{"id":9081,"date":"2023-04-18T11:53:18","date_gmt":"2023-04-18T11:53:18","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/18\/3-reasons-why-you-need-to-embrace-journey-centricity-by-treasure-data\/"},"modified":"2023-04-18T11:53:18","modified_gmt":"2023-04-18T11:53:18","slug":"3-reasons-why-you-need-to-embrace-journey-centricity-by-treasure-data","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/18\/3-reasons-why-you-need-to-embrace-journey-centricity-by-treasure-data\/","title":{"rendered":"3 reasons why you need to embrace journey-centricity by Treasure Data"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers.<\/p>\n<p>The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs. To be successful, organizations need to decide to embrace journey-centricity.<\/p>\n<p>Customer journeys provide marketers with key insights about the customer\u2019s intent at the macro level as well as the micro level: what are they trying to do and also the context, the touch points, the channels and the location that they are in as they are trying to accomplish these goals.<\/p>\n<p>You\u2019ll also get insights on the emotion behind those interactions, the level of engagement, the sentiment and intent, context and emotion together. A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.\u00a0<\/p>\n<p>Join Andy Gremett, director of product marketing at Treasure Data, and guest speaker Joana de Quintanilha, VP, and principal analyst at Forrester, in their <a href=\"https:\/\/treasuredata.wistia.com\/medias\/0wthygz5ed\" target=\"_blank\" rel=\"noopener noreferrer\">informative MarTech session<\/a> as they share perspectives and learnings on how you can transform customer journeys for better CX and results.<\/p>\n<p><a href=\"https:\/\/treasuredata.wistia.com\/medias\/0wthygz5ed\" target=\"_blank\" rel=\"noopener noreferrer\">After this session<\/a>, you\u2019ll be able to draw inspiration from companies that have used customer journeys to improve personalized experiences and engagement outcomes, show which operational levers to pull for a journey-centric approach and list the technologies required to facilitate connected customer journeys.<\/p>\n<p>Watch the session today and apply the three advantages of focusing on journey-centricity to help you give your customers what they want.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/reasons-why-you-need-to-embrace-journey-centricity-395556\" target=\"_blank\" rel=\"noopener\">3 reasons why you need to embrace journey-centricity<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs. To be successful, organizations need to decide to embrace journey-centricity. Customer journeys provide marketers with key insights about the customer\u2019s intent at the macro level as well as the micro [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9081","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9081"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9081\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}