{"id":8956,"date":"2023-04-09T15:51:39","date_gmt":"2023-04-09T15:51:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/"},"modified":"2023-04-09T15:51:39","modified_gmt":"2023-04-09T15:51:39","slug":"how-to-create-review-content-thats-helpful-for-users-and-google","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/","title":{"rendered":"How to create review content that\u2019s helpful for users and Google"},"content":{"rendered":"<p>Whether they\u2019re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase.<\/p>\n<p>Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter?<\/p>\n<p>Do a quick Google search and you\u2019ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and \u201cthis product changed my life\u201d content.<\/p>\n<p>The demand is huge, no matter what kind of product we\u2019re talking about. <\/p>\n<p>So how do you edge into the noise with review content that\u2019s helpful for both users <strong>and<\/strong> Google? That\u2019s what this guide is all about.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#What_is_review_content\" >What is review content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#How_to_write_high-quality_review_content_9_must-dos_to_win_with_users_and_search_engines\" >How to write high-quality review content: 9 must-dos to win with users and search engines<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#1_State_the_practical_facts_introduce_the_productyour_review_outcome\" >1. State the practical facts (introduce the product\/your review outcome)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#2_Write_from_a_users_perspective\" >2. Write from a user&#8217;s perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#3_Prove_why_youre_qualified_to_review_the_product\" >3. Prove why you&#8217;re qualified to review the product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#4_Help_users_understand_the_product_on_a_deeper_level\" >4. Help users understand the product on a deeper level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#5_Comparecontrast_the_product_to_similar_ones\" >5. Compare\/contrast the product to similar ones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#6_Explain_who_the_product_is_fornot_for\" >6. Explain who the product is for\/not for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#7_Include_pros_and_cons\" >7. Include pros and cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#8_Follow_Googles_product_review_guidelines\" >8. Follow Google&#8217;s product review guidelines\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#9_Format_your_review_content_for_ease_of_reading\" >9. Format your review content for ease of reading<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/09\/how-to-create-review-content-thats-helpful-for-users-and-google\/#Create_review_content_that_makes_a_big_impact\" >Create review content that makes a big impact<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_review_content\"><\/span>What is review content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Review content, or product review content, is content that attempts to provide information on how a product works, looks, and\/or feels.\u00a0<\/p>\n<p>Review content is especially useful for online shoppers who can\u2019t physically vet a product in person before purchasing it. <\/p>\n<p>They rely on helpful, objective review content to help them decide and get details that are impossible to ascertain based on the average product page: the real user experience of a product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_write_high-quality_review_content_9_must-dos_to_win_with_users_and_search_engines\"><\/span>How to write high-quality review content: 9 must-dos to win with users and search engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating review content isn\u2019t as simple as listing a product\u2019s features, writing a paragraph about why you liked\/didn\u2019t like it, and adding a star rating.<\/p>\n<p>If you want to rank at the top of Google with useful reviews that provide boatloads of information for discerning shoppers, you need to go deeper.<\/p>\n<p>Ultimately, your goal should be to write a definitive review for that product, focusing on quality and originality. How do you do that? Let\u2019s explore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_State_the_practical_facts_introduce_the_productyour_review_outcome\"><\/span>1. State the practical facts (introduce the product\/your review outcome)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First things first. Every review should start by introducing the product.<\/p>\n<p>Provide the practical facts the reader needs to know to understand what you\u2019re reviewing, what it\u2019s supposed to do, and where they can buy it.\u00a0<\/p>\n<p>Don\u2019t waste time on generalities (like talking about why many people love biking if you\u2019re reviewing a bike), but rather get to the point. Most review readers aren\u2019t looking for an essay on the product type or category \u2013 they want to know whether they should buy a specific product.\u00a0<\/p>\n<p>So, focus on that product. In your introduction, include details like:<\/p>\n<p><strong>Product name<\/strong>: Include the full product name as it\u2019s written on the packaging or product website.<\/p>\n<p><strong>Company\/brand<\/strong>: Who made the product?<\/p>\n<p><strong>Price<\/strong>: How much does it cost?<\/p>\n<p><strong>Where to buy<\/strong>: Where can users buy the product online? In person? If multiple retailers exist, link to them.<\/p>\n<p><strong>What the product claims to do\/what it\u2019s used for<\/strong>: What is the product supposed to do? What claims does it make (i.e., what\u2019s supposed to happen when a person uses this product)? What problem does it solve?<\/p>\n<p><strong>Your rating<\/strong>: If you\u2019re producing a lot of review content, using a set rating system with standards for each score might make sense. For example, you might rate products on a scale of 1-10 or 1-5 stars.\u00a0<\/p>\n<p><strong>Review summary<\/strong>: Tell readers whether you recommend the product and why\/why not in a quick summary.<\/p>\n<p><strong>Tip<\/strong>: Note that your rating and review summary are included as pieces to share in your intro. That\u2019s important. Share the conclusion of your review within the first few paragraphs. Don\u2019t bury this information at the end.<\/p>\n<p>Why? A lot of online buyers want the facts up-front. They won\u2019t stick around your page if they have to scroll through paragraphs of text to find the information they need.<\/p>\n<p>Meanwhile, the people who want every tiny detail about the product will spend time scrolling to understand why your review was favorable (or not).\u00a0<\/p>\n<p>For a great example of this, check out Wirecutter. Every review tells you right off the bat what the results are. In their product comparison of the <a href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/best-photo-editing-apps-for-android-ios\/\" target=\"_blank\" rel=\"noopener noreferrer\">best photo<\/a> editing apps, the first paragraph tells you the winner.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>After this quick introduction with the winner, they then dive into an intense, exhaustive review with every facet covered to explain <strong>why<\/strong> they arrived at their overall choice.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_from_a_users_perspective\"><\/span>2. Write from a user&#8217;s perspective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you create review content, always think about how helpful your review will be for the person on the other end using it to make a buying decision.<\/p>\n<p>If you were considering buying the product, what would you want to know?<\/p>\n<p>While knowing the basic features helps set a baseline for understanding the product, they don&#8217;t actually tell you how the product works (not to mention, the user can find all the product features on the product website). Instead, you&#8217;d want to know about the product&#8217;s ultimate <strong>benefits<\/strong>.<\/p>\n<p>For example, say you were reading a face cream review. Which of these statements would be more important to your decision-making process?<\/p>\n<p>The cream has nice packaging. (This is a <strong>feature<\/strong>.)<\/p>\n<p>The cream brightened the reviewer&#8217;s skin. (This is a <strong>benefit<\/strong>.)<\/p>\n<p>Every purchase results from someone trying to solve a problem in their life. <\/p>\n<p>That means, to write effective review content, you need to approach the review from the user&#8217;s perspective of whether the product is successful or not in providing a solution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Prove_why_youre_qualified_to_review_the_product\"><\/span>3. Prove why you&#8217;re qualified to review the product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why should users trust you or care about your opinions?<\/p>\n<p>Why should they use your review as part of their shopping research?<\/p>\n<p>You need to be able to answer these questions in your review.<\/p>\n<p>Particularly, you need to show that you&#8217;re knowledgeable about the type of product you&#8217;re reviewing \u2013 a <a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\" target=\"_blank\" rel=\"noopener\">trusted expert<\/a>.<\/p>\n<p>There are a lot of ways to do this.<\/p>\n<p><strong>Explain your background inside the review<\/strong><\/p>\n<p>Explain what makes you qualified to review the product.\u00a0<\/p>\n<p>For example, if you&#8217;re reviewing a mountain bike, you could say that you have been mountain biking for 10 years and have participated in dozens of amateur mountain bike races nationwide.<\/p>\n<p><strong>Explain how you tested the product<\/strong><\/p>\n<p>How did you use the product leading up to your review? Did you pit it against any others?\u00a0<\/p>\n<p>For example, maybe you tested a face cream by applying it every night before bed for a month. Or maybe you tried out three different blenders by testing the same set of smoothie recipes on each one.<\/p>\n<p><strong>Include a short author bio<\/strong><\/p>\n<p>You can also include an author bio at the end of the review that mentions your experience\/expertise in the product category you&#8217;re reviewing.<\/p>\n<p><strong>Give context<\/strong><\/p>\n<p>For some products, you can be inexperienced and still provide a useful review \u2013 but only if you represent a typical product user.\u00a0<\/p>\n<p>For instance, in <a href=\"https:\/\/www.popsugar.com\/beauty\/beachwaver-curling-iron-review-49073997\" target=\"_blank\" rel=\"noopener noreferrer\">this curling iron review<\/a>, the reviewer provides context for why you should trust her \u2013 she&#8217;s not great at styling her hair and never has been, but this product is supposed to make it easy.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Help_users_understand_the_product_on_a_deeper_level\"><\/span>4. Help users understand the product on a deeper level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How can you give users a deeper understanding of the product beyond what they can find on a product description page?<\/p>\n<p><strong>Tell them how to use it<\/strong><\/p>\n<p>If the operation of the product isn&#8217;t straightforward, explain or demonstrate how it works in simple terms. This ties into the next point.\u00a0<\/p>\n<p><strong>Add pictures and video<\/strong><\/p>\n<p>Include a video of you demoing the product, or add pictures of the product from angles that help demonstrate its look and feel.\u00a0<\/p>\n<p>Consider close-up views as well as pulled-back shots. If applicable, capture the product in motion or operation.<\/p>\n<p><strong>Tell a story about your experience using it<\/strong><\/p>\n<p>Include sensory details and additional context about when\/where\/why you used the product. <\/p>\n<p>For example, for a face cream review, maybe you used it at night at the end of a long day, and your skin felt parched from the dry winter air. <\/p>\n<p>When you put it on, the cream felt silky and cool, and your skin felt soothed and hydrated immediately.<\/p>\n<p><strong>Great example<\/strong>: In this Kitchen Aid <a href=\"https:\/\/www.yourbestdigs.com\/reviews\/the-best-kitchenaid-stand-mixer\/\" target=\"_blank\" rel=\"noopener noreferrer\">stand mixer comparison<\/a> by Your Best Digs, the reviewer described how they tested out each mixer&#8217;s capabilities: by whipping egg whites and cream, mixing cake batter, and kneading pizza dough.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Comparecontrast_the_product_to_similar_ones\"><\/span>5. Compare\/contrast the product to similar ones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even if you&#8217;re not doing a straightforward comparison of multiple products, it&#8217;s worthwhile to mention how the product you&#8217;re reviewing compares to similar options on the market.\u00a0<\/p>\n<p>For example, there are often well-known alternatives to products in a specific category. Think Apple\/Android, Coke\/Pepsi, Revlon\/Maybelline, etc.<\/p>\n<p>Have you tried competitor products in the same category? How do they stack up to the product you&#8217;re reviewing?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Explain_who_the_product_is_fornot_for\"><\/span>6. Explain who the product is for\/not for<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What type of user would benefit from using the product? Who wouldn&#8217;t benefit?<\/p>\n<p>Including this section is a great way to empathize with your audience while giving them vastly useful information.<\/p>\n<p>Whether or not they fit the profile of a person who would benefit from the product, you&#8217;re helping them visualize that product in their personal lives and narrow down what they actually need from such a product.<\/p>\n<p>For example, in the mixer comparison, the reviewer recommends a particular model for enthusiastic bakers ready for an all-day bakeathon who don&#8217;t mind a large, heavy piece of equipment sitting out on their counter at all times.<\/p>\n<p>For those with smaller kitchens and everyday baking needs, the reviewer recommends passing on the product.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Include_pros_and_cons\"><\/span>7. Include pros and cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No product is perfect. And if you review a product as if it is, then that puts your authenticity in question.<\/p>\n<p>That&#8217;s why it&#8217;s a great idea to include the pros vs. cons of the product in your review. (Or, add one section about where the product falls short, even briefly.)<\/p>\n<p>This will help the user understand the product&#8217;s limitations and what they should be aware of before buying.<\/p>\n<p>For example, perhaps the product is great overall and works as expected but is missing one small feature that may be important to some people.<\/p>\n<p>Returning to the face cream example, it may make your skin look glowy, amazing, and youthful, but the smell is off-putting. Or perhaps you hate the packaging or don&#8217;t get a lot of product for the price.<\/p>\n<p>These are all important trade-offs to mention to maintain honesty in your review.<\/p>\n<p>Ultimately, balancing the great points of the product with its downsides will help your readers make a better purchase decision \u2013 and that&#8217;s the main goal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Follow_Googles_product_review_guidelines\"><\/span>8. Follow Google&#8217;s product review guidelines\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;ve been following all of the tips in this article for what to include in review content\u2026<\/p>\n<p>You&#8217;re already well on your way to following <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/write-high-quality-product-reviews\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s best practices<\/a> for writing high-quality product reviews (these were <a href=\"https:\/\/searchengineland.com\/google-releases-september-2022-product-reviews-update-387293\" target=\"_blank\" rel=\"noopener\">updated in September 2022<\/a>, with an even bigger emphasis on quality than before).<\/p>\n<p>Along with all of the above guidelines for making your review useful, there are some additional categories we haven&#8217;t touched on that Google considers important:<\/p>\n<p><strong>Links\u00a0<\/strong><\/p>\n<p>Google recommends linking to other useful sources that might help a user make their purchase decision. For example, you could link to a review of a comparable product, or a detailed guide on how to use the product.<\/p>\n<p>Link to multiple sellers so users can buy the product from their preferred merchant.<\/p>\n<p><strong>Standards of performance<\/strong><\/p>\n<p>Every product has specific performance areas that most affect the successful use of the product. Google recommends identifying these at the outset and basing your review on how the product scores in each area. For example, Google lists three major performance areas for reviewing cars: safety, handling, and fuel economy.<\/p>\n<p>If the product has multiple models, versions, or releases, compare and contrast these to the newest version and what improvements are apparent.<\/p>\n<p><strong>Supporting evidence<\/strong><\/p>\n<p>At every turn, Google wants to see evidence of why you&#8217;re reviewing a product a certain way. In other words, provide proof that the product worked for you \u2013 or didn&#8217;t. Your experience alone will often serve as proof, so you need to document that honestly and well.<\/p>\n<p>Use visuals and audio to support the authenticity of your experience with a product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Format_your_review_content_for_ease_of_reading\"><\/span>9. Format your review content for ease of reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lastly, format your product reviews to help readers find the information that matters most to them.<\/p>\n<p><strong>Divide your review into sections<\/strong>\u00a0<\/p>\n<p>Using the above suggestions, label each section with a unique header. Use subheaders if you need to break a section down further.<\/p>\n<p><strong>Consider adding a table of contents<\/strong><\/p>\n<p>A table of contents at the beginning of your review gives readers a bird&#8217;s eye view of what you&#8217;ll cover in your content.<\/p>\n<div class=\"wp-block-image\">\nSource: Your Best Digs<\/div>\n<p><strong>Add plenty of photos, screenshots, videos, and other visuals<\/strong><\/p>\n<p>Get creative with it. For example, some review content creators employ comparison charts and tables to summarize the differences and similarities between two products. <\/p>\n<p>Here&#8217;s one from the stand mixer product comparison:<\/p>\n<div class=\"wp-block-image\">\nSource: Your Best Digs<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Create_review_content_that_makes_a_big_impact\"><\/span>Create review content that makes a big impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Modern shoppers depend on review content to help them make big and small decisions about what they should buy.<\/p>\n<p>Since your content has the potential to affect their choices directly, take the time to create product reviews that are useful, balanced, and informative.<\/p>\n<p>Go deep and detailed. Describe features, but dive into how those features translate to benefits. Include details about why you&#8217;re qualified to review the product.\u00a0<\/p>\n<p>Help the reader understand the experience of using the product. Compare\/contrast the product to others, include pros\/cons, and explain who the product is for\/not for.<\/p>\n<p>Finally, follow Google&#8217;s product review guidelines. The more details you provide in your review, the better.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/create-helpful-review-content-users-google-395307\" target=\"_blank\" rel=\"noopener\">How to create review content that\u2019s helpful for users and Google<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Whether they\u2019re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and you\u2019ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and \u201cthis product changed my life\u201d content. The demand is huge, no matter what kind of product we\u2019re talking about. So how do you edge into the noise with review [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8956","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=8956"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/8956\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=8956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=8956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=8956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}