{"id":8439,"date":"2023-03-03T05:51:51","date_gmt":"2023-03-03T05:51:51","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/"},"modified":"2023-03-03T05:51:51","modified_gmt":"2023-03-03T05:51:51","slug":"this-day-in-search-marketing-history-march-3","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/","title":{"rendered":"This day in search marketing history: March 3"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Panda_name_revealed\" >Google Panda name revealed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_page_experience_update_for_desktop_done_rolling_out\" >Google page experience update for desktop done rolling out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_%E2%80%98Confirmed_by_phone_label_in_local_panel_may_add_trust_to_local_listings\" >Google \u2018Confirmed by phone\u2019 label in local panel may add trust to local listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Microsoft_Advertising_Editor_rolls_out_support_for_Microsoft_Audience_Network_campaigns\" >Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Help_for_Ukraine_SEO_PPC_specialists_seeking_work\" >Help for Ukraine SEO &amp; PPC specialists seeking work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_will_not_build_or_use_alternate_identifiers_to_track_users_across_the_web\" >Google will not build or use alternate identifiers to track users across the web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Optimization_score_comes_to_Google_Ads_app\" >Optimization score comes to Google Ads app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Fake_and_inaccurate_reviews_driving_billions_in_%E2%80%98wasted_consumer_spending_Report\" >Fake and inaccurate reviews driving billions in \u2018wasted\u2019 consumer spending [Report]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Search_in_Pics_Google_sleep_capsules_YouTube_control_room_golden_Android_figurine\" >Search in Pics: Google sleep capsules, YouTube control room &amp; golden Android figurine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Image_Search_Tests_Colored_Filter_Buttons\" >Google Image Search Tests Colored Filter Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Bing_Native_Ads_Rollout_Gains_Steam_Support_Coming_To_Bing_Ads_Editor\" >Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Bing_Partners_With_NCAA_To_Deliver_March_Madness_Predictions_Tournament_App\" >Bing Partners With NCAA To Deliver March Madness Predictions &amp; Tournament App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Researchers_Introduce_System_To_Rank_Web_Pages_On_Facts_Not_Links\" >Google Researchers Introduce System To Rank Web Pages On Facts, Not Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Yahoo_Celebrates_Its_20th_Birthday_By_Setting_New_World_Record_For_Yodeling\" >Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Matt_Cutts_Video_How_Google_Determines_Whats_A_Paid_Link\" >Matt Cutts Video: How Google Determines What\u2019s A Paid Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_To_Launch_New_Search_Results_Design_With_Larger_Fonts_No_Underlines_Soon\" >Google To Launch New Search Results Design With Larger Fonts &amp; No Underlines Soon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Bug_Turned_Entire_Web_Into_%E2%80%9CLorem_Ipsum%E2%80%9D\" >Google Bug Turned Entire Web Into \u201cLorem Ipsum\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Bing_Quietly_Adds_A_Scientific_Full_Size_Calculator\" >Bing Quietly Adds A Scientific Full Size Calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Interflora_Gets_Its_Google_Rankings_Back_11_Days_After_Penalty\" >Interflora Gets Its Google Rankings Back, 11 Days After Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Redesigns_Google_Profiles\" >Google Redesigns Google Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Intros_AdSense_Mobile_Interface\" >Google Intros AdSense Mobile Interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Kayak_Welcomes_Google_As_Travel_Search_Competitor_With_ITA_Acquisition_Still_Under_DOJ_Review\" >Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Video_Inside_Googles_Self-Driving_Cars\" >Video: Inside Google\u2019s Self-Driving Cars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Bing_Brings_Local_Deals_To_Mobile_PC\" >Bing Brings Local Deals To Mobile, PC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Microsoft_Facebook_No_Longer_Friends_After_Employee_Poaching_Accusations\" >Microsoft &amp; Facebook No Longer Friends After Employee Poaching Accusations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Ask_Launches_Local_Conversations_iPhone_App\" >Ask Launches Local Conversations iPhone App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Simplifies_Verification_For_Multiple_Owners_In_Webmaster_Tools\" >Google Simplifies Verification For Multiple Owners In Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Googles_Norvig_PageRank_Is_Overhyped\" >Google\u2019s Norvig: PageRank Is Overhyped<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Grades_Itself_On_SEO_Best_Practices\" >Google Grades Itself On SEO Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Google_Kills_SearchWiki_Replaces_It_With_Starred_Results\" >Google Kills SearchWiki, Replaces It With Starred Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Its_Official_Googles_Proposal_For_Crawling_AJAX_URLs_is_Live\" >It\u2019s Official: Google\u2019s Proposal For Crawling AJAX URLs is Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Report_Growth_Of_Paid_Search_Budgets_Decline_While_SEO_Budgets_Increase\" >Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Twitter_Google_Maps_Help_Find_Lost_Skiers\" >Twitter &amp; Google Maps Help Find Lost Skiers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#MapQuest_Launches_Enhanced_Biz_Locator_Puts_Brands_On_The_Map\" >MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Cuil_Announces_New_Layout_Other_Updates\" >Cuil Announces New Layout, Other Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Yahoo_Search_March_08_Weather_Report\" >Yahoo Search March \u201908 Weather Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Askcom_Calls_Dumping_Teoma_Search_Technology_Rumors_False\" >Ask.com Calls Dumping Teoma Search Technology Rumors False<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#comScore_Paid_Search_Data_How_The_Sky_Might_Not_Be_Falling\" >comScore Paid Search Data &amp; How The Sky Might Not Be Falling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Mobile_411_A_Leading_Indicator_For_Mobile_Search\" >Mobile 411: A Leading Indicator For Mobile Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#InsideTrip_Seeks_To_Add_More_Depth_And_Dimension_To_Travel_Search\" >InsideTrip Seeks To Add More Depth And Dimension To Travel Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Compete_Sold_For_75_Million_To_Taylor_Nelson_Sofres\" >Compete Sold For $75 Million To Taylor Nelson Sofres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/03\/this-day-in-search-marketing-history-march-3\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Panda_name_revealed\"><\/span>Google Panda name revealed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2011, Google\u2019s Amit Singhal and Matt Cutts revealed that <a href=\"%20Google%20Panda%20algorithm%20update\">Google Panda<\/a> was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. <\/p>\n<p>\u201cWell, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,\u201d Singhal said in a Wired interview with Steven Levy.\u201d He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.\u201d<\/p>\n<p>Google said the\u00a0<a href=\"https:\/\/searchengineland.com\/googles-new-indexing-infrastructure-caffeine-now-live-43891\" target=\"_blank\" rel=\"noopener\">launch of the \u201cCaffeine\u201d indexing infrastructure<\/a>\u00a0inadvertently helped increase the visibility of \u201cshallow content.<\/p>\n<p>\u201cOur index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow,\u201d Singhal added.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/google-speaks-more-about-the-farmer-update-aka-panda-update-66801\" target=\"_blank\" rel=\"noopener\">Google Speaks More About The Farmer Update, AKA Panda Update<\/a>. And dig deeper in <\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_page_experience_update_for_desktop_done_rolling_out\"><\/span><a href=\"https:\/\/searchengineland.com\/google-page-experience-update-for-desktop-done-rolling-out-381646\" target=\"_blank\" rel=\"noopener\">Google page experience update for desktop done rolling out<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The rollout was completed after nine days.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_%E2%80%98Confirmed_by_phone_label_in_local_panel_may_add_trust_to_local_listings\"><\/span><a href=\"https:\/\/searchengineland.com\/google-confirmed-by-phone-label-in-local-panel-may-add-trust-to-local-listings-381637\" target=\"_blank\" rel=\"noopener\">Google \u2018Confirmed by phone\u2019 label in local panel may add trust to local listings<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Google was testing displaying a \u201cconfirmed by phone\u201d label to the local listing, followed by when it was last confirmed<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Advertising_Editor_rolls_out_support_for_Microsoft_Audience_Network_campaigns\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-advertising-editor-support-microsoft-audience-network-campaigns-381615\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Microsoft planned to add support for more Audience Network capabilities within the ads editor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Help_for_Ukraine_SEO_PPC_specialists_seeking_work\"><\/span><a href=\"https:\/\/searchengineland.com\/ukraine-seo-ppc-job-seekers-vacancies-382081\" target=\"_blank\" rel=\"noopener\">Help for Ukraine SEO &amp; PPC specialists seeking work<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_will_not_build_or_use_alternate_identifiers_to_track_users_across_the_web\"><\/span><a href=\"https:\/\/searchengineland.com\/google-will-not-build-or-use-alternate-identifiers-to-track-users-across-the-web-346609\" target=\"_blank\" rel=\"noopener\">Google will not build or use alternate identifiers to track users across the web<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimization_score_comes_to_Google_Ads_app\"><\/span><a href=\"https:\/\/searchengineland.com\/optimization-score-comes-to-google-ads-app-330090\" target=\"_blank\" rel=\"noopener\">Optimization score comes to Google Ads app<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Also, Dark mode.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fake_and_inaccurate_reviews_driving_billions_in_%E2%80%98wasted_consumer_spending_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/fake-and-inaccurate-reviews-driving-billions-in-wasted-consumer-spending-report-330037\" target=\"_blank\" rel=\"noopener\">Fake and inaccurate reviews driving billions in \u2018wasted\u2019 consumer spending [Report]<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_in_Pics_Google_sleep_capsules_YouTube_control_room_golden_Android_figurine\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-google-sleep-capsules-youtube-control-room-golden-android-figurine-270518\" target=\"_blank\" rel=\"noopener\">Search in Pics: Google sleep capsules, YouTube control room &amp; golden Android figurine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Image_Search_Tests_Colored_Filter_Buttons\"><\/span><a href=\"https:\/\/searchengineland.com\/google-image-search-tests-colored-filter-buttons-243793\" target=\"_blank\" rel=\"noopener\">Google Image Search Tests Colored Filter Buttons<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The new format showed up on desktop image results for some and used different colored backgrounds to enhance the filter options for the searcher.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Native_Ads_Rollout_Gains_Steam_Support_Coming_To_Bing_Ads_Editor\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-editor-native-ads-support-243806\" target=\"_blank\" rel=\"noopener\">Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Bing Ads rolled out an update for Bing Ads Editor that included editing support for native ad bidding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Partners_With_NCAA_To_Deliver_March_Madness_Predictions_Tournament_App\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-partners-with-ncaa-to-build-march-madness-bracket-experience-243810\" target=\"_blank\" rel=\"noopener\">Bing Partners With NCAA To Deliver March Madness Predictions &amp; Tournament App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Bing and the NCAA teamed up again to help fans fill out their NCAA brackets and follow all 67 games<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Researchers_Introduce_System_To_Rank_Web_Pages_On_Facts_Not_Links\"><\/span><a href=\"https:\/\/searchengineland.com\/google-researchers-introduce-system-rank-web-pages-facts-not-links-215835\" target=\"_blank\" rel=\"noopener\">Google Researchers Introduce System To Rank Web Pages On Facts, Not Links<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Could Google someday rank web pages based on how accurate they are? A new paper suggested they might.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Celebrates_Its_20th_Birthday_By_Setting_New_World_Record_For_Yodeling\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-celebrates-20th-birthday-setting-new-world-record-yodeling-215887\" target=\"_blank\" rel=\"noopener\">Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The company pulled together more than 3,400 people to set the Guinness World Record for the largest simultaneous yodel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Matt_Cutts_Video_How_Google_Determines_Whats_A_Paid_Link\"><\/span><a href=\"https:\/\/searchengineland.com\/matt-cutts-video-google-determines-paid-link-185748\" target=\"_blank\" rel=\"noopener\">Matt Cutts Video: How Google Determines What\u2019s A Paid Link<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Cutts answers: \u201cWhat is a \u2018paid link\u2019?\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_To_Launch_New_Search_Results_Design_With_Larger_Fonts_No_Underlines_Soon\"><\/span><a href=\"https:\/\/searchengineland.com\/google-launch-new-search-results-design-larger-fonts-underlines-soon-185724\" target=\"_blank\" rel=\"noopener\">Google To Launch New Search Results Design With Larger Fonts &amp; No Underlines Soon?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Google had\u00a0been testing\u00a0several layouts that made the search results look a bit easier to read by increasing the font size and removing some of the underlines for the hyperlinked content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Bug_Turned_Entire_Web_Into_%E2%80%9CLorem_Ipsum%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/odd-google-indexing-bug-causes-web-read-lorem-ipsum-185730\" target=\"_blank\" rel=\"noopener\">Google Bug Turned Entire Web Into \u201cLorem Ipsum\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> There was. aweird issue where Google showed Lorem Ipsum boilerplate text in the search results snippets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Quietly_Adds_A_Scientific_Full_Size_Calculator\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-quietly-adds-scientific-full-size-calculator-185719\" target=\"_blank\" rel=\"noopener\">Bing Quietly Adds A Scientific Full Size Calculator<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> When you searched for a math answer, not only did you get the answer, but you also got an interactive calculator in Bing\u2019s search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interflora_Gets_Its_Google_Rankings_Back_11_Days_After_Penalty\"><\/span><a href=\"https:\/\/searchengineland.com\/interflora-gets-google-rankings-back-150366\" target=\"_blank\" rel=\"noopener\">Interflora Gets Its Google Rankings Back, 11 Days After Penalty<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Interflora was ranking again on searches for its company name, and its Google+ brand box was appearing again on the right side of the search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Redesigns_Google_Profiles\"><\/span><a href=\"https:\/\/searchengineland.com\/google-redesigns-google-profiles-66689\" target=\"_blank\" rel=\"noopener\">Google Redesigns Google Profiles<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The profiles looked slicker and more \u201csocial,\u201d as you would expect from a Facebook or Twitter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Intros_AdSense_Mobile_Interface\"><\/span><a href=\"https:\/\/searchengineland.com\/google-intros-adsense-mobile-interface-66752\" target=\"_blank\" rel=\"noopener\">Google Intros AdSense Mobile Interface<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The mobile-friendly site let you check earnings, get alerts, and view non-Flash-based reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kayak_Welcomes_Google_As_Travel_Search_Competitor_With_ITA_Acquisition_Still_Under_DOJ_Review\"><\/span><a href=\"https:\/\/searchengineland.com\/kayak-cto-we-welcome-google-ita-as-travel-search-competitor-66751\" target=\"_blank\" rel=\"noopener\">Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The travel search engine didn\u2019t fear Google\u2019s entrance into the travel search market, according to Paul English, Kayak.com\u2019s co-founder and Chief Technology Officer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Inside_Googles_Self-Driving_Cars\"><\/span><a href=\"https:\/\/searchengineland.com\/video-inside-googles-self-driving-cars-66806\" target=\"_blank\" rel=\"noopener\">Video: Inside Google\u2019s Self-Driving Cars<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> TED attendees were allowed to travel inside the self-driving cars, on a closed course.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Brings_Local_Deals_To_Mobile_PC\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-brings-local-deals-to-mobile-pc-66678\" target=\"_blank\" rel=\"noopener\">Bing Brings Local Deals To Mobile, PC<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The source of deals was The Dealmap.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Facebook_No_Longer_Friends_After_Employee_Poaching_Accusations\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-facebook-no-longer-friends-after-employee-poaching-accusations-66700\" target=\"_blank\" rel=\"noopener\">Microsoft &amp; Facebook No Longer Friends After Employee Poaching Accusations<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Microsoft was considering taking legal action against Facebook for allegedly poaching their employees.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ask_Launches_Local_Conversations_iPhone_App\"><\/span><a href=\"https:\/\/searchengineland.com\/ask-launches-local-conversations-iphone-app-66778\" target=\"_blank\" rel=\"noopener\">Ask Launches Local Conversations iPhone App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Ask launched a new app focused on local conversations called\u00a0Ask Around.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Simplifies_Verification_For_Multiple_Owners_In_Webmaster_Tools\"><\/span><a href=\"https:\/\/searchengineland.com\/google-simplifies-verification-for-multiple-owners-in-webmaster-tools-37229\" target=\"_blank\" rel=\"noopener\">Google Simplifies Verification For Multiple Owners In Webmaster Tools<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Rather than having to upload multiple verification files or create multiple meta tags, there was a new \u201cAdd a User\u201d tool on the site verification page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Norvig_PageRank_Is_Overhyped\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-norvig-pagerank-is-overhyped-37282\" target=\"_blank\" rel=\"noopener\">Google\u2019s Norvig: PageRank Is Overhyped<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google\u2019s Director of Research Peter Norvig said the public\u2019s focus on PageRank was misguided and it probably needed a new name.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Grades_Itself_On_SEO_Best_Practices\"><\/span><a href=\"https:\/\/searchengineland.com\/google-grades-itself-on-seo-best-practices-37234\" target=\"_blank\" rel=\"noopener\">Google Grades Itself On SEO Best Practices<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google had a mixed bag of good SEO tactics and missed opportunities on the homepages of 100 different products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Kills_SearchWiki_Replaces_It_With_Starred_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-kills-searchwiki-replaces-with-starred-results-37288\" target=\"_blank\" rel=\"noopener\">Google Kills SearchWiki, Replaces It With Starred Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The ability to re-order, remove, and comment on search results was replaced by a scaled-down version that Google was simply calling \u201cstars\u201d or \u201cstarred results.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Official_Googles_Proposal_For_Crawling_AJAX_URLs_is_Live\"><\/span><a href=\"https:\/\/searchengineland.com\/its-official-googles-proposal-for-crawling-ajax-urls-is-live-37298\" target=\"_blank\" rel=\"noopener\">It\u2019s Official: Google\u2019s Proposal For Crawling AJAX URLs is Live<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google\u2019s Maile Ohye confirmed that Google was now crawling AJAX pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Growth_Of_Paid_Search_Budgets_Decline_While_SEO_Budgets_Increase\"><\/span><a href=\"https:\/\/searchengineland.com\/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777\" target=\"_blank\" rel=\"noopener\">Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> An eMarketer report said SEO budgets would increase in the next five years, while paid search budgets would decline relative to the overall marketing budgets for companies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_Google_Maps_Help_Find_Lost_Skiers\"><\/span><a href=\"https:\/\/searchengineland.com\/twitter-google-maps-help-find-lost-skiers-16770\" target=\"_blank\" rel=\"noopener\">Twitter &amp; Google Maps Help Find Lost Skiers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Twitter, in conjunction with Google Maps, helped locate a couple of lost skiers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"MapQuest_Launches_Enhanced_Biz_Locator_Puts_Brands_On_The_Map\"><\/span><a href=\"https:\/\/searchengineland.com\/mapquest-launches-enhanced-biz-locator-trying-to-put-brands-on-the-map-16767\" target=\"_blank\" rel=\"noopener\">MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> A scrolling vertical bar appeared on the upper right of every map allowing advertisers to populate any map quickly with specific brand locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cuil_Announces_New_Layout_Other_Updates\"><\/span><a href=\"https:\/\/searchengineland.com\/cuil-announces-new-layout-other-updates-16780\" target=\"_blank\" rel=\"noopener\">Cuil Announces New Layout, Other Updates<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Cuil, the search engine that launched to great hype in 2008 and then pretty much disappeared, announced\u00a0changes to its design, content, and backend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Search_March_08_Weather_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-search-march-08-weather-report-13497\" target=\"_blank\" rel=\"noopener\">Yahoo Search March \u201908 Weather Report<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Yahoo made changes to their crawling, indexing and ranking algorithms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Askcom_Calls_Dumping_Teoma_Search_Technology_Rumors_False\"><\/span><a href=\"https:\/\/searchengineland.com\/askcom-calls-dumping-teoma-search-technology-rumors-false-13496\" target=\"_blank\" rel=\"noopener\">Ask.com Calls Dumping Teoma Search Technology Rumors False<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> \u201cBottom line: they are just flat-out not true. Our Teoma technology will continue to power search engine results on Ask.com.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"comScore_Paid_Search_Data_How_The_Sky_Might_Not_Be_Falling\"><\/span><a href=\"https:\/\/searchengineland.com\/comscore-paid-search-data-how-the-sky-might-not-be-falling-13492\" target=\"_blank\" rel=\"noopener\">comScore Paid Search Data &amp; How The Sky Might Not Be Falling<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> A drop in paid clicks was not due to advertisers holding back on spending but rather Google\u2019s \u201cquality initiatives.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_411_A_Leading_Indicator_For_Mobile_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/mobile-411-a-leading-indicator-for-mobile-search-13491\" target=\"_blank\" rel=\"noopener\">Mobile 411: A Leading Indicator For Mobile Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> A survey found the most common usage frequency for mobile directory assistance was \u201conce every three months\u201d (61 percent).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"InsideTrip_Seeks_To_Add_More_Depth_And_Dimension_To_Travel_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/insidetrip-seeks-to-add-more-depth-and-dimension-to-travel-search-13493\" target=\"_blank\" rel=\"noopener\">InsideTrip Seeks To Add More Depth And Dimension To Travel Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The site offered a metasearch engine (like Kayak or Farechase) for airfares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Compete_Sold_For_75_Million_To_Taylor_Nelson_Sofres\"><\/span><a href=\"https:\/\/searchengineland.com\/compete-sold-for-75-million-to-taylor-nelson-sofres-13494\" target=\"_blank\" rel=\"noopener\">Compete Sold For $75 Million To Taylor Nelson Sofres<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Compete.com\u2019s 2007 revenue was $14.9 million, over 50% higher than in the previous year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/smx-west-2010-day-one-coverage-37222\" target=\"_blank\" rel=\"noopener\">SMX West 2010 Day One Coverage<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/liveblog-smx-west-2010-keynote-an-insiders-look-at-google-research-37248\" target=\"_blank\" rel=\"noopener\">Liveblog: SMX West 2010 Keynote \u2013 An Insider\u2019s Look At Google Research<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/danny-sullivan-tackles-search-30-and-40-in-smx-west-keynote-13495\" target=\"_blank\" rel=\"noopener\">Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote (SMX West 2008)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2021: <a href=\"https:\/\/searchengineland.com\/how-gootkit-trojan-distributes-ransomware-via-google-serps-346550\" target=\"_blank\" rel=\"noopener\">How Gootkit trojan distributes ransomware via Google SERPs<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/detlef-johnson\" target=\"_blank\" rel=\"noopener\">Detlef Johnson<\/a><\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/the-mandalorians-guide-to-the-search-galaxy-evolving-from-sem-lone-wolf-to-company-leader-330062\" target=\"_blank\" rel=\"noopener\">The Mandalorian\u2019s guide to the search galaxy: Evolving from SEM lone wolf to company leader<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andrew-mcgarry\" target=\"_blank\" rel=\"noopener\">Andrew McGarry<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/driving-local-marketing-change-uber-lyft-self-driving-cars-270085\" target=\"_blank\" rel=\"noopener\">Driving local marketing change with Uber, Lyft and self-driving cars<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-smith\" target=\"_blank\" rel=\"noopener\">Brian Smith<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/monitor-google-knowledge-graph-changes-performance-270183\" target=\"_blank\" rel=\"noopener\">How to monitor Google Knowledge Graph changes and performance<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-edward\" target=\"_blank\" rel=\"noopener\">Tony Edward<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/grow-online-market-share-without-increasing-ppc-budget-243158\" target=\"_blank\" rel=\"noopener\">How To Grow Online Market Share Without Increasing Your PPC Budget<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jacob-baadsgaard\" target=\"_blank\" rel=\"noopener\">Jacob Baadsgaard<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/ppc-data-new-vs-existing-customers-sheds-light-user-behavior-optimization-opportunities-243412\" target=\"_blank\" rel=\"noopener\">How New &amp; Existing Customers Interact With Your Paid Search Ads Differently<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-taylor\" target=\"_blank\" rel=\"noopener\">Andy Taylor<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/heals-tale-2-ad-types-text-vs-shopping-215393\" target=\"_blank\" rel=\"noopener\">Heal\u2019s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rebekah-diedo\" target=\"_blank\" rel=\"noopener\">Rebekah Schelfhout<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/naturally-generated-links-hey-google-might-still-hate-215289\" target=\"_blank\" rel=\"noopener\">Naturally Generated Links? Hey, Google Might Still Hate Them!<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><a href=\"http:\/\/www.linkedin.com\/pub\/rebekah-diedo\/3a\/90a\/575\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/time-tackle-tackled-online-reviews-185571\" target=\"_blank\" rel=\"noopener\">Time For SMBs To Tackle \u2013 Or Be Tackled By \u2013 Online Reviews<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/wesley-young\" target=\"_blank\" rel=\"noopener\">Wesley Young<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/chasing-authorrank-waste-time-185140\" target=\"_blank\" rel=\"noopener\">Is Chasing AuthorRank A Waste Of Time For SEOs?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/how-i-got-a-300-retail-sales-explosion-with-30-minutes-of-seo-65718\" target=\"_blank\" rel=\"noopener\">How I Got A 300% Retail Sales Explosion With 30 Minutes Of SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rob-snell\" target=\"_blank\" rel=\"noopener\">Rob Snell<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/simple-tips-for-writing-an-seo-style-guide-66158\" target=\"_blank\" rel=\"noopener\">Simple Tips For Writing An SEO Style Guide<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ian-lurie\" target=\"_blank\" rel=\"noopener\">Ian Lurie<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/5-legal-tips-for-video-search-marketing-66461\" target=\"_blank\" rel=\"noopener\">5 Legal Tips For Video Search Marketing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/grant-crowell\" target=\"_blank\" rel=\"noopener\">Grant Crowell<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/where-why-when-how-to-benefit-from-googles-farmer-update-66306\" target=\"_blank\" rel=\"noopener\">Where, Why, When &amp; How To Benefit From Google\u2019s Farmer Update<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kevin-gibbons\" target=\"_blank\" rel=\"noopener\">Kevin Gibbons<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/protecting-yourself-from-your-affiliates-bad-actions-36904\" target=\"_blank\" rel=\"noopener\">Protecting Yourself From Your Affiliates\u2019 Bad Actions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/3-ways-to-leverage-time-for-more-conversions-37092\" target=\"_blank\" rel=\"noopener\">3 Ways To Leverage Time For More Conversions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/sandra-niehaus\" target=\"_blank\" rel=\"noopener\">Sandra Niehaus<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/got-resource-constraints-7-tips-to-keep-you-off-the-ledge-37040\" target=\"_blank\" rel=\"noopener\">7 Tips To Deal With SEO Resource Constraints<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-adam\" target=\"_blank\" rel=\"noopener\">Tony Adam<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/how-to-use-images-successfully-on-social-media-sites-16693\" target=\"_blank\" rel=\"noopener\">How To Use Images Successfully On Social Media Sites<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/greg-finn\" target=\"_blank\" rel=\"noopener\">Greg Finn<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/why-link-building-must-go-in-house-16752\" target=\"_blank\" rel=\"noopener\">Why Link Building Must Go In-House<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-ward\" target=\"_blank\" rel=\"noopener\">Eric Ward<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-march-2-393736\" target=\"_blank\" rel=\"noopener\">March 2<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | March 4 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-march-3-393806\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: March 3<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Panda name revealed In 2011, Google\u2019s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. \u201cWell, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,\u201d Singhal said in a Wired interview with Steven Levy.\u201d He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.\u201d [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8439","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8439"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8439\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}