{"id":8347,"date":"2023-02-24T14:54:38","date_gmt":"2023-02-24T14:54:38","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/"},"modified":"2023-02-24T14:54:38","modified_gmt":"2023-02-24T14:54:38","slug":"an-seos-guide-to-chatgpt-prompts","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/","title":{"rendered":"An SEO\u2019s guide to ChatGPT prompts"},"content":{"rendered":"<p>For weeks, marketers have been hearing about <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">ChatGPT <\/a>and its <a href=\"https:\/\/searchengineland.com\/chatgpt-create-content-seo-392930\" target=\"_blank\" rel=\"noopener\">applications for content and SEO<\/a>.\u00a0<\/p>\n<p>Prompt engineer is even now a job:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Wow \u2013 Anthropic (Google&#8217;s latest $300M AI investment) is hiring a &#8220;Prompt Engineer&#8221; for $250k-$335k\/yr + equity<\/p>\n<p>No CS degree required, just have &#8220;at least basic programming and QA skills&#8221;<\/p>\n<p>Wild times. <a href=\"https:\/\/t.co\/4i1sEWs5iZ\">pic.twitter.com\/4i1sEWs5iZ<\/a><\/p>\n<p>\u2014 AI Breakfast (@AiBreakfast) <a href=\"https:\/\/twitter.com\/AiBreakfast\/status\/1625594172815339521?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 14, 2023<\/a>\n<\/p><\/div>\n<p>I won\u2019t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won\u2019t replace. But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve).<\/p>\n<p>This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#ChatGPT_prompt_engineering_strategy\" >ChatGPT prompt engineering strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#The_best_and_worst_ChatGPT_SEO_prompts\" >The best (and worst) ChatGPT SEO prompts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#The_good\" >The good<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#The_bad\" >The bad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#The_ugly\" >The ugly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/24\/an-seos-guide-to-chatgpt-prompts\/#Be_particularly_mindful_of_ChatGPTs_limitations\" >Be particularly mindful of ChatGPT&#8217;s limitations\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_prompt_engineering_strategy\"><\/span>ChatGPT prompt engineering strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before getting into specifics, it is helpful to have a general approach to ChatGPT prompts (and AI chat \/ writing prompts) so that you can create prompts for your specific applications and be aware of great SEO prompts other folks have come up with.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>First, it\u2019s vital to understand ChatGPT\u2019s limitations:<\/p>\n<p>ChatGPT is trained on a large data set and finished training in early 2022, meaning not all of the information is up to date and \u2013 as you likely know as a user of the internet \u2013 not everything it\u2019s trained on will be correct.<\/p>\n<p>ChatGPT does not crawl the web! It has access to information about the web from when it was trained, but it will not go to a page and crawl it (but often, it\u2019s responses will lead you to believe it did or does!)<\/p>\n<p>There are a variety of things ChatGPT can get flatly wrong: facts, math problems, code.<\/p>\n<p>While it has access to a lot of data and can organize that data in interesting ways, it\u2019s unlikely to have an expert-level of \u201ctaste\u201d or knowledge about any individual subject (yet, anyway).<\/p>\n<p>ChatGPT wasn\u2019t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc. keep in mind that it\u2019s responses and suggestions frequently won\u2019t be using the same types of data sets (driven by search popularity and competition) as your favorite SEO tools.<\/p>\n<p>So if you ask ChatGPT for a list, don\u2019t expect it to be curated at an elite level. If you ask it to write code, don\u2019t just assume it will work. <\/p>\n<p>If you ask it to write an article, don\u2019t assume everything it generates will be accurate or well-written (particularly on topics that would require up-to-date information).\u00a0<\/p>\n<p>QA is your friend!<\/p>\n<p>I like to think of prompts kind of like I think of tasks like creating a content brief, or using a <a href=\"https:\/\/searchengineland.com\/advanced-google-search-operators-388355\" target=\"_blank\" rel=\"noopener\">search operator<\/a>, or creating an SOW.\u00a0<\/p>\n<p>Based on that approach, here are specific tips for crafting a good prompt:<\/p>\n<p>Be as clear and thorough with your prompt as possible.<\/p>\n<p>Make sure ChatGPT is capable of doing what you\u2019re asking it to.<\/p>\n<p>Refine your prompt as you see output, and use your experiences with ChatGPT to inform future prompts.<\/p>\n<p>Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_best_and_worst_ChatGPT_SEO_prompts\"><\/span>The best (and worst) ChatGPT SEO prompts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with most topics, many people are sharing great information about ChatGPT prompts you can use for SEO. And then there are some sharing prompts which are somewhere between mediocre and downright harmful.<\/p>\n<p>Below, I listed examples of what I think are largely \u201cgood\u201d (or helpful, to steal a term from Google) prompts and what I think are \u201cbad\u201d (unhelpful to harmful) prompts.<\/p>\n<p>These examples offer specific ideas for prompts that can help make you more efficient, and also some prompts that can get you into trouble (or waste your time).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_good\"><\/span>The good<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ll start with some useful prompts. Again, I can\u2019t emphasize this enough: <strong>QA the output of everything you get from ChatGPT<\/strong>!\u00a0<\/p>\n<p>Information can be (dangerously) wrong or misleading and code can break in the worst ways (more on that later in the article).<\/p>\n<p>While Google has stated AI-generated content <a href=\"https:\/\/searchengineland.com\/google-reiterates-guidance-on-ai-generated-content-write-content-for-people-392840\" target=\"_blank\" rel=\"noopener\">isn\u2019t explicitly in violation<\/a> of their search guidelines, it\u2019s certainly possible to get your site into trouble with it.<\/p>\n<p><strong>Keyword and topic brainstorms<\/strong><\/p>\n<p>Due to the possible downside above, I like to think of ChatGPT as a helpful <strong>brainstorming tool<\/strong> for various tasks, including keyword research.<\/p>\n<p>It is particularly useful as an early starting point for getting ideas for keywords and topics. <\/p>\n<p>Let\u2019s assume I\u2019m creating a site aimed at delivering information about coaching for youth basketball coaches:<\/p>\n<p>As someone who is frequently looking for specific youth basketball drills I can tell you that this is a pretty good starting point.<\/p>\n<p>Adding the note about popular websites and not just asking for ideas got me an extra layer of both topics and some examples of suitable sites in the niche. (Again, remember, these are from early 2022 or before!)<\/p>\n<p>Let\u2019s dig a little deeper into keywords:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>OK, interesting. I wonder how ChatGPT is determining that these are \u201cpopular and low competition.\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Wow, ChatGPT uses Ahrefs, Moz <strong>and<\/strong> Keyword Planner to generate keyword ideas? It only took a few seconds too!\u00a0<\/p>\n<p>I felt like my LinkedIn and Twitter timelines would have been flooded with information about this, so I decided to ask a follow up:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>So this is not what I asked. I\u2019m getting a \u201cDid you eat these cookies ChatGPT? Well you know the thing about cookies is\u2026\u201d vibe here, but let\u2019s clarify:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Ah! (Much quicker to apologize than my kids, anyway).<\/p>\n<p>Let\u2019s take a quick look at whether these terms are actually low competition according to Ahrefs, one of the tools ChatGPT initially <strong>claimed<\/strong><em> <\/em>to have used (tough break for Semrush and other tools here, incidentally):<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Yeesh. Well, not much search volume here, but let\u2019s check competition, particularly against this initial claim:<\/p>\n<p>\u201cSERP Analysis: I also did a manual search on Google for each keyword to see what kinds of results show up. If the top results are from high-authority websites with strong backlink profiles, it\u2019s a good indication that the keyword is highly competitive. Conversely, if the top results are from low-authority websites with weaker backlink profiles, it\u2019s a good indication that the keyword is less competitive.\u201d<\/p>\n<p>This isn\u2019t an impossible term competition-wise, though it is likely not feasible for my brand new site any time soon. I can see with the volume for other terms these pages are ranking for that there\u2019s likely search volume in this area generally.\u00a0<\/p>\n<p>A popular prompt framework is to get ChatGPT to answer a prompt \u201cas an X\u201d with X being a person with a specific job, level of experience or expertise, etc.\u00a0<\/p>\n<p>Let\u2019s see how that impacts things here:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>These seem pretty good again! Let\u2019s dig deeper \u2013 the combination of volume and competition maybe tripped the tool up. I\u2019ll ask for terms with volume this time:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And let\u2019s see the data on that round via Ahrefs:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Not much better! Keep in mind here that ChatGPT takes my \u201cprompt history\u201d into account for a specific chat, so if I\u2019d opened a new chat and focused more on volume, I may have done a bit better.<\/p>\n<p>Generally, it\u2019s often the case that if you feel like you\u2019re down a rabbit hole with ChatGPT and aren\u2019t getting the data or responses you want, you may want to consider starting fresh and better orienting the tool to what you want.<\/p>\n<p>These prompts and responses are a perfect encapsulation of ChatGPT for a lot of functions:<\/p>\n<p>The initial set of results gave a pretty good framework for sites to check out and general topic areas<\/p>\n<p>As I niched down and needed to develop specific, actionable plans with search-specific data things got murkier.\u00a0<\/p>\n<p>Those terms don\u2019t look great in terms of volume, my site can\u2019t rank for those terms, and ChatGPT flat out told me something that wasn\u2019t true about how it generated the suggestions! It also states everything very emphatically.<\/p>\n<p>If I were looking for general topic ideas here, this might have been a useful exercise.\u00a0<\/p>\n<p>If I had just started writing (or paying writers) to create content to target these phrases without checking ChatGPT\u2019s suggestions, I might have wasted a ton of time and resources.<\/p>\n<p><strong>Title ideas<\/strong><\/p>\n<p>You should probably have your own ideas about creating titles and title tags for blog posts, but again ChatGPT can be a good place to generate some ideas:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>List ideas<\/strong><\/p>\n<p>Similarly list types like X examples, tips, quotes, etc. require some digging to come up with ideas \u2013 while you want to curate your own list you can quickly get ideas from ChatGPT:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>FAQ ideas<\/strong><\/p>\n<p>To quickly get FAQ ideas for an article the tool can be useful as well \u2013 again layering in specific instructions and a persona can help:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Content outlines<\/strong><\/p>\n<p>This is also true for content outlines. Again, keep in mind that tools like Clearscope, Content Harmony, Market Muse, Frase and Surfer SEO are creating briefs and outlines based specifically on what\u2019s ranking in search results, while ChatGPT isn\u2019t.<\/p>\n<p>Here is the prompt I used:<\/p>\n<p><em>\u201cCreate an outline for an article about teaching middle school players to move off the ball. The article should be for someone new to coaching basketball but with an understanding of the sport, and is aimed at beginning players. It should include things like: the types of offenses that encourage movement, specific examples of movements players should be making off the ball (cuts, picks, etc.) as well as some specific drills coaches can run to encourage movement.\u201d<\/em><\/p>\n<p>And here is the output:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Again, not perfect, but a pretty decent framework!\u00a0<\/p>\n<p><strong>Keyword clustering<\/strong><\/p>\n<p>Standard caveats: Clustering is not going to be search-specific like tools like Keyword Insights or similar. It won\u2019t necessarily be driven off of volume and competition, but you can create clusters either semantically or by things like levels of intent:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And\/or just add things like search intent as an additional column.\u00a0<\/p>\n<p><strong>Summarizing<\/strong><\/p>\n<p>Be careful with how you use these summaries (as they may get \u201cflagged\u201d as anything from low quality to AI over time). But if you have something like a study or a lengthy article that you want to feature in your own content, (and also let folks know you\u2019ve featured in outreach) in something like a tips list, you can get help there:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can also ask for an outline of an article if you want to understand it quickly.<\/p>\n<p><strong>Technical SEO: Code snippets (schema, hreflang, etc.), robots, .htacess and more<\/strong><\/p>\n<p>Among the most dangerous ChatGPT prompts of all: code snippets! These can be great time-savers, but again: give as much detail as possible and <strong>QA, QA, QA!<\/strong><\/p>\n<p>A simple prompt along the lines of \u201cWrap FAQ schema around these questions and answers\u201d will get you the code to copy:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Same for different types of schema like organization schema:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I have had various schema come back from ChatGPT that didn\u2019t work when rendered on a live page, so again, be sure to check everything.<\/p>\n<p>You can also have a robots file created:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And create rewrite rules. Be careful, though! (More on this later)<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Meta descriptions<\/strong><\/p>\n<p>A lot of SEOs or people responsible for maintaining lots of pages hate creating meta descriptions. This is really a perfect function for ChatGPT:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Google Tag Manager, Google Analytics 4, Google Search Console and Looker Studio<\/strong><\/p>\n<p>You can get troubleshooting ideas for these platforms:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Get instructions for building specific reports:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Or even get code to use to interface with their APIs:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Translation<\/strong><\/p>\n<p>You can translate text to create country-specific pages:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Formatting\u00a0<\/strong><\/p>\n<p>As an SEO, many quick and simple formatting tasks come up where ChatGPT can be very helpful. Things like converting a page to (or from) HTML:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Extract links from a page:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>(It missed the distinction between internal and external links here, obviously.)<\/p>\n<p>You can also take a list of URLs and extract just the domains from them or convert a list of sites into HTML links (or vice versa).<\/p>\n<p>Additionally, you can perform some functions you might typically perform in spreadsheets (which may or may not be more helpful than just performing them in spreadsheets, depending on your proficiency with spreadsheets and workflow).<\/p>\n<p>Instead of concatenate or having to find a list of cities \/ copy and pasting a list of states:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>In place of VLOOKUP \/ IF types of functions, you can create a prompt like:<\/p>\n<p>\u201cCreate lists of basketball drills from site A and site B, then show me A) the drills they both cover and B) the drills that are missing from each list that the other covers.\u201d<\/p>\n<p><strong>Code for simple tools and widgets<\/strong><\/p>\n<p>As I walked through in <a href=\"https:\/\/searchengineland.com\/chatgpt-create-content-seo-392930\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>, you can use ChatGPT to help you build simple tools like calculators that can enhance content, give you a chance to rank for specific terms (like {subject} calculator), and give you something to promote via outreach.<\/p>\n<p><strong>Rewrite content<\/strong><\/p>\n<p>If you give ChatGPT specific instructions on things like tone and what to include, it can help you rewrite or flesh out content:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Outreach assistant<\/strong><\/p>\n<p>While ChatGPT can\u2019t find contact information for you (at least for now), there are some specific outreach tasks it can perform.<\/p>\n<p>Like getting a list of ideas of places to guest post:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Or drafting a template for an outreach email. This is potentially particularly valuable if English isn\u2019t your first language:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Infuse your prompts here with your own tone and content preferences to make sure the template you get is closer to being consistent with your typical outreach emails.<\/p>\n<p>You can even craft an entire auto-responder sequence:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Or you could create different types of outreach lists:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And as you work through the outreach process, you can likely find even more opportunities to leverage ChatGPT.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_bad\"><\/span>The bad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In my experience, most of the trouble you&#8217;ll run into with ChatGPT will be:<\/p>\n<p>Asking the tool to complete a process whole-cloth for you (rather than particular functions).<\/p>\n<p>Not providing enough oversight.<\/p>\n<p>Publications have already been accused of publishing AI-generated content <a href=\"https:\/\/futurism.com\/cnet-ai-errors\" target=\"_blank\" rel=\"noopener noreferrer\">with errors<\/a> and plagiarized content.\u00a0<\/p>\n<p>If we&#8217;d unleashed ChatGPT to do all of our keyword research for us, we likely wouldn&#8217;t have gotten a lot of traction. <\/p>\n<p>When you try to assign it tasks like strategy, you&#8217;ll often get the same kind of boilerplate advice you&#8217;d get from a beginner-level X tips article on Google:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And without a lot of human input (specific prompts, editing, and likely a mix of human and AI content weaved together), you&#8217;ll likely get warmed-over content.<\/p>\n<p>Depending on your purpose (and your risk threshold), that may be fine. <\/p>\n<p>You may not need your meta descriptions, FAQs or certain articles or pages to be &#8220;10x&#8221;. But make sure you understand what you&#8217;re getting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_ugly\"><\/span>The ugly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of course, some areas, like <a href=\"https:\/\/futurism.com\/neoscope\/magazine-mens-journal-errors-ai-health-article\" target=\"_blank\" rel=\"noopener noreferrer\">health-related content<\/a> or critical tasks, on your site can go sideways:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p> The AI has already started messing with us.<\/p>\n<p>I recently used ChatGPT to fix some .htaccess code for a side project<\/p>\n<p>Rather than deindexing part of my site, it noindexed the entire site. I  only realized 5 days later<\/p>\n<p>When I asked ChatGPT, it could easily find the mistake<\/p>\n<p>\u2014 Thomas Jepsen (@JepsenThomas) <a href=\"https:\/\/twitter.com\/JepsenThomas\/status\/1625230076441956352?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 13, 2023<\/a>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Be_particularly_mindful_of_ChatGPTs_limitations\"><\/span>Be particularly mindful of ChatGPT&#8217;s limitations\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to ChatGPT prompts and SEO, you want to proceed with caution.<\/p>\n<p>Get good at creating your own prompts and sourcing inspiration (or productivity enhancements) from prompts other people share.<\/p>\n<p>Here are a few great articles with additional SEO prompts for ChatGPT:<\/p>\n<p><a href=\"https:\/\/hallanalysis.com\/5-powerful-chatgpt-prompts-for-technical-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe Hall&#8217;s<\/a> list of technical SEO prompts.<\/p>\n<p><a href=\"https:\/\/www.authorityhacker.com\/chatgpt-prompts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Authority Hacker&#8217;s<\/a> list has some prompt ideas I haven&#8217;t seen elsewhere.<\/p>\n<p><a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/chatgpt-for-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aleyda Solis<\/a> has a comprehensive list.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kristintynski\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kristin Tynski<\/a> consistently shares some great advanced ChatGPT prompts and scripts for various content and SEO-related tasks.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/chatgpt-prompts-seo-393523\" target=\"_blank\" rel=\"noopener\">An SEO\u2019s guide to ChatGPT prompts<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO.\u00a0 Prompt engineer is even now a job: Wow \u2013 Anthropic (Google&#8217;s latest $300M AI investment) is hiring a &#8220;Prompt Engineer&#8221; for $250k-$335k\/yr + equity No CS degree required, just have &#8220;at least basic programming and QA skills&#8221; Wild times. pic.twitter.com\/4i1sEWs5iZ \u2014 AI Breakfast (@AiBreakfast) February 14, 2023 I won\u2019t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won\u2019t replace. But becoming an expert at [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8347","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8347"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8347\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}