{"id":8251,"date":"2023-02-20T14:46:33","date_gmt":"2023-02-20T14:46:33","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/"},"modified":"2023-02-20T14:46:33","modified_gmt":"2023-02-20T14:46:33","slug":"video-content-guide-why-you-should-start-creating-videos-now-plus-examples","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/","title":{"rendered":"Video content guide: Why you should start creating videos now (plus examples)"},"content":{"rendered":"<p>We\u2019re no longer in that phase where everyone was saying, \u201cVideo is blowing up.\u201d<\/p>\n<p>Nope. Video <strong>has<\/strong> blown up, and it\u2019s here. It\u2019s there. It\u2019s everywhere.<\/p>\n<p>These days, audiences expect and demand video content from creators and brands. On average, people watch <a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing-2022-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">19 hours of online video<\/a> per week \u2013 and across the last three years alone, consumption increased by <strong>8.5 hours<\/strong> per week.\u00a0<\/p>\n<p>What does this mean for marketers? For businesses?<\/p>\n<p>If you aren\u2019t creating video content yet, you should seriously consider it.<\/p>\n<p>In this guide, you\u2019ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#What_is_video_content\" >What is video content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#Why_is_video_content_important_for_SEO\" >Why is video content important for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#Best_practices_to_create_your_video_content_strategy\" >Best practices to create your video content strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#1_Set_goals\" >1. Set goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#2_Choose_your_video_formats_and_theme\" >2. Choose your video formats and theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#3_Determine_where_youll_host_your_videos\" >3. Determine where you&#8217;ll host your videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#4_Research_video_topics_and_keywords\" >4. Research video topics and keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#5_Script_each_video\" >5. Script each video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#6_Invest_in_production_for_long-form_videos\" >6. Invest in production for long-form videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#7_Optimize_each_video\" >7. Optimize each video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#3_video_formats_with_examples\" >3 video formats with examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#The_long-form_nurturing_video\" >The long-form, nurturing video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#The_how-toexplainer_video\" >The how-to\/explainer video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#The_testimonial_video\" >The testimonial video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/20\/video-content-guide-why-you-should-start-creating-videos-now-plus-examples\/#Take_advantage_of_the_video_content_boom\" >Take advantage of the video content boom<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_video_content\"><\/span>What is video content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video content is any video format meant to entertain, educate, or inform an audience.<\/p>\n<p>By the same token, <strong>video content marketing<\/strong> is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. (Read: No ads, no sales pitches.)<\/p>\n<p>Video content isn\u2019t as straightforward as you\u2019d think. There are multiple types of videos and formats that creators and brands are producing these days, and all of them can be used to reach your goals:<\/p>\n<p>Explainer videos<\/p>\n<p>Tutorials\/how-tos<\/p>\n<p>Presentations<\/p>\n<p>Live streams<\/p>\n<p>Interviews<\/p>\n<p>Video podcasts<\/p>\n<p>Social media videos (Stories, Reels, Shorts, TikToks)<\/p>\n<p>Animated videos<\/p>\n<p>Webinars<\/p>\n<p>Product reviews\/demos<\/p>\n<p>Testimonials<\/p>\n<p>Vlogs<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_video_content_important_for_SEO\"><\/span>Why is video content important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video content helps your SEO strategy in a few key ways.<\/p>\n<p>For one thing, search engines like Google stay on top of user content consumption trends. These companies know how online video has grown as a medium, and thus serve relevant videos in search results when the user\u2019s query could be answered with a video.\u00a0<\/p>\n<p>For example, some \u201chow-to\u201d queries are better suited for a video demonstration, like \u201chow to add text to reels\u201d or \u201chow to tie a bow tie.\u201d It would be hard to teach someone how to do these things in a written blog or article, so serving up a video makes a lot more sense.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>That means a lot of keywords have ranking potential if you make and optimize video content for them. (Google has a guide you can follow to help them <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/video\" target=\"_blank\" rel=\"noopener noreferrer\">find and index your videos<\/a> so they can rank.)<\/p>\n<p>Besides direct rankings, video content also helps your SEO in indirect ways. For example, publishing a blog with a related video embedded in the post can be a way to further engage your audience and keep them on your page longer.\u00a0<\/p>\n<p>Publishing regular, high-quality videos that educate, inform, or entertain your target audience is additionally a way to showcase the E-E-A-T (expertise, experience authoritativeness, trustworthiness) for your brand and website. Publishing video content can help prove your brand in essentially the same way as consistently publishing high-quality written content.<\/p>\n<p>Video content can also help you convert more customers. For example, <a href=\"https:\/\/www.wyzowl.com\/state-of-video-marketing-2022-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">88%<\/a> of people say a brand\u2019s video on a product or service has convinced them to buy.<\/p>\n<p>As you can see, there are many ways to leverage video content to boost your SEO. But before you run off to hit \u201crecord,\u201d don\u2019t forget that you need a strategy set up <strong>before<\/strong> you dive in for the best results.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_practices_to_create_your_video_content_strategy\"><\/span>Best practices to create your video content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_goals\"><\/span>1. Set goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every good strategy has at least one or two goals behind it that drive the strategy forward. Your video content strategy should be no different.<\/p>\n<p>To make things simpler, the goals you set for your content marketing can be directly related to your video marketing goals. For example, you could aim to increase awareness of your brand by publishing videos on YouTube. Or you could set a goal to increase conversions on your website by embedding product videos on product pages.\u00a0<\/p>\n<p>Instead of creating video content just to get it out there, consider what you want each video to do. What purpose will it serve, and how will that content help you meet your goals?\u00a0<\/p>\n<p>Ultimately, staying goal-focused will help your video content strategy go further.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_your_video_formats_and_theme\"><\/span>2. Choose your video formats and theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#8217;t try to do it all with video. You might feel tempted to try your hand at all the formats, but that approach is scattershot at best.<\/p>\n<p>Instead, choose three or fewer formats to focus on for video content creation. For instance, you might focus mainly on publishing how-to videos every week with some behind-the-scenes, vlog-style videos thrown in once a month.<\/p>\n<p>Along with your main video formats, choose a theme for your videos. What topics will you focus on? What do you want to become known for?\u00a0<\/p>\n<p>For example, in 2021 Hootsuite, a SaaS company, launched its YouTube channel called <a href=\"https:\/\/www.youtube.com\/@HootsuiteLabs\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite Labs<\/a>. All of the videos are focused on social media &#8220;experiments,&#8221; hacks, and tips \u2013 and feature the hosts wearing lab coats and goggles like they&#8217;re working in a laboratory.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Determine_where_youll_host_your_videos\"><\/span>3. Determine where you&#8217;ll host your videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting goals, setting a theme, and choosing formats of focus, next decide where you&#8217;ll <a href=\"https:\/\/kinsta.com\/blog\/video-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">host your videos<\/a>.<\/p>\n<p>An obvious option is to create a <a href=\"https:\/\/searchengineland.com\/how-youtube-algorithm-works-393204\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> channel and upload all your videos there. Since YouTube is full of people searching for and watching videos, this option has the added benefit of more exposure and reach. Plus, YouTube videos are easy to share and embed wherever you want them to appear.<\/p>\n<p>However, don&#8217;t feel pressured to default to YouTube. Other options will not just host your videos, but also offer creation tools without ads \u2013 for a fee, of course.<\/p>\n<p>For example, Vimeo offers these features with a pro plan starting at $7\/month. Or, you could go with a premium option like Wistia or Jetpack.<\/p>\n<p>There are pros and cons to any of these services, so weigh your options against what&#8217;s best for your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Research_video_topics_and_keywords\"><\/span>4. Research video topics and keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make sure your videos reach the right people, you should research your video <a href=\"https:\/\/invideo.io\/blog\/topic-for-your-youtube-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">topics<\/a> and find keywords those people are using to search for video content.<\/p>\n<p>Generally, most video keyword research focuses on <a href=\"https:\/\/searchengineland.com\/youtube-seo-find-traffic-generating-keywords-389947\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> \u2013 but that&#8217;s because it&#8217;s the <a href=\"https:\/\/www.cnbc.com\/2020\/11\/14\/how-googles-youtube-became-an-internet-video-giant.html\" target=\"_blank\" rel=\"noopener noreferrer\">second-largest search engine,<\/a> behind Google.<\/p>\n<p>There are quite a few tools specifically for YouTube SEO that will help you find keywords and vet video topics:<\/p>\n<p>VidIQ<\/p>\n<p>KeywordTool.io<\/p>\n<p>KeywordKeg<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Script_each_video\"><\/span>5. Script each video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best video content that keeps your audience watching stays on topic, gets to the point, and offers value from beginning to end.<\/p>\n<p>How do you ensure you hit all of those notes? Script your videos.<\/p>\n<p>Scripting can involve writing out every line you (or your speaker) will say, or just creating an outline of main points you can follow while filling in the blanks off the cuff.<\/p>\n<p>Your script can also be helpful for post-production. You can note the places where you&#8217;d like video effects added in or text displayed on the screen along with your talking points.<\/p>\n<p>If you decide to script every word, read it aloud before filming to see how long it runs. To not sound like you&#8217;re reading from a script (even though you are), ensure yours contains conversational language, and practice until it flows naturally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Invest_in_production_for_long-form_videos\"><\/span>6. Invest in production for long-form videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Different formats of video call for varying levels of gloss and production.\u00a0<\/p>\n<p>For example, a long-form YouTube video needs more prep and polish, while a Story posted to Instagram can be recorded on your phone at the moment.<\/p>\n<p>It depends on where you post your videos and what your audience expects from that format.<\/p>\n<p>That means, if you decide to create mostly interview-style videos, for instance, you&#8217;ll need to invest in more production, such as a higher-quality camera for filming, studio lighting, and video editing software (or enlist a professional video editor).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Optimize_each_video\"><\/span>7. Optimize each video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, for the best possible chance of getting your videos ranked and watched, optimize them for SEO. This applies whether you&#8217;re uploading them to YouTube or embedding them in specific pages on your website.<\/p>\n<p>Here are the key things you need for optimization:<\/p>\n<p><strong>An engaging, keyword-optimized title<\/strong>: Especially on YouTube, videos with engaging titles get more clicks and views. On top of that, your main keyword should appear in your video title.<\/p>\n<p><strong>A keyword-optimized description<\/strong>: Your video description helps YouTube (and viewers!) understand the content and context of your video. These should be helpful, clear, and optimized with at least your main keyword. If you&#8217;re embedding a video on a page on your website, that page should be optimized for the same (or similar) keywords your video targets.<\/p>\n<p><strong>Relevant tags<\/strong>: This is specific to YouTube, but every video you upload needs a few relevant tags (similar to hashtags). The first tag should, of course, be your main keyword.<\/p>\n<p><strong>Closed captions or a video transcript<\/strong>: Closed captions and\/or video transcripts are a useful aid for your viewers with hearing impairments, or any viewer who just wants to know exactly what you&#8217;ve said in a video. They&#8217;re also helpful for SEO because you can and should include your keywords inside both.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_video_formats_with_examples\"><\/span>3 video formats with examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few examples of effective video content that help brands meet different goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_long-form_nurturing_video\"><\/span>The long-form, nurturing video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some videos can fulfill the exact same purpose a long-form blog would. The point is to give your audience value, answer their questions, and provide helpful information.\u00a0<\/p>\n<p>Here&#8217;s an example from <a href=\"https:\/\/youtu.be\/0sppw7Zq35w\" target=\"_blank\" rel=\"noopener noreferrer\">Healthy Gamer<\/a>, a mental health coaching service, on the topic of feeling tired all the time.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_how-toexplainer_video\"><\/span>The how-to\/explainer video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video is a great medium for brands with products or expertise that translates better to show-and-tell versus written instructions or descriptions.\u00a0<\/p>\n<p>Food and cooking brands, especially, benefit from videos showing off products or tools for cooking or baking, like this <a href=\"https:\/\/youtu.be\/9FzlSY8pVWU\" target=\"_blank\" rel=\"noopener noreferrer\">video<\/a> that shows you how to use KitchenAid&#8217;s bowl-lift stand mixer. Watching this video might push prospects who are on the fence about buying to make the purchase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_testimonial_video\"><\/span>The testimonial video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Testimonials from real customers are incredibly convincing and can help boost conversions \u2013 especially when you capture those stories on camera and embed them in your sales pages and landing pages.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>For example, Dropbox has a whole series of customer testimonials and stories they feature on their YouTube channel and their website.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Take_advantage_of_the_video_content_boom\"><\/span>Take advantage of the video content boom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video content is here to stay, so now&#8217;s the time to hop on the bandwagon and get your video content strategy laid out.<\/p>\n<p>As part of a larger content strategy that includes written blog content and social media, video can edge you that much closer to your goals. That&#8217;s true whether you&#8217;re building brand awareness, nurturing trust with prospects, or trying to increase conversions.\u00a0<\/p>\n<p>Don&#8217;t be intimidated, either, if you&#8217;ve never done video before. The key is to get your feet wet and experiment to find what works best for your brand. Your team will only get better at video with time and practice, so start now and press that record button.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/video-content-guide-examples-393269\" target=\"_blank\" rel=\"noopener\">Video content guide: Why you should start creating videos now (plus examples)<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re no longer in that phase where everyone was saying, \u201cVideo is blowing up.\u201d Nope. Video has blown up, and it\u2019s here. It\u2019s there. It\u2019s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week \u2013 and across the last three years alone, consumption increased by 8.5 hours per week.\u00a0 What does this mean for marketers? For businesses? If you aren\u2019t creating video content yet, you should seriously consider it. In this [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8251","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8251"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8251\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}