{"id":8853,"date":"2023-03-30T21:53:28","date_gmt":"2023-03-30T21:53:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/30\/twitter-could-grant-free-verification-to-its-top-500-advertisers-and-10k-most-followed-organizations\/"},"modified":"2023-03-30T21:53:28","modified_gmt":"2023-03-30T21:53:28","slug":"twitter-could-grant-free-verification-to-its-top-500-advertisers-and-10k-most-followed-organizations","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/30\/twitter-could-grant-free-verification-to-its-top-500-advertisers-and-10k-most-followed-organizations\/","title":{"rendered":"Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations"},"content":{"rendered":"<p>Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by <a href=\"https:\/\/www.nytimes.com\/2023\/03\/30\/technology\/elon-musk-ftc-chair.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Times<\/a>. <\/p>\n<p>The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation.<\/p>\n<p><strong>Why we care. <\/strong>Musk\u2019s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as it helps to establish their legitimacy and credibility on the platform. It indicates that their account is authentic, and helps to build trust with their audience.<\/p>\n<p>If Twitter is now charging for verification, it may make it more difficult for smaller or emerging businesses to obtain the badge, which could affect their ability to attract and retain followers. Additionally, the fact that Twitter is making exceptions for its top advertisers may create an uneven playing field, with larger organizations having an advantage over smaller ones.<\/p>\n<p><strong>The Twitstorm Timeline. <\/strong>Announcements from Twitter have been relatively quiet as of late. But here are some of the biggest changes (and reversal of said changes) since Musk took over: <\/p>\n<p><a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/cotweets\" target=\"_blank\" rel=\"noopener noreferrer\">CoTweets<\/a>\u00a0are being sunsetted.<\/p>\n<p>In a beta available to all advertisers, Twitter launched a new\u00a0<a href=\"https:\/\/searchengineland.com\/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243\" target=\"_blank\" rel=\"noopener\">Search Keyword Ads<\/a>\u00a0campaign objective.<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-outlines-roll-out-plan-for-alternative-feeds-updated-bookmarks-ui\/639968\/\" target=\"_blank\" rel=\"noopener noreferrer\">Roll-Out Plan<\/a>\u00a0for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets is announced<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Twitter-Advanced-Search-Coming-to-Mobile\/639646\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advanced Search filters<\/a>\u00a0could soon be coming for mobile.<\/p>\n<p>Have an idea for a new Twitter account, but the username is taken?\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/Twitter-Considers-Auction-for-Freed-Up-Usernames\/640216\/\" target=\"_blank\" rel=\"noopener noreferrer\">You may still be able to get it.<\/a><\/p>\n<p>Musk announces that Twitter is rolling out\u00a0<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1605957811162054656\" target=\"_blank\" rel=\"noopener noreferrer\">View Count<\/a>, so you can see how many times your video is seen. Once we have official confirmation and more info, we\u2019ll let you know.<\/p>\n<p>Musk creates a\u00a0<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1604617643973124097?s=46&amp;t=Ngj51AVA1IR_4-VN5Sb_Yg\" target=\"_blank\" rel=\"noopener noreferrer\">poll<\/a>\u00a0asking users If he should step aside as CEO. Final results: 57.5% say yes; 42.5% say no.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/twitter-could-grant-free-verification-to-its-top-500-advertisers-and-10k-most-followed-organizations-395106\" target=\"_blank\" rel=\"noopener\">Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times. The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation. Why we care. Musk\u2019s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8853","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8853"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8853\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}