It\u2019s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. <\/p>\n
Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users<\/a> following the new Bing preview.<\/p>\n Elsewhere, Similarweb data showed:<\/p>\n \u201c\u2026page visits on Bing have risen 15.8% since Microsoft Corp\u00a0unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.<\/p>\n \u2013 Reuters, OpenAI tech gives Microsoft\u2019s Bing a boost in search battle with Google<\/a><\/em><\/p>\n Why we care.<\/strong> If Microsoft Bing is growing its search share, that means your site potentially could get more organic traffic from Bing. We\u2019re starting to see evidence that traffic from Bing is up for some brands and publishers. As always, anything that makes us slightly less reliant on Google traffic is a notable development.<\/p>\n More from Similarweb.<\/strong> Over the last seven days:<\/p>\n Bing.com traffic\u00a0is up 15.4% <\/p>\n Google.com\u00a0traffic is down 2.4%<\/p>\n And over the last 28 days, bing.com was up 13.6% and google.com was down 2.8%. Similarweb also reported:<\/p>\n Although this recent performance may reflect the incorporation of ChatGPT-like functionality from Microsoft\u2019s partnership with OpenAI, Bing has been making monthly incremental gains of as much as 10% year-over-year for the past couple of years \u2013 often at Google\u2019s expense.<\/p>\n \u2013 Similarweb, Microsoft\u2019s lead in incorporating ChatGPT-like features at least part of the story<\/a><\/em><\/p>\n Meanwhile, those traffic gains to Bing paled in comparison to traffic growth to ChatGPT (chat.openai.com), which was up 21.3% week over week.<\/p>\n Publisher traffic. <\/strong>Prior to Feb. 7 (the day the new Bing launched), Bing made up just 1.22% of Search Engine Land\u2019s organic search traffic. Now Bing is up to a 2.6% share. Google still dominates \u2013\u00a0it has dropped from 98.2% prior to Feb. 7 to 96.7% now.<\/p>\n Bing traffic to Search Engine Roundtable is up 155%. Barry Schwartz shared that data earlier today on Twitter<\/a>: <\/p>\n