{"id":8106,"date":"2023-02-09T15:57:17","date_gmt":"2023-02-09T15:57:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/"},"modified":"2023-02-09T15:57:17","modified_gmt":"2023-02-09T15:57:17","slug":"6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/","title":{"rendered":"6 new Microsoft Ads updates, including data exclusions and in-market audience segments"},"content":{"rendered":"<p>Microsoft has just announced six new products and features for this month. Let\u2019s dive in. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#Expansion_into_34_additional_markets\" >Expansion into 34 additional markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#Automated_bidding_and_last-touch_attribution_on_the_Microsoft_Audience_Network\" >Automated bidding and last-touch attribution on the Microsoft Audience Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#Data_exclusions_for_Automated_bidding\" >Data exclusions for Automated bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#New_In-market_audience_segments_and_pilot_for_custom_combinations\" >New In-market audience segments and pilot for custom combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#Conversion_tracking_enhancements\" >Conversion tracking enhancements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/09\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments\/#Google_Import_for_Smart_Campaigns_available_in_11_new_markets\" >Google Import for Smart Campaigns available in 11 new markets<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Expansion_into_34_additional_markets\"><\/span>Expansion into 34 additional markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include:<\/p>\n<p>American Samoa, Anguilla, Barbados, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Burkina Faso, Cameroon, Cote d\u2019Ivoire, Faroe Islands, Gabon, Gibraltar, Greenland, Grenada, Jamaica, Marshall Islands, Niger, Northern Mariana Islands, Republic of Congo, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Senegal, Somalia, Suriname, Tonga. Tunisia, Turks and Caicos Islands, Uganda, United States Virgin Islands, and Zambia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automated_bidding_and_last-touch_attribution_on_the_Microsoft_Audience_Network\"><\/span>Automated bidding and last-touch attribution on the Microsoft Audience Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of today, the Enhanced cost per click (CPC) option is now accessible in all markets across the network. To experiment with alternative bidding methods, you\u2019ll need to consult with your Microsoft Advertising account team.<\/p>\n<p>Additionally, the last-touch attribution feature is now available in all markets of the Microsoft Audience Network. This gives you the ability to adjust your attribution for conversion goals, enabling Microsoft\u2019s automated bidding solutions to consider both click-based and view-through conversions.<\/p>\n<p>Lastly, you can now create and manage your Audience Shopping Campaigns using the Microsoft Editor tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_exclusions_for_Automated_bidding\"><\/span>Data exclusions for Automated bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All automated bidding strategies now come with data exclusions. These exclusions will help Microsoft Advertising\u2019s automated bidding algorithms in the event of website data outages or unexpected changes in conversion tracking. It also ensures that your automated bidding algorithms receive accurate information and maintain optimal performance.<\/p>\n<p>You can find this tool, along with seasonality adjustments and portfolio bid adjustments under Tools -&gt; Planning -&gt; Bid strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_In-market_audience_segments_and_pilot_for_custom_combinations\"><\/span>New In-market audience segments and pilot for custom combinations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The wording for this update came directly from the Microsoft Blog. <\/p>\n<p>First, In-market audience segments for Valentine\u2019s Day have now launched in India, and are also available in the United Kingdom, the United States, France, Germany, and Australia. You can find the complete list under \u201c<a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/56851\/1\" target=\"_blank\" rel=\"noopener noreferrer\">Valentine\u2019s Day Shoppers<\/a>.\u201d<\/p>\n<p>Additionally, there is now a pilot to expand the functionality of custom combinations. With the pilot, you\u2019ll be able to create combined lists of the following audience types: Customer Match, Custom Audiences, Remarketing, and Dynamic Remarketing.<\/p>\n<p>Previously, it was only possible to combine Customer Match with other Customer Match lists, or Custom Audiences with other Custom Audiences. Work with your Microsoft Account team to start using this feature.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_tracking_enhancements\"><\/span>Conversion tracking enhancements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a set of great enhancements we\u2019ve made in the world of conversion tracking:<\/p>\n<p><strong>Universal Event Tracking (UET) tag deletion:<\/strong> You can now easily disassociate your UET tags when needed.<\/p>\n<p><strong>Custom events<\/strong> are now simpler and easier to set up.<\/p>\n<p><strong>Implement conversion tracking<\/strong> easily across all accounts: You can now change the scope of your conversion goals from a single account to \u201call accounts\u201d as part of the edit workflow. If you have conversion tracking set up only on one account, you can explore this new feature to expand the benefits of conversion tracking to all your accounts with just a click in your advanced settings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Import_for_Smart_Campaigns_available_in_11_new_markets\"><\/span>Google Import for Smart Campaigns available in 11 new markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google Import feature simplifies the process of transferring Smart Campaigns from Google Ads to Microsoft Advertising, allowing you to reach even more customers right away. This month, this capability is now accessible in the United States, United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. <\/p>\n<p><strong>Dig deeper. <\/strong>You can read the full announcement from Microsoft <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. <\/p>\n<p><strong>Why we care. <\/strong>The new updates provide more options and capabilities for advertisers reaching their target audience and achieving advertising goals. With the expanded availability of Microsoft Audience Network, enhanced bidding strategies, and the ability to manage campaigns from within the Microsoft Editor tool, advertisers have greater control over their campaigns and can make more informed decisions about their advertising efforts.<\/p>\n<p>Additionally, the addition of data exclusions and the ability to import Google Smart Campaigns help ensure that advertisers\u2019 campaigns are running smoothly. By taking advantage of these features, advertisers can optimize their campaigns and reach their goals more effectively, driving greater returns on their advertising investment.<\/p>\n<p>Google has had these features for some time, but if advertisers want to expand their market share or <a href=\"https:\/\/searchengineland.com\/microsoft-is-improving-its-ad-platform-heres-why-brands-should-give-it-a-shot-in-2023-390694\" target=\"_blank\" rel=\"noopener\">give Microsoft Ads a shot<\/a>, the new features should be familiar. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/6-new-microsoft-ads-updates-including-data-exclusions-and-in-market-audience-segments-392928\" target=\"_blank\" rel=\"noopener\">6 new Microsoft Ads updates, including data exclusions and in-market audience segments<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft has just announced six new products and features for this month. Let\u2019s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include: American Samoa, Anguilla, Barbados, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Burkina Faso, Cameroon, Cote d\u2019Ivoire, Faroe Islands, Gabon, Gibraltar, Greenland, Grenada, Jamaica, Marshall Islands, Niger, Northern Mariana Islands, Republic of Congo, Rwanda, Saint [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8106","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8106"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8106\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}