{"id":8218,"date":"2023-02-16T19:47:37","date_gmt":"2023-02-16T19:47:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/16\/susan-wojcicki-the-ceo-of-youtube-is-stepping-down\/"},"modified":"2023-02-16T19:47:37","modified_gmt":"2023-02-16T19:47:37","slug":"susan-wojcicki-the-ceo-of-youtube-is-stepping-down","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/16\/susan-wojcicki-the-ceo-of-youtube-is-stepping-down\/","title":{"rendered":"Susan Wojcicki, the CEO of YouTube, is stepping down"},"content":{"rendered":"

Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post<\/a> she said, \u201cafter nearly 25 years here, I\u2019ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I\u2019m passionate about.\u201d<\/p>\n

Over her 25-year career at Google, she \u201cmanaged marketing, co-created Google Image Search, led Google\u2019s first Video and Book search, as well as early parts of AdSense\u2019s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,\u201d Susan Wojcicki wrote.<\/p>\n

Susan took the CEO of YouTube role in 2014 when Google did a large executive restructuring<\/a>. Four years prior to that, Susan was promoted<\/a> as Senior Vice President at Google, one of eight Googlers at that time with that title.<\/p>\n

Neal Mohan<\/strong>. Neal Mohan will be taking over as the Senior Vice President and new head of YouTube. Neal came to Google in 2007 when Google acquired DoubleClick<\/a> for $3.1 billion. Neal became the SVP of Display and Video\u00a0and later became YouTube\u2019s Chief Product Officer in 2015.<\/p>\n

YouTuber\u2019s thoughts. <\/strong>Here are some thoughts from well-known YouTubers on this change:<\/p>\n

\n

The ez take on Susan leaving is “Yay the source of all our problems is gone” but if we’re honest the CEO of YouTube (often unfairly) becomes the scapegoat for literally everything that goes wrong at the company, no matter what actually happens<\/p>\n

\u2014 Marques Brownlee (@MKBHD) February 16, 2023<\/a>\n<\/p><\/div>\n

\n

From the outside in, it looks like nobody listens to creators, but<\/p>\n

YouTube:
Creator award plaques
Creator summits in multiple regions across the globe
Literal CEO goes on creator’s shows\/does interviews<\/p>\n

Instagram: \u2026..
Facebook: \u2026.
Tiktok: \u2026.<\/p>\n

\u2014 Marques Brownlee (@MKBHD) February 16, 2023<\/a>\n<\/p><\/div>\n

\n

Thank you for your leadership over so many years, @SusanWojcicki<\/a>. CEO of such a massive, influential platform is an insanely hard job (I saw it close-up), and to do it for so long \u2013 with 5 kids at home \u2013 is remarkable. Congrats and enjoy the time away! https:\/\/t.co\/517JM2CqRp<\/a><\/p>\n

\u2014 Matt Koval (@mattkoval) February 16, 2023<\/a>\n<\/p><\/div>\n

Why we care. <\/strong>YouTube is an important platform, not just for consumers and not just for creators but also for advertisers. It will be interesting to see if anything significant changes across the Google Ads platform with this leadership change. <\/p>\n

Susan Wojcicki has been one of the constants at Google and now that is coming to and end.<\/p>\n

The post Susan Wojcicki, the CEO of YouTube, is stepping down<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, \u201cafter nearly 25 years here, I\u2019ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I\u2019m passionate about.\u201d Over her 25-year career at Google, she \u201cmanaged marketing, co-created Google Image Search, led Google\u2019s first Video and […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8218","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8218"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8218\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}