\u201cI just want to be very clear: Bard is not search.\u201d <\/p>\n
That\u2019s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported.<\/p>\n
Why we care.<\/strong> Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much of that confusion for the way it introduced Bard at the same time as it teased \u201cAI-powered features\u201d coming soon to search.<\/p>\n Why the confusion.<\/strong> Google\u2019s introduction of Bard<\/a> was rushed to upstage Microsoft\u2019s introduction of the new Bing with ChatGPT integration<\/a> the following day. <\/p>\n Google CEO Sundar Pichai\u2019s blog post introducing Bard (An important next step on our AI journey<\/a>) included images of ChatGPT-style responses to two search queries (\u201cis piano or guitar easier to learn and how much practice does each need\u201d; \u201cwhat are the best constellations to look for when stargazing\u201d).<\/p>\n Just like ChatGPT became synonymous with generative AI, Bard instantly became synonymous with these generative AI features in Google search. A Google spokesperson reached out to us quickly after our Bard story was published to clarify the difference:<\/p>\n \u201cBard is separate from Search, so talking about the Search screenshots\u00a0in the context of Bard isn\u2019t accurate. Bard is one thing, and then generative AI features in Search are separate. Bard is a standalone experience, not in Search.\u201d<\/p>\n Separating Bard from search.<\/strong> Apparently, even Googlers (who have been testing and improve Bard<\/a>) are still also unclear about the difference between Search and Bard. One of the questions asked of Google leadership at the all-hands meeting was:<\/p>\n \u201cBard and ChatGPT are large language models, not knowledge models. They are great at generating human-sounding text, they are not good at ensuring their text is fact-based. Why do we think the big first application should be Search, which at its heart is about finding true information?\u201d<\/p>\n Krawczyk added to his \u201cBard is not search\u201d response by adding \u201cwe can\u2019t stop users from trying to use it like search.\u201d From the CNBC report:<\/p>\n He said Google is still catering to people who want to use it for search, indicating that the company has built a new feature for internal use called \u201cSearch It.\u201d<\/p>\n \u201cWe\u2019re going to be trying to get better at generating the queries associated there, as well as relaying to users our confidence,\u201d Krawczyk said. He added that users will see a tab that says \u201cview other drafts,\u201d which would point people away from search-like results.<\/p>\n \u201cBut as you want to get into more of the search-oriented journeys, we already have a product for that \u2014 it\u2019s called search,\u201d he said.<\/p>\n Dig deeper.<\/strong> Google execs tell employees in testy all-hands meeting that Bard A.I. isn\u2019t just about search<\/a> by Jennifer Elias via CNBC<\/p>\n The post Google: \u2018Bard is not Search\u2019<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u201cI just want to be very clear: Bard is not search.\u201d That\u2019s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported. Why we care. Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much of that confusion for the way it introduced Bard at the same time as it teased \u201cAI-powered features\u201d coming soon to search. Why the confusion. Google\u2019s introduction of Bard was rushed […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8472","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8472"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8472\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}