{"id":8728,"date":"2023-03-22T17:04:53","date_gmt":"2023-03-22T17:04:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/"},"modified":"2023-03-22T17:04:53","modified_gmt":"2023-03-22T17:04:53","slug":"google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/","title":{"rendered":"Google Bard is here and disappointing vs. Bing Chat and ChatGPT"},"content":{"rendered":"<p>As of writing, Bard has <a href=\"https:\/\/searchengineland.com\/google-begins-to-open-bard-to-a-limited-number-of-users-394565\" target=\"_blank\" rel=\"noopener\">been open to a small portion<\/a> of the public for a full day. I\u2019ve had the opportunity to play around with Google\u2019s new AI chatbot, and I\u2019m getting mixed results.\u00a0<\/p>\n<p>This article covers initial thoughts on Bard, details on how I got early access, concerns with AI answers, and first-hand experiences.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#How_I_got_early_access_to_Bard\" >How I got early access to Bard\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#The_digital_marketing_communitys_response_to_Bard\" >The digital marketing community\u2019s response to Bard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#Early_findings_on_Bard\" >Early findings on Bard<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#Indexing_speeds_and_inconsistent_answers\" >Indexing speeds and inconsistent answers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#Search_intent\" >Search intent\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#Will_Bard_be_the_end_of_Google_Search\" >Will Bard be the end of Google Search?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/22\/google-bard-is-here-and-disappointing-vs-bing-chat-and-chatgpt\/#Bard_could_be_better\" >Bard could be better<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_I_got_early_access_to_Bard\"><\/span>How I got early access to Bard\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Google has confirmed that early access to Bard is currently only available in the U.K. and U.S. <\/p>\n<p>If you are U.K. or U.S.-based and over 18, you can <a href=\"https:\/\/bard.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">sign up for early access<\/a> using a personal Gmail account, and Google will contact you once that has been made available to your account.<\/p>\n<p>Alternatively, if you are involved with any Google-related schemes, such as <a href=\"https:\/\/developers.google.com\/womentechmakers\" target=\"_blank\" rel=\"noopener noreferrer\">Women Techmakers<\/a>, Google will contact you directly to offer early access to Bard, which is how I got mine.\u00a0<\/p>\n<p>The AI chatbot currently only works in English, but Google has plans to expand to other countries and languages as they continue to improve the service.\u00a0<\/p>\n<p>\u201cWe\u2019ll continue to improve Bard and add capabilities, including coding, more languages and multimodal experiences. And one thing is certain: We\u2019ll learn alongside you as we go. With your feedback, Bard will keep getting better and better.\u201d<\/p>\n<p>\u2013 <a href=\"https:\/\/blog.google\/technology\/ai\/try-bard\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Keyword<\/a>, Google<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_digital_marketing_communitys_response_to_Bard\"><\/span>The digital marketing community\u2019s response to Bard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before I share my thoughts and first-hand experiences, I think it\u2019s important to discuss the industry\u2019s initial response.<\/p>\n<p>We see <a href=\"https:\/\/searchengineland.com\/google-bard-first-looks-394583\" target=\"_blank\" rel=\"noopener\">many inconsistencies with Bard<\/a>, and it <a href=\"https:\/\/searchengineland.com\/google-explains-why-bard-rarely-lists-citations-and-links-to-content-creators-394635\" target=\"_blank\" rel=\"noopener\">rarely cites<\/a> sources. This leaves many SEOs concerned with how Bard will affect organic traffic to their sites. <\/p>\n<p>There are also questions about how traffic from Bard will be shown in Google Analytics and Search Console.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>With Bard\u2019s inconsistent approach to citation, the quality and authenticity of its answers become a potential cause for concern. <\/p>\n<p>Google does not hide the fact the AI chatbot will make mistakes and could potentially share offensive responses.<\/p>\n<p>\u201cAccelerating people\u2019s ideas with generative AI is truly exciting, but it\u2019s still early days, and Bard is an experiment. While Bard has built-in safety controls and clear mechanisms for feedback in line with our <a href=\"https:\/\/ai.google\/principles\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI Principles<\/a>, be aware that it may display inaccurate information or offensive statements.\u201d<\/p>\n<p>\u2013 <a href=\"https:\/\/bard.google.com\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">Bard FAQ<\/a>, Google<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Early_findings_on_Bard\"><\/span>Early findings on Bard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bard has the potential to be an incredibly powerful and helpful tool. <\/p>\n<p>However, I can&#8217;t help but think it has been rushed into an early launch to compete with Bing Chat and ChatGPT.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indexing_speeds_and_inconsistent_answers\"><\/span>Indexing speeds and inconsistent answers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When I received early access to the tool, I first asked, \u201cWho is Billie Geena?\u201d\u00a0<\/p>\n<p>It provided a short paragraph about me. It did not cite its sources, but after looking into it further, it appears to have combined information from my blog and LinkedIn profile.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>When Bing Chat was released, we saw incredible indexing speeds that ensured its AI chatbot provided the most up-to-date information possible. <\/p>\n<p>We can assume that IndexNow plays a part in this. Brodie Clark did a great experiment on how quickly <a href=\"https:\/\/searchengineland.com\/new-bing-mind-blowingly-fast-better-than-expected-393133\" target=\"_blank\" rel=\"noopener\">Bing now finds and indexes information<\/a>.<\/p>\n<p>I wondered if Bard had something in place to match Bing Chat&#8217;s impressive indexing speeds. I changed the data sources Bard used to answer &#8220;Who is Billie Geena?&#8221; and allowed a few hours for the information to update. <\/p>\n<p>Upon searching a second time, I received the following answers.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Bard was no longer able to answer the question. I decided to specify my full name to see if more details would help it find an answer but to no avail. <\/p>\n<p>I am curious about the consistency of Bard&#8217;s answers and will continue to experiment with the same questions over a period of time.\u00a0<\/p>\n<p>Unlike ChatGPT, Bard cannot remember previous conversations. Thus, it&#8217;s more likely that you will see significant changes in answers as each conversation will not have the context of anything prior. <\/p>\n<p>Google has addressed bard&#8217;s inability to remember conversations:\u00a0<\/p>\n<p>\u201cBard&#8217;s ability to hold context is purposefully limited for now. As Bard continues to learn, its ability to hold context during longer conversations will improve.\u201d<\/p>\n<p>\u2013 <a href=\"https:\/\/bard.google.com\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">Bard FAQ<\/a>, Google<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_intent\"><\/span>Search intent\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the tools that SEOs will be most excited about on Bard is the &#8220;Google it&#8221; button. This connects Bard to what we know best, Google search.\u00a0<\/p>\n<p>However, on testing, I am not seeing that Bard can understand different user intents. I asked Bard, \u201cWhat information is important to appear on Bard?\u201d\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Bard provides recommendations for getting information from your site(s) onto its data set. <\/p>\n<p>However, when I click the \u201cGoogle it\u201d button, Bard does not know I am inquiring about itself. It sends me to a knowledge panel on bards, the storytelling poets from the middle ages.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>With Bard having Google&#8217;s entire index at hand, it is interesting that it struggles to understand areas of content with multiple meanings. <\/p>\n<p>This can be reassuring for SEOs as it shows Bard won&#8217;t be the end of Google search. Users might not always be able to find their answers on Bard and will likely revert to Google search to solve their query.\u00a0<\/p>\n<p>Overall, my experience using Bard has been disappointing compared to Bing Chat and ChatGPT. <\/p>\n<p>I&#8217;m sure it will become a powerful tool as it continues through its experimental phase. However, it feels like Google rushed to push out a minimum viable product that does not compare to other tools on the market.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_Bard_be_the_end_of_Google_Search\"><\/span>Will Bard be the end of Google Search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We would not be SEOs without hearing the inevitable \u201cSEO is dead\u201d comment. This is absolutely not the case.\u00a0<\/p>\n<p>I believe organic search listings will still play a vital role in search engines. Bard will be a practical extension of this, not a replacement. <\/p>\n<p>As the tool improves its citation and \u201cGoogle it\u201d functions, this might become another factor we attempt to target.\u00a0<\/p>\n<p>In its current state, though, Bard is an informational and factual tool. <\/p>\n<p>Ecommerce, SaaS and service-based businesses will not experience competition from Bard other than in their blog\/informational content.\u00a0<\/p>\n<p>For example, Bard does not recommend products when asking specific questions, such as \u201cWhat shoes should I wear to climb mount fuji?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Bard will likely enhance search and add more shopping features. But as SEOs, we will adapt and continue to have a role in the search landscape.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bard_could_be_better\"><\/span>Bard could be better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Bard is a trendy tool to use, it could be better. <\/p>\n<p>The AI chatbot leaves much to be desired, especially compared to its competitors. <\/p>\n<p>I will continue to test and experiment on Bard and document my findings.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-bard-vs-bing-chat-chatgpt-394642\" target=\"_blank\" rel=\"noopener\">Google Bard is here and disappointing vs. Bing Chat and ChatGPT<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As of writing, Bard has been open to a small portion of the public for a full day. I\u2019ve had the opportunity to play around with Google\u2019s new AI chatbot, and I\u2019m getting mixed results.\u00a0 This article covers initial thoughts on Bard, details on how I got early access, concerns with AI answers, and first-hand experiences. How I got early access to Bard\u00a0 Google has confirmed that early access to Bard is currently only available in the U.K. and U.S. If you are U.K. or U.S.-based [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8728","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8728"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8728\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}