{"id":8984,"date":"2023-04-11T11:45:47","date_gmt":"2023-04-11T11:45:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/11\/a-tale-of-two-recoveries-by-internet-marketing-ninjas\/"},"modified":"2023-04-11T11:45:47","modified_gmt":"2023-04-11T11:45:47","slug":"a-tale-of-two-recoveries-by-internet-marketing-ninjas","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/11\/a-tale-of-two-recoveries-by-internet-marketing-ninjas\/","title":{"rendered":"A tale of two recoveries by Internet Marketing Ninjas"},"content":{"rendered":"
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\u201cIt was the best of times; it was the worst of times,\u201d as the famous Dickens line goes.<\/p>\n

Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows.<\/p>\n

Google\u2019s March 2023 core update finished rolling out<\/a> at the end of last month, leading to significant SERP shakeups in various verticals, causing many webmasters to lose significant organic traffic in a very short time.<\/p>\n

As an SEO agency specializing in ranking drop solutions<\/a>, we\u2019d love for each client to come out on top after every Google update. Realistically, that\u2019s not always the case \u2013 but the insight and advice we\u2019re able to provide to clients throughout \u201cthe worst of times\u201d is often some of the most valuable work we provide.<\/p>\n

Naturally, humans often delay preventative efforts until there\u2019s an actual problem and only then begin looking for the \u201cquick fix.\u201d<\/p>\n

When a site is negatively affected by a core update, Google\u2019s stance<\/a> has been \u201cYou\u2019ve done nothing wrong, you\u2019re not penalized, there\u2019s nothing to fix, and continue to make your website and webpages the best they can be.\u201d\u00a0<\/p>\n

Not very helpful, right?<\/p>\n

In reality, fundamental SEO efforts can increase the likelihood you\u2019ll come out on top after an update \u2013 even if only because you\u2019re a small step ahead of what your competitors are (or aren\u2019t) doing when it comes to optimization efforts.<\/p>\n

As Google continues to roll out its algorithm updates every few months (the ones they tell us about, at least), let\u2019s look at two recoveries we saw last month for websites previously affected by the prior core update in September of 2022.<\/p>\n

Before that, here are two quick notes:<\/p>\n

Google\u2019s core updates often roll out over a few weeks, so it\u2019s important to wait for the update to complete before assessing the impact on your site.\u00a0 It\u2019s rather common for a site to sharply increase or decrease visibility early in the update process, only to reverse course (or normalize) at the end of the update.<\/p>\n

It\u2019s also important to ensure there were no other major initiatives that may have affected traffic during this time. Significant efforts like migrations, re-launches, indexation changes, URL rewrites and so on can significantly affect SEO visibility during an update like they can at any other time.<\/p>\n

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