The Google search experience \u201cwill evolve substantively over the next decade,\u201d according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal.<\/p>\n
Why we care.<\/strong> AI has already changed Google search \u2013 and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels.<\/p>\n Google Search in 10 years.<\/strong> How will large language models (LLMs) and chat (e.g., Bard) change search in the next decade? Is this the end of link-based search? Pichai said it\u2019s tough to predict, but ultimately it will be about understanding what users want and helping them accomplish it:<\/p>\n \u201cI think the experience will evolve substantively over the next decade. We have to meet users in terms of what they are looking for.\u201d<\/p>\n Pichai was also asked whether the future Google Search may look more like \u201cthe original\u201d Google (\u201c10 blue links\u201d) or Bard:<\/p>\n \u201cIt may look like neither, or it will have elements of all that. I think we\u2019ll be able to help users in much deeper ways. If I take a 10-year outlook, this will all be more ambiently available to users in radically different ways than we use them today. I think you\u2019ll be able to do all of this in a much more personalized way, which means by nature we\u2019ll be able to impact users in a deeper, meaningful way.\u201d<\/p>\n The role of AI chatbots in search.<\/strong> Google has been using LLMs to improve search quality and the search experience. Pichai wants to bring the modern LLM capabilities into search \u2013\u00a0but stopped just short of saying \u201csearch\u201d will evolve into \u201cconversation\u201d:<\/p>\n \u201cWe are testing a variety of approaches so I don\u2019t want to comment on the future iterations of it yet, but yes at a high level people come to Google to ask follow-up questions. We\u2019ll be able to give them more powerful tools to be able to do that.\u201d<\/p>\n Commercial potential.<\/strong> Pichai was elusive when asked what kind of commercial potential (e.g., Google Ads) he saw for LLMs and LLM search:<\/p>\n \u201cIt\u2019s tough to carve it out that way. You may be interested in ideas for how to celebrate a birthday, and at some point aspects of it become more commercial. We don\u2019t come into it with the view of, we want to give you this commercial journey. It\u2019s important to get the order right.\u201d<\/p>\n Bard vs. Search overlap.<\/strong> Pichai once again made the point that Bard is not a search product. But, ultimately, Google Search and Bard are searching the web to provide users with answers:<\/p>\n \u201cWould there be queries which are overlapping? Absolutely. There are things we can do in Bard which may be difficult to do in search, or vice versa. I don\u2019t view this as a constraint. I view this as a great opportunity to innovate.\u201d<\/p>\n He also said Bard was an example of a time when being first \u201cdoesn\u2019t matter\u201d:<\/p>\n \u201cThroughout our history, there are many areas where we haven\u2019t been the first to market something. We didn\u2019t develop the first search engine. We didn\u2019t develop the first browser or the first email product or the first mapping product, and so on.\u201d<\/p>\n From from Pichai.<\/strong> Conversational AI \u2018absolutely\u2019 coming to Google Search, says CEO Sundar Pichai<\/a>.<\/p>\n The interview.<\/strong> You can read edited excerpts from Pichai\u2019s interview<\/a> with The Wall Street Journal.<\/p>\n The post Google CEO: Search will evolve substantively in next 10 years<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The Google search experience \u201cwill evolve substantively over the next decade,\u201d according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search \u2013 and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels. Google Search in 10 years. How will large language models (LLMs) and chat (e.g., Bard) change search in the next decade? 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