{"id":8795,"date":"2023-03-28T13:01:59","date_gmt":"2023-03-28T13:01:59","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/28\/how-to-survive-a-google-core-update-and-come-out-on-top\/"},"modified":"2023-03-28T13:01:59","modified_gmt":"2023-03-28T13:01:59","slug":"how-to-survive-a-google-core-update-and-come-out-on-top","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/28\/how-to-survive-a-google-core-update-and-come-out-on-top\/","title":{"rendered":"How to survive a Google core update and come out on top"},"content":{"rendered":"

Google updates<\/a> come and go. And sometimes websites pay the price.<\/p>\n

When this happens, it can be tough when you\u2019ve noticed a drop in rankings and traffic, but there\u2019s nothing wrong with your site.\u00a0<\/p>\n

Core algorithm updates<\/a> are one such update where this can happen.\u00a0<\/p>\n

Google\u2019s advice? Do nothing.\u00a0<\/p>\n

Google says<\/a> if a core update has impacted your site, you \u201cdon\u2019t have anything wrong to fix.\u201d<\/p>\n

\u201cThere\u2019s nothing wrong with pages that may perform less well in a core update. They haven\u2019t violated our\u00a0webmaster guidelines\u00a0nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there\u2019s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.\u201d<\/p>\n

Confused? Let\u2019s look closer at core updates, and then I\u2019ll share some ways to improve your site so it will not just survive an update \u2013 but maybe even thrive.<\/p>\n

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