{"id":8745,"date":"2023-03-23T14:45:17","date_gmt":"2023-03-23T14:45:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/"},"modified":"2023-03-23T14:45:17","modified_gmt":"2023-03-23T14:45:17","slug":"is-chatgpt-your-secret-weapon-for-seo-content-editing","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/","title":{"rendered":"Is ChatGPT your secret weapon for SEO content editing?"},"content":{"rendered":"<p>Most of the talk surrounding generative AI and SEO centers on content creation. But tools like <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> can help with other specific functions beyond cranking out whole blog posts at scale.<\/p>\n<p>Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing for SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Editing_content_with_ChatGPT\" >Editing content with ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Rewriting_for_search_intent\" >Rewriting for search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Applying_best_practices_to_your_intros\" >Applying best practices to your intros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Optimizing_for_featured_snippets\" >Optimizing for featured snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Adding_formatting\" >Adding formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Ideas_for_additional_topics_to_cover\" >Ideas for additional topics to cover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Adding_new_subsections_to_the_article\" >Adding new subsections to the article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Adding_FAQs_and_FAQ_schema\" >Adding FAQs and FAQ schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Beefing_up_E-E-A-T\" >Beefing up E-E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Updating_outdated_information\" >Updating outdated information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Rewriting_for_style\" >Rewriting for style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Convert_post_to_HTML_and_add_internal_links\" >Convert post to HTML and add internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Translations\" >Translations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#Bonus_Video_and_podcast_transcriptions\" >Bonus: Video and podcast transcriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/23\/is-chatgpt-your-secret-weapon-for-seo-content-editing\/#When_to_use_ChatGPT_for_SEO_editing_tasks\" >When to use ChatGPT for SEO editing tasks<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Editing_content_with_ChatGPT\"><\/span>Editing content with ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before anything else, here are a few caveats to consider when using ChatGPT to edit content:<\/p>\n<p>ChatGPT often generates answers that may sound accurate (particularly if you\u2019re unfamiliar with a topic) but are completely wrong. A human must constantly review the tool\u2019s outputs before publishing.<\/p>\n<p>ChatGPT is trained on data from 2021 and prior. It can\u2019t crawl the web as of this writing, so the information it generates may be dated.<\/p>\n<p>Google has stated there\u2019s no explicit penalty for <a href=\"https:\/\/searchengineland.com\/google-reiterates-guidance-on-ai-generated-content-write-content-for-people-392840\" target=\"_blank\" rel=\"noopener\">using AI content as long as it\u2019s helpful<\/a>. However, a lot of AI content is readily detectable, and there\u2019s no guarantee that that will be Google\u2019s stance forever.<\/p>\n<p>All that said, let\u2019s dive into what ChatGPT can do despite these limitations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rewriting_for_search_intent\"><\/span>Rewriting for search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s imagine our site is focused on the travel industry. A writer just finished a new article on flight costs, and we want it to rank well for the query \u201cWhy are flights so expensive?\u201d<\/p>\n<p>We could ask ChatGPT to rewrite the blog post with more of a focus on searcher intent:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here is the before and after of what the first paragraph looks like:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If we wanted to dial in the intent a bit more, we could do some things to give ChatGPT more context, like:<\/p>\n<p>Share the title tags for the top 10 results for the search query to give ChatGPT a better sense of what Google is returning for the search query.<\/p>\n<p>Share the content (or a summary of the content) for the first result or the first few results Google is returning in the SERP.<\/p>\n<p>Share some of the search suggestions Google returns when you type the topic into Google.com, or some <em>People also ask<\/em> questions or related searches.<\/p>\n<p>Remember, if you feed this much information to ChatGPT, the platform can only remember <a href=\"https:\/\/help.openai.com\/en\/articles\/6787051-does-chatgpt-remember-what-happened-earlier-in-the-conversation\" target=\"_blank\" rel=\"noopener noreferrer\">3,000 words<\/a> from a conversation. You may have to limit how much information you give in one go.<\/p>\n<p>One option would be to try each of these in their own chats and then compare the results to see which version you feel is the best result.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Applying_best_practices_to_your_intros\"><\/span>Applying best practices to your intros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another thing we can do with ChatGPT goes a step beyond searcher intent. Let\u2019s use the article introduction as an example.\u00a0<\/p>\n<p>Let\u2019s use Jamie I.F.\u2019s framework for writing introductions:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>THIS is how we write intros for our $1.5M-value blog portfolio<\/p>\n<p>You&#8217;re missing out on conversions if you don&#8217;t use the SPEAR Framework (with examples)<\/p>\n<p>S \u2013 Search (User) Intent<br \/>P \u2013 Pain Points<br \/>E \u2013 Expertise<br \/>A \u2013 Audience<br \/>R \u2013 Rapport<\/p>\n<p>\u2014 Jamie I.F. (@Jamie_IF) <a href=\"https:\/\/twitter.com\/Jamie_IF\/status\/1595046983886061570?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 22, 2022<\/a>\n<\/p><\/div>\n<p>Let\u2019s try getting ChatGPT to rewrite our newly search-intent-focused blog intro using the S.P.E.A.R. method:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Uh-oh! ChatGPT seemed to grasp the basic idea of the framework out of the gate, but then it went off the rails and mentioned the framework.<\/p>\n<p>My experience is that when ChatGPT gives something this far off, you probably overloaded it with information or made your prompt too complex. (Think of it almost like an overtired or overwhelmed employee!)<\/p>\n<p>Aim to simplify and break your prompts down.\u00a0<\/p>\n<p>This is also a great reminder to always always always carefully review and edit your ChatGPT output!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_for_featured_snippets\"><\/span>Optimizing for featured snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I can also share some best practices for optimizing content to get featured snippets with ChatGPT and ask it to rewrite my content:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Let\u2019s take a look at the output here:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Again not exactly something I can grab and run with, but this may give me an idea for how to structure a paragraph here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adding_formatting\"><\/span>Adding formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common issue with blog content is that you may receive an article that\u2019s not broken up into subsections and doesn\u2019t use skimmable formatting. <\/p>\n<p>This can lower your content\u2019s engagement and cost you opportunities to optimize for additional keywords.\u00a0<\/p>\n<p>ChatGPT can help here:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here is the body of the updated article, which had previously been a few walls of text:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ideas_for_additional_topics_to_cover\"><\/span>Ideas for additional topics to cover<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can also get ideas from ChatGPT on what your article may be missing. (Of course, ChatGPT isn\u2019t an SEO tool, so these ideas won\u2019t be driven by search suggestions. As long as the subsections are relevant for your readers, they may be helpful.)<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can also find topics or questions specific to your audience. <\/p>\n<p>Look at how different the outputs I get are when I ask for questions someone who doesn\u2019t know anything about the airline industry would ask:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Versus someone who is a frequent traveler:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Adding_new_subsections_to_the_article\"><\/span>Adding new subsections to the article<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Assuming you\u2019re prepared to review and edit the content, you can also use ChatGPT to create short subsections of content.<\/p>\n<p>Let\u2019s say we wanted to add a subsection to our article about whether airline prices are expected to go down since people are asking and searching for that.<\/p>\n<p>We actually wouldn\u2019t likely want to leave this one with ChatGPT completely since it\u2019s using outdated information, but we could \u201cgive it the answer\u201d and ask it to write something for us:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Adding_FAQs_and_FAQ_schema\"><\/span>Adding FAQs and FAQ schema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the author of your blog post hasn\u2019t created an FAQ section already, you can add some FAQs in editing:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can also ask ChatGPT to answer these questions for you (always be sure to fact-check):<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And finally, you can ask the tool to generate the FAQ schema for you:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This can help add relevant search-friendly content to your article while giving you extra SERP real estate with FAQ search features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Beefing_up_E-E-A-T\"><\/span>Beefing up E-E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Short of <a href=\"https:\/\/mobile.twitter.com\/jessthebp\/status\/1633573594373541889\" target=\"_blank\" rel=\"noopener noreferrer\">training ChatGPT on the quality rater guidelines<\/a>, you can still get some ideas for making your article more credible:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>These aren\u2019t the most innovative E-E-A-T ideas, but they may be good reminders of different options. What if I have ChatGPT just edit the article to add some E-E-A-T for me:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>So ChatGPT punted on the first E in E-E-A-T altogether but then told the reader about all my experience in the travel industry.<\/p>\n<p>Except I never told ChatGPT I worked in the travel industry, and it was never mentioned in the original article!<\/p>\n<p>The rest of the article is pretty similar to the original one, so it doesn\u2019t look like ChatGPT is much of an E-E-A-T editor.<\/p>\n<p>(Of course, the update from E-A-T to E-E-A-T happened after the training period for GPT-3, so ChatGPT won\u2019t be aware of that outside of the context I gave it).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Updating_outdated_information\"><\/span>Updating outdated information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since ChatGPT\u2019s training data is from before 2021, updating outdated information won\u2019t suit the platform.<\/p>\n<p>But there are some specific instances where you could use the tool for this purpose, such as:<\/p>\n<p><strong>Report summaries<\/strong>: Asking ChatGPT to read and summarize a new study could infuse fresh data into an older article.<\/p>\n<p><strong>New version of an old report:<\/strong> Similarly, if a page references an older report that\u2019s been updated (e.g., the 2017 State of Air Travel), you could find the newer version and then swap that out in place of the reference to the older report.<\/p>\n<p><strong>Annual reports<\/strong>: While ChatGPT can\u2019t necessarily find you fresh data or studies, one workaround for this is to ask the tool to surface reports that are produced annually. That points you in the direction of the report so you can go and grab the latest version.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Rewriting_for_style\"><\/span>Rewriting for style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finding the right tone or sentiment may help a piece of content get shared, have better engagement metrics, or convert better.\u00a0<\/p>\n<p>If I want to make my content more sensational, I could ask ChatGPT to turn up the outrage:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Or, disturbingly, I can point ChatGPT\u2019s outrage at whomever I\u2019d like:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You could also pivot the article to have a specific perspective and a more sympathetic sentiment to try to relate to visitors:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Convert_post_to_HTML_and_add_internal_links\"><\/span>Convert post to HTML and add internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Converting posts from a Google Doc or Word Doc is often part of the editorial workflow. ChatGPT can often accomplish this task very quickly:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>From there, you can get ChatGPT\u2019s help with another common SEO editing task \u2013 adding internal links to an article:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If you have a longer form article and know the URLs and associated anchor text you want to focus on, this can help create those links quickly.\u00a0<\/p>\n<p>Obviously, this isn\u2019t a substitute for both knowing which pages you want to link to from your new article or for identifying the best pages to have link to your new content (or the piece you\u2019re updating).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Translations\"><\/span>Translations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you translating content from one language to another to capture more traffic from search in different languages? ChatGPT can help.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>As always, it\u2019s a good idea to have someone who knows the language you\u2019re publishing to your site QA the output here before you push it live.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Video_and_podcast_transcriptions\"><\/span>Bonus: Video and podcast transcriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This isn\u2019t something ChatGPT can help with strictly speaking, but Open AI did recently announce that <a href=\"https:\/\/openai.com\/blog\/introducing-chatgpt-and-whisper-apis\" target=\"_blank\" rel=\"noopener noreferrer\">both ChatGPT and Whisper now have APIs<\/a>.\u00a0<\/p>\n<p>Whisper is an automatic speech recognition system that can take transcriptions from audio in multiple languages.<\/p>\n<p>You can use the Whisper API to add a transcription of your video or podcast to generate crawlable text from your audio content:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Downloading YouTube videos and transcribing their text with AI?<\/p>\n<p>Whisper can do it and it&#8217;s free!<\/p>\n<p> Download YT videos<br \/> Transcribe their text<br \/> Study them!<\/p>\n<p>[Free <a href=\"https:\/\/twitter.com\/hashtag\/Python?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Python<\/a> code included]<\/p>\n<p>Basic coding will get you far\u2026<\/p>\n<p>\u2014 Marco Giordano (@GiordMarco96) <a href=\"https:\/\/twitter.com\/GiordMarco96\/status\/1633921281367343104?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 9, 2023<\/a>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_to_use_ChatGPT_for_SEO_editing_tasks\"><\/span>When to use ChatGPT for SEO editing tasks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While some of these functions may be things that ChatGPT <strong>can<\/strong> do, it doesn\u2019t mean it will be the best option for that specific task for your piece of content or your workflow.\u00a0<\/p>\n<p>There are a few factors that help determine how \u201cqualified\u201d ChatGPT will be for a job:<\/p>\n<p>If you have a topic or task that requires freshness or recent info it\u2019s likely not a fit.<\/p>\n<p>If you have a complex prompt \u2013 something that requires ChatGPT to execute multiple tasks at once or will require you to \u201cfeed\u201d the platform more than the maximum 3,000 characters in a chat, then it\u2019s likely not a fit (or at the very least you need to determine a way to break up your tasks).<\/p>\n<p>If you need ideas or variations of something or are just stuck and need some inspiration to get moving on things like a new section of an article, title ideas, etc. ChatGPT can be very useful.<\/p>\n<p>If you find the tool useful in some areas but not others, I\u2019d also encourage you to keep a running \u201cwish list\u201d of tasks where it\u2019s close but not good enough.\u00a0<\/p>\n<p>Open AI quickly releases new versions of the underlying GPT technology and various Open AI APIs. Simultaneously, they also make rapid platform updates.<\/p>\n<p>Its limitations (i.e., character limits through the API or web interface, how much ChatGPT can remember in a conversation, data freshness, and the number of tasks it can perform through a complicated prompt) will likely improve.<\/p>\n<p>Keep an eye on what\u2019s changing in future updates and how that may impact your not-quite-there-yet task.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/chatgpt-seo-content-editing-394670\" target=\"_blank\" rel=\"noopener\">Is ChatGPT your secret weapon for SEO content editing?<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing for SEO. Editing content with ChatGPT Before anything else, here are a few caveats to consider when using ChatGPT to edit content: ChatGPT often generates answers that may sound accurate (particularly [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8745","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8745"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8745\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}