{"id":8724,"date":"2023-03-22T14:53:32","date_gmt":"2023-03-22T14:53:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/15-email-marketing-mistakes-musicians-make-music-marketing-blog\/"},"modified":"2023-03-22T14:53:32","modified_gmt":"2023-03-22T14:53:32","slug":"15-email-marketing-mistakes-musicians-make-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/15-email-marketing-mistakes-musicians-make-music-marketing-blog\/","title":{"rendered":"15 Email Marketing Mistakes Musicians Make Music Marketing Blog"},"content":{"rendered":"

Email marketing is direct, personal, and (relative to something like social advertising) affordable.\u00a0<\/span><\/p>\n

Plus, an email address is like someone\u2019s online ID, so while fans might hop from social platform to platform, they\u2019re likely to still have the same email addy for years and years. <\/span>Which is why email is still the most effective online communication channel you have to share your music<\/strong>, drive sales, and deepen the connection with your audience. <\/span><\/p>\n

If this is statistically true<\/a> (and it is, year after year), then why do so many musicians fumble when it comes to email? <\/span>Why do we treat the very thing that\u2019s most likely to yield revenue as if it\u2019s a chore? Or disregard our email lists entirely?<\/span><\/p>\n

I think as artists, we\u2019re eager for the world to hear our music. We\u2019re easily tempted by the shiny new trend. For a while it was Spotify playlists. Today it\u2019s TikTok. Tomorrow it\u2019ll be something else. All the while there are your most loyal fans, waiting to receive your emails so they can hear the new song, buy the new vinyl, or grab tickets to a show.<\/p>\n

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