Since Performance Max\u2019s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we\u2019ve got to make these campaigns work.<\/p>\n
The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation.<\/p>\n
That\u2019s why this year\u2019s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting.<\/p>\n
With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there\u2019s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully.<\/p>\n
In this article, I\u2019ll walk you through:<\/p>\n
What Google offers that Facebook can\u2019t<\/a>.<\/p>\n The latest Performance Max updates and what they mean<\/a>.<\/p>\n How to set up a \u201csocial-style\u201d Performance Max campaign<\/a>.<\/p>\n