{"id":8777,"date":"2023-03-27T12:45:57","date_gmt":"2023-03-27T12:45:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/how-much-should-you-budget-for-content\/"},"modified":"2023-03-27T12:45:57","modified_gmt":"2023-03-27T12:45:57","slug":"how-much-should-you-budget-for-content","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/27\/how-much-should-you-budget-for-content\/","title":{"rendered":"How much should you budget for content?"},"content":{"rendered":"

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you \u2013 especially if you\u2019re new to content.<\/p>\n

Budget<\/strong>.<\/p>\n

How much should you budget for content?<\/p>\n

That\u2019s a great question with a kind of disappointing answer.\u00a0<\/p>\n

It depends.<\/p>\n

Thankfully, this guide will explain all the various factors that will affect your budgeting decisions:<\/p>\n

Business size<\/p>\n

Industry<\/p>\n

Overall marketing budget<\/p>\n

Competition<\/p>\n

Goals<\/p>\n

Tools<\/p>\n

Insourcing vs. outsourcing<\/p>\n

I\u2019ll also give you some benchmark budgeting numbers that could help you determine where your brand (or your client\u2019s brand) should fall, plus some tips for smart budgeting.<\/p>\n

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