{"id":8564,"date":"2023-03-10T21:45:14","date_gmt":"2023-03-10T21:45:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/"},"modified":"2023-03-10T21:45:14","modified_gmt":"2023-03-10T21:45:14","slug":"spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/","title":{"rendered":"Spotify\u2019s Powerful New Tools to Grow Your Fanbase Music Marketing Blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#What_are_the_new_tools_being_introduced_within_Spotify_for_Artists\" >What are the new tools being introduced within Spotify for Artists?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#1_Clips\" >1. Clips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#2_Countdown_Pages\" >2. Countdown Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#3_Discovery_Mode\" >3. Discovery Mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#4_Marquee_and_Showcase\" >4. Marquee and Showcase<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/10\/spotifys-powerful-new-tools-to-grow-your-fanbase-music-marketing-blog-2\/#Many_more_exciting_changes_at_Spotify\" >Many more exciting changes at Spotify<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_are_the_new_tools_being_introduced_within_Spotify_for_Artists\"><\/span>What are the new tools being introduced within Spotify for Artists?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span>This week <\/span><a href=\"https:\/\/artists.spotify.com\/en\/page\/stream-on\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify unveiled a bunch of features<\/a><span> for musicians who want to reach new listeners and deepen the connection with their existing audience.<\/span><\/p>\n<p>You probably already know you can <a href=\"https:\/\/diymusician.cdbaby.com\/musician-tips\/sell-merch-on-spotify\/\" target=\"_blank\" rel=\"noopener noreferrer\">sell merch<\/a> and <a href=\"https:\/\/www.newsroom.spotify.com\/2023-03-08\/concerts-tours-new-features-live-events-feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">list concert dates<\/a> on your Spotify profile, or <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/submit-a-song-directly-for-spotify-playlist-consideration\/\" target=\"_blank\" rel=\"noopener noreferrer\">pitch your upcoming release<\/a> to Spotify\u2019s editorial team, but these newest features take things to a whole new level.<\/p>\n<p><em>And to answer the question upfront for CD Baby clients, <strong>we\u2019re working directly with Spotify to enable these features for you<\/strong> (as long as your tracks meets the given eligibility requirements for each particular feature). <\/em><\/p>\n<p><em>As is often the case with big rollouts, Spotify is introducing these tools to artists in phases. So if you don\u2019t see them currently available, please be patient and check back periodically in your Spotify for Artists dashboard.<\/em><\/p>\n<p>Alright, let\u2019s dive in! Spotify\u2019s newest features include:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Clips\"><\/span>1. Clips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/clips.byspotify.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clips<\/a> are Spotify\u2019s vertical video feature meant to put the spotlight on the music and its creators.<\/p>\n<p>Spotify says:<\/p>\n<p><em>Video and music go hand-in-hand, but on social media, music often gets cut short and pushed to the background. That\u2019s why we built Clips: to give artists a platform that inspires fandom and long-term success \u2013 not quick hits tied to the latest meme. Clips are short, under-30-second vertical videos that allow you to express your artistry and invite fans into your creative process \u2013 all while keeping your music front-and-center.<\/em><\/p>\n<p>\u00a0<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h2><\/h2>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Countdown_Pages\"><\/span>2. Countdown Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/artists.spotify.com\/blog\/countdown-pages-get-fans-hyped-for-your-new-album-spotify-stream-on\" target=\"_blank\" rel=\"noopener noreferrer\">Countdown Pages<\/a> build anticipation and highlight Spotify\u2019s native pre-save!<\/p>\n<p>Here\u2019s the official explanation:<\/p>\n<p><em>There\u2019s always been a disconnect between where music is teased and where it\u2019s streamed \u2013 until now. With Countdown Pages, your fans can pre-save your upcoming release, preview the track list, pre-order new merch, watch video Clips you share with them, and watch the timer count down to the release moment \u2013 all in one place.<\/em><\/p>\n<p><em>Taylor Swift, Karol G, Florence and the Machine, Quevedo, Paramore, and others have already tested Countdown Pages and the results have been stunning: On average, more than 80% of pre-savers have streamed the new release within the first week.<\/em><\/p>\n<p>\u00a0<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h2><\/h2>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Discovery_Mode\"><\/span>3. Discovery Mode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Discovery Mode allows Spotify to prioritize your music for discovery.<\/p>\n<p>Spotify explains:<\/p>\n<p><em>With Discovery Mode, artists and labels identify songs that are a priority for them, and our system will add that signal to the algorithms that determine personalized listening sessions. This signal increases the likelihood of the selected songs being recommended, but does not guarantee it.<\/em><\/p>\n<p><em>But it only works if fans love it too. We take note when a listener isn\u2019t engaging with a song \u2014 including those in Discovery Mode \u2014 and factor this in when determining what to recommend next. It\u2019s all about harmony.<\/em><\/p>\n<p>\u00a0<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h2><\/h2>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Marquee_and_Showcase\"><\/span>4. Marquee and Showcase<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marquee has been around for a bit, but with the addition of Showcase, you now have options to amplify both your newest tracks AND your back catalog!<\/p>\n<p>For more info on these tools to help you build a fanbase, go <a href=\"https:\/\/www.newsroom.spotify.com\/2023-03-08\/campaign-tools-spotify-for-artists-build-fanbase\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Many_more_exciting_changes_at_Spotify\"><\/span>Many more exciting changes at Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The new features described above are just some of the changes rolling out at Spotify.<\/p>\n<p>There are a bunch of exciting developments on the listener\/user side of the experience as well, including an AI DJ for customizable and interactive playlist building, Canvases getting a more prominent display placement, and more.<\/p>\n<p>For all the details, <a href=\"https:\/\/artists.spotify.com\/en\/page\/stream-on\" target=\"_blank\" rel=\"noopener noreferrer\">check out this overview.\u00a0<\/a><\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/spotify-promo-tools\/\" target=\"_blank\" rel=\"noopener\">Spotify\u2019s Powerful New Tools to Grow Your Fanbase<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the new tools being introduced within Spotify for Artists? This week Spotify unveiled a bunch of features for musicians who want to reach new listeners and deepen the connection with their existing audience. You probably already know you can sell merch and list concert dates on your Spotify profile, or pitch your upcoming release to Spotify\u2019s editorial team, but these newest features take things to a whole new level. And to answer the question upfront for CD Baby clients, we\u2019re working directly with Spotify [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-8564","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8564"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8564\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}