{"id":8132,"date":"2023-02-12T07:02:28","date_gmt":"2023-02-12T07:02:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/"},"modified":"2023-02-12T07:02:28","modified_gmt":"2023-02-12T07:02:28","slug":"this-day-in-search-marketing-history-february-12","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/","title":{"rendered":"This day in search marketing history: February 12"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_penalizes_JCPenney_for_link_scheme\" >Google penalizes JCPenney for link scheme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#New_chart_annotations_make_Google_Ads_change_history_reports_much_easier_to_navigate\" >New chart annotations make Google Ads\u2019 change history reports much easier to navigate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Video_Ann_Smarty_on_the_history_of_guest_blogging_the_future_of_link_building\" >Video: Ann Smarty on the history of guest blogging &amp; the future of link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#For_retail_advertisers_Shopping_ads_continue_to_overshadow_text_ads\" >For retail advertisers, Shopping ads continue to overshadow text ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Analyst_8_billion_voice_assistants_by_2023\" >Analyst: 8 billion voice assistants by 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Getty_Images_enter_a_multi-year_global_licensing_partnership\" >Google, Getty Images enter a multi-year global licensing partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Wont_Provide_SEO_Certifications_To_Webmasters_Or_SEO_Companies\" >Google Won\u2019t Provide SEO Certifications To Webmasters Or SEO Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#AdWords_Automated_Bidding_Gets_An_Overhaul_Welcome_Portfolio_Bid_Strategies\" >AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Mobile_Image_Search_Adds_Drop-Down_Other_UI_Changes\" >Google Mobile Image Search Adds Drop-Down &amp; Other UI Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Streetmap_Loses_Anti-Competitive_Lawsuit_Against_Google_In_UK\" >Streetmap Loses Anti-Competitive Lawsuit Against Google In UK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Search_In_Pics_Google_Jedi_Master_Aerial_Silks_Class_Sundar_Pichai_Meets_NFLs_Ronnie_Lott\" >Search In Pics: Google Jedi Master, Aerial Silks Class &amp; Sundar Pichai Meets NFL\u2019s Ronnie Lott<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Googles_Search_Impact_Report_Goes_Live_For_Select_Few_Webmasters\" >Google\u2019s Search Impact Report Goes Live For Select Few Webmasters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Now_Its_Expedia_Vs_Priceline_As_Orbitz_Swallowed_For_16_Billion\" >Now It\u2019s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Googles_Matt_Cutts_On_Being_A_Spam_Fighter_Looking_For_Patterns_Always_New_Spam_Efforts\" >Google\u2019s Matt Cutts On Being A Spam Fighter: Looking For Patterns &amp; Always New Spam Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#5_Times_Google_Penalized_Itself_For_Breaking_Its_Own_SEO_Rules\" >5 Times Google Penalized Itself For Breaking Its Own SEO Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Microsoft_We_Dont_Censor_Search_Outside_China\" >Microsoft: We Don\u2019t Censor Search Outside China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Report_Mobile_To_Drive_A_Third_Of_Paid-Search_Clicks_By_Year_End\" >Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Bing_Ads_Updates_Pro_Accreditation_Training_Exam_Is_Now_Free\" >Bing Ads Updates Pro Accreditation Training; Exam Is Now Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Foursquare_Improves_Android_App_Makes_Search_More_Prominent\" >Foursquare Improves Android App, Makes Search More Prominent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Wait_Wait%E2%80%A6_Dont_Tell_Me_%E2%80%9CI_Search_Google_So_Does_Bing%E2%80%9D\" >Wait Wait\u2026 Don\u2019t Tell Me: \u201cI Search Google. So Does Bing\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_AdWords_Now_Offering_%E2%80%9CBid_Ideas%E2%80%9D\" >Google AdWords Now Offering \u201cBid Ideas\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Tweaks_Mobile_Search_Adds_Olympics_Onebox_Yahoo_Offers_Dedicated_Mobile_Olympics_Site\" >Google Tweaks Mobile Search, Adds Olympics Onebox, Yahoo Offers Dedicated Mobile Olympics Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_May_Offer_Buzz_Independently_From_Gmail\" >Google May Offer Buzz Independently From Gmail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Offers_Beta_Features_In_New_%E2%80%9CMaps_Labs%E2%80%9D\" >Google Offers Beta Features In New \u201cMaps Labs\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Googles_Sergey_Brin_Talking_China_At_TED\" >Google\u2019s Sergey Brin Talking China At TED<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Nielsen_Bing_Regains_Decembers_Losses_In_January\" >Nielsen: Bing Regains December\u2019s Losses In January<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Yahoo_Founders_To_Sell_Up_To_5_Million_Shares\" >Yahoo Founders To Sell Up To 5 Million Shares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Yahoo_Microsoft_Unite_On_%E2%80%9CCanonical_Tag%E2%80%9D_To_Reduce_Duplicate_Content_Clutter\" >Google, Yahoo &amp; Microsoft Unite On \u201cCanonical Tag\u201d To Reduce Duplicate Content Clutter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Turns_Off_Radio_Ads\" >Google Turns Off Radio Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Buys_Paper_Mill_In_Finland_For_New_Data_Center\" >Google Buys Paper Mill In Finland For New Data Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_%E2%80%9CMy_Tracks%E2%80%9D_Uses_Android_GPS_To_Capture_Outdoor_Performance\" >Google \u201cMy Tracks\u201d Uses Android GPS To Capture Outdoor Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Microsoft_Continues_Peeling_Off_Yahoo_Search_Talent\" >Microsoft Continues Peeling Off Yahoo Search Talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Internet_Ads_Grow_Google_Sees_Slight_Decline\" >Internet Ads Grow; Google Sees Slight Decline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Maps_Adds_Street_View_Photography_For_Several_New_Cities\" >Google Maps Adds Street View Photography For Several New Cities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Mobile_Musical_Chairs_Google_Befriends_Nokia_Yahoo_Snags_T-Mobile_Europe\" >Mobile Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Mobile Europe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Tech_Companies_Go_After_Yahoo_Employees_In_Wake_Of_Microsoft_Layoff_News\" >Tech Companies Go After Yahoo Employees In Wake Of Microsoft &amp; Layoff News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#MSNbot_11_Live_Search_Implements_A_More_Efficient_Crawl\" >MSNbot 1.1: Live Search Implements A More Efficient Crawl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Google_Accused_Of_Profiting_On_Film_Piracy_Discussions_Continue\" >Google Accused Of Profiting On Film Piracy: Discussions Continue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#What_Are_Google_Sitelinks\" >What Are Google Sitelinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Yahoo_Signs_Mobile_Advertisers_Google_Partners_With_Vodafone_On_Maps_Live_Search_Mobile_Leaving_Beta\" >Yahoo Signs Mobile Advertisers; Google Partners With Vodafone On Maps, Live Search Mobile Leaving Beta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Search_Love_Triangle_Askcom_Wants_Those_Looking_For_Yahoocom_On_Googlecom\" >Search Love Triangle: Ask.com Wants Those Looking For Yahoo.com On Google.com<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Ironically_You_Need_A_Map_To_Find_Google_Microsofts_Windows_Mobile_Map_Apps\" >Ironically, You Need A Map To Find Google &amp; Microsoft\u2019s Windows Mobile Map Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Yahoo_Go_For_Mobile_Goes_%E2%80%9CGamma%E2%80%9D_LG_Partnership_Announced\" >Yahoo Go For Mobile Goes \u201cGamma,\u201d LG Partnership Announced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Microsoft_Google_Others_To_Build_New_Wireless_Device\" >Microsoft, Google &amp; Others To Build New Wireless Device?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Askcom_Chooses_Central_Washington_For_New_Data_Center\" >Ask.com Chooses Central Washington For New Data Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/12\/this-day-in-search-marketing-history-february-12\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_penalizes_JCPenney_for_link_scheme\"><\/span>Google penalizes JCPenney for link scheme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty.<\/p>\n<p>The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO\u00a0to look into it.<\/p>\n<p>What they found: JCPenney\u2019s site had thousands of peculiar links pointing to it with very descriptive anchor text.\u00a0The Times shared its findings with Google \u2013 and Google took manual action. The JCPenney website was nowhere to be found on Google for the queries they had previously ranked number one for.<\/p>\n<p>JCPenney said they knew nothing about the links \u2013 and subsequently fired their SEO firm.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529\" target=\"_blank\" rel=\"noopener\">New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"New_chart_annotations_make_Google_Ads_change_history_reports_much_easier_to_navigate\"><\/span><a href=\"https:\/\/searchengineland.com\/new-chart-annotations-make-google-ads-change-history-reports-much-easier-to-navigate-329136\" target=\"_blank\" rel=\"noopener\">New chart annotations make Google Ads\u2019 change history reports much easier to navigate<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Annotations were available in campaign-level change reports in the Google Ads UI.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Ann_Smarty_on_the_history_of_guest_blogging_the_future_of_link_building\"><\/span><a href=\"https:\/\/searchengineland.com\/video-ann-smarty-on-the-history-of-guest-blogging-the-future-of-link-building-329105\" target=\"_blank\" rel=\"noopener\">Video: Ann Smarty on the history of guest blogging &amp; the future of link building<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Smart ran MyBlogGuest, which got hit hard when Google cracked down on guest blogging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_retail_advertisers_Shopping_ads_continue_to_overshadow_text_ads\"><\/span><a href=\"https:\/\/searchengineland.com\/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads-312026\" target=\"_blank\" rel=\"noopener\">For retail advertisers, Shopping ads continue to overshadow text ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping ads for merchants\u2019 search advertising strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyst_8_billion_voice_assistants_by_2023\"><\/span><a href=\"https:\/\/searchengineland.com\/analyst-8-billion-voice-assistants-by-2023-312035\" target=\"_blank\" rel=\"noopener\">Analyst: 8 billion voice assistants by 2023<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Analyst firm Juniper Research predicted\u00a0\u201cnearly 8 billion digital voice assistants to be in use by 2023.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Getty_Images_enter_a_multi-year_global_licensing_partnership\"><\/span><a href=\"https:\/\/searchengineland.com\/google-getty-images-enter-multi-year-global-licensing-partnership-291831\" target=\"_blank\" rel=\"noopener\">Google, Getty Images enter a multi-year global licensing partnership<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> The deal effectively ended Getty\u2019s European antitrust complaint against Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Wont_Provide_SEO_Certifications_To_Webmasters_Or_SEO_Companies\"><\/span><a href=\"https:\/\/searchengineland.com\/google-wont-provide-seo-certifications-to-webmasters-or-seo-companies-242361\" target=\"_blank\" rel=\"noopener\">Google Won\u2019t Provide SEO Certifications To Webmasters Or SEO Companies<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google discussed internally if they should add an SEO certification program and decided not to do so.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AdWords_Automated_Bidding_Gets_An_Overhaul_Welcome_Portfolio_Bid_Strategies\"><\/span><a href=\"https:\/\/searchengineland.com\/adwords-automated-bidding-gets-an-overhaul-welcome-portfolio-bid-strategies-242386\" target=\"_blank\" rel=\"noopener\">AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Terminology changes came with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mobile_Image_Search_Adds_Drop-Down_Other_UI_Changes\"><\/span><a href=\"https:\/\/searchengineland.com\/google-mobile-image-search-adds-drop-down-other-ui-changes-242357\" target=\"_blank\" rel=\"noopener\">Google Mobile Image Search Adds Drop-Down &amp; Other UI Changes<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Streetmap_Loses_Anti-Competitive_Lawsuit_Against_Google_In_UK\"><\/span><a href=\"https:\/\/searchengineland.com\/google-wins-anti-competitive-lawsuit-over-maps-onebox-in-uk-242387\" target=\"_blank\" rel=\"noopener\">Streetmap Loses Anti-Competitive Lawsuit Against Google In UK<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Streetmap had sued on grounds that putting Google Maps at the top of search results was an \u201cabuse of competition.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Google_Jedi_Master_Aerial_Silks_Class_Sundar_Pichai_Meets_NFLs_Ronnie_Lott\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-google-jedi-master-aerial-silks-class-sundar-pichai-meets-nfls-ronnie-lott-242372\" target=\"_blank\" rel=\"noopener\">Search In Pics: Google Jedi Master, Aerial Silks Class &amp; Sundar Pichai Meets NFL\u2019s Ronnie Lott<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Search_Impact_Report_Goes_Live_For_Select_Few_Webmasters\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-search-impact-report-goes-live-select-webmasters-214699\" target=\"_blank\" rel=\"noopener\">Google\u2019s Search Impact Report Goes Live For Select Few Webmasters<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google released the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and testing.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Now_Its_Expedia_Vs_Priceline_As_Orbitz_Swallowed_For_16_Billion\"><\/span><a href=\"https:\/\/searchengineland.com\/now-expedia-vs-priceline-orbtiz-swallowed-1-6-billion-214710\" target=\"_blank\" rel=\"noopener\">Now It\u2019s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> After buying Travelocity the previous month, Expedia grabbed Orbitz in competitive bidding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Matt_Cutts_On_Being_A_Spam_Fighter_Looking_For_Patterns_Always_New_Spam_Efforts\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-matt-cutts-spam-fighter-looking-patterns-always-new-spam-efforts-184193\" target=\"_blank\" rel=\"noopener\">Google\u2019s Matt Cutts On Being A Spam Fighter: Looking For Patterns &amp; Always New Spam Efforts<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> He answers the question \u201cWhat\u2019s it like to fight webspam at Google?\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Times_Google_Penalized_Itself_For_Breaking_Its_Own_SEO_Rules\"><\/span><a href=\"https:\/\/searchengineland.com\/google-penalized-breaking-seo-rules-184098\" target=\"_blank\" rel=\"noopener\">5 Times Google Penalized Itself For Breaking Its Own SEO Rules<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> When Google took action against itself \u2013 Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_We_Dont_Censor_Search_Outside_China\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-dont-censor-search-outside-china-184136\" target=\"_blank\" rel=\"noopener\">Microsoft: We Don\u2019t Censor Search Outside China<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> An article asserted that Bing search results for Chinese language speakers in the U.S. were radically different than those in English for controversial terms such as \u201cTiananmen Square\u201d or \u201cDalai Lama.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Mobile_To_Drive_A_Third_Of_Paid-Search_Clicks_By_Year_End\"><\/span><a href=\"https:\/\/searchengineland.com\/report-mobile-to-drive-a-third-of-paid-search-clicks-by-year-end-148300\" target=\"_blank\" rel=\"noopener\">Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The company said that as of December 2012, mobile devices accounted for 23.4% of all US paid-search clicks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_Updates_Pro_Accreditation_Training_Exam_Is_Now_Free\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-updates-pro-accreditation-training-exam-is-no-free-148327\" target=\"_blank\" rel=\"noopener\">Bing Ads Updates Pro Accreditation Training; Exam Is Now Free<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Among the changes, Bing transitioned the training segments from video based to text based content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Foursquare_Improves_Android_App_Makes_Search_More_Prominent\"><\/span><a href=\"https:\/\/searchengineland.com\/foursquare-improves-android-app-makes-search-more-prominent-148381\" target=\"_blank\" rel=\"noopener\">Foursquare Improves Android App, Makes Search More Prominent<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> An \u201cExplore\u201d search box was added at the top of the screen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wait_Wait%E2%80%A6_Dont_Tell_Me_%E2%80%9CI_Search_Google_So_Does_Bing%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/wait-wait-dont-tell-me-i-search-google-so-does-bing-64501\" target=\"_blank\" rel=\"noopener\">Wait Wait\u2026 Don\u2019t Tell Me: \u201cI Search Google. So Does Bing\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> NPR\u2019s \u201cWait Wait\u2026 Don\u2019t Tell Me\u201d quiz show did a funny send up over Google\u2019s accusations that\u00a0Bing was copying Google\u2019s search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords_Now_Offering_%E2%80%9CBid_Ideas%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-now-offering-bid-ideas-36053\" target=\"_blank\" rel=\"noopener\">Google AdWords Now Offering \u201cBid Ideas\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The feature gave suggestions on if you should increase or decrease your bids on certain keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Tweaks_Mobile_Search_Adds_Olympics_Onebox_Yahoo_Offers_Dedicated_Mobile_Olympics_Site\"><\/span><a href=\"https:\/\/searchengineland.com\/google-tweaks-mobile-search-adds-olympics-onebox-yahoo-offers-dedicated-mobile-olympics-site-36050\" target=\"_blank\" rel=\"noopener\">Google Tweaks Mobile Search, Adds Olympics Onebox, Yahoo Offers Dedicated Mobile Olympics Site<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google made some subtle changes to its mobile homepage and searchbox.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_May_Offer_Buzz_Independently_From_Gmail\"><\/span><a href=\"https:\/\/searchengineland.com\/google-may-offer-buzz-indepently-from-gmail-36145\" target=\"_blank\" rel=\"noopener\">Google May Offer Buzz Independently From Gmail<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> \u201cIt\u2019s clear that interest in Buzz may extend beyond the current Gmail base, and we\u2019re open to serving that community.\u201d <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Offers_Beta_Features_In_New_%E2%80%9CMaps_Labs%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/google-offers-beta-features-in-new-maps-labs-36045\" target=\"_blank\" rel=\"noopener\">Google Offers Beta Features In New \u201cMaps Labs\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> So that people could get a look at new functionality and Google can get early feedback on potential new features to introduce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Sergey_Brin_Talking_China_At_TED\"><\/span><a href=\"https:\/\/searchengineland.com\/liveblogging-sergey-brin-talking-china-at-ted-36106\" target=\"_blank\" rel=\"noopener\">Google\u2019s Sergey Brin Talking China At TED<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> A transcript of an impromptu Q&amp;A with Google cofounder Sergey Brin on\u00a0Google\u2019s decision to leave China.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nielsen_Bing_Regains_Decembers_Losses_In_January\"><\/span><a href=\"https:\/\/searchengineland.com\/nielsen-bing-regains-decembers-losses-in-january-36133\" target=\"_blank\" rel=\"noopener\">Nielsen: Bing Regains December\u2019s Losses In January<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Bing\u2019s January share wiped out its drop from December.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Founders_To_Sell_Up_To_5_Million_Shares\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-founders-to-sell-up-to-5-million-shares-36051\" target=\"_blank\" rel=\"noopener\">Yahoo Founders To Sell Up To 5 Million Shares<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Jerry Yang, the former CEO, would be selling 3 million shares and David Filo would sell up to 2 million shares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Yahoo_Microsoft_Unite_On_%E2%80%9CCanonical_Tag%E2%80%9D_To_Reduce_Duplicate_Content_Clutter\"><\/span><a href=\"https:\/\/searchengineland.com\/canonical-tag-16537\" target=\"_blank\" rel=\"noopener\">Google, Yahoo &amp; Microsoft Unite On \u201cCanonical Tag\u201d To Reduce Duplicate Content Clutter<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The birth of the rel=&#8221;canonical&#8221; link element. The search engines would use this as a hint, not as a directive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Turns_Off_Radio_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/google-turns-off-radio-ads-16554\" target=\"_blank\" rel=\"noopener\">Google Turns Off Radio Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google Audio Ads and Google Radio Automation wasn\u2019t as successful as they hoped<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Buys_Paper_Mill_In_Finland_For_New_Data_Center\"><\/span><a href=\"https:\/\/searchengineland.com\/google-buys-paper-mill-in-finland-for-new-data-center-16549\" target=\"_blank\" rel=\"noopener\">Google Buys Paper Mill In Finland For New Data Center<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> It cost $51.7 million.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_%E2%80%9CMy_Tracks%E2%80%9D_Uses_Android_GPS_To_Capture_Outdoor_Performance\"><\/span><a href=\"https:\/\/searchengineland.com\/google-my-tracks-uses-android-gps-to-capture-outdoor-performance-16551\" target=\"_blank\" rel=\"noopener\">Google \u201cMy Tracks\u201d Uses Android GPS To Capture Outdoor Performance<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> It helped runners, skiers, bikers and other outdoor enthusiasts capture their routes and performance using the phone\u2019s GPS chip.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Continues_Peeling_Off_Yahoo_Search_Talent\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-continues-peeling-off-yahoo-search-talent-16547\" target=\"_blank\" rel=\"noopener\">Microsoft Continues Peeling Off Yahoo Search Talent<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Yahoo executive Larry Heck would be working on Microsoft search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internet_Ads_Grow_Google_Sees_Slight_Decline\"><\/span><a href=\"https:\/\/searchengineland.com\/internet-ads-grow-google-sees-slight-decline-13345\" target=\"_blank\" rel=\"noopener\">Internet Ads Grow; Google Sees Slight Decline<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> IDC\u00a0reported\u00a0that overall Internet advertising had grown 27% year over year to $25.5 billion in 2007.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Maps_Adds_Street_View_Photography_For_Several_New_Cities\"><\/span><a href=\"https:\/\/searchengineland.com\/google-maps-adds-street-view-photography-for-several-new-cities-13349\" target=\"_blank\" rel=\"noopener\">Google Maps Adds Street View Photography For Several New Cities<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> 30 cities had the street views feature.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Musical_Chairs_Google_Befriends_Nokia_Yahoo_Snags_T-Mobile_Europe\"><\/span><a href=\"https:\/\/searchengineland.com\/mobile-musical-chairs-google-befriends-nokia-yahoo-snags-t-mobile-europe-13343\" target=\"_blank\" rel=\"noopener\">Mobile Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Mobile Europe<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Yahoo appeared to have replaced Google as\u00a0the search provider for T-Mobile\u00a0in Europe, while Google became a\u00a0major search partner of Nokia.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tech_Companies_Go_After_Yahoo_Employees_In_Wake_Of_Microsoft_Layoff_News\"><\/span><a href=\"https:\/\/searchengineland.com\/tech-companies-go-after-yahoo-employees-in-wake-of-microsoft-layoff-news-13346\" target=\"_blank\" rel=\"noopener\">Tech Companies Go After Yahoo Employees In Wake Of Microsoft &amp; Layoff News<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The companies were seeking developers, project managers, and key executives who may have wanted to jump ship ahead of a possible\u00a0Yahoo-Microsoft merger\u00a0and upcoming layoffs. Related: <a href=\"https:\/\/searchengineland.com\/updated-yahoo-layoffs-happening-now-13353\" target=\"_blank\" rel=\"noopener\">Updated: Yahoo Layoffs Happening Now<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"MSNbot_11_Live_Search_Implements_A_More_Efficient_Crawl\"><\/span><a href=\"https:\/\/searchengineland.com\/msnbot-11-live-search-implements-a-more-efficient-crawl-13351\" target=\"_blank\" rel=\"noopener\">MSNbot 1.1: Live Search Implements A More Efficient Crawl<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Microsoft announced\u00a0changes to their Live Search crawler\u00a0intended to reduce bandwidth resources during the crawl of a site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Accused_Of_Profiting_On_Film_Piracy_Discussions_Continue\"><\/span><a href=\"https:\/\/searchengineland.com\/google-accused-of-profiting-on-film-piracy-discussions-continue-10491\" target=\"_blank\" rel=\"noopener\">Google Accused Of Profiting On Film Piracy: Discussions Continue<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Google is said to have supported two websites that allegedly offered pirated movies in part by an ad rep suggesting they bid on terms like \u201cbootleg movie download.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Are_Google_Sitelinks\"><\/span><a href=\"https:\/\/searchengineland.com\/what-are-google-sitelinks-10493\" target=\"_blank\" rel=\"noopener\">What Are Google Sitelinks?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Many more people were\u00a0reporting\u00a0seeing\u00a0Google Sitelinks\u00a0update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Signs_Mobile_Advertisers_Google_Partners_With_Vodafone_On_Maps_Live_Search_Mobile_Leaving_Beta\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-signs-mobile-advertisers-google-partners-with-vodafone-on-maps-live-search-mobile-leaving-beta-10490\" target=\"_blank\" rel=\"noopener\">Yahoo Signs Mobile Advertisers; Google Partners With Vodafone On Maps, Live Search Mobile Leaving Beta<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> A variety of expected mobile announcements ahead of 3GSM World Congress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Love_Triangle_Askcom_Wants_Those_Looking_For_Yahoocom_On_Googlecom\"><\/span><a href=\"https:\/\/searchengineland.com\/search-love-triangle-askcom-wants-those-looking-for-yahoocom-on-googlecom-10495\" target=\"_blank\" rel=\"noopener\">Search Love Triangle: Ask.com Wants Those Looking For Yahoo.com On Google.com<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> We\u2019ve never heard of a search engine advertising for those seeking another search engine on a third search engine. Until now.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ironically_You_Need_A_Map_To_Find_Google_Microsofts_Windows_Mobile_Map_Apps\"><\/span><a href=\"https:\/\/searchengineland.com\/ironically-you-need-a-map-to-find-google-microsofts-windows-mobile-map-apps-10488\" target=\"_blank\" rel=\"noopener\">Ironically, You Need A Map To Find Google &amp; Microsoft\u2019s Windows Mobile Map Apps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> It was an incredible challenge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Go_For_Mobile_Goes_%E2%80%9CGamma%E2%80%9D_LG_Partnership_Announced\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-go-for-mobile-goes-gamma-lg-partnership-announced-10489\" target=\"_blank\" rel=\"noopener\">Yahoo Go For Mobile Goes \u201cGamma,\u201d LG Partnership Announced<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> It featured the ability for consumers to search directly from maps and share oneSearch results, news articles and the service directly with friends.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Google_Others_To_Build_New_Wireless_Device\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-google-others-to-build-new-wireless-device-10494\" target=\"_blank\" rel=\"noopener\">Microsoft, Google &amp; Others To Build New Wireless Device?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Was this a way for these companies to offer mobile services without having to work with mobile carriers?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Askcom_Chooses_Central_Washington_For_New_Data_Center\"><\/span><a href=\"https:\/\/searchengineland.com\/askcom-chooses-central-washington-for-new-data-center-10492\" target=\"_blank\" rel=\"noopener\">Ask.com Chooses Central Washington For New Data Center<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> In related news, it seemed like Google\u2019s North Carolina deal was going to be reviewed by the Senate Finance Committee.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/learn-how-to-chart-and-track-google-trends-in-data-studio-using-python-329119\" target=\"_blank\" rel=\"noopener\">Learn how to chart and track Google Trends in Data Studio using Python<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/hulya-coban\" target=\"_blank\" rel=\"noopener\">H\u00fclya \u00c7oban<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/monitoring-web-migrations-a-checklist-for-an-effective-switch-291131\" target=\"_blank\" rel=\"noopener\">Monitoring web migrations: A checklist for moving from one site to another<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/aleyda-solis\" target=\"_blank\" rel=\"noopener\">Aleyda Solis<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/laymans-visual-guide-googles-knowledge-graph-search-api-241935\" target=\"_blank\" rel=\"noopener\">A Layman\u2019s Visual Guide To Google\u2019s Knowledge Graph Search API<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/barbara-starr\" target=\"_blank\" rel=\"noopener\">Barbara Starr<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/adwords-scripts-bulks-bulk-file-uploads-214382\" target=\"_blank\" rel=\"noopener\">AdWords Scripts Bulks Up With Bulk File Uploads<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/russell-savage\" target=\"_blank\" rel=\"noopener\">Russell Savage<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/10-wordpress-seo-questions-took-10-years-answer-214050\" target=\"_blank\" rel=\"noopener\">10 WordPress SEO Questions That Took Me 10 Years To Answer!<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/datatrond\" target=\"_blank\" rel=\"noopener\">Trond Lyngb\u00f8<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/3-b2b-companies-integrate-seo-online-marketing-strategy-183837\" target=\"_blank\" rel=\"noopener\">How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/derek-edmond\" target=\"_blank\" rel=\"noopener\">Derek Edmond<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/your-top-5-questions-about-the-new-gtld-domain-extensions-answered-148224\" target=\"_blank\" rel=\"noopener\">Your Top 5 Questions About The New gTLD Domain Extensions, Answered<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kathy-nielsen\" target=\"_blank\" rel=\"noopener\">Kathy Nielsen<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/is-your-local-pricing-strategy-blocking-search-engine-spiders-148020\" target=\"_blank\" rel=\"noopener\">Is Your Local Pricing Strategy Blocking Search Engine Spiders?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/billhunt\" target=\"_blank\" rel=\"noopener\">Bill Hunt<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-search-social-will-hit-the-fast-forward-button-in-2013-147364\" target=\"_blank\" rel=\"noopener\">How Search &amp; Social Will Hit The Fast Forward Button In 2013<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jim-yu\" target=\"_blank\" rel=\"noopener\">Jim Yu<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-5-years-of-doing-the-right-things-can-be-undone-in-9-months-of-doing-nothing-147860\" target=\"_blank\" rel=\"noopener\">How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/erin-everhart\" target=\"_blank\" rel=\"noopener\">Erin Everhart<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/information-architects-are-from-venus-seos-are-from-mars-35533\" target=\"_blank\" rel=\"noopener\">Information Architects Are From Venus, SEOs Are From Mars<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/shari-thurow\" target=\"_blank\" rel=\"noopener\">Shari Thurow<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/a-guide-to-choosing-your-paid-search-management-tool-35912\" target=\"_blank\" rel=\"noopener\">A Guide To Choosing Your Paid Search Management Tool<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/josh-dreller\" target=\"_blank\" rel=\"noopener\">Josh Dreller<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/user-generated-content-offfers-significant-seo-benefits-36037\" target=\"_blank\" rel=\"noopener\">User Generated Content Offers Significant SEO Benefits<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-klais\" target=\"_blank\" rel=\"noopener\">Brian Klais<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/are-you-sitting-on-a-good-idea-16465\" target=\"_blank\" rel=\"noopener\">Are You Sitting On A Good Idea?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/aaron-wall\" target=\"_blank\" rel=\"noopener\">Aaron Wall<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/how-to-lose-money-alienate-your-customers-16536\" target=\"_blank\" rel=\"noopener\">How To Lose Money &amp; Alienate Your Customers<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lance-loveday\" target=\"_blank\" rel=\"noopener\">Lance Loveday<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/how-to-shout-on-social-media-sites-without-screaming-13344\" target=\"_blank\" rel=\"noopener\">How To Shout On Social Media Sites Without Screaming<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/muhammad-saleem\" target=\"_blank\" rel=\"noopener\">Muhammad Saleem<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/linkspotting-headlines-that-lead-to-links-and-why-13348\" target=\"_blank\" rel=\"noopener\">LinkSpotting \u2013 Headlines That Lead To Links and Why<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/i-have-a-link-building-secret-10496\" target=\"_blank\" rel=\"noopener\">I Have A Link Building Secret<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-11-392779\" target=\"_blank\" rel=\"noopener\">February 11<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | February 13 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-12-393012\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: February 12<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO\u00a0to look into it. What they found: JCPenney\u2019s site had thousands of peculiar links pointing to it with very descriptive anchor text.\u00a0The Times shared its findings with Google \u2013 and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8132","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8132"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8132\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}