{"id":8269,"date":"2023-02-21T13:03:41","date_gmt":"2023-02-21T13:03:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/"},"modified":"2023-02-21T13:03:41","modified_gmt":"2023-02-21T13:03:41","slug":"digital-advertising-automation-is-here-are-you-ready-by-fluency","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/","title":{"rendered":"Digital advertising automation is here: Are you ready? by Fluency"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people\u2014such as eroding salaries, mass churn and unbalanced account ratios.<\/p>\n<p>While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization\u2019s reality.<\/p>\n<p>You may be ready to reap the benefits of automation today, but the simple truth is that automation requires dedication, alignment and strategic planning for how automation will be used <em>before<\/em> deployment. It also requires an understanding and buy-in of the following:<\/p>\n<p>Defining your strategy<\/p>\n<p>Documenting your processes<\/p>\n<p>Change management<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/#Strategy_for_success\" >Strategy for success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/#Documenting_your_processes\" >Documenting your processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/#Change_management\" >Change management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/21\/digital-advertising-automation-is-here-are-you-ready-by-fluency\/#Fluency_is_your_automation_partner\" >Fluency is your automation partner<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_for_success\"><\/span>Strategy for success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in preparing for automation is to evaluate and document your overall organizational strategy prior to rolling out an automation solution:<\/p>\n<p>Identify your competitive differentiators in the market.<\/p>\n<p>Identify your client-facing value proposition.<\/p>\n<p>Document your approach from end to end.<\/p>\n<p>In short, it is what makes up your organization\u2019s identity\u2014from your services to your audience and the like. These considerations may seem very basic, but being able to articulate them to your future automation partner is important. In addition to getting granular, be open to change. Automation is an opportunity for exponential growth across your business. Being able to articulate your value proposition and then knowing it will ultimately change and evolve\u2014for the better\u2014will help your organization expand and diversify its value and bottom line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Documenting_your_processes\"><\/span>Documenting your processes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another part of readiness to consider is how your organization is currently operating. Documenting a digital ad agency\u2019s processes means detailing all of its workflows from onboarding through execution. Doing this will create a centralized source for your future automation partner to refer to and streamline for operational efficiency and scalability across the business.<\/p>\n<p>Not sure where to begin? Here\u2019s an easy way to think about this: Consider how you\u2019d explain the workflow for launching ad accounts to a brand-new member of your team. How would you onboard this employee and share with them the critical, day-to-day details, such as:<\/p>\n<p>How to set ad spending limits<\/p>\n<p>How to enable notifications<\/p>\n<p>How to select your campaign\u2019s objective<\/p>\n<p>How to choose your ad placement<\/p>\n<p>\u2026.and so on.<\/p>\n<p>Now that you\u2019ve made it to this step, you\u2019re likely more prepared for automation than perhaps you thought you were. As you look at these details, you can start to uncover where your team can start saving time. For example, if automation will save 80% of your team\u2019s time launching new accounts, where can you start applying this newfound bandwidth? This is where the fun part comes in, where you and your team can start dreaming up impactful strategy and innovation you once didn\u2019t have time for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Change_management\"><\/span>Change management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since automation can dramatically shift your business, it requires energy and buy-in from the top. The most successful agencies that chose automation also chose to embrace change. Trusting in the endless possibilities and benefits of automation and keeping its big vision at the forefront of implementation will put your business in a positive position.<\/p>\n<p>Once you have acceptance and buy-in from your executives, it\u2019s time to move through the rest of the organization. This is where it\u2019s important to share wins and opportunities with your team. Once teams start to see that they\u2019re no longer consumed with low value task work (like building decks and getting bogged down with unrealistic account ratios,) the buy-in starts to increase. Enthusiasm for implementation and an increase in overall morale follows suit once they see that there\u2019s finally time to breathe and dive into strategic planning.<\/p>\n<p>Despite some people\u2019s perceptions, automation isn\u2019t taking jobs away\u2014it\u2019s removing the low-value task work so your team can focus on high-cognitive work that not only excites them but contributes to your competitive advantage. As you move through the various phases of implementation and onboarding, keep sharing wins and future possibilities\u2014it all adds up to embracing change.<\/p>\n<p>Agencies and enterprises choose to implement automation for different reasons, but one thing remains the same: gone are the days your organization used to operate. It\u2019s not a matter of when, it\u2019s how automation will shake up your processes and workflows based on your organization\u2019s short- and long-term goals. But remember, the possibilities are always worth it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fluency_is_your_automation_partner\"><\/span>Fluency is your automation partner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although every digital ad agency faces its own unique challenges, having enough time\u2014to do what you both need AND want to do\u2014is a problem that unites them all together.<\/p>\n<p>Automation implementation is unique to every business\u2014Fluency is an automation partner that will take the time to get to know your unique challenges and make the automation process feel natural. \u201cOur platform is an invitation to take control back, to decide what you want to do with your time,\u201d notes Tomy Szczypiorski, Fluency\u2019s VP of client services. \u201cBut it\u2019s also an invitation to change the paradigm of what clients can expect from your agency, and that can help you build and retain your customer base well into the foreseeable future.\u201d Looking for a partner on your automation journey? We look forward to hearing from you about your own agency\u2019s challenges, and discussing how Fluency can help solve them quickly, sustainably, and transformationally, today.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/digital-advertising-automation-is-here-are-you-ready-393221\" target=\"_blank\" rel=\"noopener\">Digital advertising automation is here: Are you ready?<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people\u2014such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization\u2019s reality. You may be ready to reap the benefits of automation today, but the simple truth [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8269","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8269"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8269\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}