{"id":8190,"date":"2023-02-15T17:50:35","date_gmt":"2023-02-15T17:50:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/15\/3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search\/"},"modified":"2023-02-15T17:50:35","modified_gmt":"2023-02-15T17:50:35","slug":"3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/15\/3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search\/","title":{"rendered":"3 questions SEOs are fielding in the wake of AI-powered search"},"content":{"rendered":"<p>February 2023 is just halfway through and it\u2019s already been a red-letter month in SEO following dual announcements from <a href=\"https:\/\/searchengineland.com\/google-launches-bard-its-answer-to-chatgpt-to-trusted-testers-here-is-what-it-looks-like-392729\" target=\"_blank\" rel=\"noopener\">Google<\/a> and <a href=\"https:\/\/searchengineland.com\/microsoft-bing-search-chatgpt-392789\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a> regarding their new AI-powered search functionality.<\/p>\n<p>Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/15\/3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search\/#How_does_this_impact_the_SERPs\" >How does this impact the SERPs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/15\/3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search\/#Is_content_still_king\" >Is content still king?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/15\/3-questions-seos-are-fielding-in-the-wake-of-ai-powered-search\/#Does_this_change_everything_And_if_so_what_should_I_do_now\" >Does this change everything? And, if so, what should I do now?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_does_this_impact_the_SERPs\"><\/span>How does this impact the SERPs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For starters, clients continue to rely on their agency partners to absorb and translate news like this.<\/p>\n<p>That\u2019s according to <a href=\"https:\/\/www.linkedin.com\/in\/aleccole\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alec Cole<\/a>, an SEO strategist at performance marketing agency Amsive Digital, who anticipates <a href=\"https:\/\/searchengineland.com\/google-launches-bard-its-answer-to-chatgpt-to-trusted-testers-here-is-what-it-looks-like-392729\" target=\"_blank\" rel=\"noopener\">Google Bard<\/a> \u201cforce a sea change in these conversations\u201d as client questions become more pointed.<\/p>\n<p>\u201cWe\u2019re going from \u2018What do you think of this new technology?\u2019 to \u2018How are you going to adapt your strategy to deal with the changes this is going to have on SERPs?&#8217;\u201d he added.<\/p>\n<p>That said, he noted <a href=\"https:\/\/searchengineland.com\/google-algorithm-updates-2022-in-review-core-updates-product-reviews-helpful-content-updates-spam-updates-and-beyond-390573\" target=\"_blank\" rel=\"noopener\">Google\u2019s recent algorithm updates<\/a> and \u201cobvious alarm over AI content\u201d spurred initial questions several months ago, so the conversations remain ongoing.<\/p>\n<p>SEO consultant <a href=\"https:\/\/searchengineland.com\/author\/sara-taher\" target=\"_blank\" rel=\"noopener\">Sara Taher<\/a> agreed clients are mostly interested in learning more at this point.<\/p>\n<p>\u201cThey ask a lot of questions about ChatGPT and how they can incorporate it in their workflows and how we can leverage all these new tools for SEO and marketing,\u201d she added. \u201cClients are less worried than SEOs and that\u2019s probably because SEOs have deeper knowledge of the situation.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_content_still_king\"><\/span>Is content still king?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While brands aren\u2019t worried about the announcements from Microsoft and Google per se, they are concerned about the implications for content. Specifically, they are worried content quality will diminish \u2013 and they will have to compete with even more bad content.<\/p>\n<p>\u201cWe have responded to let them know that there are several filters in place at Google to assist with preventing that as much as they can,\u201d said <a href=\"https:\/\/searchengineland.com\/author\/michael-bonfils\" target=\"_blank\" rel=\"noopener\">Michael Bonfils<\/a>, global managing director of digital marketing agency SEM International. \u201cTo focus on great, relevant content and be assured that we will be keeping an eye out for any longer-term impacts.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_this_change_everything_And_if_so_what_should_I_do_now\"><\/span>Does this change everything? And, if so, what should I do now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>And, of course, everyone wants to know if AI will be the next big thing that disrupts search.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/barryrolapp\" target=\"_blank\" rel=\"noopener noreferrer\">Barry Rolapp<\/a>, a senior SEO strategist at Amsive Digital, however, said it&#8217;s too early to tell.<\/p>\n<p>&#8220;The tools &#8216;hallucinate&#8217; more often than I am currently comfortable with to use in an extended capacity,&#8221; he added. &#8220;There&#8217;s a lot of potential for search disruption, but we&#8217;ve said that in the past and seen little change to our overall SEO strategies (<a href=\"https:\/\/searchengineland.com\/googles-mobile-friendly-algorithm-a-week-later-was-it-really-mobilegeddon-219893\" target=\"_blank\" rel=\"noopener\">Mobilegeddon<\/a> anyone?).&#8221;<\/p>\n<p>Beyond staying on top of the news, Cole said there&#8217;s likely not much more SEOs can do for now as &#8220;optimizing for Bard is likely going to be a process similar to &#8216;optimizing&#8217; for <a href=\"https:\/\/searchengineland.com\/welcome-bert-google-artificial-intelligence-for-understanding-search-queries-323976\" target=\"_blank\" rel=\"noopener\">BERT<\/a>: follow the search guidelines, create excellent websites and cross your fingers.&#8221;<\/p>\n<p>In the meantime, Rolapp is encouraging clients who want to be more proactive to dig deeper into <a href=\"https:\/\/searchengineland.com\/how-to-use-schema-markup-to-make-an-impression-in-search-345290\" target=\"_blank\" rel=\"noopener\">schema.org<\/a> and start marking up entities and topics.\u00a0<\/p>\n<p>&#8220;Considering how integrated Bing and Google are in\u00a0schema.org\u00a0and their reliance on it for SERP features, I can only imagine that they will be relying on it more heavily in the near term to help train their respective models as most website publishers have few limitations to incorporating the markup,&#8221; he added.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/seo-questions-ai-powered-search-393130\" target=\"_blank\" rel=\"noopener\">3 questions SEOs are fielding in the wake of AI-powered search<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>February 2023 is just halfway through and it\u2019s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged. How does this impact the SERPs? For starters, clients continue to rely on their agency partners to absorb and translate news like this. That\u2019s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8190","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8190"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8190\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}