{"id":8860,"date":"2023-03-31T12:51:33","date_gmt":"2023-03-31T12:51:33","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/03\/31\/building-a-social-strategy-for-your-music-music-marketing-blog\/"},"modified":"2023-03-31T12:51:33","modified_gmt":"2023-03-31T12:51:33","slug":"building-a-social-strategy-for-your-music-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/03\/31\/building-a-social-strategy-for-your-music-music-marketing-blog\/","title":{"rendered":"Building a Social Strategy for Your Music Music Marketing Blog"},"content":{"rendered":"<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\">Whether you <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-musicians-should-use-social-media-in-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">love it or hate it<\/a>, social media is one of your best options when it comes to finding an audience and building a lasting fanbase. <\/span><\/p>\n<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\">In this episode of the DIY Musician Podcast, we talk with <strong><a href=\"https:\/\/www.instagram.com\/cassiepetrey\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Cassie Petrey<\/a>, CEO and co-founder of Crowd Surf<\/strong>, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/31\/building-a-social-strategy-for-your-music-music-marketing-blog\/#Finding_true_fans_for_your_music_on_social\" >Finding true fans for your music on social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/03\/31\/building-a-social-strategy-for-your-music-music-marketing-blog\/#Topics_discussed_include\" >Topics discussed include:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Finding_true_fans_for_your_music_on_social\"><\/span>Finding true fans for your music on social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to Cassie for sharing her thoughts on how artists should and shouldn\u2019t use social media. It\u2019s refreshing to hear from a social expert whose priority is helping artists foreground their music in the social landscape.<\/p>\n<p>Or as she says: \u201cYour goal should NOT be numbers.\u201d<\/p>\n<p>Check out the whole discussion in the video above! I think you\u2019ll find her advice is applicable to musicians at every level.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Topics_discussed_include\"><\/span><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\">Topics discussed include:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\"><span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=0s\" target=\"\" rel=\"noopener noreferrer\">00:00<\/a><\/span> Intro<\/span><br \/>\n<a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=140s\" target=\"\" rel=\"noopener noreferrer\">02:20<\/a><span> Previewing the DIY Musician VIP Experience <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=330s\" target=\"\" rel=\"noopener noreferrer\">05:30<\/a><\/span><span> Announcing \u201cTop 5 Artist Tips\u201d video series <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=405s\" target=\"\" rel=\"noopener noreferrer\">06:45<\/a><\/span><span> Introducing Cassie Petrey <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=472s\" target=\"\" rel=\"noopener noreferrer\">07:52<\/a><\/span><span> Backstreet Boys boxed seats &amp; early digital fandom <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=732s\" target=\"\" rel=\"noopener noreferrer\">12:12<\/a><\/span><span> Learn \u201ceverything\u201d by helping local artists <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=775s\" target=\"\" rel=\"noopener noreferrer\">12:55<\/a><\/span><span> Early days of social media marketing in music <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=989s\" target=\"\" rel=\"noopener noreferrer\">16:29<\/a><\/span><span> The social content 180 in music <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1083s\" target=\"\" rel=\"noopener noreferrer\">18:03<\/a><\/span><span> Do emerging &amp; established acts have different social media needs? <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1257s\" target=\"\" rel=\"noopener noreferrer\">20:57<\/a><\/span><span> Artist overwhelm with the pace of social <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1345s\" target=\"\" rel=\"noopener noreferrer\">22:25<\/a><\/span><span> The biggest challenge for DIY musicians: Reframing what content is <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1435s\" target=\"\" rel=\"noopener noreferrer\">23:55<\/a><\/span><span> Can shy artists develop social charisma as a skill? <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1515s\" target=\"\" rel=\"noopener noreferrer\">25:15<\/a><\/span><span> How Kim Petras found her voice and confidence on social <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1596s\" target=\"\" rel=\"noopener noreferrer\">26:36<\/a><\/span><span> Musician discomfort with the visual mode; reframing TikTok <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1797s\" target=\"\" rel=\"noopener noreferrer\">29:57<\/a><\/span><span> Populating a new type of content and product offering <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1856s\" target=\"\" rel=\"noopener noreferrer\">30:56<\/a><\/span><span> \u201cWhat\u2019s actually gonna work ON the platform?\u201d <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=1934s\" target=\"\" rel=\"noopener noreferrer\">32:14<\/a><\/span><span> The importance of discipline on social <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2018s\" target=\"\" rel=\"noopener noreferrer\">33:38<\/a><\/span><span> Social numbers don\u2019t always equate to music success <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2204s\" target=\"\" rel=\"noopener noreferrer\">36:44<\/a><\/span><span> The risk of attention for attention\u2019s sake <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2276s\" target=\"\" rel=\"noopener noreferrer\">37:56<\/a><\/span><span> Unearthing good ideas for social content <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2328s\" target=\"\" rel=\"noopener noreferrer\">38:48<\/a><\/span><span> Advertising can be a dangerous hole when done incorrectly <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2502s\" target=\"\" rel=\"noopener noreferrer\">41:42<\/a><\/span><span> Rethinking an \u201cofficial\u201d release <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2704s\" target=\"\" rel=\"noopener noreferrer\">45:04<\/a><\/span><span> How reluctant are legacy artists to use TikTok? <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2840s\" target=\"\" rel=\"noopener noreferrer\">47:20<\/a><\/span><span> Should content intentionally try to drive up watch time? <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2913s\" target=\"\" rel=\"noopener noreferrer\">48:33<\/a><\/span><span> Turning social audience into a fanbase <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=2950s\" target=\"\" rel=\"noopener noreferrer\">49:10<\/a><\/span><span> Tour marketing &amp; the Ticketmaster button on TikTok <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3040s\" target=\"\" rel=\"noopener noreferrer\">50:40<\/a><\/span><span> Be an early adopter of Instagram Broadcasts: It pays off! <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3134s\" target=\"\" rel=\"noopener noreferrer\">52:14<\/a><\/span><span> Surprise successes (and failures) on social <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3275s\" target=\"\" rel=\"noopener noreferrer\">54:35<\/a><\/span><span> The phases of social support for a new song: pre-release, launch, sustain! <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3382s\" target=\"\" rel=\"noopener noreferrer\">56:22<\/a><\/span><span> How to capture content \u201cin the moment\u201d <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3581s\" target=\"\" rel=\"noopener noreferrer\">59:41<\/a><\/span> <span>Over-marketing versus effective sales <\/span><br \/>\n<span class=\"yt-core-attributed-string--link-inherit-color\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color\" href=\"https:\/\/www.youtube.com\/watch?v=pOXVPDkNVTo&amp;t=3689s\" target=\"\" rel=\"noopener noreferrer\">01:01:29<\/a><\/span><span> The right framework for social posts: Don\u2019t do it ONLY for attention <\/span><\/p>\n<div class=\"style-scope ytd-watch-metadata\">\n<div class=\"style-scope ytd-structured-description-content-renderer\">\n<div class=\"style-scope ytd-horizontal-card-list-renderer\">\n<div class=\"title-row style-scope ytd-rich-list-header-renderer\">\n<div class=\"style-scope ytd-rich-list-header-renderer\"><em>For more info about Cassie, check out <a href=\"https:\/\/crowdsurf.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crowd Surf<\/a> or follow her on <a href=\"https:\/\/www.instagram.com\/cassiepetrey\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> and <a href=\"https:\/\/twitter.com\/cassiepetrey\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.\u00a0<\/em><\/div>\n<div class=\"style-scope ytd-rich-list-header-renderer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">Building a Social Strategy for Your Music<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Whether you love it or hate it, social media is one of your best options when it comes to finding an audience and building a lasting fanbase. In this episode of the DIY Musician Podcast, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists. Finding true fans for your music on social Thanks to Cassie [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-8860","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8860"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8860\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}