{"id":9174,"date":"2023-04-24T11:01:38","date_gmt":"2023-04-24T11:01:38","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/"},"modified":"2023-04-24T11:01:38","modified_gmt":"2023-04-24T11:01:38","slug":"lookback-google-launched-the-penguin-algorithm-update-11-years-ago","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/","title":{"rendered":"Lookback: Google launched the Penguin algorithm update 11 years ago"},"content":{"rendered":"<p>It\u2019s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we\u2019re looking back over more than a decade of Penguin.\u00a0<\/p>\n<p>Find everything you want to know about Google\u2019s Penguin algorithm update \u2013 what it is, why it was launched and its impact \u2013 plus Search Engine Land\u2019s coverage of Penguin from 2012 to 2021.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#What_was_the_Google_Penguin_update\" >What was the Google Penguin update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Why_was_Google_Penguin_launched\" >Why was Google Penguin launched?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Why_did_Google_name_it_Penguin\" >Why did Google name it Penguin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Google_Penguin_algorithm_explained_How_it_worked\" >Google Penguin algorithm explained: How it worked<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Penguin_was_a_webspam_algorithm\" >Penguin was a webspam algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Penguin_ignores_spam_links_and_considers_individual_pages_and_entire_sites\" >Penguin ignores spam links and considers individual pages and entire sites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Recovering_from_Penguin\" >Recovering from Penguin\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Google_forms\" >Google forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Clean_spammy_backlinks\" >Clean spammy backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Remove_on-page_spam\" >Remove on-page spam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Does_Google_still_use_Penguin\" >Does Google still use Penguin?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#A_complete_timeline_of_the_Google_Panda_Updates\" >A complete timeline of the Google Panda Updates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_24_2012_Penguin_Update_10\" >April 24, 2012: Penguin Update 1.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_25_2012\" >April 25, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_26_2012\" >April 26, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_3_2012\" >May 3, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_10_2012\" >May 10, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_14_2012\" >May 14, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_15_2012\" >May 15, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_17_2012\" >May 17, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_21_2012\" >May 21, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_26_2012_Penguin_Update_20\" >May 26, 2012: Penguin Update 2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_29_2012\" >May 29, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_31_2012\" >May 31, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#June_11_2012\" >June 11, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Aug_16_2012\" >Aug. 16, 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_5_2012_Penguin_Update_30\" >Oct. 5, 2012: Penguin Update 3.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Feb_20_2013\" >Feb. 20, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#March_11_2013\" >March 11, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#March_19_2013\" >March 19, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_23_2013\" >April 23, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_10_2013\" >May 10, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_22_2013\" >May 22, 2013:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_23_2013\" >May 23, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#June_3_2013\" >June 3, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#June_18_2013\" >June 18, 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_4_2013\" >Oct. 4, 2013:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_8_2014\" >April 8, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#May_28_2014\" >May 28, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#July_30_2014\" >July 30, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Sept_12_2014\" >Sept. 12, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_2_2014\" >Oct. 2, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_19_2014\" >Oct. 19, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_21_2014\" >Oct. 21, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Nov_4_2014\" >Nov. 4, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_1_2014\" >Dec. 1, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_3_2014\" >Dec. 3, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_4_2014\" >Dec. 4, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_10_2014\" >Dec. 10, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_11_2014\" >Dec. 11, 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Feb_11_2015\" >Feb. 11, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_8_2015\" >April 8, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#April_13_2015\" >April 13, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#June_2_2015\" >June 2, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#July_13_2015\" >July 13, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_1_2015\" >Oct. 1, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_29_2015\" >Oct. 29, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Nov_17_2015\" >Nov. 17, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Dec_3_2015\" >Dec. 3, 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#June_23_2016\" >June 23, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Sept_6_2016\" >Sept. 6, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Sept_23_2016_Penguin_Update_40\" >Sept. 23, 2016: Penguin Update 4.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Sept_28_2016\" >Sept. 28, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Sept_30_2016\" >Sept. 30, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_10_2016\" >Oct. 10, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_13_2016\" >Oct. 13, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_25_2016\" >Oct. 25, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Oct_27_2016\" >Oct. 27, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/24\/lookback-google-launched-the-penguin-algorithm-update-11-years-ago\/#Nov_1_2021\" >Nov. 1, 2021<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_was_the_Google_Penguin_update\"><\/span>What was the Google Penguin update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google Penguin update was an algorithm update <a href=\"https:\/\/searchengineland.com\/google-launches-update-targeting-webspam-in-search-results-119295\" target=\"_blank\" rel=\"noopener\">launched on April 24, 2012<\/a>, to combat webspam techniques. Penguin\u2019s primary focus was link building, keyword stuffing and general webspam.<\/p>\n<p>The war against webspam wasn\u2019t new as Penguin followed the Panda and Page Layout algorithm updates. <\/p>\n<p>All of these updates had a common goal \u2013 to <a href=\"https:\/\/developers.google.com\/search\/blog\/2012\/04\/another-step-to-reward-high-quality\" target=\"_blank\" rel=\"noopener\">reward high-quality content and sites<\/a> in search that provided a great user experience and fulfilled search intent. Penguin was an extension of these efforts.<\/p>\n<p>It was thought that Penguin affected 3.1% of queries in English and around 3% of queries in German, Chinese and Arabic. To contextualize its significance, it was expected that a regular user would see the impact of Penguin in SERPs.<\/p>\n<p>Penguin was a pretty big deal, and it impacted a lot of sites. What made this change frustrating for web owners and SEOs is that an algorithm change isn\u2019t something a site owner can appeal to.\u00a0<\/p>\n<p>There was no quick fix to recover from Penguin. If hit, it was made clear that website administrators needed to reduce spam on their sites. <\/p>\n<p>As a result, sites suffered, and some didn\u2019t recover. Naturally, there was a question about whether or not the <a href=\"https:\/\/searchengineland.com\/did-googles-search-results-get-better-or-worse-119469\" target=\"_blank\" rel=\"noopener\">algorithm improved or worsened the SERPs<\/a>.<\/p>\n\n<p>Oh, I\u2019m sure there are. Penguin &amp; Panda were big changes, but they also improved things. Mobilegeddon was also an interesting one. It would also be fun to celebrate the first paid link, but I bet people would fight over the honor :).<\/p>\n<p>\u2014 johnmu is not a chatbot yet  (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1507325244318568450?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 25, 2022<\/a> <\/p>\n<p>Considering that Penguin is still highly influential in the algorithm today, it\u2019s safe to say that it improved the SERPs, web owners, and SEOs have collectively learned what constitutes spam.\u00a0<\/p>\n<p>Most conscious site owners wouldn\u2019t even need to think about the Penguin update since the webspam tactics that felt the wrath of Penguin \u2013 like keyword stuffing and link schemes \u2013 are an industry no-no.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_was_Google_Penguin_launched\"><\/span>Why was Google Penguin launched?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before Penguin, the quantity of links was weighted in the algorithm. As a result, poor quality or spammy pages were ranking when they didn\u2019t really deserve to.\u00a0<\/p>\n<p>Their rank was influenced by the quantity of links pointing to the site rather than the quality of the site or the content itself.<\/p>\n<p>If quantity is the only factor, then it\u2019s easy to manipulate. You just need links and lots of them.<\/p>\n<p>To help us understand what constituted spam, Google shared examples of spammy pages with keyword stuffing and poor uses of links.<\/p>\n<div class=\"wp-block-image\">\n<em>Google shared this image at the launch of Penguin showing unnatural links. A blog on exercise links unnaturally to pages about payday loans.<\/em><\/div>\n<p>If link quantity mattered, then links like the above were useful to websites.\u00a0<\/p>\n<p>But it\u2019s clear that the linked text has nothing to do with the article\u2019s content. Plus, the link text reads very unnaturally within the context of the article.<\/p>\n<p>If it\u2019s not an engaging and helpful read, the content shouldn\u2019t be ranking at all.\u00a0<\/p>\n<p>The link tactic demonstrated above is a black-hat SEO tactic executed solely to manipulate SERPs.<\/p>\n<p>Penguin was designed to identify and demote websites that were engaging in these spammy link building tactics, while rewarding websites that had natural and high-quality links pointing to their well-researched and well-written content.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_Google_name_it_Penguin\"><\/span>Why did Google name it Penguin?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite being named Penguin by Google, there doesn\u2019t seem to be a known story about why it\u2019s called Penguin, unlike the <a href=\"https:\/\/searchengineland.com\/google-panda-update-guide-381104\" target=\"_blank\" rel=\"noopener\">Panda algorithm<\/a>, which was named after a key engineer. But it was the second major new Google algorithm named after a black and white animal.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Penguin_algorithm_explained_How_it_worked\"><\/span>Google Penguin algorithm explained: How it worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to recover from Penguin or understand how Penguin fits into the wider guidelines and algorithms it helps to understand how it worked.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Penguin_was_a_webspam_algorithm\"><\/span>Penguin was a webspam algorithm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There&#8217;s a bit to unpack here.\u00a0<\/p>\n<p>Penguin was a webspam algorithm, meaning it impacted all sites across the web at around the same time.\u00a0<\/p>\n<p>Sites were crawled and new algorithm factors were taken into account.\u00a0The intention of this algorithm was for high-quality sites following Google guidelines to be prioritized.<\/p>\n<p>The Penguin algorithm was launched to combat spammy sites. To do this, the algorithm needs to consider many factors, including spam links <strong>and<\/strong> content.<\/p>\n<p>Perhaps it was the timing of the Penguin update \u2013 after Panda and before the Disavow Tool \u2013 that has Penguin heavily associated with spam links and link farms, but truthfully, Penguin was more than that.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<p>As Google&#8217;s John Mueller put it:<\/p>\n<p>&#8220;The Penguin algorithm is a webspam algorithm and we try to take a variety of webspam issues into account\u2026It does also take into account links from spammy sites or unnatural links in general\u2026but I wouldn&#8217;t only focus on links. A lot of times what we see is that when a website has been spamming links maybe they&#8217;re also doing some other things that are kinda borderline or against our webmaster guidelines. I wouldn&#8217;t only focus on links, I&#8217;d make sure that you&#8217;re cleaning all of the webspam issues as completely as possible.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Penguin_ignores_spam_links_and_considers_individual_pages_and_entire_sites\"><\/span>Penguin ignores spam links and considers individual pages and entire sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When Penguin launched, one of its <a href=\"https:\/\/www.seroundtable.com\/google-penguin-target-whole-site-32336.html\" target=\"_blank\" rel=\"noopener noreferrer\">purposes was to devalue links<\/a>, taking spam links weighting out of the algorithm. However, it&#8217;s thought that the Penguin algorithm can do more than just that.<\/p>\n\n<p>In the video, Mueller says:<\/p>\n<p>&#8220;When we can recognize that something is problematic and kind of a spammy link we will try to ignore it. Across a website if we see a very strong pattern there, then our algorithms can say, \u2018We really have lost trust in this website\u2026\u2019 We need to be more on a conservative site when it comes to understanding this website&#8217;s content and ranking it in the search results and then you can see a drop in visibility.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recovering_from_Penguin\"><\/span>Recovering from Penguin\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recovering from Penguin was no easy feat for SEOs. There were long delays between updates which were incredibly frustrating.\u00a0<\/p>\n<p>As an algorithm update, the only way out was a lot of hard work, cleaning a site of its spam, which for many was no easy feat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_forms\"><\/span>Google forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For sites that had previously been flagged as spam by Google, there used to be a <a href=\"https:\/\/searchengineland.com\/penguin-update-recovery-tips-advice-119650\" target=\"_blank\" rel=\"noopener\">reconsideration request<\/a> where webmasters could request a second view of their site.\u00a0<\/p>\n<p>This was useful in the case of a manual action, meaning a person had spotted an issue and manually marked it as spam.<\/p>\n<p>But, Penguin was an algorithm change. Google announced that reconsideration requests wouldn&#8217;t work if a site has suffered since the Penguin update.\u00a0<\/p>\n<p>Instead, webmasters had to reduce the spam on their sites. Once done, they&#8217;d eventually recover from Penguin and appear in SERPs again.<\/p>\n<p>That said, there seemed to be some acknowledgment that sites were impacted by Penguin unfairly.<\/p>\n<p>Google released a <a href=\"https:\/\/searchengineland.com\/penguin-update-peck-your-site-by-mistake-googles-got-a-form-for-that-119698\" target=\"_blank\" rel=\"noopener\">form where webmasters could flag this issue to Google<\/a>. This same form could also be used to report sites that should&#8217;ve been penalized.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clean_spammy_backlinks\"><\/span>Clean spammy backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Penguin was launched to fight spam with a primary focus on link spam, one strategy to recover from Penguin was the <a href=\"https:\/\/searchengineland.com\/to-disavow-or-not-getting-it-right-10-years-later-379551\" target=\"_blank\" rel=\"noopener\">disavow tool launched on October 16, 2012<\/a>.<\/p>\n<p>In 2012, Matt Cutts explained how and when to use the tool.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<p><strong>It&#8217;s important to note<\/strong> that this tool was not designed for most websites but for that 3% of sites using spammy links, manipulating SERPs and using link farms. <\/p>\n<p>If you follow the guidelines and create content consciously, you won&#8217;t need the disavow tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remove_on-page_spam\"><\/span>Remove on-page spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier, I shared an image of a spammy article linking to payday loans unnaturally from an article about exercising. This is the sort of spam that webmasters needed to remove from their sites.<\/p>\n<p>Other on-page spam might include keyword stuffing. The thing to remember is that Google wants to prioritize content that is useful to readers.\u00a0<\/p>\n<p>So, before publishing content, ask yourself: is this informative? Do I meet search intent? Is this content helpful?<\/p>\n<p>Although some of these guidelines were set or improved upon more than 10 years ago with the Penguin algorithm update, you might note that these items are still prevalent today.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_Google_still_use_Penguin\"><\/span>Does Google still use Penguin?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, Google still uses Penguin as <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/09\/penguin-is-now-part-of-our-core\" target=\"_blank\" rel=\"noopener noreferrer\">part of the core algorithm<\/a>.<\/p>\n<p>Mueller shares tips and insights on what a site owner should do if their site is flagged as spam. <\/p>\n<p>As you can see, this video is very similar to the video published by Cutts 10 years ago.\u00a0<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<p>Mueller recommends the webmaster forums and advises you not to hide anything about your website.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_complete_timeline_of_the_Google_Panda_Updates\"><\/span>A complete timeline of the Google Panda Updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s Search Engine Land&#8217;s coverage of Penguin, from 2012 to 2021:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_24_2012_Penguin_Update_10\"><\/span>April 24, 2012: Penguin Update 1.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-launches-update-targeting-webspam-in-search-results-119295\" target=\"_blank\" rel=\"noopener\">Google Launches &#8220;Penguin Update&#8221; Targeting Webspam In Search Results<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_25_2012\"><\/span>April 25, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/did-googles-search-results-get-better-or-worse-119469\" target=\"_blank\" rel=\"noopener\">Did Penguin Make Google&#8217;s Search Results Better Or Worse?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_26_2012\"><\/span>April 26, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-update-peck-your-site-by-mistake-googles-got-a-form-for-that-119698\" target=\"_blank\" rel=\"noopener\">Penguin Update Peck Your Site By Mistake? Google&#8217;s Got A Form For That<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/the-penguin-update-googles-webspam-algorithm-gets-official-name-119623\" target=\"_blank\" rel=\"noopener\">The Penguin Update: Google&#8217;s Webspam Algorithm Gets Official Name<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-update-recovery-tips-advice-119650\" target=\"_blank\" rel=\"noopener\">Google Penguin Update Recovery Tips &amp; Advice<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_3_2012\"><\/span>May 3, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/adjusting-your-seo-strategies-during-panda-penguin-120108\" target=\"_blank\" rel=\"noopener\">Adjusting Your SEO Strategies During Panda &amp; Penguin<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_10_2012\"><\/span>May 10, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-talks-penguin-update-recover-negative-seo-120463\" target=\"_blank\" rel=\"noopener\">Two Weeks In, Google Talks Penguin Update, Ways To Recover &amp; Negative SEO<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_14_2012\"><\/span>May 14, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/5-local-linkbuilding-ideas-for-the-post-penguinpanda-era-120757\" target=\"_blank\" rel=\"noopener\">5 Local Linkbuilding Ideas For The Post-Penguin\/Panda Era<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_15_2012\"><\/span>May 15, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/in-wake-of-penguin-could-you-be-sued-for-linking-to-others-121449\" target=\"_blank\" rel=\"noopener\">In Wake Of Penguin, Could You Be Sued For Linking To Others?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_17_2012\"><\/span>May 17, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/googles-penguin-update-makes-the-wall-street-journal-121733\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Penguin Update Makes The Wall Street Journal<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_21_2012\"><\/span>May 21, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/bing-offers-advise-on-googles-penguin-update-diversify-121940\" target=\"_blank\" rel=\"noopener\">Bing Offers Advice On Google&#8217;s Penguin Update: Diversify<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_26_2012_Penguin_Update_20\"><\/span>May 26, 2012: Penguin Update 2.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-pushes-first-penguin-algorithm-update-122518\" target=\"_blank\" rel=\"noopener\">Google Releases Penguin Update 2<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_29_2012\"><\/span>May 29, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/first-report-of-google-penguin-recovery-122700\" target=\"_blank\" rel=\"noopener\">First Report Of Google Penguin Recovery<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_31_2012\"><\/span>May 31, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-panda-talk-now-in-coffee-shops-elementary-school-123039\" target=\"_blank\" rel=\"noopener\">Google Penguin &amp; Panda Talk Now In Coffee Shops &amp; Elementary School<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"June_11_2012\"><\/span>June 11, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/the-four-keys-to-post-penguin-directory-submission-happiness-123147\" target=\"_blank\" rel=\"noopener\">The Four Keys To Post-Penguin Directory Submission Happiness<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aug_16_2012\"><\/span>Aug. 16, 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-further-penguin-update-jolts-to-come-panda-is-smoother-monthly-130804\" target=\"_blank\" rel=\"noopener\">Google: Further Penguin Update &#8220;Jolts&#8221; To Come; Panda Is Smoother &amp; Monthly<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_5_2012_Penguin_Update_30\"><\/span>Oct. 5, 2012: Penguin Update 3.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-update-3-135527\" target=\"_blank\" rel=\"noopener\">Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/the-emd-update-like-panda-penguin-expect-further-refreshes-to-come-135446\" target=\"_blank\" rel=\"noopener\">The EMD Update: Like Panda &amp; Penguin, Expect Further Refreshes To Come<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Feb_20_2013\"><\/span>Feb. 20, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/no-google-hasnt-released-unannounced-peguin-updates-149156\" target=\"_blank\" rel=\"noopener\">No, Google Hasn&#8217;t Released Unannounced Penguin Updates<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"March_11_2013\"><\/span>March 11, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/googles-matt-cutts-on-upcoming-penguin-panda-link-networks-updates-151273\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Matt Cutts On Upcoming Penguin, Panda &amp; Link Networks Updates<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"March_19_2013\"><\/span>March 19, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/study-googles-penguin-algorithm-triggered-by-fewer-links-over-time-152213\" target=\"_blank\" rel=\"noopener\">Study Finds Google&#8217;s Penguin Update Getting Stricter Over Time<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_23_2013\"><\/span>April 23, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/risk-management-seo-links-how-to-prepare-for-the-next-penguin-update-155799\" target=\"_blank\" rel=\"noopener\">Risk Management for Links &#8211; How To Prepare For The Next Penguin Update<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_10_2013\"><\/span>May 10, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-matt-cutts-penguin-update-158980\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Matt Cutts: Next Generation Of The Penguin Update &#8220;Few Weeks&#8221; Away<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_22_2013\"><\/span>May 22, 2013:\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544\" target=\"_blank\" rel=\"noopener\">Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_23_2013\"><\/span>May 23, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/still-seeing-post-penguin-web-spam-in-google-results-let-google-know-160644\" target=\"_blank\" rel=\"noopener\">Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-2-0-losers-porn-sites-game-sites-big-brands-like-dish-com-the-salvation-army-160744\" target=\"_blank\" rel=\"noopener\">Penguin 2.0 Losers: Porn Sites, Game Sites, &amp; Big Brands Like Dish.com &amp; The Salvation Army<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"June_3_2013\"><\/span>June 3, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/big-brand-seo-penguin-2-0-159410\" target=\"_blank\" rel=\"noopener\">Big Brand SEO &amp; Penguin 2.0<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"June_18_2013\"><\/span>June 18, 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/3-keys-to-enterprise-seo-link-building-162886\" target=\"_blank\" rel=\"noopener\">Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_4_2013\"><\/span>Oct. 4, 2013:\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-2-1-and-5-live-173632\" target=\"_blank\" rel=\"noopener\">Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_8_2014\"><\/span>April 8, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/googles-penguin-algorithm-comes-different-levels-degrees-188566\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Penguin Algorithm Comes In Different Levels Of Degrees?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"May_28_2014\"><\/span>May 28, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-says-theres-penguin-update-192730\" target=\"_blank\" rel=\"noopener\">No, Google Says There&#8217;s Been No Penguin Update<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"July_30_2014\"><\/span>July 30, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-googles-punitive-algorithm-call-google-fix-198206\" target=\"_blank\" rel=\"noopener\">Penguin: Google&#8217;s Punitive Algorithm &#8211; And A Call To Google To Fix It<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sept_12_2014\"><\/span>Sept. 12, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/nearly-year-later-finally-going-get-penguin-update-refresh-203210\" target=\"_blank\" rel=\"noopener\">A Year Later, Are We Finally Going To Get A Penguin Update Refresh?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_2_2014\"><\/span>Oct. 2, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-refresh-may-come-early-next-week-204891\" target=\"_blank\" rel=\"noopener\">Google: Penguin Refresh May Come As Early As Next Week<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_19_2014\"><\/span>Oct. 19, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-releases-first-penguin-update-year-206169\" target=\"_blank\" rel=\"noopener\">Google Releases Penguin 3.0 &#8212; First Penguin Update In Over A Year<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_21_2014\"><\/span>Oct. 21, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-3-0-worldwide-rollout-still-process-impacting-1-english-queries-206286\" target=\"_blank\" rel=\"noopener\">Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nov_4_2014\"><\/span>Nov. 4, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/18-days-later-google-penguin-3-0-continues-slowly-roll-worldwide-207339\" target=\"_blank\" rel=\"noopener\">18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_1_2014\"><\/span>Dec. 1, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-3-0-rollout-still-ongoing-209886\" target=\"_blank\" rel=\"noopener\">Google: Penguin 3.0 Rollout Still Ongoing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_3_2014\"><\/span>Dec. 3, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/end-penguin-panda-era-209122\" target=\"_blank\" rel=\"noopener\">Is This The End Of The Penguin &amp; Panda Era Shakeups And Recoveries?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_4_2014\"><\/span>Dec. 4, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/site-hit-panda-penguin-flowchart-may-help-find-209384\" target=\"_blank\" rel=\"noopener\">Was Your Site Hit By Google&#8217;s Panda Or Penguin? This Flowchart May Help You Find Out.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_10_2014\"><\/span>Dec. 10, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-says-penguin-shift-continuous-updates-210580\" target=\"_blank\" rel=\"noopener\">Google Says Penguin To Shift To &#8220;Continuous Updates&#8221;<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_11_2014\"><\/span>Dec. 11, 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-algorithm-changes-210285\" target=\"_blank\" rel=\"noopener\">How Google&#8217;s Penguin 3.0 Is Playing Out Across The Web<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Feb_11_2015\"><\/span>Feb. 11, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-says-theres-no-whitelist-save-panda-penguin-214672\" target=\"_blank\" rel=\"noopener\">Google Says There&#8217;s No Whitelist To Save You From Panda Or Penguin<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_8_2015\"><\/span>April 8, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-says-the-penguin-panda-algorithms-still-require-manual-data-pushes-218212\" target=\"_blank\" rel=\"noopener\">Google Says The Penguin &amp; Panda Algorithms Still Require Manual Data Pushes<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"April_13_2015\"><\/span>April 13, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-panda-penguin-realtime-218407\" target=\"_blank\" rel=\"noopener\">Google Panda &amp; Penguin Lack Real-Time Updates, Despite Google&#8217;s Past Statements<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"June_2_2015\"><\/span>June 2, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-we-are-working-on-making-the-penguin-updated-continuously-222247\" target=\"_blank\" rel=\"noopener\">Google: We Are Working On Making The Penguin Update Happen Continuously<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"July_13_2015\"><\/span>July 13, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-says-penguin-refresh-months-away-from-happening-225059\" target=\"_blank\" rel=\"noopener\">Google Says Penguin Refresh Months Away From Happening<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_1_2015\"><\/span>Oct. 1, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-confirms-the-real-time-penguin-algorithm-is-coming-soon-232093\" target=\"_blank\" rel=\"noopener\">Google Confirms The Real Time Penguin Algorithm Is Coming Soon<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_29_2015\"><\/span>Oct. 29, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/googles-next-penguin-update-should-be-within-the-next-two-months-234672\" target=\"_blank\" rel=\"noopener\">Google: Next Penguin Update Should Happen By End Of 2015<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nov_17_2015\"><\/span>Nov. 17, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/preparing-penguin-make-sure-youre-penalty-free-2016-235834\" target=\"_blank\" rel=\"noopener\">How To Prep For The Pending Penguin Update &amp; Ensure You&#8217;re Penalty Free In 2016<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dec_3_2015\"><\/span>Dec. 3, 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-new-penguin-algorithm-update-not-happening-until-next-year-237540\" target=\"_blank\" rel=\"noopener\">Google: New Penguin Algorithm Update Not Happening Until Next Year<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"June_23_2016\"><\/span>June 23, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/key-takeaways-google-ama-rankbrain-panda-penguin-bots-252506\" target=\"_blank\" rel=\"noopener\">Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots &amp; more<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sept_6_2016\"><\/span>Sept. 6, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-update-days-258271\" target=\"_blank\" rel=\"noopener\">How many days has it been since the last Google Penguin Update?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-said-fridays-update-not-due-penguin-algorithm-258211\" target=\"_blank\" rel=\"noopener\">Google: Friday&#8217;s update was not due to the Penguin algorithm<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sept_23_2016_Penguin_Update_40\"><\/span>Sept. 23, 2016: Penguin Update 4.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-updates-penguin-says-now-real-time-part-core-algorithm-259302\" target=\"_blank\" rel=\"noopener\">Google updates Penguin, says it now runs in real time within the core search algorithm<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sept_28_2016\"><\/span>Sept. 28, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-doesnt-penalize-bad-links-259981\" target=\"_blank\" rel=\"noopener\">Google Penguin doesn&#8217;t penalize for bad links &#8211; or does it?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-said-penguin-recoveries-started-roll-now-260058\" target=\"_blank\" rel=\"noopener\">Google says Penguin recoveries have started to roll out now<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sept_30_2016\"><\/span>Sept. 30, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/authority-link-building-real-time-penguin-259584\" target=\"_blank\" rel=\"noopener\">Authority &amp; link building with real-time Penguin<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_10_2016\"><\/span>Oct. 10, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-looks-mostly-link-source-says-google-260902\" target=\"_blank\" rel=\"noopener\">Google Penguin looks mostly at your link source, says Google<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/googles-link-labels-260892\" target=\"_blank\" rel=\"noopener\">Google labels your links, such as &#8216;footer&#8217; or Penguin-impacted<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_13_2016\"><\/span>Oct. 13, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-penguin-4-roll-done-261000\" target=\"_blank\" rel=\"noopener\">Google says Penguin 4.0 rollout now complete<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_25_2016\"><\/span>Oct. 25, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/penguin-4-0-necessary-positive-improvement-261359\" target=\"_blank\" rel=\"noopener\">Penguin 4.0: Necessary and positive improvement<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oct_27_2016\"><\/span>Oct. 27, 2016<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/a-penguins-tale-260981\" target=\"_blank\" rel=\"noopener\">A Penguin&#8217;s Tale: Responding to the latest update<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nov_1_2021\"><\/span>Nov. 1, 2021<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-on-penguin-algorithm-aims-to-ignore-spammy-links-but-can-lead-to-distrusting-your-site-375655\" target=\"_blank\" rel=\"noopener\">Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site<\/a><\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-penguin-algorithm-update-395910\" target=\"_blank\" rel=\"noopener\">Lookback: Google launched the Penguin algorithm update 11 years ago<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we\u2019re looking back over more than a decade of Penguin.\u00a0 Find everything you want to know about Google\u2019s Penguin algorithm update \u2013 what it is, why it was launched and its impact \u2013 plus Search Engine Land\u2019s coverage of Penguin from 2012 to 2021. What was the Google Penguin update? The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin\u2019s primary focus [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9174","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9174"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9174\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}