{"id":8138,"date":"2023-02-13T13:54:56","date_gmt":"2023-02-13T13:54:56","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/"},"modified":"2023-02-13T13:54:56","modified_gmt":"2023-02-13T13:54:56","slug":"podcasts-a-content-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/","title":{"rendered":"Podcasts: A content guide for beginners"},"content":{"rendered":"<p>If writing isn\u2019t your forte, good news: Content marketing isn\u2019t limited to written formats.<\/p>\n<p>Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes <strong>podcasts<\/strong>.<\/p>\n<p>Podcasting is a popular and fast-growing medium \u2013 <a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">79%<\/a> of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once.<\/p>\n<p>Podcasts exist for every topic under the sun: movies, music, fashion, beauty, news, culture, gaming, true crime, cooking, mental health, books, marketing, the environment, fiction, self-help, education, finance, comedy \u2013 and more.<\/p>\n<p>No matter your industry or expertise, you can create a podcast about it.<\/p>\n<p>And there\u2019s a lot of room for newcomers: Only about <a href=\"https:\/\/podcastindex.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 million podcasts<\/a> exist. Compare that to the number of blogs \u2013 <a href=\"https:\/\/firstsiteguide.com\/blogging-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">nearly 600 million<\/a> \u2013 and you\u2019ll see that the competition is far less stiff.<\/p>\n<p>In other words, creating a podcast is a smart move for brands looking to differentiate and build trust and authority with their audiences.<\/p>\n<p>Let\u2019s dive deeper into this great content type, including how to start a podcast.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#What_is_a_podcast\" >What is a podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Why_start_a_podcast\" >Why start a podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#7_best_practices_for_starting_a_podcast\" >7 best practices for starting a podcast<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#1_Start_small_then_invest\" >1. Start small, then invest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#2_Choose_a_topic_and_format\" >2. Choose a topic and format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#3_Outline_or_script_episodes\" >3. Outline or script episodes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#4_Push_through_initial_discomfort_%E2%80%93_just_press_record\" >4. Push through initial discomfort \u2013 just press record<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#5_Include_an_intro_and_outro\" >5. Include an intro and outro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#6_Optimize\" >6. Optimize\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#7_Choose_a_podcast_hosting_platform\" >7. Choose a podcast hosting platform<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#5_great_podcast_examples\" >5 great podcast examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Branded_podcast_Inside_Trader_Joes\" >Branded podcast: Inside Trader Joe&#8217;s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Advice_podcast_Not_Another_Anxiety_Show\" >Advice podcast: Not Another Anxiety Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Fictional_podcast_Limetown\" >Fictional podcast: Limetown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Finance_podcast_Money_Girl\" >Finance podcast: Money Girl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Investigative_podcast_In_the_Dark\" >Investigative podcast: In the Dark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/13\/podcasts-a-content-guide-for-beginners\/#Ready_to_start_your_podcast\" >Ready to start your podcast?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_podcast\"><\/span>What is a podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chances are, if you\u2019re reading this, you\u2019ve listened to at least one podcast in the past year but want to know more about them.<\/p>\n<p>To define it as simply as possible, a podcast is an audio program focused on a specific topic and split into multiple episodes. Podcasts are pre-recorded, so listeners can download or stream episodes at any time through their preferred podcast channel, like Apple Podcasts, Stitcher, or Spotify.<\/p>\n<p>Additionally, most podcasts feature people talking \u2013 whether they\u2019re people telling stories, experts sharing knowledge, or a host interviewing interesting guests.\u00a0<\/p>\n<p>Some podcasts are nothing more than two people having a conversation in every episode. Some feature one person talking directly to the listener. There are even scripted podcasts with a continuing story like a TV show \u2013 but only dialogue and sound effects convey the fictional plot.\u00a0<\/p>\n<p>Whatever the format, podcasts are an audio experience that connects creators directly with listeners\u2019 ears.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_start_a_podcast\"><\/span>Why start a podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anyone can create a podcast \u2013 <strong>anyone<\/strong>.\u00a0<\/p>\n<p>Whether your brand is tiny or sprawling, the start-up costs are low and the equipment needed is minimal.<\/p>\n<p>Plus, the continued and growing popularity of podcasts means that you\u2019ll most likely have an audience out there who will be interested in what you produce.\u00a0<\/p>\n<p>For example, 50% of Americans ages 12-34 listen to podcasts monthly, and 43% of 35-54-year-olds.<\/p>\n<div class=\"wp-block-image\">\nSource: <a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzsprout<\/a><\/div>\n<p>All that said, don\u2019t forget the most important reason to start a podcast: a more intimate connection with your audience.<\/p>\n<p>Podcast content allows you to speak directly to them and prove your expertise in a much more direct way.\u00a0<\/p>\n<p>Generally, podcast listeners give more time and attention to a podcast than a written article. You may have their undivided attention for 30 minutes, a stark contrast to the 90 seconds they might spend scanning a blog post.<\/p>\n<p>This makes podcasts more intimate than written content and may build trust and brand awareness faster. Plus, a podcast is a fantastic demonstration of <a href=\"https:\/\/searchengineland.com\/brand-marketing-improve-eat-signals-389390\" target=\"_blank\" rel=\"noopener\">E-E-A-T<\/a>, which adds to your credibility in both the eyes of searchers and search engines.\u00a0<\/p>\n<p>Lastly, if you publish your podcast episodes on your website with helpful <a href=\"https:\/\/searchengineland.com\/how-to-use-a-podcast-to-create-smart-and-usable-content-296881\" target=\"_blank\" rel=\"noopener\">show notes<\/a> or transcriptions, those episodes can rank in search engines for queries your audience is searching for.\u00a0<\/p>\n<p>Bottom line: Podcasts are great for your brand and great for SEO.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_best_practices_for_starting_a_podcast\"><\/span>7 best practices for starting a podcast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interested in starting a podcast? Start here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Start_small_then_invest\"><\/span>1. Start small, then invest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The second after you decide to start a podcast, don&#8217;t run out and immediately buy expensive equipment.<\/p>\n<p>Instead, start small. Use your smartphone and an inexpensive microphone to record your first episodes. Test how your podcast is received and determine whether you can grow it.<\/p>\n<p>If the answer is yes, you can slowly invest in better recording equipment (like a smart microphone that can hone in on your voice and filter out background noise, a headset, and audio editing software), creative help (like a sound mixer or editor), and fancy graphics for cover art.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_a_topic_and_format\"><\/span>2. Choose a topic and format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the first tasks for creating a podcast is to choose a topic and format.\u00a0<\/p>\n<p><strong>Topic<\/strong>: What will your podcast be about? What will you cover?<\/p>\n<p><strong>Format<\/strong>: How will your podcast be presented? One host? Two or three? Will you tell stories? Do interviews? Share knowledge?\u00a0<\/p>\n<p>The best way to uncover your main topic and format? Research.<\/p>\n<p><strong>Audience research<\/strong><\/p>\n<p>What do they want to hear from you? What are they interested in? <\/p>\n<p>What problems or pain points do they have that you could address in your podcast?<\/p>\n<p><strong>Topic research<\/strong><\/p>\n<p>Find a broad overarching topic that ties into your expertise and overlaps with your business. <\/p>\n<p>If you publish other content, like blogs, consider choosing the same topic area for your podcast. This gives your podcast cohesion and ties it to your other content. <\/p>\n<p>You can even repurpose blog content for podcast episodes, and vice versa, if they&#8217;re thematically and topically linked.<\/p>\n<p><strong>Competitor research<\/strong><\/p>\n<p>Do your <a href=\"https:\/\/searchengineland.com\/competitor-content-analysis-heres-what-you-can-learn-322714\" target=\"_blank\" rel=\"noopener\">competitors<\/a> have podcasts? What podcasts exist out there on your topic? <\/p>\n<p>Look at what the competition is doing, how they format episodes, and what information they share. How can you differentiate?\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Outline_or_script_episodes\"><\/span>3. Outline or script episodes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you jump into recording, you need a rough idea of what you&#8217;ll cover in each episode and how you&#8217;ll do it.<\/p>\n<p>Start by brainstorming topics for at least your first 10 episodes. This will give you an idea of the mileage you&#8217;ll get out of your podcast topic\/theme and help you keep each episode cohesive and relevant. <\/p>\n<p>(If you struggle to come up with podcast episode topics after the first 10, that might be a sign that you need to broaden your theme or tweak it.)<\/p>\n<p>Then, after your first few episode topics are set, you can write a brief outline of talking points for episode one. You don&#8217;t have to script every word you say (unless that helps you!), but you should give yourself a roadmap so you don&#8217;t get lost while recording.<\/p>\n<p>Remember, each episode should have a main topic and a goal attached. You need to give listeners a reason to stay with you. Just talking randomly for 20 minutes won&#8217;t provide any value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Push_through_initial_discomfort_%E2%80%93_just_press_record\"><\/span>4. Push through initial discomfort \u2013 just press record<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With your first episode outlined or scripted, you can press record.\u00a0<\/p>\n<p>If you&#8217;ve never podcasted before, you may have a few false starts before you get into a groove. It may feel strange or unnatural.\u00a0<\/p>\n<p>The best thing to do is push through and just get your recording done. Over time, you&#8217;ll get more comfortable. Don&#8217;t give up just because things didn&#8217;t go perfectly the first time you tried. You <em>will<\/em> get better at this the more you do it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Include_an_intro_and_outro\"><\/span>5. Include an intro and outro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost all professional-sounding podcasts include a short introduction, where listeners may hear a snippet of music and the host welcoming them to the podcast and introducing the episode topic.<\/p>\n<p>Then, to give listeners a satisfying sense of completion, include an outro (a.k.a., conclusion) that mirrors the intro but instead signs off and sets up expectations for the next episode.<\/p>\n<p>These two bookends help your podcast sound more polished and organized, which listeners enjoy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Optimize\"><\/span>6. Optimize\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing your podcast gives it the best chance of being found by listeners. There are a few key areas to focus on for optimization:<\/p>\n<p><strong>Podcast title<\/strong>: Keep it short, sweet, and relevant to your brand and chosen theme.<\/p>\n<p><strong>Podcast category<\/strong>: Choose the category that best fits the content of your podcast.<\/p>\n<p><strong>Podcast description<\/strong>: This description is what potential listeners will read to discover what your podcast is about and whether they want to listen. Keep this user-focused and make sure to include relevant keywords.<\/p>\n<p><strong>Podcast cover art<\/strong>: Keep it simple, clear, and eye-catching. Don&#8217;t try to cram too much text on your cover art. If you can, invest in a graphic designer to create this for you. If you don&#8217;t have the means for that right now, try using <a href=\"https:\/\/www.canva.com\/podcasts\/templates\/cover\/\" target=\"_blank\" rel=\"noopener noreferrer\">templates on Canva<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Choose_a_podcast_hosting_platform\"><\/span>7. Choose a podcast hosting platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, when it&#8217;s time to submit your podcast to platforms like Spotify or Apple Podcasts, know that you need to have a separate host for your audio files first.<\/p>\n<p>Your podcast hosting service stores your podcast episodes and generates an RSS feed, which is what you&#8217;ll submit to podcast platforms. <\/p>\n<p>You&#8217;ll only have to do this once, as the RSS feed should update automatically when you upload new episodes to your host service.<\/p>\n<p>Hosting services to check out include Podbean, Buzzsprout, or Transistor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_great_podcast_examples\"><\/span>5 great podcast examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand the basic steps to starting a podcast, it&#8217;s time to get some inspiration. <\/p>\n<p>Here are some excellent examples of brands, creatives, journalists, and businesspeople doing this medium justice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branded_podcast_Inside_Trader_Joes\"><\/span>Branded podcast: Inside Trader Joe&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Trader Joe&#8217;s is a grocery chain known for its unique products and seasonal items. <\/p>\n<p>On its <a href=\"https:\/\/www.traderjoes.com\/home\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">podcast<\/a>, hosts go inside stores and behind the scenes to give you the scoop on cult products and how the company works.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advice_podcast_Not_Another_Anxiety_Show\"><\/span>Advice podcast: Not Another Anxiety Show<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Host Kelli Walker is a registered nurse, certified health and wellness coach, and former agoraphobe. <\/p>\n<p>This <a href=\"https:\/\/kelliwalkercoaching.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">anxiety-focused podcast<\/a> offers guidance, tips, and resources for working through the disorder from Kelli and a myriad of experts.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fictional_podcast_Limetown\"><\/span>Fictional podcast: Limetown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This <a href=\"https:\/\/twoupproductions.com\/limetown\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">fictional podcast<\/a> tells the story of the strange disappearance of over 300 people from a small Tennessee town. <\/p>\n<p>It plays out like you&#8217;re listening to a real investigative podcast, which makes it even more immersive. This podcast was so popular it was turned into a TV show.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Finance_podcast_Money_Girl\"><\/span>Finance podcast: Money Girl<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The <a href=\"https:\/\/lauradadams.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Money Girl<\/a> podcast is hosted by a personal finance and business expert, Laura D. Adams, who breaks down complex financial and small business topics for listeners, making them fun and easy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Investigative_podcast_In_the_Dark\"><\/span>Investigative podcast: In the Dark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This award-winning <a href=\"https:\/\/features.apmreports.org\/in-the-dark\/\" target=\"_blank\" rel=\"noopener noreferrer\">podcast<\/a> features in-depth investigative journalism on true crime stories gone awry. Each season focuses on one case and dives into every detail. As it happens, the second season was instrumental in helping free a man from prison.\u00a0<\/p>\n<p>Note: True crime podcasts have exploded in popularity since &#8220;Serial&#8221; was released in 2014. <a href=\"https:\/\/www.stylist.co.uk\/entertainment\/podcasts\/best-true-crime-podcasts\/244331\" target=\"_blank\" rel=\"noopener noreferrer\">The best of them<\/a> are great examples of storytelling and are worth a glance for inspiration.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_start_your_podcast\"><\/span>Ready to start your podcast?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If by now you&#8217;re excited to start your podcast, that&#8217;s a great sign.\u00a0<\/p>\n<p>The best thing you can do is dive in with enthusiasm because that passion will show up in your end product.<\/p>\n<p>Any person, brand, or creator can start a podcast. <\/p>\n<p>Just remember to start small, research and plan your topic based on what your audience would love to hear, roughly outline what you&#8217;ll say in each episode, and take the time to optimize.<\/p>\n<p>Happy podcasting!<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/podcasts-a-content-guide-for-beginners-392881\" target=\"_blank\" rel=\"noopener\">Podcasts: A content guide for beginners<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If writing isn\u2019t your forte, good news: Content marketing isn\u2019t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium \u2013 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once. Podcasts exist for every topic under the sun: movies, music, fashion, beauty, news, culture, gaming, true crime, cooking, mental health, books, marketing, the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8138","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8138"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8138\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}