like by using the Masthead Preview Tool. Technical specs. You can […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8090","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8090"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8090\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}