Large language models (LLMs) will eventually be part of the Google search experience. We still don\u2019t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it\u2019s coming.<\/p>\n
Why we care.<\/strong> The new BingGPT search with integrated AI chat generated a lot of excitement, but so far it hasn\u2019t resulted in any significant shakeup in search engine market share. The big questions we\u2019re all waiting to find out the answers to what happens when Google deploys AI-powered chat into search:<\/p>\n How much of an impact will it have on the amount of organic traffic Google sends?<\/p>\n Will it impact the ROI for the brands and organizations who use Google Ads?<\/p>\n What he\u2019s saying.<\/strong> \u201cWill people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,\u201d Pichai said in an interview<\/a> with The Wall Street Journal.<\/p>\n Also of note: Google is \u201ctesting several new search products, such as versions that allow users to ask follow-up questions to their original queries,\u201d according to Pichai.<\/p>\n Chatbots are an opportunity.<\/strong> Search ads generated $162 billion in revenue for Google in 2022. There has been lots of speculation about whether chatbots and generative AI pose a legitimate threat to Google\u2019s core search business. Pichai downplayed any threat, saying:<\/p>\n \u201cThe opportunity space, if anything, is bigger than before.\u201d<\/p>\n The bigger picture.<\/strong> We\u2019ve known since January that Google had plans to debut chatbot features within search<\/a>. We got our first look at those with the preview of Bard<\/a> on Feb. 6.<\/p>\n This is when the confusion began. Google has since tried to make clear that Bard is not search<\/a> \u2013 Bard is a standalone, generative AI product like ChatGPT. <\/p>\n However, at the same time Google announced Bard, Google previewed what its AI-generated answers would look like in search. Not surprisingly, Bard became short-hand for these new AI chat features. As a reminder, here\u2019s what those might look like:<\/p>\n\n The post Conversational AI \u2018absolutely\u2019 coming to Google Search, says CEO Sundar Pichai<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Large language models (LLMs) will eventually be part of the Google search experience. We still don\u2019t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it\u2019s coming. Why we care. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far it hasn\u2019t resulted in any significant shakeup in search engine market share. The big questions we\u2019re all waiting to find out the answers to what happens when Google deploys AI-powered chat into search: How much […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8941","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8941"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8941\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}