Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how \u201cHalf ads\u201d will work to its Help Center.<\/p>\n
Why we care.<\/strong> If you\u2019re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. \u201cMinor\u201d because the total number of Twitter Blue subscribers is less than 1% of its overall user base.<\/p>\n What\u2019s changed.<\/strong> Twitter has added this information:<\/p>\n \u201cSee approximately 50% fewer ads in the For You and Following timelines. As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets.\u201d<\/p>\n \u2013 Twitter Blue Help Center document<\/a><\/em><\/p>\n Clearly, \u201cHalf ads\u201d won\u2019t actually be \u201chalf ads\u201d on Twitter. It will be approximately<\/strong> 50% fewer, and limited to the For You and Following feeds. <\/p>\n Where \u201cHalf ads\u201d doesn\u2019t apply.<\/strong> Twitter specifically mentioned it won\u2019t apply to the following areas, but noted it\u2019s not \u201climited to\u201d these:<\/p>\n Ads on profiles.<\/p>\n Ads in Tweet replies.<\/p>\n Promoted events in Explore.<\/p>\n Promoted trends.<\/p>\n Promoted accounts to follow.<\/p>\n Updated Twitter Blue subscribers count.<\/strong> Twitter now has 498,117 Blue subscribers as of April 2, according to this analysis<\/a>.<\/p>\n The post Twitter: Blue subscribers will now see \u2018approximately\u2019 50% fewer ads<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how \u201cHalf ads\u201d will work to its Help Center. Why we care. If you\u2019re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. \u201cMinor\u201d because the total number of Twitter Blue subscribers is less than 1% of its overall user base. What\u2019s changed. Twitter has added this information: \u201cSee approximately 50% fewer ads in the For You […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8951","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8951"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8951\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}