{"id":8577,"date":"2023-03-13T13:56:26","date_gmt":"2023-03-13T13:56:26","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/13\/an-seo-guide-to-understanding-e-e-a-t\/"},"modified":"2023-03-13T13:56:26","modified_gmt":"2023-03-13T13:56:26","slug":"an-seo-guide-to-understanding-e-e-a-t","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/13\/an-seo-guide-to-understanding-e-e-a-t\/","title":{"rendered":"An SEO guide to understanding E-E-A-T"},"content":{"rendered":"

Google recently added an extra \u201cE\u201d to the search quality standards of E-A-T to ensure content is helpful and relevant<\/a>. <\/p>\n

The extra \u201cE\u201d stands for \u201cexperience\u201d and precedes the original E-A-T concept \u2013 expertise, authoritativeness and trustworthiness.\u00a0<\/p>\n

We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next<\/a>:\u00a0<\/p>\n

\u201cE-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It\u2019s pervasive throughout every single thing we do.\u201d<\/p>\n

To rank at Google\u2019s SERPs, you must demonstrate E-E-A-T in your content strategy.\u00a0<\/p>\n

This comprehensive overview will dig deeper into E-E-A-T \u2013 specifically what it means, why it matters to SEO, and how to use it to your advantage.<\/p>\n

In this article:<\/strong><\/p>\n

E-E-A-T: What does it mean for SEO and why is it important?<\/a>\u00a0<\/p>\n

Demonstrating E-E-A-T to Google.<\/a><\/p>\n

Levels of E-E-A-T.<\/a><\/p>\n

SEO tips for achieving E-E-A-T.<\/a><\/p>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n