Every new year, SEOs, bloggers and publishers are eager to capitalize on \u201cfresh content\u201d ranking boosts by adding new dates to old or existing content.\u00a0<\/p>\n
Google\u2019s search advocate John Mueller again reiterated<\/a> that only significant content changes<\/a> should lead to a changed date in articles. <\/p>\n But what is considered significant?\u00a0And what does it really mean to change a date? <\/p>\n Both depend on many factors. As always, there is middle-ground to cover so let\u2019s dig deeper in this article.\u00a0<\/p>\n