{"id":8512,"date":"2023-03-08T13:48:30","date_gmt":"2023-03-08T13:48:30","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/"},"modified":"2023-03-08T13:48:30","modified_gmt":"2023-03-08T13:48:30","slug":"how-to-optimize-your-amazon-brand-store","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/","title":{"rendered":"How to optimize your Amazon brand store"},"content":{"rendered":"<p>As an ecommerce retailer, having an appealing virtual store is essential.\u00a0<\/p>\n<p>Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. <\/p>\n<p>Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#What_is_an_Amazon_Store\" >What is an Amazon Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#7_steps_for_setting_up_your_Amazon_Store\" >7 steps for setting up your Amazon Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_1_Create_a_professional_seller_account\" >Step 1: Create a professional seller account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_2_Register_with_Amazon_Brand_Registry\" >Step 2: Register with Amazon Brand Registry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_3_Design_your_stores_homepage\" >Step 3: Design your store\u2019s homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_4_Create_your_store_pages\" >Step 4: Create your store pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_5_Add_content_tiles_to_your_pages\" >Step 5: Add content tiles to your pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_6_Upload_your_products\" >Step 6: Upload your products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Step_7_Submit_your_store_for_review_and_publish\" >Step 7: Submit your store for review and publish<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#3_tips_for_maximizing_your_Amazon_Store\" >3 tips for maximizing your Amazon Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Use_the_Brand_Analytics_tool\" >Use the Brand Analytics tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Increase_sales_through_Amazon_ads\" >Increase sales through Amazon ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Adopt_best_practices_when_building_your_brand\" >Adopt best practices when building your brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Learn_when_%E2%80%93_and_how_%E2%80%93_to_make_adjustments\" >Learn when \u2013 and how \u2013 to make adjustments<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Low_daily_traffic\" >Low daily traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Good_traffic_but_poor_sales\" >Good traffic but poor sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Good_conversion_rates_on_category_pages_with_low_traffic\" >Good conversion rates on category pages with low traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Good_traffic_on_category_pages_with_low_sales\" >Good traffic on category pages with low sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#No_traffic_or_sales\" >No traffic or sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/08\/how-to-optimize-your-amazon-brand-store\/#Optimizing_your_Amazon_Store_should_be_an_ongoing_process\" >Optimizing your Amazon Store should be an ongoing process<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_Amazon_Store\"><\/span>What is an Amazon Store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. It\u2019s a free DIY platform that enables brand owners to create and design multi-page stores to showcase their products and brand story.\u00a0<\/p>\n<p>The idea behind Amazon Stores is to drive shopper engagement. Amazon provides all the tools to create a unique store that allows you to feature custom collections of products you\u2019d like to promote. <\/p>\n<p>With the ability to create up to three levels of multiple pages, you have plenty of space to showcase your brand.\u00a0Combining your products in one place is no different than stocking the shelves of a physical location. (You\u2019ll never have to worry about cleaning up on aisle four!)\u00a0<\/p>\n<p>An Amazon Store provides benefits for both you and your customers, including:<\/p>\n<p>Promoting all your products in a single place.<\/p>\n<p>Introducing your brand to new customers.<\/p>\n<p>Capitalizing on both internal and external traffic.<\/p>\n<p>Driving sales by boosting organic rankings on Amazon SERPs.<\/p>\n<p>Offering an enhanced mobile experience.<\/p>\n<p>Your Amazon Store also gives you a unique URL, allowing you to attract customers using ads and other marketing activities anywhere. You aren\u2019t just limited to Amazon.\u00a0<\/p>\n<p>The Insights page provides you with all the metrics you need to determine traffic sources and sales, helping you see what is working and where you could improve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_steps_for_setting_up_your_Amazon_Store\"><\/span>7 steps for setting up your Amazon Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No special skills or programming knowledge is needed to set up an Amazon Store.\u00a0<\/p>\n<p>You can easily create a customized, professional-looking virtual store with an array of pre-designed templates and drag-and-drop tiles. <\/p>\n<p>Simply upload existing files and arrange them however you\u2019d like. Best of all, you don\u2019t need to write a single line of code.\u00a0<\/p>\n<p>Follow these seven steps to set up your own Amazon Store.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_professional_seller_account\"><\/span>Step 1: Create a professional seller account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A professional seller account is worth the investment if your monthly sales volume exceeds more than 40 units per month.\u00a0<\/p>\n<p>You\u2019ll have access to a host of inventory tools not available on individual accounts, and creating one is the first step in setting up your Amazon Store.\u00a0<\/p>\n<p>After providing basic information, Amazon will verify your details and eligibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Register_with_Amazon_Brand_Registry\"><\/span>Step 2: Register with Amazon Brand Registry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must register your brand through the Amazon Brand Registry (ABR) to gain full control of your product pages.\u00a0<\/p>\n<p>Signing up for an ABR also gives you access to various tools, such as Brand Analytics and enhanced marketing and advertising services. It also protects your brand from counterfeit sellers.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Design_your_stores_homepage\"><\/span>Step 3: Design your store\u2019s homepage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select a template for your store by choosing one of four themes best suited to your business needs.\u00a0<\/p>\n<p>You can focus on sharing your brand story, highlighting a specific product, displaying a grid view of related products, or building from scratch. Remember, no coding is required!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_your_store_pages\"><\/span>Step 4: Create your store pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve set up your homepage, you\u2019ll want to build additional pages to focus on products, categories, promotions, discounts, and more.\u00a0<\/p>\n<p>Design these pages much as you would if you had your ecommerce website by focusing on easy navigation. You want to make the shopping experience easy for your customers.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Add_content_tiles_to_your_pages\"><\/span>Step 5: Add content tiles to your pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up an easily-navigable page hierarchy, add content tiles to each page.\u00a0<\/p>\n<p>These consist of content your customers will interact with, including titles, images, galleries, videos, or product grids.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Upload_your_products\"><\/span>Step 6: Upload your products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your design layout is complete, it\u2019s time to upload your inventory. <\/p>\n<p>You can add one product at a time or every single SKU at once as long as you have assigned each product an ASIN (Amazon Standard Identification Number) or UPS code.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Submit_your_store_for_review_and_publish\"><\/span>Step 7: Submit your store for review and publish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review your created pages for proper grammar and spelling. Make sure branding and images are consistent, and double-check your navigation.\u00a0<\/p>\n<p>Once satisfied with everything, submit your pages to Amazon for review. When they\u2019re approved, you can go ahead and publish them.\u00a0<\/p>\n<p>Congratulations! Now you\u2019re live and ready to start selling.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_tips_for_maximizing_your_Amazon_Store\"><\/span>3 tips for maximizing your Amazon Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you&#8217;ve created your Amazon Store, you&#8217;ll want to get the most out of it. Keep in mind that optimizing your store is an ongoing process.\u00a0<\/p>\n<p>Just as you wouldn&#8217;t keep a physical display window the same all year long, nobody wants to see Santa Claus in June!\u00a0<\/p>\n<p>Constantly refresh your Amazon Store to take advantage of new trends, promotions, product launches and seasonality.\u00a0<\/p>\n<p>Updating content frequently is another crucial way to achieve success. Do this when unveiling new products, running promotions or rebranding.<\/p>\n<p>Here are three ways to take advantage of the resources at your disposal.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_the_Brand_Analytics_tool\"><\/span>Use the Brand Analytics tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Brand Analytics tool is a great way to measure your sales performance. While third-party plug-ins are available, they are costly and provide estimates in place of hard data.\u00a0<\/p>\n<p>Amazon&#8217;s Brand Analytics tool displays top-performing keywords and search terms, allowing you to optimize your product pages and create targeted ads based on customer demographics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_sales_through_Amazon_ads\"><\/span>Increase sales through Amazon ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There&#8217;s no disputing the power of advertising as long as you are doing it strategically. Anybody can place an ad on Amazon, but to be genuinely effective, <a href=\"https:\/\/searchengineland.com\/amazon-search-ads-how-to-advertise-on-amazon-profitably-329990\" target=\"_blank\" rel=\"noopener\">targeted Amazon ads<\/a> are best.\u00a0<\/p>\n<p>These appear on Amazon&#8217;s results page, offering excellent visibility. That, in turn, leads to higher sales and revenue.\u00a0<\/p>\n<p>They also appear everywhere on Amazon \u2013 even on <a href=\"https:\/\/searchengineland.com\/amazon-product-listing-optimization-must-haves-386902\" target=\"_blank\" rel=\"noopener\">detailed product pages<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adopt_best_practices_when_building_your_brand\"><\/span>Adopt best practices when building your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This means:<\/p>\n<p>Focusing on consistent messaging.<\/p>\n<p>Creating engaging and rich content that spotlights your <a href=\"https:\/\/searchengineland.com\/unique-selling-proposition-key-element-seo-success-289690\" target=\"_blank\" rel=\"noopener\">unique value proposition<\/a>.<\/p>\n<p>Ensuring your Amazon Store offers easy and intuitive navigation.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_when_%E2%80%93_and_how_%E2%80%93_to_make_adjustments\"><\/span>Learn when \u2013 and how \u2013 to make adjustments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, your Amazon Store might fail to meet your expectations despite your best efforts.\u00a0<\/p>\n<p>Issues can usually be resolved quickly, as long as you pay attention to signs that your store could benefit from freshening up. Look for indications such as:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Low_daily_traffic\"><\/span>Low daily traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you don&#8217;t see a lot of traffic, chances are, people are having a hard time finding you. <\/p>\n<p>Consider promoting your Amazon Store on social media and through paid advertising campaigns. Double-check to make sure your product ASINs are linking properly to your store.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_traffic_but_poor_sales\"><\/span>Good traffic but poor sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What if traffic numbers to your store are high, but people aren&#8217;t purchasing your product within 14 days of their last visit, and visibility isn&#8217;t an issue?<\/p>\n<p>Your products may be pricey or dependent upon high consumer trust. <\/p>\n<p>Consider building brand awareness through additional content or Sponsored Brands videos. <\/p>\n<p>If the issue is high product turnover rates, try adding tiles that make it easy for customers to purchase products (e.g., a product grid or individual tiles with an &#8220;Add to Cart&#8221; button).\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_conversion_rates_on_category_pages_with_low_traffic\"><\/span>Good conversion rates on category pages with low traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your pages are converting well, but traffic rates remain low, try targeting Sponsored Brands campaigns around those pages. <\/p>\n<p>Your Insights dashboard can provide information on orders\/visitor or units\/visitor to help you figure out the correct source tags.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_traffic_on_category_pages_with_low_sales\"><\/span>Good traffic on category pages with low sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When pages have good visibility but don&#8217;t have the sales expected from visitor traffic, it might be that the pages only feature one product or provide more information on your brand than products for sale. <\/p>\n<p>Try adding multiple products through a grid tile to increase your conversion rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_traffic_or_sales\"><\/span>No traffic or sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are there pages with no traffic or sales? You might be providing information customers don&#8217;t find helpful, or your products may be difficult to find. <\/p>\n<p>Remedy this by making a specific page more visible on your homepage or setting up a Sponsored Brands campaign to drive traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_your_Amazon_Store_should_be_an_ongoing_process\"><\/span>Optimizing your Amazon Store should be an ongoing process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember, your Amazon Store isn&#8217;t all that different from a traditional brick-and-mortar retail space. Through trial and error, you&#8217;ll learn what works and what doesn&#8217;t.\u00a0<\/p>\n<p>You can adjust your store&#8217;s inventory, layout, or design to appeal to a wider range of customers and boost your sales.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/optimize-amazon-brand-store-393919\" target=\"_blank\" rel=\"noopener\">How to optimize your Amazon brand store<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As an ecommerce retailer, having an appealing virtual store is essential.\u00a0 Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.\u00a0 What is an Amazon Store? All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8512","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8512"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8512\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}