As excited as digital marketers get about the shiny new thing (we\u2019re looking at you, AI), one of the first and most-established forms of online marketing \u2013 email \u2013 remains the backbone of most companies\u2019 programs. <\/p>\n
This isn\u2019t your grandfather\u2019s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more \u2013 some of these driven by AI and machine learning.<\/p>\n
MarTech\u2019s\u00a0\u201cEmail Marketing Platforms: A Marketer\u2019s Guide<\/a>\u201c<\/strong>\u00a0examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. This 59-page\u00a0report\u00a0is your source for the latest news, trends, opportunities and challenges facing this market\u00a0as seen by industry leaders, vendors and their customers. <\/p>\n Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot<\/a> to get your copy.<\/p>\n The post Compare 11 top email marketing platforms<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" As excited as digital marketers get about the shiny new thing (we\u2019re looking at you, AI), one of the first and most-established forms of online marketing \u2013 email \u2013 remains the backbone of most companies\u2019 programs. This isn\u2019t your grandfather\u2019s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more \u2013 some of these driven by AI and machine learning. MarTech\u2019s\u00a0\u201cEmail Marketing Platforms: A Marketer\u2019s Guide\u201c\u00a0examines the current market for enterprise email marketing platforms and the considerations involved […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9120","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9120"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9120\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}