Twitter has launched a new educational series named \u2018Unskippable,\u2019 consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. <\/p>\n
The series is part of Twitter\u2019s free education platform called \u2018Flight School,\u2019 which offers insights into key advertising best practices on Twitter. Twitter\u2019s creative team, which helps advertisers produce thousands of top-performing ads on the platform every year, has provided the tips and advice in the series. With around 70% of Twitter\u2019s top advertisers stopping or reducing their spending on Twitter, this may be a good time to test out Twitter ads and capitalize on new opportunities to get your promotions seen.<\/p>\n
What you\u2019ll learn. <\/strong>The series aims to provide a practical overview of all the essential elements required for creating compelling video clips. It is designed for creatives, by creatives, and doesn\u2019t just teach the best practices but also provides insights on how to implement them creatively. Each video is approximately 2 minutes long, making it convenient to consume. <\/p>\n The nitty gritty. <\/strong>I broke down each video into its main takeaways. Here\u2019s what they said. <\/p>\n Video 1: Creating Attention. <\/strong>This video was an introduction to the series. The host discussed what attention is and how advertisers and creators can achieve attention through video. The host says that by providing location and context in each video, brands will see longer view times, better engagement, and \u201cexcellent KPIs.\u201d<\/p>\n Video 2: The Right Video Size. <\/strong>What video sizes work best on Twitter. The speaker claims that there is virtually no difference between 1:1 and 16:9 aspect ratios. Performance depends on how you use the space. Avoid black bar or letterbox content. The big takeaway? \u201cImpact is gained, not given.\u201d<\/p>\n Video 3: The Right Video Length. <\/strong>Think about the time you\u2019re asking your audience to spend on a piece of content and how you can make that time spent as worthwhile as possible. Get your brand\u2019s key message across and allow your audience to move on.<\/p>\n Video 4: The Right Video Layout. <\/strong>Where you place elements of your video can make a huge impact on performance. There are three different locations that represent prime locations for information to live:<\/p>\n Top left<\/p>\n Top right<\/p>\n Bottom center<\/p>\n Think of an envelope, with the return address, who the mail is being sent to, and the stamp. <\/p>\n Video 5: Creating Engagement. <\/strong>\u201cDepth\u201d is a critical component of creating content that people want to engage with. By creating content with depth, It\u2019s a natural trigger to the human brain that it\u2019s something that can be engaged and interacted with. Create content with depth and you\u2019ll move people to take action.<\/p>\n Video 6: Providing Utility and Clarity. <\/strong>By providing utility, you\u2019re telling your audience why they should interact. It answers the question of \u201cwhat value does engaging, clicking, or installing bring?\u201d Clarity means simplifying your value prop to ensure your audience is walking away with a crystal clear message. <\/p>\n Video 7: Pairing Copy & Captions. <\/strong>The video explored three rules for making a major difference in your Tweet copy. <\/p>\n Keep it brief<\/p>\n Make it additive rather than disparate or redundant<\/p>\n Use a hashtag (only one)<\/p>\n Adding captions increased the view rate by almost 30%, so add them when possible, and get creative. <\/p>\n Video 8: Breaking the 4th Wall. <\/strong>Speak directly to the audience and break down the barrier between brand and fan. Grab your audience\u2019s attention quickly, whether through feed disruption, breaking the 4th wall, or talking directly to your audience. <\/p>\n By using those tactics, you can boost metrics such as:<\/p>\n Watch times<\/p>\n Brand awareness<\/p>\n Message association<\/p>\n What Twitter says. <\/strong><\/p>\n \u201cReceiving a list of best practices is always helpful, but it can be tough to translate a list of do\u2019s and don\u2019ts into a high-performing video. Content can become watered down when every tip on the list is implemented in a single advertisement without proper care \u2013 losing its entertainment value and creative spark. That\u2019s why this course was created for creatives, by creatives, and doesn\u2019t just teach you what the best practices are, but how to use them to think about and approach your next piece of content.\u201d<\/p>\n Dig deeper. <\/strong>You can access the videos here<\/a>. <\/p>\n Why we care. <\/strong>Video has become a dominant format in the digital marketing landscape, and its significance continues to grow. Advertisers must stay informed about best practices and strategies to make their video content stand out and resonate with their target audience.<\/p>\n The post Twitter launches new \u2018Unskippable\u2019 video marketing series<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Twitter has launched a new educational series named \u2018Unskippable,\u2019 consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter\u2019s free education platform called \u2018Flight School,\u2019 which offers insights into key advertising best practices on Twitter. Twitter\u2019s creative team, which helps advertisers produce thousands of top-performing ads on the platform every year, has provided the tips and advice in the series. With around 70% of Twitter\u2019s top advertisers stopping or reducing their […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8628","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8628"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8628\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}