I had a financial accounting professor back in college who refused to give an \u201cA\u201d on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology.\u00a0<\/p>\n
For her, it was less about right and wrong. It was more about how you came to the answers.\u00a0<\/p>\n
The same rule applies to your enterprise SEO strategy.\u00a0<\/p>\n
Most C-level executives find sitting through an enterprise SEO strategy<\/a> presentation comparable to being on hold with an automated system. Read: boring and irritating.\u00a0<\/p>\n That\u2019s because too many \u201cSEO gurus\u201d are spewing out SEO terminology like \u201cCWVs\u201d or \u201cE-E-A-T\u201d in the form of broems<\/a> during their enterprise SEO strategy meetings instead of showcasing how they arrived at their answers.\u00a0<\/p>\n This isn\u2019t an enterprise SEO strategy.\u00a0<\/p>\n This is you enjoying hearing the sound of your own voice.\u00a0<\/p>\n As an SEO director<\/a>, within my first 90 days at a job, I shared my SEO findings with key stakeholders, including the C-suite, as I uncovered them through a weekly email<\/a>.<\/p>\n Once I finish my audits, my list of \u201ckey stakeholders\u201d grows exponentially within those 90 days, with people wanting to know more and forwarding my emails to relevant team members.\u00a0<\/p>\n They didn\u2019t just like the data I was sharing. These people become invested in your SEO.\u00a0<\/p>\n As more people in the company understand what exactly SEO is<\/a> and how it impacts their work, it illustrates how SEO and other channels can partner. It establishes trust, authority, and buy-in across departments before pitching to your C-suite.\u00a0<\/p>\n As you take off on your own, consider incorporating these steps into your next pitch for a successful enterprise SEO strategy.\u00a0<\/p>\n