{"id":8934,"date":"2023-04-06T12:59:46","date_gmt":"2023-04-06T12:59:46","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/06\/why-next-years-seo-results-depend-on-your-seo-work-this-year\/"},"modified":"2023-04-06T12:59:46","modified_gmt":"2023-04-06T12:59:46","slug":"why-next-years-seo-results-depend-on-your-seo-work-this-year","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/06\/why-next-years-seo-results-depend-on-your-seo-work-this-year\/","title":{"rendered":"Why next year\u2019s SEO results depend on your SEO work this year"},"content":{"rendered":"

Stop reading. Now.<\/p>\n

Go open Google Analytics. Click on Behavior<\/em>, then sort by Top Content<\/em>, and add a Secondary dimension<\/em> for google \/ organic<\/em>.<\/p>\n

Now, what do you see?<\/p>\n

If you\u2019re like most websites, the top trafficked pages are also often at least 12 months old. That means three things:<\/p>\n

Traffic is a lagging indicator, a byproduct of previous output.<\/p>\n

Your results six months from now depend on what you did at the end of last year.<\/p>\n

That your results next year will depend entirely on your efforts this year.\u00a0<\/p>\n

And it means the people plowing ahead, business as usual \u2013 despite the world seemingly falling apart around them \u2013 will be the first ones to reap the benefits in the future.<\/p>\n

While everyone else? Running around like headless chickens? Chopping and changing strategies or directions every three months?\u00a0<\/p>\n

Broke, unemployed, out of business, or gobbled up by their closest competitors.<\/p>\n

Here\u2019s why.<\/p>\n

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