{"id":8412,"date":"2023-03-01T15:57:32","date_gmt":"2023-03-01T15:57:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/"},"modified":"2023-03-01T15:57:32","modified_gmt":"2023-03-01T15:57:32","slug":"chatgpt-for-link-building-a-primer","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/","title":{"rendered":"ChatGPT for link building: A primer"},"content":{"rendered":"<p>I\u2019m fascinated by the potential of <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> to improve link building tactics, focus efforts and deliver efficient campaigns.<\/p>\n<p>After performing over 1,000 prompts and using the tool for client campaigns, I\u2019m certain ChatGPT should find its way into your SEO tool stack. Below, I\u2019ll cover how the AI chatbot can be used for link building processes.<\/p>\n<p>To set up this article, I had ChatGPT write me a nut graph:<\/p>\n<p>\u201cThe use of AI-powered tools like ChatGPT is becoming increasingly popular in the world of SEO, and for good reason. In this article, I\u2019ll be showing you how ChatGPT can be used for link building and why it\u2019s a valuable addition to your link building toolkit.\u201d\u00a0<\/p>\n<p>\u2013 ChatGPT, prompted by Kevin Rowe<\/p>\n<p>Yes, I think I will do just that.<\/p>\n<p>Before we jump in, I want to explain the anatomy of a prompt.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#Can_ChatGPT_assist_with_an_article_on_link_building_for_SEO\" >Can ChatGPT assist with an article on link building for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#Using_ChatGPT_for_link_building_A_case_study\" >Using ChatGPT for link building: A case study\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#Case_study_overview\" >Case study overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#A_brief_background_on_link_building\" >A brief background on link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#Challenges_with_SEO-specific_link_building\" >Challenges with SEO-specific link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#ChatGPT_as_a_solution_for_link_building\" >ChatGPT as a solution for link building<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/01\/chatgpt-for-link-building-a-primer\/#ChatGPT_for_link_building_%E2%80%93_a_promising_use_case\" >ChatGPT for link building \u2013 a promising use case<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Can_ChatGPT_assist_with_an_article_on_link_building_for_SEO\"><\/span>Can ChatGPT assist with an article on link building for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When planning and executing campaigns, I use established models referenced in reputable books and universities. I can\u2019t memorize them all, so I frequently have to review my book notes or search Google to find templates. This typically involves 5+ websites and several clicks for at least an hour of research.\u00a0<\/p>\n<p>Let\u2019s see how ChatGPT does at recommending a template for this article.<\/p>\n<p>Prompt:\u00a0\u201cWhat are 5 contemporary case study templates from highly authoritative sources?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I don\u2019t hate these results, but I need more direction to make this usable and actionable.\u00a0<\/p>\n<p>Prompt: \u201cWhich of these case study templates are best for a 1500-word article on link building?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I don\u2019t know if I completely believe this, but I\u2019m no quitter.<\/p>\n<p>Prompt: \u201cWrite an outline for that article about using ChatGPT for link building, using that template.\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This isn\u2019t a lousy outline for less than 5 minutes of work. Although it requires the touch of a <a href=\"https:\/\/searchengineland.com\/search-marketing-subject-matter-expert-389883\" target=\"_blank\" rel=\"noopener\">subject matter expert<\/a> (SME), and the headings could use some SEO love.<\/p>\n<p>Let\u2019s follow this structure for my article and see how it goes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_ChatGPT_for_link_building_A_case_study\"><\/span>Using ChatGPT for link building: A case study\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_study_overview\"><\/span>Case study overview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The importance of using ChatGPT for link building<\/strong>\u00a0<\/p>\n<p>After using ChatGPT for research and testing it with my team, the business case for ChatGPT is to:<\/p>\n<p>Build a deeper understanding of specific tactics and tools.<\/p>\n<p>Narrowly focus the direction of efforts.<\/p>\n<p>Build efficiency in research, planning, and on-site content for earned links.<\/p>\n<p><strong>Introduction to ChatGPT as a potential link building tool<\/strong><\/p>\n<p>ChatGPT is like a junior SEO specialist who reads a lot. They may not have the experience and context to understand a technique\u2019s impact, but you can identify many great ideas with the right prompts. But I guess that\u2019s just being a manager and leader.<\/p>\n<p>The ideal scenario would be that the entire link building process could be automated in a way that was 100% compliant with <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s link spam guidelines<\/a> and have a short-term impact that drove 3:1 ROI.\u00a0<\/p>\n<p>However, the realistic application is it can save time and resources at various stages of a known process or help with rapid brainstorming of new link building ideas.<\/p>\n<p>To use the tool, you\u2019ll need to develop your own prompts. This clever graphic from <a href=\"https:\/\/www.linkedin.com\/posts\/rob-lennon_after-tons-of-research-and-experimentation-activity-7020871403683946496-9uoe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rob Lennon<\/a> provides a robust structure to get the most useful responses.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You don\u2019t need to use this structure for every prompt. But as you\u2019ll see below, a good prompt structure is helpful to uncover insights that could have taken much longer to find otherwise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_brief_background_on_link_building\"><\/span>A brief background on link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Current landscape of link building<\/strong><\/p>\n<p>Which link building technique should you use? This is as polarizing a question as presidential elections, at least for an SEO geek.\u00a0<\/p>\n<p>Here are significant considerations when creating a link building strategy.<\/p>\n<p><strong>Link building ethical considerations<\/strong>: A wide range of tactics can be used. All of them have different levels of risk. If you\u2019re concerned about link building ethics, you will want to stay up-to-date on Google\u2019s perspective on links.<\/p>\n<p><strong>Google\u2019s POV<\/strong>: Google\u2019s John Mueller suggests building great content and telling people about it through social, relevant blogs and forums, and other online or real-world communities.\u00a0<\/p>\n<p>I highly recommend you reference Google\u2019s material on link building (especially if you\u2019re in a <a href=\"https:\/\/searchengineland.com\/google-ymyl-eat-seo-380569\" target=\"_blank\" rel=\"noopener\">Your Money Your Life (YMYL)<\/a> niche):\u00a0<\/p>\n<p>Watch the <a href=\"https:\/\/twitter.com\/JohnMu\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Office Hours<\/a> for more detail on their POV.<\/p>\n<p>Review their <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\" target=\"_blank\" rel=\"noopener noreferrer\">link spam policies<\/a>.<\/p>\n<p>Read Google\u2019s recent documentation on <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\" target=\"_blank\" rel=\"noopener noreferrer\">SEO link best practices<\/a>.<\/p>\n<p>Check out the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">search quality evaluator guidelines<\/a>, a great source for evaluating a site\u2019s quality.<\/p>\n<p>Subscribe to <a href=\"https:\/\/www.seroundtable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Roundtable<\/a> by Barry Schwartz for his excellent coverage of Google\u2019s search documentation.\u00a0<\/p>\n<p><strong>Link building techniques<\/strong>: These can be categorized into paid, organic\/natural, and <a href=\"https:\/\/searchengineland.com\/earning-links-trust-site-design-content-quality-impact-link-building-220825\" target=\"_blank\" rel=\"noopener\">earned links<\/a>. Backlinko\u2019s <a href=\"https:\/\/backlinko.com\/link-building-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">list of link building strategies<\/a> can help you gain direction. I highly recommend customizing your own email templates for outreach.<\/p>\n<p>Here is a general overview of the common approaches.\u00a0\u00a0<\/p>\n<p><strong>Paid links<\/strong>: <a href=\"https:\/\/searchengineland.com\/indirect-seo-benefits-guest-posting-192029\" target=\"_blank\" rel=\"noopener\">Guest posting<\/a> is popular. This includes creating content for third-party blogs or trade sites, which can be paid or organic. There is a wide range of metrics, quality standards, and contextual considerations when selecting which site to spend time working with for a placement.<\/p>\n<p><strong>Link earning<\/strong>: Creating content that has a unique value proposition (UVP) or a <a href=\"https:\/\/searchengineland.com\/unique-selling-proposition-key-element-seo-success-289690\" target=\"_blank\" rel=\"noopener\">unique selling proposition<\/a>, and then sharing it with a community to see if they will like and share it. Basically, going viral. It\u2019s a lot like <a href=\"https:\/\/searchengineland.com\/why-seo-should-be-a-product-392498\" target=\"_blank\" rel=\"noopener\">product marketing<\/a> but with content.<\/p>\n<p><strong>Organic\/natura<\/strong>l:<\/p>\n<p><strong>Digital PR<\/strong>: Using tools like HARO to secure links through journalist outreach.<\/p>\n<p><strong>Link reclamation<\/strong>: Includes <a href=\"https:\/\/searchengineland.com\/a-link-building-case-study-using-brand-mentions-and-competitive-linking-tactics-290048\" target=\"_blank\" rel=\"noopener\">unlinked brand mentions<\/a> or unlinked thematic mentions (i.e., finding articles with a contextual but unlinked keyword).<\/p>\n<p><strong>Niche tactics<\/strong>: Then there\u2019s a variation of tactics like infographic distribution, unique data-driven articles, coining new phrases, widgets and calculators, and so much more.<\/p>\n<p><strong>The limitations of current link building techniques<\/strong><\/p>\n<p>Following ChatGPT\u2019s template results in a wordy article, so let\u2019s keep the rest of this simple.<\/p>\n<p>No link building tactic is guaranteed to work. They are all time-consuming. The <a href=\"https:\/\/moz.com\/blog\/the-economics-of-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">economy of link building <\/a>is the biggest limiting factor.<\/p>\n<p><strong>Limitations of ChatGPT<\/strong><\/p>\n<p>Refer to this <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noopener noreferrer\">list of limitations<\/a> from OpenAI before using ChatGPT for real business applications.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_with_SEO-specific_link_building\"><\/span>Challenges with SEO-specific link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earning links is <a href=\"https:\/\/searchengineland.com\/link-building-means-earning-hard-links-not-easy-links-123767\" target=\"_blank\" rel=\"noopener\">among the hardest facets<\/a> of an SEO or content marketing program.\u00a0<\/p>\n<p>After building thousands of links, I\u2019ve found the biggest challenges with running a scalable and impactful campaign include the following:<\/p>\n<p><strong>Evaluating site quality<\/strong><\/p>\n<p>Content and site quality are critical to SEO. Algorithm updates like <a href=\"https:\/\/www.seroundtable.com\/google-penguin-target-whole-site-32336.html\" target=\"_blank\" rel=\"noopener\">Penguin<\/a> and the December 2022 link spam update powered by <a href=\"https:\/\/www.seroundtable.com\/google-december-2022-link-spam-update-34574.html\" target=\"_blank\" rel=\"noopener\">SpamBrain<\/a> make it so.\u00a0<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/link-building-stats\" target=\"_blank\" rel=\"noopener noreferrer\">65% of marketers<\/a> use third-party metrics such as domain authority, domain rating, or page authority to evaluate site quality which Google does not use. Instead, the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">search quality rater guidelines<\/a> point to factors such as contextuality, reputation, usability, and the quality of the site or contributors as an entity for such evaluations.<\/p>\n<p>Also, note that this document was updated on December 15, 2022. ChatGPT has no information about recent changes because it is not connected to the internet.\u00a0<\/p>\n<p><strong>Evaluating impact<\/strong>\u00a0<\/p>\n<p>Determining which factor drove your KPIs forward is difficult on both domain and page levels. Google has stated it <a href=\"https:\/\/www.seroundtable.com\/disavow-file-google-penguin-22771.html\" target=\"_blank\" rel=\"noopener noreferrer\">devalues links to a site and doesn\u2019t demote the site<\/a> if it\u2019s caught performing link spam. This creates major challenges for analysis.<\/p>\n<p><strong>Scalability<\/strong><\/p>\n<p>On-site content creation and off-site link research, prospecting, and outreach are mind-numbingly resource-intensive and time-consuming.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ChatGPT_as_a_solution_for_link_building\"><\/span>ChatGPT as a solution for link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking at the challenges of link building, I&#8217;ve found a few applications to solve these massive hurdles.\u00a0<\/p>\n<p><strong>Evaluating site quality<\/strong><\/p>\n<p>Unfortunately, ChatGPT can&#8217;t evaluate site quality for you. This simplifies the process of interpreting Google&#8217;s guidelines on site quality.\u00a0<\/p>\n<p>Prompt: &#8220;Create a list of criteria to evaluate site quality for link building against Google&#8217;s Quality Quality Evaluator Guidelines.&#8221;<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Let&#8217;s dive deeper.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Well, well\u2026<\/p>\n<p>But how do you identify expertise and reputation? I asked to &#8220;elaborate on expertise and reputation&#8221; and got:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Not very algorithmic, but for those who want to do link building that complies with Google&#8217;s guidelines, this can be useful.<\/p>\n<p>So let&#8217;s get more specific and find software to help.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>OK. Now I need a step-by-step process to use a tool. Let&#8217;s use Ahrefs.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This does have some initial value and will provide direction for people new to using Ahrefs for link building, but this is great for initial direction.\u00a0<\/p>\n<p><strong>Evaluating impact<\/strong>\u00a0<\/p>\n<p>In the same line of thinking, ChatGPT can give you some tool recommendations. <\/p>\n<p>However, with general prompts like, &#8220;What tools are best to evaluate a site&#8217;s ranking improvement in Google.&#8221;<\/p>\n<p>I used the word &#8220;best&#8221; which is not the most concise language, but let&#8217;s see where it takes me.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I love Serpstat, so let&#8217;s see if I can quickly identify a process to evaluate my keyword rankings.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>There you have it. I&#8217;m certain we can go much deeper into niche tools and processes with these types of prompts.<\/p>\n<p><strong>Scalability<\/strong><\/p>\n<p>I&#8217;ve been attempting to completely automate natural link building techniques, to no satisfaction.\u00a0<\/p>\n<p>You know what would be amazing? If ChatGPT could help with broken link building.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This looks amazing at first glance and would have saved me hours of research, but none of these links are useful.\u00a0<\/p>\n<p>I thought this would be clever if it worked, but this list was of internal links or to pages that had no links pointing to them. This doesn&#8217;t help with broken link building.<\/p>\n<p>However, with some prompting, I was able to identify a tool (Ahrefs again) and get answers for how to find the broken link reports&#8230;<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Not bad.<\/p>\n<p>You can also save time with &#8220;act as&#8221; and the &#8220;step-by-step&#8221; prompts.\u00a0<\/p>\n<p>Let&#8217;s see If I can use these prompts to understand John Mueller&#8217;s perspective on link building and have Brian Dean write me a strategy.<\/p>\n<p>First, let&#8217;s see what Mueller has to say about how to build links.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Now I need to design a link building program with a strong foundation in great content (The response above suggests creating viral content, which is its own article).\u00a0<\/p>\n<p>Prompt: &#8220;Write me a strategy for SEO link building as if you were Brian Dean from Backlinko.&#8221;\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I&#8217;ll take this and see if I can make it more actionable.<\/p>\n<p>The step-by-step hack doesn&#8217;t provide the exact steps to the point where I can follow just this plan, but I was able to narrow down and find some direction in under 5 minutes of prompting.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ChatGPT_for_link_building_%E2%80%93_a_promising_use_case\"><\/span>ChatGPT for link building \u2013 a promising use case<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing and link building are different from programming. There isn&#8217;t much published research from reliable sources to train against.\u00a0<\/p>\n<p>When you have people to reference, known strategies and specific tools or processes, ChatGPT can potentially reduce research time.<\/p>\n<p>I hope to see ChatGPT provide more valuable automation and scalability. But right now, it&#8217;s a great assistant to shorten the research and planning process.\u00a0<\/p>\n<p>Consider creating your own prompts to show you how to use general SEO\/link building specific tools or quick references for established processes.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/chatgpt-for-link-building-a-primer-393697\" target=\"_blank\" rel=\"noopener\">ChatGPT for link building: A primer<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I\u2019m certain ChatGPT should find its way into your SEO tool stack. Below, I\u2019ll cover how the AI chatbot can be used for link building processes. To set up this article, I had ChatGPT write me a nut graph: \u201cThe use of AI-powered tools like ChatGPT is becoming increasingly popular in the world of SEO, and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8412"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8412\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}