\n<\/div>\n
Find your site under Sites<\/em>, and click URL impression<\/em> > Web<\/em> to connect that data.<\/p>\nTo get a picture of traffic over time, click Add a chart<\/em> > Time series<\/em>.<\/p>\n\n<\/div>\n
Under Chart<\/em> > Setup<\/em>, go to Dimensions<\/em> and select Date (Year\/Month)<\/em>. Go to Metrics<\/em> and select URL clicks<\/em>.<\/p>\n\n<\/div>\n
Under Default data range<\/em>, <\/em>select Custom<\/em> and hit this down arrow:<\/p>\n\n<\/div>\n
When a side-by-side monthly calendar pops up, hit this arrow and scroll to the bottom of the list to select Advanced<\/em>.<\/p>\n\n<\/div>\n
Adjust your ranges by preference. For instance, to compare the last two months:<\/p>\n
Select today<\/em>, then minus<\/em>, and 2 months<\/em> for a start date.<\/p>\nSelect today<\/em>, then minus<\/em>, then 1 Month<\/em> for an end date.\u00a0<\/p>\n(Keep in mind that Looker Studio allows you to set custom date ranges \u2013 both start and end \u2013 so play around and find out your favorite look-back windows.)<\/p>\n
Next, add a table underneath your graph to layer more nuance into your reporting.<\/p>\n
\n<\/div>\n
Go to Chart<\/em> > Setup<\/em>, and drag both Query<\/em> and Landing Page<\/em> from the Data<\/em> column into Dimensions<\/em>.<\/p>\n\n<\/div>\n
Under Chart<\/em> > Setup<\/em> > Metrics<\/em>, go back to Data<\/em> and drag URL Clicks<\/em>, Average<\/em> Position<\/em>, Impressions<\/em>, and CTR<\/em>:<\/p>\n\n<\/div>\n
From there, you can adjust things like rows per page (under Chart<\/em> > Setup<\/em>) or footer pagination (under Chart<\/em> > Style<\/em>), etc.<\/p>\nYou can manually drag the chart to expand and contract it horizontally and vertically \u2013 everything is flexible.<\/p>\n
Now we can make things really interesting: let’s look at brand vs. non-brand metrics.<\/p>\n
Go to Setup<\/em> > Filter<\/em> and Add a filter<\/em>.<\/p>\n\n<\/div>\n
Name your filter “NB filter” and select Exclude<\/em>, Contains<\/em>, and whatever works with your brand name (in our case, \u201cjordan\u201d of Jordan Digital Marketing). Make sure to save.<\/p>\n\n<\/div>\n
From here, you can apply the non-brand filter to any metric you like \u2013 traffic, clicks, events \u2013 to see performance over time.<\/p>\n
To see all traffic, simply click out of the non-brand filter. (Note that adding a brand filter is a great idea as well to see the effects of your branding efforts.) <\/p>\n
You can create dashboards for brand, non-brand, blended, side-by-side comparisons, etc.\u00a0<\/p>\n
Now let’s add an important control \u2013 date range.<\/p>\n
\n<\/div>\n
Click on your table, and go to Setup<\/em> > Comparison date range<\/em>:<\/p>\n\n<\/div>\n
Add whatever date ranges you like, and the data will include a delta showing performance over time.<\/p>\n
If there’s data you’d like to highlight for a certain date range, you can pin those to the top of your report by clicking on Add a Chart <\/em>> Scorecard<\/em>:<\/p>\n\n<\/div>\n
Click whatever box you like, and drag it to the top of your chart.<\/p>\n
Note<\/strong>: Whenever you open your report, your scorecard number will auto-fill for the date range you’ve selected as a control (although you can adjust that whenever you like).<\/p>\nIf you select custom date ranges, those are only good for the working session, while controls are the default view for everyone upon login.<\/p>\n
Pin scorecards for different metrics and select year-over-year comparison ranges, month-over-month, etc. Add non-brand filters to analyze non-brand trends if you prefer. The interface is beautifully flexible.<\/p>\n
I’d like to include another step: adding signups (or whatever you’re naming your key events) to your reporting.<\/p>\n
To do this, add Google Analytics as a data source by going to Add data<\/em> > Google Analytics<\/em> (assuming you capture signup data in GA):<\/p>\n\n<\/div>\n
Note<\/strong>: Since everyone needs to name their own events in GA (in our case, we’re using \u201cgenerate_lead\u201d), you’ll need to cross-reference GA data to ensure you include the right metric on your report. This is a custom name, not an out-of-the-box metric like clicks or impressions.<\/p>\nFind your custom metric in GA4 and write down what you named it.<\/p>\n
Go back to your report, and click Data<\/em> > Event count<\/em> to pop a metric into your report:<\/p>\n\n<\/div>\n
Now you need to tell Looker what actual event you’re tracking. <\/p>\n
Add a filter by clicking Chart<\/em> > Setup<\/em> > Add<\/em> a filter<\/em> > Create<\/em> a filter<\/em> (blue box at the bottom of the column). This specifies the custom event you just looked up on GA and will auto-populate GA as the data source for your new filter.<\/p>\nChoose Include<\/em>\u00a0 >\u00a0 Event name<\/em>\u00a0 >\u00a0 Equal to (=)<\/em>, and type in your custom event name.<\/p>\n\n<\/div>\n
Go back to your report, and you should see a field with the exact number of events reflected for the same date range in GA4. (If not, double-check your event name.) <\/p>\n
Add another date range control with comparison ranges if you’d like to compare event performance over time.<\/p>\n
Now let’s check out the source of all of these events. Click on Add a chart<\/em> > Pie<\/em>:<\/p>\n\n<\/div>\n
Under Setup<\/em>, select Event count<\/em> for metric and Session default channel grouping<\/em>:\u00a0<\/p>\nThis should give you a pie chart showing a source breakdown for all events:<\/p>\n
\n<\/div>\n
Apply the custom event filter you created a couple of steps above, and your pie chart should show the custom events driven by each channel.<\/p>\n
From there, you can create a regular chart and add dimensions like page path to see journeys to conversion. For instance, this will show how many people visiting your blog eventually convert for a given time range.<\/p>\n
By now, you should have the idea: you can slice and dice, compare date ranges, add layers of nuance, segment by brand and non-brand, etc. And each person on the account can do the same thing \u2013 and interact with the reporting as they wish.<\/p>\n
What I haven’t<\/strong> <\/em>shown is something I’m happy to leave up to you and your brand: how to gussy up the visuals of the report using colors, labels, etc. I like our report’s looks, but I won’t presume you’re here for my design skills.<\/p>\nMy final advice: get in, get familiar, play around, and workshop your output with other stakeholders to see what other insights you can come up with. Happy reporting!<\/p>\n
The post Use this Looker Studio template to track SEO performance<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"For as long as I\u2019ve been in SEO, I\u2019ve envied my paid media colleagues\u2019 agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. Inspired by a Looker Studio dashboard built by our paid media team, I rolled up my sleeves and constructed one for SEO.\u00a0 The Looker Studio dashboard has been a game-changer for my team, and I\u2019d like to teach others how to build their own. This article will tackle the biggest […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9083","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9083"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9083\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}