{"id":8495,"date":"2023-03-07T15:56:31","date_gmt":"2023-03-07T15:56:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/07\/what-is-sem-search-engine-marketing\/"},"modified":"2023-03-07T15:56:31","modified_gmt":"2023-03-07T15:56:31","slug":"what-is-sem-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/07\/what-is-sem-search-engine-marketing\/","title":{"rendered":"What is SEM \u2013 Search Engine Marketing?"},"content":{"rendered":"

SEM stands for \u201csearch engine marketing.\u201d It is the process of combining SEO<\/a> and PPC<\/a> strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user\u2019s search query.\u00a0<\/p>\n

Originally called \u201csearch engine marketing,\u201d the shorter phrase \u201csearch marketing\u201d is often used as the umbrella term for\u00a0SEO\u00a0and\u00a0PPC. <\/p>\n

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).\u00a0<\/p>\n

SEO and PPC are both forms of marketing on search engines. Organic search marketing and paid search marketing are different channels, but the goals and platforms are ultimately the same.<\/p>\n

To attract the right visitors to your website so they can purchase, sign up for a service, or find an answer they are looking for.<\/p>\n

For those who want to learn more about either SEO or PPC, see our guides below:<\/p>\n

What Is SEO \u2013 Search Engine Optimization?<\/a><\/p>\n

What is PPC \u2013 Pay-Per-Click Marketing?<\/a><\/p>\n

Let\u2019s talk about SEM more\u2026<\/p>\n

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