{"id":8773,"date":"2023-03-27T04:04:53","date_gmt":"2023-03-27T04:04:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/"},"modified":"2023-03-27T04:04:53","modified_gmt":"2023-03-27T04:04:53","slug":"this-day-in-search-marketing-history-march-27","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/","title":{"rendered":"This day in search marketing history: March 27"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_research_PPC_ads_drive_50_incremental_clicks\" >Google research: PPC ads drive 50% incremental clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_pledges_340_million_in_Google_Ads_credits_for_SMBs\" >Google pledges $340 million in Google Ads credits for SMBs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Search_marketers_are_volunteering_services_support_to_help_small_businesses_get_through_COVID-19\" >Search marketers are volunteering services, support to help small businesses get through COVID-19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Will_Facebooks_massive_usage_increases_eventually_turn_into_revenue\" >Will Facebook\u2019s massive usage increases (eventually) turn into revenue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Apple_extends_Search_Ads_support_to_46_more_countries\" >Apple extends Search Ads support to 46 more countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Ahrefs_SEO_toolset_provider_to_build_their_own_search_engine_to_compete_with_Google\" >Ahrefs, SEO toolset provider, to build their own search engine to compete with Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Hijacking_Google_search_results_for_fun_not_profit_UK_SEO_uncovers_XML_sitemap_exploit_in_Google_Search_Console\" >Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Maps_adds_39_new_languages_supporting_over_1B_people\" >Google Maps adds 39 new languages supporting over 1B people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Search_Analytics_bug_drops_some_image_search_traffic_from_reports\" >Google Search Analytics bug drops some image search traffic from reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Update_Google_Says_Big_AdWords_Quality_Score_Bug_Is_Fixed\" >Update: Google Says Big AdWords Quality Score Bug Is Fixed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Goodbye_Blekko_Search_Engine_Joins_IBMs_Watson_Team\" >Goodbye Blekko: Search Engine Joins IBM\u2019s Watson Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Search_In_Pics_Google_Cardboard_Cubicles_Watch_Store_The_Founders_In_1999\" >Search In Pics: Google Cardboard Cubicles, Watch Store &amp; The Founders In 1999<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Car_Makers_Drove_144_Million_Clicks_From_Google_Ads_In_2_Months_And_That_Doesnt_Include_Mobile\" >Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn\u2019t Include Mobile)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Author_Rank_Authorship_Search_Rankings_That_Eric_Schmidt_Book_Quote\" >Author Rank, Authorship, Search Rankings &amp; That Eric Schmidt Book Quote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#As_News_Publications_Experiment_With_Sponsored_Content_Google_Says_Keep_It_Out_Of_Google_News\" >As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Bing_Adds_Search_Filter_To_Sort_Results_By_Time_Period\" >Bing Adds Search Filter To Sort Results By Time Period<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Search_On_Smartphones_Up_26_On_Tablets_Up_19_In_2012_Study\" >Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Testing_Toggle_For_Search_Options_Tools_In_Search_Results\" >Google Testing Toggle For Search Options &amp; Tools In Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#App_Search_Engine_Appolicious_Introduces_%E2%80%9CAdWords_For_Apps%E2%80%9D\" >App Search Engine Appolicious Introduces \u201cAdWords For Apps\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Blog_Search_Fixing_Blogroll_Indexing_Bug\" >Google Blog Search Fixing Blogroll Indexing Bug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Expands_AdWords_Interface_Beta_Test\" >Google Expands AdWords Interface Beta Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_%E2%80%9CTV_Ads_Online%E2%80%9D_Dangles_Multi-Platform_Lure_For_Brand_Advertisers\" >Google \u201cTV Ads Online\u201d Dangles Multi-Platform Lure For Brand Advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#The_Google_Wonder_Wheel_Other_Search_Refinement_Features_Get_Live_Test\" >The Google Wonder Wheel &amp; Other Search Refinement Features Get Live Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#How_Google_Shot_Microsoft_After_It_Took_A_Knife_To_A_Gunfight\" >How Google Shot Microsoft After It Took A Knife To A Gunfight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Celebrities_TV_Taxes_Hottest_Search_Terms_In_February\" >Celebrities, TV, &amp; Taxes: Hottest Search Terms In February<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Offers_Robotstxt_Generator\" >Google Offers Robots.txt Generator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Drilling_Into_Googles_Decline_In_Paid_Clicks\" >Drilling Into Google\u2019s Decline In Paid Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#YouTube_Insight_View_Your_YouTube_Video_Statistics\" >YouTube Insight: View Your YouTube Video Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Dont_Expect_A_Magic_Flash_Solution_For_Search_Engines\" >Don\u2019t Expect A Magic Flash Solution For Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Google_Upgrades_Mobile_Search_With_More_Content\" >Google Upgrades Mobile Search With More Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Googles_Orkut_Gets_Polls_Answers_Next\" >Google\u2019s Orkut Gets Polls; Answers Next?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Yahoo_Launches_Mobile_Ad_Network_Mobile_Publisher_Services\" >Yahoo Launches Mobile Ad Network &amp; Mobile Publisher Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Yahoo_Click_Fraud_Settlement_Approved\" >Yahoo Click Fraud Settlement Approved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Mobile_News_From_CTIA_And_Beyond_InfoSpace_V-Enable_ZenZui\" >Mobile News From CTIA And Beyond: InfoSpace, V-Enable, ZenZui<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Play_The_Search_Engine_Smackdown_Flash_Game\" >Play The Search Engine Smackdown Flash Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/this-day-in-search-marketing-history-march-27\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_research_PPC_ads_drive_50_incremental_clicks\"><\/span>Google research: PPC ads drive 50% incremental clicks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2012, Google released a study, <a href=\"https:\/\/ai.googleblog.com\/2012\/03\/impact-of-organic-ranking-on-ad-click.html\" target=\"_blank\" rel=\"noopener noreferrer\">Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads<\/a>. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off.<\/p>\n<p>Google found that, on average:<\/p>\n<p>81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. <\/p>\n<p>50% of the ad clicks that occurred with a Position 1 organic result were incremental. <\/p>\n<p>82% of the ad clicks were incremental when the associated organic search result ranked between Position 2 and 4.<\/p>\n<p>96% of the ad clicks were incremental when the advertiser\u2019s organic result ranked in Position 5 or lower.<\/p>\n<p>In short, Google\u2019s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad.<\/p>\n<p>Read more about it in <a href=\"https:\/\/searchengineland.com\/google-research-even-if-you-rank-1-organically-you-can-double-your-clicks-with-paid-search-116713\" target=\"_blank\" rel=\"noopener\">Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_pledges_340_million_in_Google_Ads_credits_for_SMBs\"><\/span><a href=\"https:\/\/searchengineland.com\/google-pledges-340-million-in-google-ads-credits-for-smbs-331715\" target=\"_blank\" rel=\"noopener\">Google pledges $340 million in Google Ads credits for SMBs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> The credits would become available for eligible active advertisers \u201cin the coming months.\u201d Google was also expanding ad grants for COVID-19 public service announcements.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_marketers_are_volunteering_services_support_to_help_small_businesses_get_through_COVID-19\"><\/span><a href=\"https:\/\/searchengineland.com\/search-marketers-are-volunteering-services-support-to-help-small-businesses-get-through-covid-19-331722\" target=\"_blank\" rel=\"noopener\">Search marketers are volunteering services, support to help small businesses get through COVID-19<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Consulting, web hosting, budget coaching \u2013 marketers were extending help to ease the strain on businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_Facebooks_massive_usage_increases_eventually_turn_into_revenue\"><\/span><a href=\"https:\/\/searchengineland.com\/will-facebooks-massive-usage-increases-eventually-turn-into-revenue-331693\" target=\"_blank\" rel=\"noopener\">Will Facebook\u2019s massive usage increases (eventually) turn into revenue?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Facebook was experiencing new records in usage almost every day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple_extends_Search_Ads_support_to_46_more_countries\"><\/span><a href=\"https:\/\/searchengineland.com\/apple-extends-search-ads-support-to-46-more-countries-314683\" target=\"_blank\" rel=\"noopener\">Apple extends Search Ads support to 46 more countries<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Apps marketers also got the ability to group multiple regions into one campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ahrefs_SEO_toolset_provider_to_build_their_own_search_engine_to_compete_with_Google\"><\/span><a href=\"https:\/\/searchengineland.com\/ahrefs-seo-toolset-provider-to-build-their-own-search-engine-to-compete-with-google-314677\" target=\"_blank\" rel=\"noopener\">Ahrefs, SEO toolset provider, to build their own search engine to compete with Google<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> \u201cAhrefs is working on general purpose search engine to compete with Google,\u201d said Dmitry Gerasimenko, the founder of Ahrefs. (<a href=\"https:\/\/searchengineland.com\/yep-search-engine-385613\" target=\"_blank\" rel=\"noopener\">Yep launched in 2022<\/a>.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hijacking_Google_search_results_for_fun_not_profit_UK_SEO_uncovers_XML_sitemap_exploit_in_Google_Search_Console\"><\/span><a href=\"https:\/\/searchengineland.com\/hijacking-google-search-results-for-fun-not-profit-uk-seo-uncovers-xml-sitemap-exploit-in-google-search-console-295169\" target=\"_blank\" rel=\"noopener\">Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Maps_adds_39_new_languages_supporting_over_1B_people\"><\/span><a href=\"https:\/\/searchengineland.com\/google-maps-adds-39-new-languages-supporting-over-1b-people-295213\" target=\"_blank\" rel=\"noopener\">Google Maps adds 39 new languages supporting over 1B people<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Google Maps now supported an additional estimated 1.25 billion people worldwide with new languages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Analytics_bug_drops_some_image_search_traffic_from_reports\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-analytics-bug-drops-image-search-traffic-reports-272003\" target=\"_blank\" rel=\"noopener\">Google Search Analytics bug drops some image search traffic from reports<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Google was working on a fix.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Update_Google_Says_Big_AdWords_Quality_Score_Bug_Is_Fixed\"><\/span><a href=\"https:\/\/searchengineland.com\/advertisers-reporting-big-google-adwords-quality-score-declines-217574\" target=\"_blank\" rel=\"noopener\">Update: Google Says Big AdWords Quality Score Bug Is Fixed<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goodbye_Blekko_Search_Engine_Joins_IBMs_Watson_Team\"><\/span><a href=\"https:\/\/searchengineland.com\/goodbye-blekko-search-engine-joins-ibms-watson-team-217633\" target=\"_blank\" rel=\"noopener\">Goodbye Blekko: Search Engine Joins IBM\u2019s Watson Team<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Quiet for nearly two years, Blekko\u2019s home page said its team and technology were now part of IBM\u2019s Watson technology.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Google_Cardboard_Cubicles_Watch_Store_The_Founders_In_1999\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-google-cardboard-cubicles-watch-store-the-founders-in-1999-217564\" target=\"_blank\" rel=\"noopener\">Search In Pics: Google Cardboard Cubicles, Watch Store &amp; The Founders In 1999<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Car_Makers_Drove_144_Million_Clicks_From_Google_Ads_In_2_Months_And_That_Doesnt_Include_Mobile\"><\/span><a href=\"https:\/\/searchengineland.com\/car-makers-drove-14-4-million-clicks-google-ads-2-months-doesnt-include-mobile-187823\" target=\"_blank\" rel=\"noopener\">Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn\u2019t Include Mobile)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Of those 177 advertisers, the top 20 advertisers (roughly 11%) accounted for 81% of the paid search clicks in the two month period.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Author_Rank_Authorship_Search_Rankings_That_Eric_Schmidt_Book_Quote\"><\/span><a href=\"https:\/\/searchengineland.com\/author-rank-authorship-rankings-that-eric-schmidt-book-quote-153253\" target=\"_blank\" rel=\"noopener\">Author Rank, Authorship, Search Rankings &amp; That Eric Schmidt Book Quote<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Schmidt\u2019s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn\u2019t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"As_News_Publications_Experiment_With_Sponsored_Content_Google_Says_Keep_It_Out_Of_Google_News\"><\/span><a href=\"https:\/\/searchengineland.com\/google-news-keep-sponsored-out-153352\" target=\"_blank\" rel=\"noopener\">As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> News publications having \u201csponsored content\u201d deals were on the rise, so Google issued a reminder\/warning that publishers should keep such content out of Google News.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Adds_Search_Filter_To_Sort_Results_By_Time_Period\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-adds-search-filter-to-sort-results-by-time-period-153347\" target=\"_blank\" rel=\"noopener\">Bing Adds Search Filter To Sort Results By Time Period<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> You could limit search results by the past 24 hours, week and month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_On_Smartphones_Up_26_On_Tablets_Up_19_In_2012_Study\"><\/span><a href=\"https:\/\/searchengineland.com\/search-smartphones-tablets-up-2012-153328\" target=\"_blank\" rel=\"noopener\">Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study]<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Testing_Toggle_For_Search_Options_Tools_In_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-testing-toggle-for-search-options-tools-in-search-results-116694\" target=\"_blank\" rel=\"noopener\">Google Testing Toggle For Search Options &amp; Tools In Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google search was testing a new user interface feature where they hid the search tools and options from the left side and let you toggle them open and close with a click of a mouse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Search_Engine_Appolicious_Introduces_%E2%80%9CAdWords_For_Apps%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/app-search-engine-appolicious-introduces-adwords-for-apps-116693\" target=\"_blank\" rel=\"noopener\">App Search Engine Appolicious Introduces \u201cAdWords For Apps\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Appolicious, an independent apps marketplace and search engine, introduced \u201cAdWords for Apps\u201d \u2013 a new PPC advertising system for app developers and publishers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Blog_Search_Fixing_Blogroll_Indexing_Bug\"><\/span><a href=\"https:\/\/searchengineland.com\/google-blog-search-fixing-blogroll-indexing-bug-17088\" target=\"_blank\" rel=\"noopener\">Google Blog Search Fixing Blogroll Indexing Bug<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The Google Blog Search team was rolling out fixes to how it separates blogrolls from actual blog posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Expands_AdWords_Interface_Beta_Test\"><\/span><a href=\"https:\/\/searchengineland.com\/google-expands-adwords-interface-beta-test-17091\" target=\"_blank\" rel=\"noopener\">Google Expands AdWords Interface Beta Test<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Plus, new features including Performance graphs on every campaign management page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_%E2%80%9CTV_Ads_Online%E2%80%9D_Dangles_Multi-Platform_Lure_For_Brand_Advertisers\"><\/span><a href=\"https:\/\/searchengineland.com\/google-tv-ads-online-dangles-multi-platform-lure-for-brand-advertisers-17085\" target=\"_blank\" rel=\"noopener\">Google \u201cTV Ads Online\u201d Dangles Multi-Platform Lure For Brand Advertisers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google was testing a program that let advertisers make a single buy that ran ads on conventional TV as well as online at YouTube and potentially across the internet on other sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Google_Wonder_Wheel_Other_Search_Refinement_Features_Get_Live_Test\"><\/span><a href=\"https:\/\/searchengineland.com\/google-wonder-wheel-17093\" target=\"_blank\" rel=\"noopener\">The Google Wonder Wheel &amp; Other Search Refinement Features Get Live Test<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> After Wonder Wheel, Google offered two further refinement options: Timeline and Search Suggestions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Google_Shot_Microsoft_After_It_Took_A_Knife_To_A_Gunfight\"><\/span><a href=\"https:\/\/searchengineland.com\/how-google-shot-microsoft-17095\" target=\"_blank\" rel=\"noopener\">How Google Shot Microsoft After It Took A Knife To A Gunfight<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> While Google wants to be seen as weak in the search marketplace, that playbook gets tossed aside if you question its technical abilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Celebrities_TV_Taxes_Hottest_Search_Terms_In_February\"><\/span><a href=\"https:\/\/searchengineland.com\/hottest-search-terms-in-february-17089\" target=\"_blank\" rel=\"noopener\">Celebrities, TV, &amp; Taxes: Hottest Search Terms In February<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The terms \u201crihanna\u201d and \u201cchris brown\u201d are Nos. 1 and 3 according to their data, with \u201cirs.gov,\u201d \u201chulu,\u201d and \u201camerican idol\u201d rounding out the top five.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Offers_Robotstxt_Generator\"><\/span><a href=\"https:\/\/searchengineland.com\/google-offers-robotstxt-generator-13653\" target=\"_blank\" rel=\"noopener\">Google Offers Robots.txt Generator<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> \u00a0It was designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the\u00a0meta robots tag) to prevent search engines from indexing content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drilling_Into_Googles_Decline_In_Paid_Clicks\"><\/span><a href=\"https:\/\/searchengineland.com\/drilling-into-googles-decline-in-paid-clicks-13654\" target=\"_blank\" rel=\"noopener\">Drilling Into Google\u2019s Decline In Paid Clicks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> comScore once again reported a drop in sponsored clicks from January to February, something that also happened in the prior period.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube_Insight_View_Your_YouTube_Video_Statistics\"><\/span><a href=\"https:\/\/searchengineland.com\/youtube-insight-view-your-youtube-video-statistics-13649\" target=\"_blank\" rel=\"noopener\">YouTube Insight: View Your YouTube Video Statistics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> You could get stats on the number of views per day your video received, where those viewers were in the world, and how popular your video was compared to other videos in a given period of time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Expect_A_Magic_Flash_Solution_For_Search_Engines\"><\/span><a href=\"https:\/\/searchengineland.com\/dont-expect-a-magic-flash-solution-for-search-engines-10826\" target=\"_blank\" rel=\"noopener\">Don\u2019t Expect A Magic Flash Solution For Search Engines<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Things weren\u2019t going to change soon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Upgrades_Mobile_Search_With_More_Content\"><\/span><a href=\"https:\/\/searchengineland.com\/google-upgrades-mobile-search-with-more-content-10827\" target=\"_blank\" rel=\"noopener\">Google Upgrades Mobile Search With More Content<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Google upgraded its WAP-based search to incorporate more data and information into results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Orkut_Gets_Polls_Answers_Next\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-orkut-gets-polls-answers-next-10823\" target=\"_blank\" rel=\"noopener\">Google\u2019s Orkut Gets Polls; Answers Next?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> \u00a0Google\u2019s social networking site\u00a0Orkut allowed people to post polls.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Launches_Mobile_Ad_Network_Mobile_Publisher_Services\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-launches-mobile-ad-network-mobile-publisher-services-10822\" target=\"_blank\" rel=\"noopener\">Yahoo Launches Mobile Ad Network &amp; Mobile Publisher Services<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Yahoo launched\u00a0a new\u00a0Yahoo Mobile Publisher Services\u00a0site designed to offer one-stop shopping for publishers that wanted to get mobile content into Yahoo in various ways.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Click_Fraud_Settlement_Approved\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-click-fraud-settlement-approved-10831\" target=\"_blank\" rel=\"noopener\">Yahoo Click Fraud Settlement Approved<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> A settlement in the Checkmate click fraud action\u00a0against Yahoo received final approval by the judge overseeing the case.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_News_From_CTIA_And_Beyond_InfoSpace_V-Enable_ZenZui\"><\/span><a href=\"https:\/\/searchengineland.com\/mobile-news-from-ctia-and-beyond-infospace-v-enable-zenzui-10830\" target=\"_blank\" rel=\"noopener\">Mobile News From CTIA And Beyond: InfoSpace, V-Enable, ZenZui<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> InfoSpace launched\u00a0a direct-to-consumer version of its mobile local-search application\u00a0Find It!\u00a0for\u00a0Blackberry devices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Play_The_Search_Engine_Smackdown_Flash_Game\"><\/span><a href=\"https:\/\/searchengineland.com\/play-the-search-engine-smackdown-flash-game-10828\" target=\"_blank\" rel=\"noopener\">Play The Search Engine Smackdown Flash Game<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> You were asked a series of questions. If you got it wrong \u2013 then you got smacked!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions-314633\" target=\"_blank\" rel=\"noopener\">SMX Overtime: How to use customer segmentation to test new value propositions<\/a> (2019)<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/smx-west-googles-exact-match-changes-mean-adwords-advertisers-podcast-271970\" target=\"_blank\" rel=\"noopener\">SMX West 2017: What Google\u2019s exact match changes mean for AdWords advertisers [Podcast]<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/smx-west-session-harnessing-power-online-reviews-271823\" target=\"_blank\" rel=\"noopener\">SMX West 2017 session: Harnessing the power of online reviews<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/5-additional-data-blending-examples-for-smarter-seo-insights-314645\" target=\"_blank\" rel=\"noopener\">5 additional data blending examples for smarter SEO insights<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/hamlet-batista\" target=\"_blank\" rel=\"noopener\">Hamlet Batista<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/stop-being-a-link-snob-and-saying-no-to-certain-links-295150\" target=\"_blank\" rel=\"noopener\">Stop being a link snob and saying no to certain links<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/top-10-insights-local-marketing-lsa17-271648\" target=\"_blank\" rel=\"noopener\">Top 10 insights on local marketing at LSA17<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/wesley-young\" target=\"_blank\" rel=\"noopener\">Wesley Young<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/preparing-local-reach-post-rank-world-get-data-row-271753\" target=\"_blank\" rel=\"noopener\">Preparing for local reach in a \u2018post-rank\u2019 world: Get your data in line<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/megan-hannay\" target=\"_blank\" rel=\"noopener\">Megan Hannay<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/get-content-front-millions-eyeballs-216577\" target=\"_blank\" rel=\"noopener\">How To Get Your Content In Front Of Millions Of Eyeballs<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/stoney-degeyter\" target=\"_blank\" rel=\"noopener\">Stoney deGeyter<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/fooled-us-google-no-longer-announces-major-algo-updates-217494\" target=\"_blank\" rel=\"noopener\">They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/nate-dame\" target=\"_blank\" rel=\"noopener\">Nate Dame<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/4-steps-perfect-adwords-audit-187364\" target=\"_blank\" rel=\"noopener\">4 Steps To The Perfect AdWords Audit<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/frederick-vallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/3-most-overlooked-copy-tests-187663\" target=\"_blank\" rel=\"noopener\">How To Reduce Landing Page Clutter For Optimal AdWords Performance<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/mona-elesseily\" target=\"_blank\" rel=\"noopener\">Mona Elesseily<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/agile-marketing-is-the-perfect-management-framework-for-big-testing-152529\" target=\"_blank\" rel=\"noopener\">Agile Marketing Is The Perfect Management Framework For Big Testing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/scott-brinker\" target=\"_blank\" rel=\"noopener\">Scott Brinker<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/3-real-life-programmatic-executions-and-what-they-mean-to-you-153189\" target=\"_blank\" rel=\"noopener\">3 Real-Life \u2018Programmatic\u2019 Executions &amp; What They Mean To You<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/dax-hamman\" target=\"_blank\" rel=\"noopener\">Dax Hamman<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/survival-tips-for-becoming-an-in-house-seo-152564\" target=\"_blank\" rel=\"noopener\">Survival Tips For Becoming An In-House SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tom-schmitz\" target=\"_blank\" rel=\"noopener\">Tom Schmitz<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/talkwalker-google-alerts-replacement-153305\" target=\"_blank\" rel=\"noopener\">Need A Google Alerts Replacement? Meet Talkwalker<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/gary-price\" target=\"_blank\" rel=\"noopener\">Gary Price<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/why-a-diverse-link-profile-is-more-critical-than-ever-116565\" target=\"_blank\" rel=\"noopener\">Why A Diverse Link Profile Is More Critical Than Ever<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/10-more-content-ideas-to-improve-organic-visibility-115819\" target=\"_blank\" rel=\"noopener\">10 More Content Ideas To Improve Organic Visibility<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/george-aspland\" target=\"_blank\" rel=\"noopener\">George Aspland<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/tips-for-multinational-mobile-site-optimisation-116007\" target=\"_blank\" rel=\"noopener\">Tips For Multinational Mobile Site Optimisation<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/liversidge\" target=\"_blank\" rel=\"noopener\">Chris Liversidge<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/the-double-edged-sword-of-social-media-114765\" target=\"_blank\" rel=\"noopener\">The Double-Edged Sword Of Social Media<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/karen-dejarnette\" target=\"_blank\" rel=\"noopener\">Karen DeJarnette<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/can-the-online-reading-user-experience-be-as-rewarding-as-books-16939\" target=\"_blank\" rel=\"noopener\">Can Reading Online Be As Rewarding As Curling Up With A Good Book?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kim-krause-berg\" target=\"_blank\" rel=\"noopener\">Kim Krause Berg<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/qa-session-via-twitter-17007\" target=\"_blank\" rel=\"noopener\">Danny Sullivan\u2019s SEO &amp; SEM Q&amp;A Session Via Twitter<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/danny-sullivan\" target=\"_blank\" rel=\"noopener\">Danny Sullivan<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/we-dont-need-seo-standards-13648\" target=\"_blank\" rel=\"noopener\">We Don\u2019t Need SEO Standards!<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jill-whalen\" target=\"_blank\" rel=\"noopener\">Jill Whalen<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/privacy-policies-and-search-engines-13652\" target=\"_blank\" rel=\"noopener\">Privacy Policies And Search Engines<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bill-slawski\" target=\"_blank\" rel=\"noopener\">Bill Slawski<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/ppc-and-your-good-name-sales-from-brand-searches-arent-incremental-10825\" target=\"_blank\" rel=\"noopener\">PPC And Your Good Name: Sales From Brand Searches Aren\u2019t Incremental<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/alan-rimm-kaufman\" target=\"_blank\" rel=\"noopener\">Alan Rimm-Kaufman<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/how-not-to-be-buried-on-digg-10829\" target=\"_blank\" rel=\"noopener\">How Not To Be Buried On Digg<\/a> by Neil Patel<a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-march-26-394833\" target=\"_blank\" rel=\"noopener\">March 26 <\/a>| <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | March 28 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-march-27-394837\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: March 27<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results. 50% of the ad clicks that occurred with a Position [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8773","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8773"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8773\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}