{"id":8917,"date":"2023-04-05T12:45:42","date_gmt":"2023-04-05T12:45:42","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/"},"modified":"2023-04-05T12:45:42","modified_gmt":"2023-04-05T12:45:42","slug":"3-ways-to-drive-sales-with-email-by-zerobounce","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/","title":{"rendered":"3 ways to drive sales with email by ZeroBounce"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>It\u2019s one of the most popular marketing and sales channels, but email isn\u2019t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.\u00a0<\/p>\n<p>If your email marketing feels stale, these tactics are sure to help you:<\/p>\n<p>Understand how email deliverability works \u2013 and how <a href=\"https:\/\/www.zerobounce.net\/?utm_source=martech&amp;utm_medium=article\" target=\"_blank\" rel=\"noopener noreferrer\">email verification<\/a> helps<\/p>\n<p>Craft emails that feel tailor-made for your ideal prospects<\/p>\n<p>Improve your metrics and increase email revenue.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/#How_to_make_more_sales_with_email_assess_your_current_performance\" >How to make more sales with email: assess your current performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/#Are_your_emails_reaching_the_inbox_Check_your_email_list\" >Are your emails reaching the inbox? Check your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/#Segment_your_database_for_higher_engagement\" >Segment your database for higher engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/#Make_your_emails_highly_educational\" >Make your emails highly educational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/05\/3-ways-to-drive-sales-with-email-by-zerobounce\/#Bonus_tip_send_your_emails_consistently\" >Bonus tip: send your emails consistently<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_more_sales_with_email_assess_your_current_performance\"><\/span>How to make more sales with email: assess your current performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you \u00a0drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.<\/p>\n<p>Take a close look at your metrics and notice what stands out. Your past three to six months\u2019 performance will be a good indicator. Plan to double down on those approaches to boost engagement and conversions. Then, consider these tactics below to ensure your email marketing has the highest chance to succeed.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_your_emails_reaching_the_inbox_Check_your_email_list\"><\/span>Are your emails reaching the inbox? Check your email list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be spending significant resources on email marketing. Writing and designing great emails isn\u2019t easy. But are those emails landing in your prospects\u2019 inboxes? Low engagement can often be caused by an outdated email list and a poor sender reputation.<\/p>\n<p>Your sender reputation is a score that internet service providers assign to you as a sender, much like a credit score. Everything you do determines your score, but \u00a0your email list health dramatically impacts it. For instance, whenever your bounce rate exceeds 2%, your score takes a hit. Spam complaints and fake emails also affect your reputation. When that happens, your newsletters and campaigns will \u00a0go to the spam folder.\u00a0<\/p>\n<p>If you\u2019ve never scrubbed your database, consider using a <a href=\"https:\/\/www.zerobounce.net\/free-email-verifier.html?utm_source=martech&amp;utm_medium=article\" target=\"_blank\" rel=\"noopener noreferrer\">free email validation service<\/a> first. With ZeroBounce, you can check 100 email addresses for free every month to ensure you\u2019re adding only genuine contacts to your list.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Segment_your_database_for_higher_engagement\"><\/span>Segment your database for higher engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your email subscribers are in different stages of their buyer journey with your company. While some may be long-term customers, others are still on the fence about purchasing. Each segment has different needs and expectations, and creating emails that speak directly to these groups should be high on your list.<\/p>\n<p>Segmentation can be challenging for many marketers, but you can start with basic filters. Use criteria such as gender, location, and purchase history, then think of ways \u00a0to engage these prospects with the most relevant offers. Personalize every email campaign using available data, and remember that one email is usually not enough to make a sale. Drip campaigns are more effective as they periodically nudge your prospects and build familiarity with your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_emails_highly_educational\"><\/span>Make your emails highly educational<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When email conversions drop, many marketers tend to try a more aggressive approach \u2013 more emails, more direct offers and higher discounts. But could you benefit more from inbound tactics instead?\u00a0<\/p>\n<p>Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. Creating content that answers questions, solves problems, and makes people\u2019s lives better is a great way to strengthen your brand.\u00a0<\/p>\n<p>Even if you\u2019re running a direct marketing campaign, you can still present your offers in an educational way. Instead of leading with a \u201cbuy now\u201d approach, focus on the benefits of your products and services. Build loyalty with your audience by establishing your brand as a reliable, relevant source of information and education.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_tip_send_your_emails_consistently\"><\/span>Bonus tip: send your emails consistently<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One final tip to \u00a0increase sales with your emails is to providea steady sending schedule. Whether you set up automated drip campaigns or send a newsletter, be consistent in your efforts. Sending emails regularly helps your reputation, boosts email deliverability, and keeps your business relevant to your prospects.\u00a0<\/p>\n<p>So, if you have an email newsletter, remember to send it on time, ideally on the same day every week or month. Your nurturing campaigns should also be timely \u2013 check and update your automations to confirm each trigger works correctly. Staying on top of these details and sending useful emails to a healthy email list will boost your email marketing results quickly.<\/p>\n<p><a href=\"https:\/\/www.zerobounce.net\/?utm_source=martech&amp;utm_medium=article\" target=\"_blank\" rel=\"noopener noreferrer\">Explore ZeroBounce\u2019s email validation and deliverability tools<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/ways-to-drive-sales-with-email-394988\" target=\"_blank\" rel=\"noopener\">3 ways to drive sales with email<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s one of the most popular marketing and sales channels, but email isn\u2019t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.\u00a0 If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works \u2013 and how email verification helps Craft emails that feel tailor-made for your [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8917","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8917"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8917\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}