{"id":8607,"date":"2023-03-15T04:57:50","date_gmt":"2023-03-15T04:57:50","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/"},"modified":"2023-03-15T04:57:50","modified_gmt":"2023-03-15T04:57:50","slug":"this-day-in-search-marketing-history-march-15","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/","title":{"rendered":"This day in search marketing history: March 15"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_rolls_out_Search_Ads_360_integration_for_Google_Analytics_4\" >Google rolls out Search Ads 360 integration for Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_refine_this_search_and_broaden_this_search_now_live_in_search_results\" >Google refine this search and broaden this search now live in search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#FLoC_is_coming_%E2%80%94_Heres_what_we_know_so_far\" >FLoC is coming \u2014 Here\u2019s what we know so far<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_tests_displaying_cost_estimates_in_local_search_results\" >Google tests displaying cost estimates in local search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#No_more_confusion_Google_gives_core_update_a_name_and_a_structure\" >No more confusion: Google gives core update a name, and a structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Study_Brands_are_failing_voice_search_optimization_in_3_key_areas\" >Study: Brands are failing voice search optimization in 3 key areas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#SEO_industry_%E2%80%98a_minefield_of_dodgy_practitioners_Australian_official_seeks_action\" >SEO industry \u2018a minefield of dodgy practitioners\u2019: Australian official seeks action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Report_EU_to_ask_Google_others_to_publicly_reveal_ranking_factors\" >Report: EU to ask Google, others to publicly reveal ranking factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_My_Business_updates_the_directions_heatmap_in_Insights_reporting\" >Google My Business updates the directions heatmap in Insights reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Once_a_competitive_advantage_Siri_now_seen_as_liability_for_Apple\" >Once a competitive advantage, Siri now seen as liability for Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#New_study_confirms_Google_doesnt_use_Chrome_browser_data_to_discover_new_URLs\" >New study confirms Google doesn\u2019t use Chrome browser data to discover new URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_unveils_Google_Analytics_360_Suite_with_a_new_DMP_landing_page_testing_tool_and_more\" >Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_to_change_smartphone_user-agent_of_Googlebot_from_iPhone_to_Android_on_April_18th\" >Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Posts_now_expands_to_cricket_player_cards_in_search_results\" >Google Posts now expands to cricket player cards in search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#New_%E2%80%9CUber_tab%E2%80%9D_added_to_Google_Maps\" >New \u201cUber tab\u201d added to Google Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_2016_candidate_searches_now_include_campaign_funding_details_search_trends\" >Google 2016 candidate searches now include campaign funding details &amp; search trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_metronome_in_search_helps_musicians_keep_a_beat\" >Google metronome in search helps musicians keep a beat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Bing_previews_new_Bing_Search_APIs\" >Bing previews new Bing Search APIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Penalizes_Italian_Spanish_Link_Networks\" >Google Penalizes Italian &amp; Spanish Link Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Panda_Update_25_Seems_To_Have_Hit\" >Google Panda Update 25 Seems To Have Hit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Sends_BBC_News_A_Manual_Link_Penalty_Notification\" >Google Sends BBC News A Manual Link Penalty Notification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Search_In_Pics_Bill_Ted_Rufus_At_SMX_Google_Playground_Bing_It_On_Taxi\" >Search In Pics: Bill, Ted &amp; Rufus At SMX, Google Playground &amp; Bing It On Taxi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#WSJ_Says_Big_Google_Search_Changes_Coming_Reality_Check_Time\" >WSJ Says Big Google Search Changes Coming? Reality Check Time!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Expands_Flight_Search_Outside_US_To_500_Cities\" >Google Expands Flight Search Outside US To 500 Cities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Twitter_Trends_Now_Showing_In_Bing_Results\" >Twitter Trends: Now Showing In Bing Results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Bing_Maps_Updates_Map_Pins_Adds_Drag_Drop_Routes_More\" >Bing Maps Updates Map Pins, Adds Drag &amp; Drop Routes &amp; More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#TheFind_Joins_FairSearchorg_To_%E2%80%9CRestore_Balance%E2%80%9D_To_The_Search_Marketplace\" >TheFind Joins FairSearch.org To \u201cRestore Balance\u201d To The Search Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#You_Can_Hate_Block_But_No_Longer_Love_Star_Googles_Search_Results\" >You Can Hate (Block) But No Longer Love (Star) Google\u2019s Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Tries_to_Reassure_Brand_Owners_With_New_Anti-Counterfeiting_Measures\" >Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Could_The_US_Demand_That_Google_Boost_Hollywood_Sites_To_Fight_Online_Piracy\" >Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_To_Test_Mobile_Payments_In_NY_And_SF\" >Google To Test Mobile Payments In NY And SF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Mobile_iPhone_App_Gets_Overhaul_Becomes_Google_Search_App\" >Google Mobile iPhone App Gets Overhaul, Becomes Google Search App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#New_Topsy_Launches_Real-Time_Video_Search\" >New: Topsy Launches Real-Time Video Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Cutts_Redirects_Dont_Pass_Full_PageRank_More_Takeaways\" >Cutts: Redirects Don\u2019t Pass Full PageRank &amp; More Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Explains_How_Their_Search_Ads_Apps_Work\" >Google Explains How Their Search, Ads &amp; Apps Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Yahoo_Portals_Are_Top_Online_News_Sources_Study\" >Google, Yahoo &amp; Portals Are Top Online News Sources: Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Report_Proposes_%E2%80%98Google_Tax_To_Subsidize_Local_Media_In_UK\" >Report Proposes \u2018Google Tax\u2019 To Subsidize Local Media In UK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Taking_Sides_In_The_Apple_vs_Google_Skirmish\" >Taking Sides In The Apple vs. Google Skirmish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Meet_The_25-Year-Old_Who_Saved_%E2%80%9CSEO%E2%80%9D_From_Being_Trademarked\" >Meet The 25-Year-Old Who Saved \u201cSEO\u201d From Being Trademarked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Facebook_Passes_Google_Again_As_Most-Visited_US_Site_Hitwise\" >Facebook Passes Google (Again) As Most-Visited US Site: Hitwise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Twitter_Announces_Anywhere_Platform_For_Web_Sites\" >Twitter Announces @Anywhere Platform For Web Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Live_Blogging_SXSW_2010\" >Live Blogging SXSW 2010<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Google_Now_Reporting_Anchor_Text_Phrases\" >Google Now Reporting Anchor Text Phrases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#When_AdWords_Gets_Sex_Wrong\" >When AdWords Gets Sex Wrong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Safa_Rashtchy_Leaving_Piper_Jaffray\" >Safa Rashtchy Leaving Piper Jaffray<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/15\/this-day-in-search-marketing-history-march-15\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Google_rolls_out_Search_Ads_360_integration_for_Google_Analytics_4\"><\/span><a href=\"https:\/\/searchengineland.com\/google-rolls-out-search-ads-360-integration-for-google-analytics-4-382576\" target=\"_blank\" rel=\"noopener\">Google rolls out Search Ads 360 integration for Google Analytics 4<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_refine_this_search_and_broaden_this_search_now_live_in_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-refine-this-search-broaden-this-search-now-live-in-search-results-382591\" target=\"_blank\" rel=\"noopener\">Google refine this search and broaden this search now live in search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> These features were\u00a0previewed\u00a0at the Search On event in 2021.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FLoC_is_coming_%E2%80%94_Heres_what_we_know_so_far\"><\/span><a href=\"https:\/\/searchengineland.com\/floc-is-coming-heres-what-we-know-so-far-346857\" target=\"_blank\" rel=\"noopener\">FLoC is coming \u2014 Here\u2019s what we know so far<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Spoiler alert: It would be dead within a year. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_tests_displaying_cost_estimates_in_local_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-tests-displaying-cost-estimates-in-local-search-results-346885\" target=\"_blank\" rel=\"noopener\">Google tests displaying cost estimates in local search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Google confirmed it was showing cost estimates from Homewyse for some local queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_more_confusion_Google_gives_core_update_a_name_and_a_structure\"><\/span><a href=\"https:\/\/searchengineland.com\/no-more-confusion-google-gives-core-update-a-name-and-a-structure-314048\" target=\"_blank\" rel=\"noopener\">No more confusion: Google gives core update a name, and a structure<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Google\u2019s Danny Sullivan gave the latest algorithm change a name \u2013 \u201cMarch 2019 Core Update.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Study_Brands_are_failing_voice_search_optimization_in_3_key_areas\"><\/span><a href=\"https:\/\/searchengineland.com\/study-brands-are-failing-voice-search-optimization-in-3-key-areas-314021\" target=\"_blank\" rel=\"noopener\">Study: Brands are failing voice search optimization in 3 key areas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn\u2019t do enough local-social posting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_industry_%E2%80%98a_minefield_of_dodgy_practitioners_Australian_official_seeks_action\"><\/span><a href=\"https:\/\/searchengineland.com\/seo-industry-a-minefield-of-dodgy-practitioners-australian-official-seeks-action-314052\" target=\"_blank\" rel=\"noopener\">SEO industry \u2018a minefield of dodgy practitioners\u2019: Australian official seeks action<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> A small business advocate called for new regulation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_EU_to_ask_Google_others_to_publicly_reveal_ranking_factors\"><\/span><a href=\"https:\/\/searchengineland.com\/report-eu-ask-google-others-publicly-reveal-ranking-factors-294233\" target=\"_blank\" rel=\"noopener\">Report: EU to ask Google, others to publicly reveal ranking factors<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Proposed rules were designed to redress the \u201csuperior bargaining power\u201d of the large internet brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_My_Business_updates_the_directions_heatmap_in_Insights_reporting\"><\/span><a href=\"https:\/\/searchengineland.com\/google-business-updates-directions-heatmap-within-insights-reporting-294224\" target=\"_blank\" rel=\"noopener\">Google My Business updates the directions heatmap in Insights reporting<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Report showed where people requesting directions to your business were located.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Once_a_competitive_advantage_Siri_now_seen_as_liability_for_Apple\"><\/span><a href=\"https:\/\/searchengineland.com\/competitive-advantage-siri-now-seen-liability-apple-294241\" target=\"_blank\" rel=\"noopener\">Once a competitive advantage, Siri now seen as liability for Apple<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Failure to improve Siri could eventually impact iPhone sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_study_confirms_Google_doesnt_use_Chrome_browser_data_to_discover_new_URLs\"><\/span><a href=\"https:\/\/searchengineland.com\/new-study-confirms-google-not-use-chrome-browser-data-discover-new-urls-index-271311\" target=\"_blank\" rel=\"noopener\">New study confirms Google doesn\u2019t use Chrome browser data to discover new URLs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> GoogleBot did not visit a test page that Chrome accessed days before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_unveils_Google_Analytics_360_Suite_with_a_new_DMP_landing_page_testing_tool_and_more\"><\/span><a href=\"https:\/\/searchengineland.com\/google-analytics-360-suite-launch-audience-dmp-244713\" target=\"_blank\" rel=\"noopener\">Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The suite, designed for enterprise-level companies, consisted of six products that could be used together or on their own and integrated with AdWords and DoubleClick.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_to_change_smartphone_user-agent_of_Googlebot_from_iPhone_to_Android_on_April_18th\"><\/span><a href=\"https:\/\/searchengineland.com\/google-change-smartphone-user-agent-googlebot-iphone-android-april-18th-244779\" target=\"_blank\" rel=\"noopener\">Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The user-agent would change from an iPhone user-agent to an Android user-agent, but it would have no impact on 99% of all web sites, Google said.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Posts_now_expands_to_cricket_player_cards_in_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-posts-now-expands-cricket-player-cards-search-results-244771\" target=\"_blank\" rel=\"noopener\">Google Posts now expands to cricket player cards in search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Business cards, candidate cards, presidential election cards and now cricket player cards were the latest supported in Google Posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_%E2%80%9CUber_tab%E2%80%9D_added_to_Google_Maps\"><\/span><a href=\"https:\/\/searchengineland.com\/new-ride-sharing-tab-added-google-maps-244845\" target=\"_blank\" rel=\"noopener\">New \u201cUber tab\u201d added to Google Maps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google added a ride-sharing tab to maps to enable more options and faster time to destination.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_2016_candidate_searches_now_include_campaign_funding_details_search_trends\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adds-campaign-funding-search-trends-2016-candidate-search-results-244846\" target=\"_blank\" rel=\"noopener\">Google 2016 candidate searches now include campaign funding details &amp; search trends<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google continued to expand its 2016 election-related search results.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_metronome_in_search_helps_musicians_keep_a_beat\"><\/span><a href=\"https:\/\/searchengineland.com\/google-helps-musicians-keep-beat-metronome-tool-directly-search-244903\" target=\"_blank\" rel=\"noopener\">Google metronome in search helps musicians keep a beat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google\u2019s metronome default rate was 120 beats per minute, but the full range went from 40 to 208 BPM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_previews_new_Bing_Search_APIs\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-previews-new-bing-search-apis-244827\" target=\"_blank\" rel=\"noopener\">Bing previews new Bing Search APIs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The new APIs exposed a lot more functionality for developers within the Bing Search infrastructure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Penalizes_Italian_Spanish_Link_Networks\"><\/span><a href=\"https:\/\/searchengineland.com\/google-penalizes-italian-spanish-link-networks-186743\" target=\"_blank\" rel=\"noopener\">Google Penalizes Italian &amp; Spanish Link Networks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google warned webmasters\u00a0in those two countries about its rules on paid links\u00a0four days earlier.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Panda_Update_25_Seems_To_Have_Hit\"><\/span><a href=\"https:\/\/searchengineland.com\/google-panda-update-25-seems-to-have-hit-151732\" target=\"_blank\" rel=\"noopener\">Google Panda Update 25 Seems To Have Hit<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Related: <a href=\"https:\/\/searchengineland.com\/google-were-unlikely-to-confirm-current-or-future-panda-updates-151728\" target=\"_blank\" rel=\"noopener\">Google: We\u2019re Unlikely To Confirm Current Or Future Panda Updates<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Sends_BBC_News_A_Manual_Link_Penalty_Notification\"><\/span><a href=\"https:\/\/searchengineland.com\/google-sends-bbc-news-a-manual-link-penalty-notification-151718\" target=\"_blank\" rel=\"noopener\">Google Sends BBC News A Manual Link Penalty Notification<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> A BBC representative sought help to find out how to find those unnatural links so they could be removed and a reconsideration request be submitted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Bill_Ted_Rufus_At_SMX_Google_Playground_Bing_It_On_Taxi\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-bill-ted-rufus-at-smx-google-playground-bing-it-on-taxi-151709\" target=\"_blank\" rel=\"noopener\">Search In Pics: Bill, Ted &amp; Rufus At SMX, Google Playground &amp; Bing It On Taxi<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WSJ_Says_Big_Google_Search_Changes_Coming_Reality_Check_Time\"><\/span><a href=\"https:\/\/searchengineland.com\/wsj-says-big-google-search-changes-coming-reality-check-time-115227\" target=\"_blank\" rel=\"noopener\">WSJ Says Big Google Search Changes Coming? Reality Check Time!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google would reportedly be providing more direct answers and gaining \u201csemantic\u201d smarts to understand more about what words mean.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Expands_Flight_Search_Outside_US_To_500_Cities\"><\/span><a href=\"https:\/\/searchengineland.com\/google-expands-flight-search-outside-us-to-500-cities-115279\" target=\"_blank\" rel=\"noopener\">Google Expands Flight Search Outside US To 500 Cities<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google\u00a0Flight Search\u00a0was\u00a0taking off to international destinations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_Trends_Now_Showing_In_Bing_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/twitter-trends-now-showing-in-bing-results-115258\" target=\"_blank\" rel=\"noopener\">Twitter Trends: Now Showing In Bing Results?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The Twitter icon, a large grey \u201ctrending\u201d button and the number of shares was displayed under the link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Maps_Updates_Map_Pins_Adds_Drag_Drop_Routes_More\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-maps-updates-map-pins-adds-drag-drop-routes-more-115263\" target=\"_blank\" rel=\"noopener\">Bing Maps Updates Map Pins, Adds Drag &amp; Drop Routes &amp; More<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Including a refresh to the Pushpin buttons and Popup menu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TheFind_Joins_FairSearchorg_To_%E2%80%9CRestore_Balance%E2%80%9D_To_The_Search_Marketplace\"><\/span><a href=\"https:\/\/searchengineland.com\/thefind-joins-fairsearch-to-restore-balance-to-the-search-markeplace-115264\" target=\"_blank\" rel=\"noopener\">TheFind Joins FairSearch.org To \u201cRestore Balance\u201d To The Search Marketplace<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> TheFind argued that Google could use its dominance to prevent innovative smaller players from gaining the kind of visibility and adoption that would otherwise be possible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Can_Hate_Block_But_No_Longer_Love_Star_Googles_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/new-google-disables-starring-results-on-search-results-68248\" target=\"_blank\" rel=\"noopener\">You Can Hate (Block) But No Longer Love (Star) Google\u2019s Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google disabled the ability to\u00a0star search results\u00a0from within the Google search results page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Tries_to_Reassure_Brand_Owners_With_New_Anti-Counterfeiting_Measures\"><\/span><a href=\"https:\/\/searchengineland.com\/google-tries-to-reassure-brand-owners-with-new-anti-counterfeiting-measures-68288\" target=\"_blank\" rel=\"noopener\">Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google pledged to investigate complaints from reliable brand owners within 24 hours, step up reviews of AdWords creative to find counterfeiters, and introduced\u00a0a new help center page\u00a0for the reporting of counterfeits.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Could_The_US_Demand_That_Google_Boost_Hollywood_Sites_To_Fight_Online_Piracy\"><\/span><a href=\"https:\/\/searchengineland.com\/new-us-push-against-online-piracy-may-target-google-bing-68247\" target=\"_blank\" rel=\"noopener\">Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The entertainment industry had been lobbying heavily for more government intervention to protect their interests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_To_Test_Mobile_Payments_In_NY_And_SF\"><\/span><a href=\"https:\/\/searchengineland.com\/google-to-test-mobile-payments-in-ny-and-sf-68271\" target=\"_blank\" rel=\"noopener\">Google To Test Mobile Payments In NY And SF<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google would pay for the installation of thousands of special cash-register systems at merchant locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mobile_iPhone_App_Gets_Overhaul_Becomes_Google_Search_App\"><\/span><a href=\"https:\/\/searchengineland.com\/google-overhauls-its-iphone-app-68311\" target=\"_blank\" rel=\"noopener\">Google Mobile iPhone App Gets Overhaul, Becomes Google Search App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> A pretty comprehensive overhaul of the app\u2019s look and functionality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Topsy_Launches_Real-Time_Video_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/topsy-launches-real-time-video-search-68333\" target=\"_blank\" rel=\"noopener\">New: Topsy Launches Real-Time Video Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Topsy launched a new search engine that surfaced hot videos that were being shared on Twitter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cutts_Redirects_Dont_Pass_Full_PageRank_More_Takeaways\"><\/span><a href=\"https:\/\/searchengineland.com\/cutts-redirects-dont-pass-full-pagerank-more-takeaways-38064\" target=\"_blank\" rel=\"noopener\">Cutts: Redirects Don\u2019t Pass Full PageRank &amp; More Takeaways<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google\u2019s Matt Cutts confirmed that a 301 redirect will not always pass the full PageRank from the old URL to the new URL.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Explains_How_Their_Search_Ads_Apps_Work\"><\/span><a href=\"https:\/\/searchengineland.com\/google-explains-how-their-search-ads-apps-work-38052\" target=\"_blank\" rel=\"noopener\">Google Explains How Their Search, Ads &amp; Apps Work<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google was trying to show the public how transparent they were.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Yahoo_Portals_Are_Top_Online_News_Sources_Study\"><\/span><a href=\"https:\/\/searchengineland.com\/google-yahoo-portals-are-top-online-news-sources-38041\" target=\"_blank\" rel=\"noopener\">Google, Yahoo &amp; Portals Are Top Online News Sources: Study<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> More than two-thirds of online news consumers visited news portals like Yahoo News or Google News.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Proposes_%E2%80%98Google_Tax_To_Subsidize_Local_Media_In_UK\"><\/span><a href=\"https:\/\/searchengineland.com\/report-proposes-google-tax-to-subsidize-local-journalism-in-uk-38048\" target=\"_blank\" rel=\"noopener\">Report Proposes \u2018Google Tax\u2019 To Subsidize Local Media In UK<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> If most people wouldn\u2019t pay for content and advertising was only marginally effective, where would revenue come from to support online journalism? A tax or levy on Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Taking_Sides_In_The_Apple_vs_Google_Skirmish\"><\/span><a href=\"https:\/\/searchengineland.com\/taking-sides-in-the-apple-vs-google-skirmish-38063\" target=\"_blank\" rel=\"noopener\">Taking Sides In The Apple vs. Google Skirmish<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Personal animosity was driven by a sense of \u201cbetrayal\u201d over the alleged copying of the iPhone by Android.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meet_The_25-Year-Old_Who_Saved_%E2%80%9CSEO%E2%80%9D_From_Being_Trademarked\"><\/span><a href=\"https:\/\/searchengineland.com\/meet-the-25-year-old-who-saved-seo-from-being-trademarked-38066\" target=\"_blank\" rel=\"noopener\">Meet The 25-Year-Old Who Saved \u201cSEO\u201d From Being Trademarked<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Rhea Drysdale fought to the end using her own money and time to beat the trademark claim.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Passes_Google_Again_As_Most-Visited_US_Site_Hitwise\"><\/span><a href=\"https:\/\/searchengineland.com\/facebook-passes-google-again-as-most-visited-us-site-hitwise-38164\" target=\"_blank\" rel=\"noopener\">Facebook Passes Google (Again) As Most-Visited US Site: Hitwise<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Facebook.com received 7.07% of all internet visits during the week that ended on March 13, with Google getting 7.03%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_Announces_Anywhere_Platform_For_Web_Sites\"><\/span><a href=\"https:\/\/searchengineland.com\/twitter-announces-at-anywhere-platform-38159\" target=\"_blank\" rel=\"noopener\">Twitter Announces @Anywhere Platform For Web Sites<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Twitter\u00a0introduced\u00a0a new platform called @anywhere that would allow websites to integrate Twitter features more easily.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Blogging_SXSW_2010\"><\/span>Live Blogging SXSW 2010<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/live-blogging-sxsw-social-search-a-little-help-from-my-friends-38086\" target=\"_blank\" rel=\"noopener\">Social Search, A Little Help From My Friends<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/live-blogging-sxsw-ev-williams-keynote-38129\" target=\"_blank\" rel=\"noopener\">Ev Williams Keynote<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Now_Reporting_Anchor_Text_Phrases\"><\/span><a href=\"https:\/\/searchengineland.com\/google-now-reporting-anchor-text-phrases-10744\" target=\"_blank\" rel=\"noopener\">Google Now Reporting Anchor Text Phrases<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> You could get a report from Google of the top anchor text phrases used when people linked to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_AdWords_Gets_Sex_Wrong\"><\/span><a href=\"https:\/\/searchengineland.com\/when-adwords-gets-sex-wrong-10742\" target=\"_blank\" rel=\"noopener\">When AdWords Gets Sex Wrong<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> How AdSense ads could totally go against the message of your sex content and concerns that Google was banning some sexual orientation terms as offensive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Safa_Rashtchy_Leaving_Piper_Jaffray\"><\/span><a href=\"https:\/\/searchengineland.com\/safa-rashtchy-leaving-piper-jaffray-10740\" target=\"_blank\" rel=\"noopener\">Safa Rashtchy Leaving Piper Jaffray<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Piper Jaffray financial analyst Safa Rashtchy had been covering the search space seriously for years.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/smx-west-where-search-marketers-fire-alarms-meet-114125\" target=\"_blank\" rel=\"noopener\">SMX West 2012: Where Search Marketers &amp; Fire Alarms Meet<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/negative-keywords-lowest-common-denominator-method-382296\" target=\"_blank\" rel=\"noopener\">Save time on negative keywords using the lowest common denominator method<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/david-ogletree\" target=\"_blank\" rel=\"noopener\">David Ogletree<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/a-wordpress-safety-plan-for-seos-and-developers-313668\" target=\"_blank\" rel=\"noopener\">A WordPress safety plan for SEOs and developers<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/detlef-johnson\" target=\"_blank\" rel=\"noopener\">Detlef Johnson<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/understanding-campaign-performance-answers-common-conversion-tracking-questions-294173\" target=\"_blank\" rel=\"noopener\">Understanding campaign performance: Answers to common conversion tracking questions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/frederick-vallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/whats-different-digital-marketing-cannabis-industry-294223\" target=\"_blank\" rel=\"noopener\">What\u2019s different about digital marketing in the cannabis industry?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brett-middleton\" target=\"_blank\" rel=\"noopener\">Brett Middleton<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/national-retailers-stop-ignoring-local-seo-271024\" target=\"_blank\" rel=\"noopener\">National retailers: Stop ignoring local SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andrew-shotland\" target=\"_blank\" rel=\"noopener\">Andrew Shotland<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/script-help-manage-bids-keyword-match-type-271030\" target=\"_blank\" rel=\"noopener\">Here\u2019s a script to help manage bids by keyword match type<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/frederick-vallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/teacher-didnt-tell-optimizing-site-speed-244128\" target=\"_blank\" rel=\"noopener\">What your teacher didn\u2019t tell you about optimizing site speed<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-harnish\" target=\"_blank\" rel=\"noopener\">Brian Harnish<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/7-proactive-ways-jumpstart-seo-site-launch-241657\" target=\"_blank\" rel=\"noopener\">7 proactive ways to jump-start your SEO before a site launch<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/john-lincoln\" target=\"_blank\" rel=\"noopener\">John Lincoln<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-enhanced-campaigns-may-affect-your-analytics-151379\" target=\"_blank\" rel=\"noopener\">How Enhanced Campaigns May Affect Your Analytics<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bennyblum\" target=\"_blank\" rel=\"noopener\">Benny Blum<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/6-interview-questions-for-conversion-optimization-hires-115149\" target=\"_blank\" rel=\"noopener\">6 Interview Questions For Conversion Optimization Hires<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/scott-brinker\" target=\"_blank\" rel=\"noopener\">Scott Brinker<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/3-search-opportunities-retailers-cant-afford-to-miss-113689\" target=\"_blank\" rel=\"noopener\">3 Search Opportunities Retailers Can\u2019t Afford To Miss<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/paul-bruemmer\" target=\"_blank\" rel=\"noopener\">Paul Bruemmer<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-to-create-an-seo-positive-company-culture-114893\" target=\"_blank\" rel=\"noopener\">How To Create An SEO Positive Company Culture<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tom-schmitz\" target=\"_blank\" rel=\"noopener\">Tom Schmitz<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/attribution-management-the-new-frontier-in-search-61156\" target=\"_blank\" rel=\"noopener\">Attribution Management: The New Frontier In Search<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/manu-mathew\" target=\"_blank\" rel=\"noopener\">Manu Mathew<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/the-4-as-of-social-marketing-success-67210\" target=\"_blank\" rel=\"noopener\">The 4 A\u2019s Of Social Marketing Success<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ciaran-norris\" target=\"_blank\" rel=\"noopener\">Ciar\u00e1n Norris<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/how-a-bad-reputation-can-affect-link-building-67468\" target=\"_blank\" rel=\"noopener\">How A Bad Reputation Can Affect Link Building<\/a> by <\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/do-you-own-your-international-search-program-67645\" target=\"_blank\" rel=\"noopener\">Do You Own Your International Search Program?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/billhunt\" target=\"_blank\" rel=\"noopener\">Bill Hunt<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/offline-conversions-how-to-measure-the-real-roi-of-paid-search-in-a-multi-channel-world-37801\" target=\"_blank\" rel=\"noopener\">Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/matt-lawson-2\" target=\"_blank\" rel=\"noopener\">Matt Lawson<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/google-its-not-a-bug-its-a-feature-37522\" target=\"_blank\" rel=\"noopener\">Google: \u201cIt\u2019s Not A Bug, It\u2019s A Feature!\u201d<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/george-michie\" target=\"_blank\" rel=\"noopener\">George Michie<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/redefining-the-local-opportunity-key-highlights-takeaways-from-borrells-local-online-advertising-conference-37768\" target=\"_blank\" rel=\"noopener\">Redefining The Local Opportunity \u2013 Key Highlights &amp; Takeaways From Borrell\u2019s Local Online Advertising Conference<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/matthew-berk\" target=\"_blank\" rel=\"noopener\">Matthew Berk<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/choosing-a-web-friendly-name-for-your-business-10738\" target=\"_blank\" rel=\"noopener\">Choosing a Web Friendly Name for Your Business<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bill-slawski\" target=\"_blank\" rel=\"noopener\">Bill Slawski<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/the-duplicate-content-penalty-myth-10741\" target=\"_blank\" rel=\"noopener\">The Duplicate Content Penalty Myth<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jill-whalen\" target=\"_blank\" rel=\"noopener\">Jill Whalen<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; March 14 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | March 16 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-march-15-394308\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: March 15<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Google refine this search and broaden this search now live in search results 2022: These features were\u00a0previewed\u00a0at the Search On event in 2021. FLoC is coming \u2014 Here\u2019s what we know so far 2021: Spoiler alert: It would be dead within a year. Google tests displaying cost estimates in local search [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8607","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8607"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8607\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}