{"id":8227,"date":"2023-02-17T13:52:18","date_gmt":"2023-02-17T13:52:18","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/17\/what-is-short-form-content-your-guide-to-when-and-how-to-use-it\/"},"modified":"2023-02-17T13:52:18","modified_gmt":"2023-02-17T13:52:18","slug":"what-is-short-form-content-your-guide-to-when-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/17\/what-is-short-form-content-your-guide-to-when-and-how-to-use-it\/","title":{"rendered":"What is short-form content? Your guide to when and how to use it"},"content":{"rendered":"

While long-form content<\/a> is the gold standard in content marketing, that doesn\u2019t mean you should ignore or overlook short-form content.<\/p>\n

There\u2019s a time and a place for both types.\u00a0<\/p>\n

In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value.<\/p>\n

However, there\u2019s a right way and a wrong way to create short-form content \u2013 and a right time and a wrong time to publish it.<\/p>\n

Created and published right, it can help supplement your longer content pieces by drawing a wider audience and building brand awareness.\u00a0<\/p>\n

Particularly, platforms like Instagram and Facebook are focused on serving short-form videos<\/a> to users, so these types of posts get more views and shares. <\/p>\n

That means short-form content is a great way to get new audience members and leads introduced to your brand. After that, your long-form content pulls double-duty to nurture and convert them.<\/p>\n

So, what are all the possibilities for short-form content? What should you focus on when creating it?<\/p>\n

Let\u2019s discuss all the details in this guide to short-form content.<\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n